Why End-to-End Recruitment Analytics Matter
JUNE 3, 2016
Recruitment today is marketing and, as such, must be measured to determine ROI and to identify inefficiencies that can be optimized to improve that ROI. So, if we’re to think of recruitment as marketing, then of course we must consider the marketing funnel, adapted for recruitment. The ability to do so is the ability to track recruitment analytics from one end to the other.
4 Recruitment Marketing Trends to Watch in 2017
NOVEMBER 15, 2016
It’s safe to say that 2016 is a year that will go down in the history books, for better or for worse. For Recruitics, it’s been a monster year. Not only are we continuing our growth, but we recently launched Job Slot Optimization and have continued our roll out of End-to-End Analytics. And, as we head towards the end of this year, we’re very optimistic for 2017.
10 Common Reasons You Can’t Find Your Jobs on Job Aggregators
MARCH 29, 2016
You’ve just posted a job on one of the many popular job aggregators (search engines for job seekers) like Indeed or Jobs2Careers , for example. You’ve spent the time, and money, to write the job title and job description with best practices in mind. Now you want to find it on the aggregator, just as any job seeker would, by searching the keyword you optimized for … but it’s just not there.
The 4 C’s of Recruitment Marketing, Part 1: An Introduction
JANUARY 31, 2017
Editor’s note: If you’re looking for some content on how you can improve your talent acquisition efforts by applying marketing best practices to your current strategy, then you’ve come to the right place. We’ve put together the following three-part series–with commentary from IBM Kenexa and HR.com–to help you do just that. ” – Dan Davis, IBM.
Why the Right Media Mix is Critical to Recruitment Marketing Success
OCTOBER 27, 2016
Editor’s Note: The following blog post contains a case study which demonstrates how Recruitics was able to dramatically lower a client’s cost-per-applicant, while simultaneously growing their applicant volume at an unprecedented rate. While the percent change and recruitment marketing strategy described herein are accurate, we have rounded cost metrics to protect our client’s anonymity.
Improve Your Job Descriptions for Higher Quality Applicants
MAY 5, 2016
Recently, we’ve been talking a lot about how talent acquisition professionals in all industries can benefit from adopting marketing best practices. In fact, in part one of the series we covered how to apply marketing best practices to recruitment , which was followed by the do’s and don’ts of writing effective job titles. How to improve your job descriptions for better applications.
The Dos and Don’ts of Writing Effective Job Titles
APRIL 26, 2016
In a recent post , we touched on the five marketing best practices talent acquisition professionals should start leveraging on a regular basis. In adding to the theme of how recruiters can think more like marketers, this post aims to show how you can take a marketing approach to your job titles, as well. For instance, when posting a job for a registered nurse, consider using “Registered Nurse, RN”.
5 Reasons No One Will Apply to Your Job Posts
JANUARY 8, 2016
If you’re a recruitment marketer, it’s important to track the candidates that apply to your job posts. In fact, tracking applicants is one of the most basic and easiest methods for measuring the effectiveness of your recruitment marketing strategy. It answers the question: is the way which I post jobs and execute PPC campaigns producing the results I’m looking for?
Top 10 Sites to Post Jobs Online for Free
OCTOBER 29, 2015
Recruitment budgets are tricky. As a member of the HR department you’re tasked with not only staying within your budget, but with producing high quality talent that will be the right fit for your organization. This can be a tall order, especially for businesses that don’t necessarily have the resources of a Fortune 500 company. Backpage – This site is similar to Craigslist.
Recruitics Wins Most Innovative Big Data Solution at TAtech’s 2016 Conference and Expo
SEPTEMBER 21, 2016
The award is the second such Recruiting Service Industry award for Recruitics in as many years. NEW YORK, NEW YORK–Recruitics, a leading provider of recruitment marketing analytics and automation solutions, won the Recruiting Service Innovation (ReSI) Award for their product Recruitics Analytics TM at the TAtech Conference and Expo on Sep. 20 in Las Vegas, Nevada. Our mission hasn’t changed.
Why You Should Supplement Recruitment Marketing with Social Media
SEPTEMBER 20, 2016
It goes without saying that the recruitment landscape has changed dramatically over recent years. One such development in the space that has captivated recruiters is the use of social media in talent acquisition. When people think of social media as a recruitment tool, they immediately think of LinkedIn or Glassdoor. And why shouldn’t they? Facebook alone provides a user-base of more than 1.5
Job Postings or Job Slots: Which Are Better?
JULY 29, 2016
If you’re interested in developing a recruitment marketing strategy for your company, chances are you’ve been heavily researching how to advertise or post jobs online. One resource you’ll absolutely want to consider is our recent blog: The 3 Most Common Ways to Advertise Jobs Online. To address this potential confusion, let’s take a more in-depth look at job postings versus job slots: Job Postings.
Top 10: 2016 Staffing Conferences You Can’t Miss
NOVEMBER 18, 2015
Each year, American staffing companies hire more than 14 million employees for temporary and contract work, according to the American Staffing Association (ASA). In the U.S., there are about 17,000 staffing and recruiting companies, which altogether operate around 35,000 offices, creating stiff competition in the marketplace. With SIA’s strong track record, next year will be a must attend event.
How to Apply Marketing Best Practices to Recruitment
APRIL 18, 2016
In a candidate-driven jobs market, HR and talent acquisition professionals no longer have the upper-hand and therefore need to start selling their jobs to the best candidates. Thinking more like marketers, then, can greatly help HR and talent acquisition professionals in their efforts to attract the kinds of top talent that help organizations drive business.
The 4 C’s of Recruitment Marketing, Part 2: A Marketing Approach to Recruitment
FEBRUARY 8, 2017
Editor’s Note: The following blog is Part 2 of a 3-part series. Read Part 1 here. As we discussed in part one of our series last week, marketing is a consumer-driven business function, and similarly, the ever-evolving recruitment industry is now a candidate-driven marketplace. As you can imagine, this lead to a low volume of applications per job, meaning fewer candidates to choose from.
Why Recruitment Marketers Must Understand Mobile Job Search Behavior
SEPTEMBER 1, 2016
If you’re reading this article, chances are, you have a smartphone within arm’s reach. I’d even go as far as guessing that a significant number of you are reading this on your mobile device right now. And, with 64 percent of US adults owning a smartphone in 2015, according to Pew, chances are at least one of my two predictions above, is correct. So, why is this important? inches.
Recruitics Job Performance Classifications
JUNE 1, 2016
Recruitics is an analytics and automation platform that makes it easy for companies to achieve amazing results from their recruitment marketing strategy. We work with the nation’s largest corporations, staffing companies, and job boards to drive more applicants to their online job postings, hire great talent, and meet their recruitment goals. Download the infographic as a PDF.
Talent Acquisition is Dead: Talent Attraction Takes Root
How to Optimize Job Slots: 3 Key Steps
AUGUST 3, 2016
Job slots are just one of the most common ways to advertise jobs online. As we discussed in our recent blog post ( Job Postings or Job Slots: Which is Better ), job slots are a more flexible form of the traditional job postings; a flexibility which allows for optimization and can provide HR and talent acquisitions professionals with a better return on investment.
3 Reasons Why You Need A Recruitment Advertising Technology
JANUARY 25, 2017
Recruitment advertising technology, also known as “recruitment ad tech,” is a relatively broad term that defines a number of analytics, automation and other digital tools used to promote open jobs on a variety of employment websites through a few key methods. Three reasons you need a recruitment advertising technology now. The results?
Partner Highlight: How the iCIMS ATS Can Improve your Recruitment Marketing ROI
JANUARY 22, 2016
Applicant Tracking Systems (ATSs) are a key tool in a recruitment marketer’s utility belt. They allow an organization’s HR department to take complete control over their recruitment process. Today, we’re highlighting our partner iCIMS, a leading ATS and talent acquisition software provider. Let’s start with mobile. That’s where iCIMS’ social integration comes into play.
Why Successful Job Posts Start With Content
JANUARY 25, 2016
Companies spend a lot of money trying to get job seekers to their open positions. Unfortunately, regardless of what you spend generating greater traffic, if your job descriptions are poorly written then you’re not going to see the conversions you’re hoping for. After all, at the end of the day successful job posts start with content, not budgets. This is where conversions are made.
Top 10 Recruitment Marketing Blogs to Follow in 2016
DECEMBER 4, 2015
Industry blogs are one of the best online resources available for recruiters to gain information, news, insights and a stronger overall understanding of the recruitment marketing space. With that said, the biggest challenge in staying updated on industry news lies within finding reliable and high-quality outlets where this content lives. Tweet us @recruitics and let us know!
Introducing TAtech, and the Transition of the ‘Recruitment Industry’
DECEMBER 10, 2015
Members of the recruitment industry may have noticed a recent change from IAEWS. The International Association of Employment Web Sites has gone under a major rebranding, repositioning itself as TAtech: The Association for Talent Acquisition Solutions. The rebranding was in part to recognize a transition that has already occurred in the industry,” Weddle explained.
As Staffing Industry Grows, So Too Do Sourcing Woes
JANUARY 27, 2016
Staffing agencies have been on the rise since the official end of the Great Recession, near the end of 2009. In fact Staffing Industry Analysts, which annually surveys enterprises to gauge the size of their contingent workforces, found that 18 percent of large companies’ workforces were temporary in 2014, up from 12 percent in 2009. The answer may lie within the sources themselves.
How Recruitics is Providing Better Recruitment Marketing Solutions
OCTOBER 3, 2016
We’re heading into to Q4, which means seasonality is on the horizon and parts of our industry will begin to slow a bit. But for Recruitics, we’re still rolling full steam ahead. In fact, right now we’re gearing up for two big conferences this month, HR Tech and ASA Staffing World. But we haven’t forgotten about all of the HR and talent acquisition professionals out there who leverage job slots.
Recruitment Analytics in a Programmatic Sourcing Era
Recruitics Names Josh Gampel as Chief Executive Officer
SEPTEMBER 7, 2016
Industry-leading recruitment analytics and optimization platform promotes co-founding employee to CEO. NEW YORK, NEW YORK – Recruitics announced today that Josh Gampel has been selected as the company’s new Chief Executive Officer. Prior to his promotion, Gampel served as the president of Recruitics. “I could not be more excited to lead Recruitics,” Gampel said.
How Recruitment Data and Analytics Supports Talent Acquisition
SEPTEMBER 9, 2016
It’s no surprise that recruitment today primarily takes place online. In fact, over the last 10 years the number of online job seekers has doubled. And while this means recruiters no longer need to rely on sifting through filing cabinets and mountains of CVs to make a hire, it doesn’t necessarily mean that recruitment has gotten easier.
3 Reasons You’re Not Getting Results From Your Performance-Based Advertising Budget
FEBRUARY 23, 2016
Performance-based advertising, first made popular by Google Adwords, is now the standard model by which most job search engines operate today. Essentially, this ad model works by charging advertisers based on how well their ad performs, often calculated on a per-click or per-application basis. Seems simple, right? But, what happens when one job spends $4?
Top UK Performance-Based Recruitment Marketing Channels
SEPTEMBER 15, 2016
To succeed at recruitment marketing, HR and talent acquisition professionals need to find the right mix of job advertising methods such as free job postings, credits and performance-based advertising. And, while free job postings and credits are two important methods of advertising jobs online , neither are as important as your performance-based media.
5 Recruiting Key Performance Indicators
The 2017 Guide to Performance-Based Job Advertising [INFOGRAPHIC]
DECEMBER 20, 2016
Recruitics is an analytics and automation platform that makes it easy for companies to achieve amazing results from their recruitment marketing strategy. We work with the nation’s largest corporations, staffing companies, and job boards to drive more applicants to their online job postings, hire great talent, and meet their recruitment goals. To learn more about how to optimize your recruitment marketing campaigns, please contact a member of our team. Download the infographic as a PDF. The post The 2017 Guide to Performance-Based Job Advertising [INFOGRAPHIC] appeared first on Recruitics.
Recruitment Marketing Industry Highlights From Q1 and Q2 2016
JULY 12, 2016
The recruitment marketing industry is best depicted as an ever-changing landscape. In the first half of 2016 alone we’ve seen a number of significant shifts to our space that we believe are quite noteworthy. Therefore, job boards and aggregators have worked to continuously optimize their candidate experience. With that said, many may have noticed that simplyhired.com is still up and operating.
3 Ways to Supplement Recruitment Marketing With Social Media
SEPTEMBER 30, 2016
In a recent post, we discussed why you should supplement recruitment marketing with social. While you can read that post in its entirety in the link above, the gist is this: Social media presents a powerful tool for recruiters, but it doesn’t necessarily deserve the lion’s share of your recruitment marketing budget. So then, how should recruiters leverage this recruitment marketing tool?
Top 10 HR Conferences to Attend in 2016
NOVEMBER 12, 2015
With November now underway and the holiday season rapidly approaching many will begin to look to the year ahead. As you begin to ponder your New Year’s resolutions, remember to set the important goal of keeping up-to-date on, and ahead of, industry trends and best practices. You’ll hear from big brands like Lockheed Martin, Accenture, PepsiCo, Microsoft and more.