Google made a big splash in the recruiting industry with the release of Google for Jobs back in November 2016. Only available in the U.S. at the time, Google for Jobs just became available in Canada and India.
Using machine learning, Google For Jobs matches job seekers’ intentions with relevant job postings by understanding job titles, descriptions, skills and preferences.
It promised to find better job recommendations for candidates by finding relevant job postings that job seekers would miss otherwise because they contain specific jargon, save them time, and improve its searches over time by collecting more data.
One of their early customers was CareerBuilder. Today, Google delivers the results for 100% of job searches on CareerBuilder as well as email alerts related to saved job searches.
CareerBuilder’s results include:
- applications for jobs are up 5% to 7% and growing week over week
- 15% lift in users who click through to view jobs sent through automated job alerts
- a 41% increase in expression of interest actions generated from saved search alerts
- 8% increase in applications submitted in top job categories
In Canada, Google is working with the Canadian government’s Job Bank/Guichet-Emplois, BCJobs.ca, LinkedIn, Glassdoor, Monster, Jobillico, Jobboom, and others.
In India, Google is partnering with Aasaanjobs, Freshersworld, Headhonchos, IBM Talent Management Solutions, LinkedIn, Quezx, QuikrJobs, Shine.com, T-Jobs, TimesJobs, and Wisdomjobs.
When Google for Jobs was first announced, industry experts predicted it would be taking on competitors such as Indeed, LinkedIn, and Glassdoor.
Interestingly, Google has chosen to partner with LinkedIn (in Canada and India) and Glassdoor (in Canada), leaving Indeed as its assumed target.
Google’s foray into recruiting signifies two major things: big tech companies are starting to invest a lot of resources into HR and AI (see: Microsoft and LinkedIn) and machine learning is becoming more and more standard in job search and hiring from both the candidate and recruiter sides.