How to Monitor Social Media in 10 Minutes a Day|How to Monitor Social Media in 10 Minutes a Day
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How to Monitor Social Media in 10 Minutes a Day

More and more, companies around the globe are investing heavily in social media heads and resources to respond to people talking about their brands on platforms including Twitter, Facebook and LinkedIn. Users on these platforms demand an almost immediate response, and it’s your job to engage with users, answer questions and keep them interested. But which networks should you pay attention to? And where do you even start?

Just as you spend time responding to employees on these platforms, it’s equally as important to build Glassdoor into your social media strategy. In just 10 minutes a day, you can start responding to reviews, post Company Updates and build brand ambassadors.

For answers to all of these questions and more, download How to Monitor Social Media in 10 Minutes a Day, a timely new eBook from our friends and marketing experts at HubSpot. You can also read on to get tips on how to streamline your social media process on Glassdoor specifically. Here are a few ways you can get involved on Glassdoor in under 10 minutes a day:

1. Build brand ambassadors

Brand ambassadors are crucial to your success, and here’s why. Studies show employees are your most trusted and valuable assets in giving job seekers an inside look at your company, it’s culture and what it’s like to work there. In fact, employees are 3x more credible than the CEO when talking about working conditions.

To build brand ambassadors of your own, it’s as easy as standing up for a few minutes in a company huddle or sending a quick email encouraging employees to leave their honest positive and negative feedback on Glassdoor. In this email, you can also encourage them to post about your company on any social media sites they’re comfortable with, noting what they love about coming to work every day.

2. Respond to reviews

Take five seconds and think back to the last time you checked your company reviews on Glassdoor. If it was within the last week, yay! If you can’t remember, that’s not good. Glassdoor isn’t just a place for employees (both former and current) to leave their thoughts -- it’s also a place for you, the employer, to build trust with job seekers and respond to employee thoughts, concerns and admiration.

Additionally, 94 percent of job seekers are likely to apply to a job if an employer actively manages its employer brand (including responding to reviews). Take five minutes in a team meeting to bring up the subject of responding to reviews and decide who at your company is going to own this and how often they should respond.

3. Post Company Updates

Job seekers are able to follow your profile on Glassdoor, and typically that means one thing: they want to work for you! So don’t just leave them hanging. You can post status updates on Glassdoor called Company Updates that will allow you to engage this audience with regular news from your organization. This is a great way to promote your employer brand and any initiatives coming up. Make it a goal to post a few Company Updates a day, week or month!

Then, download HubSpot’s eBook, How to Monitor Social Media in 10 Minutes a Day, to learn more about how to work Glassdoor into your daily social media strategy.