An applicant tracking system (ATS) is used by 99% of Fortune 500 companies.

HR professionals, recruiting agencies, and staffing firms all need to manage a list of potential employees. That’s including finding the right candidates with the right skills and assessing each candidate to make sure they’re a good match for the job.

Companies and enterprises receive a large volume of job application documents each time a posting is uploaded.

Sticking to the traditional methods of recruiting is an out-of-date strategy.

One of the most effective ways to reduce time and money usage yet improve your workflows is to use an ATS.

What Is The Purpose of an Applicant Tracking System?

From your selection process to onboarding new employees, the entire system is improved when you automate and streamline your recruitment tasks.

While a human recruiter can make their own decisions using their knowledge and experience, an applicant tracking system software is more reliable. That’s because it uses pure data to analyze all the job seekers who are applying to your job posting.

Almost every modern and digital company is using an ATS to their advantage for its many valuable benefits. This includes building a talent pool of top qualified candidates and filling open job positions quicker without losing quality.

What Are The Goals of Recruitment?

For the most part, there are five key points:

  • Find and attract the best talent
  • Narrow down your list of applicants
  • Improve company HR efficiency
  • Higher client and employee retention rates
  • Better reputation and branding

Reverse engineering your goals is crucial if you’re looking to achieve them. This way you’re making sure you’re working towards them and making progress.

1.   Find and Attract The Best Talent

The applicant tracking system features enable you to easily find and attract the best talent.

If you create a job board with the appropriate marketing and advertising tools provided by an ATS, discovering passive job searchers is more likely to happen. A good example of this is when you integrate social media platforms such as LinkedIn.

With an ATS, candidate sourcing and screening is more straightforward.

Using reporting and analytics provided by an applicant tracking system, the metrics give your team the information that would be needed throughout the onboarding process. This also means you can ensure communication is on point. Including the email sync feature, interaction is more seamless with clients, external vendors, and candidates.

2.    Narrow Down Your List of Applicants

Sort through the list of applications and choose the right candidates using the ATS. It can ease up your management process and decrease the workload.

Depending on how you’ve customized your job posting description requirements, the ATS will detect those who have the appropriate skills and attributes through the set keywords. As for those resumes that are not a good fit for your company, you can send an automatic email template created.

In terms of what the ATS can see in a candidate, this includes things such as:

  • Personality
  • Work experience
  • Skills
  • Qualifications

More importantly, the ATS software takes a cognitive approach towards hiring. That means no bias during the job search and it can even prevent potential conflict from arising.

3.   Improve Company HR Efficiency

Almost everything can be outsourced. Thanks to recruiting technology and AI, you can handle many things through automation.

Tasks such as:

  • Read candidate applications
  • Filter applicants based on their skills and experience
  • Scheduling interviews
  • Responding to queries and messages from those on your contact list

An AI can learn and pick up things faster than the average person, especially for analyzing a resume.

You’ll be working at a faster pace since a good amount of your workload can be automated and integrated. Plus, you can monitor and track everything moving along the recruitment process. With all these added benefits in HR efficiency, your productivity increases.

When you save those extra hours from reading hundreds and thousands of resumes by hand, you’re essentially saving money and hiring costs. That’s because you’ll be filling those open job positions in less time. Without an applicant tracking system and solely relying on manual hire, the process would be a lot longer and less effective.

4.   Higher Client and Employee Retention Rates

As a recruiter, the trust of your client and potential employee should be a priority. You’ll want to nurture a strong relationship with them by providing a great experience. One way the ATS can help you do that is through a strong candidate relationship management (CRM) system.

From identifying the top talent with all the desirable skills and qualifications for a suitable career all the way to making fair assessments, an ATS does it all.

It’s a huge long-term investment with significant value provided in return.

When a candidate isn’t a good fit, their details will still be kept secure. Then, in the future whenever there is an opportunity that best matches their skill sets, that’s when you can contact them again and fill the role immediately.

That’s another reason why information repository is key, as well as developing a strong relationship. For this purpose too, communication needs to be good.

5.   Better Reputation and Branding

When people have a good experience and relationship with your brand, it naturally develops a good brand image. If others are intrigued with your company even if they are no longer employees, they can share their own experiences with their network and market through word of mouth.

Job searchers may come across your brand and are more likely to make an application when there have been good reviews.

All of that adds up from what happens throughout the entire employee onboarding journey, such as:

  • Making them feel included and a sense of belonging
  • Resonating with your company mission, values, and language
  • Consistent communication and updates
  • Effective preparation for both existing colleagues and new employees
  • Have a roadmap for the future and what comes next

It’s more than just making them feel excited, but making them feel a part of the team. Implementing the steps for the best satisfaction of your colleagues and new employees will decrease turnover rates.

With each of these reasons, it’s clear the right applicant tracking system can help you close the gap with your needs and competition.

Why is it important to maintain the candidate database and track company hires?

Maintaining the candidate database and tracking the company hires gives you the opportunity to communicate better. The last conversation you have will be saved and you’ll have all the details you need in front of them so you don’t repeat yourself or miscommunicate.

As employers, you need to make applicants feel suited towards your company culture.

So that when they apply, they are encouraged to stay for the long run. To do that, it’s important to keep your list of candidates engaged and interested.

The support team that comes along with the ATS will have expertise in many different areas in HR. This is one example of something they can assist you with.

Tracking who you are hiring also helps you narrow down your list in the future. Using past data and information, you can get insight into what your ideal candidates look like for a particular position. Eventually, it leads to a better quality of hire.

What Are Key Points in an Applicant Tracking System?

One of the main points of applicant tracking systems is their objective approach towards recruiting. Modern recruiters can make fair, unbiased hiring decisions that are purely focused on the professional background of the applicant. Another key point to note of the ATS is that the information is recorded and stored inside an internal database.

Your HR team will have easy accessibility since it can all be viewed online. Remote freedom like this as an employer means you’re not limited to a location. Therefore, you can access and get all the details you need wherever and whenever at the right time.

For the growth of an organization, it’s important for hiring managers to build and develop a coherent recruitment process.

How is Artificial Intelligence Changing The Recruiting Process?

AI has already changed the way HR works and is continuing to do so. Not just in recruitment, but in all markets and industries.

As mentioned, it’s more objective and logical.

Artificial intelligence and the machines in recruiting will remove elements of subjectivity when they scan any applicant document in the industry. They can be filtered based on the custom job description keyword requirements that have been set.

Instead of doing everything manually, recruiters have more options now that they can complete the time-consuming tasks automatically. For any hiring manager and recruiter, you can focus more on nurturing relationships, improving the screening process, and building a motivated workforce environment where your employees are determined to thrive.

Free Demos

When you are researching what the best recruiting software is for you, see if the company offers a free live demo.

StaffingSoft is one leading platform solution that provides its users with all the essential tools and resources needed to meet your HR goals. Our team of friendly experts will guide you through every step of the way and you’ll have the software you need for a more powerful HR function.

Conclusion

Applicant tracking system software is the main tool and resource for modern recruiters. That includes people working in small businesses, recruiting agencies, staffing firms, and those at an enterprise-level business.

StaffingSoft is one of many updated ATS with the recruiting technology that is designed to upgrade your workflows and processes for your success.

We make integration simple and aligned with your specific needs.

If you have any questions, please feel free to get in touch with us: sales@staffingsoft.com.