5 Exciting CultureTech Platforms to Help You Establish Company Culture

At 83% of organizations, senior leaders regularly talk to their workforce about company culture, highlighting its criticality to overall success. To align your organizational goals to employee culture and ensure adherence to these values, culture technology, now popularly known as CultureTech could prove beneficial.

Company culture is a determining factor for success, regardless of the size of your organization or the industry you’re operating in. According to Gartner, senior leaders at 83% of organizations regularly communicate the importance of cultureOpens a new window to their workforce.

Among the key ways to ensure that employees accept the company culture and adhere to it is the use of employee surveys.

Monthly surveys, or even pulse surveysOpens a new window , ask employees to answer a few questions that check for the impact of company policies on employees, employees’ responses to proactive cultural change, and ideas that they would like to share, among other things.

However, this places the burden of implementation entirely on you, the HR practitioner. 

You are tasked with formulating surveys, sending them, collecting responses, turning them into insights, and formulating policies that reshape company culture according to employee needs.

Or, you have to sit down with individual workers to understand gaps in the knowledge about the established culture.

All of this leaves room for error and a risk that specific employee requirements could be overlooked.

A smarter alternative that is rapidly gaining popularity is culture technology, popularly known as CultureTech. 

Learn More: 5 Culture Metrics You Should Be Tracking in 2019Opens a new window

What is CultureTech and Why Is It So Important? 

Culture technology or CultureTech is a compilation of one-stop solutions that combine the many facets of company culture – for example, engagement, performance, recognition, and communication – on a single interface.

It offers you a chance to view a variety of data in a comprehensive snapshot, allowing you to address multiple action points without leaving the interface.

CultureTech is especially useful because: 

• It minimizes the time and effort spent on creating and collecting employee surveys. 
• Employees can break through departmental or team-wise barriers and facilitate a sense of unity. 
• Sensitive questions can be discussed digitally, without compromising on privacy.
• You can control investments in company culture initiatives with an end-to-end audit trail. 

This is why organizations are slowly moving away from employee surveys to bring about organizational change.

In 2015, 89% of organizations still used formal surveys Opens a new window to gather engagement data – by the end of 2019, this number is expected to dip to 74%. 

So, if data collected from surveys is no longer the driver for cultural change, what is?

Technology is increasingly playing a role, with IT and HR working together to build a positive and future-ready company culture. As a result, there are several exciting innovations in CultureTech that promise to replace employee surveys in the next few years. 

Learn more: 5 Ways Technology Can Help Build a Strong Company CultureOpens a new window

5 CultureTech Solutions That Help You Establish a Solid Company Culture  

Each company’s culture needs are unique, based on its values, employee management models, team size, and nature of work. 

However, certain elements should always be part of the mix: a focus on collaborationOpens a new window , creating a safe space for employees, delivering engaging experiences, and aligning culture to your company’s bottom line.

Here are five CultureTech solutions that can help you achieve this:

1. Stay connected with teams and maintain visibility using Pingboard

PingboardOpens a new window is based on the principle that cross-functional and non-linear visibility is essential to company culture.

The platform lets users view the entire organizational structure and connect with anyone, regardless of designation or role. You can even assign tags such as interests and skillsets to help employees get to know each other – and test for familiarity using flashcards.

While Pingboard is primarily an organizational chart solution, it can go a long way in improving culture, especially for small to mid-sized companies. New hires are onboarded automatically and there’s also a Slack integration for multi-channel connectivity.

2. Leverage sentiment analytics for culture development using Perception

PerceptionOpens a new window is a CultureTech offering by HR technology giant Ultimate Software.

Interestingly, the solution is built on a feedback and survey module – but it goes one step further by applying sentiment analytics.

It can process a wide variety of inputs, including unstructured data and open-ended texts, making it ideal for larger workforces.

Perception deploys Ultimate’s proprietary AI, Xander, to analyze feedback and identify emotional response to culture change.

3. Simplify team management using Charlie

CharlieOpens a new window helps you create a “great place to work” by removing bottlenecks in team management.

This CultureTech solution covers the entire gamut of HR tasks – from onboarding and leave management to benefits and recognition. You can choose from 30,000 brands when choosing benefits and there is also a dedicated feedback module.

Because culture is the cumulative result of various interactions in the workplace, Charlie integrates these on one platform for easy management. 

The solution is competitively priced and comes in flexible packages, meant for very small to mid-sized teams.

4. Prioritize culture as a business goal using CultureIQ

If you’re looking for detailed culture metrics and data insights, CultureIQOpens a new window could be the right solution for you.

The software lets you deep dive into individual employee strengths, offers sentiment analytics on annual survey results, and provides a communication platform for various topics. In other words, it recreates the different components of culture in a digital format. 

CultureIQ ensures your culture lines up with your business objectives. Further, its feature-rich offerings make it suitable for large enterprises. 

5. Give your team the space to open up with Rungway

A lot of employee issues go unnoticed because employees are cautious about bringing them up with upper management.

A solution like RungwayOpens a new window helps in this area, offering an anonymous platform where employees can ask questions they wouldn’t otherwise and share their grievances.

A CultureTech solution such as this can go a long way in establishing a culture of openness and security, helping you build an engaged team of employees.

Learn more: Corporate Culture: Are You Getting it Right?Opens a new window

Pinpoint Your Needs Before Adopting

CultureTech is poised to become a booming market in the next couple of years.

It is essential that you carefully assess your requirements and targets before you choose a solution for your organization.

• What is the culture established in your company mission and vision statement?
• What kind of culture do you aim to establish through the organization?
• Do you want to make some culture changes across the organization?

Answering these questions can help you drive the change you want to by adopting culture technology.  

While surveys and feedback forms are the foundation of engagement and culture, they are now only a cog in the larger wheel.

Aided by sentiment analytics and easy-to-use visualizations, using CultureTech, you can convert the raw data from surveys into positive culture-focused insights – all at one place and all at once. 

If you aren’t already doing it, it’s time to leverage these solutions to streamline your company culture and make it a driver of organizational growth.

Are you exploring the use of CultureTech in your organization? Tell us about your experience on FacebookOpens a new window , LinkedInOpens a new window , or TwitterOpens a new window . We would love to hear from you.