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Unlocking Employer Brand Success: Measuring Brand Influence

Rally Recruitment Marketing

As talent acquisition continues to evolve and employer branding becomes more and more sophisticated, proving the results of these efforts can be a challenge. You have an array of metrics, but none that holistically and accurately represents the nuanced success of your employer brand strategies.

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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

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What it Takes to Create an Award-Winning Employer Brand

Rally Recruitment Marketing

Launched in 2020, the Rally® Awards are now in their fifth year and have come to set the gold standard in recognizing the outstanding achievements in Recruitment Marketing and employer branding by professionals who work in-house for employers. ADT tied for second place in the 2023 Rally Awards for Best Employer Brand Launch.

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How to Strengthen Your Employer Brand by Showcasing the People Behind your Products (Part 1)

Rally Recruitment Marketing

Highlighting your products as a selling point in your employer brand content can certainly be effective, but recent data suggests that candidates care just as much, if not more, about the people behind those products. In this sense, your corporate brand and employer brand aren’t necessarily separate, they can (and should!)

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Fortunately, leading us out of this information dead zone is data!

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How to Nurture Talent in Your CRM With Personalized Content

Rally Recruitment Marketing

There is a solution to these challenges using something that you already own and have already paid for: the existing talent in your CRM! Jackie Denner, Global Employer Brand, MongoDB. Before anything else, however, the first step should be to understand the current state of your CRM. Keep the MongoDB brand front of mind.

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How companies can create a better employer brand.

SmartSearch

Metaphorically, your employer brand is your company’s handshake. And while we all hope that our employer branding strategy conveys a message that is warm and inviting, it could be sending a message that is cold and clammy. What is your employer brand? Company brand.