How to Recruit Candidates Using Amazon Reviews

November 25, 2020 Jonathan Kidder 1 comment

Amazon is the largest online shopping site. The site has roughly 12 million products to purchase including Marketplace items that total goes to 350 Million available items to purchase. 

 

“Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.” This is Amazon’s mission statement.

 

The number of available items and products is truly unbelievable. Amazon got started by selling books online. Brain Fink presented on Dueling Sourcers with me and he posed a great question: Amazon has a ton of great Reviews! Why don’t we use those reviews to source and recruit potential candidates? 

 

Amazon sells a ton of niche industry related books on any given topic. The shoppers that take the time to review a product are probably within that field of study. This idea is a creative way to find and reach out to potential leads. You can easily cross-reference someone’s username and find them on other social media channels. 

 

Here’s how to search for Amazon Reviews:

 

Let’s say you are searching for Software Engineers. Do a quick search on a book related to “Object Oriented Programming” Languages and start reading the book reviews.

Read the reviews and search for the profile username info:

Conduct a quick Google search to find that user on social media. Bonus: SeekOut gives this candidates email address below.

Finally, take all this information and write an email:

Hi (Name), I was doing a search on Java books on Amazon and came across your review. I was impressed how you took the time to write a lengthily review on this topic. Great call out on the Typo issues. Looks like you’re currently a Program Manager at Frontdoor. I wanted to see if you would be interested in learning about our (remote) teams at (company). 

 

Here’s another example created by Brian Fink:

Brian conducted a search for Urology Nurses books:

The reviews in this section include usernames and email addresses.

 

Additional Features: 

1. You can view your own profile here: https://amazon.com/gp/profile

2. Some profiles have there social media profiles linked:

3. Under find your friends you can search (wish lists of profiles) that include Facebook information.

 

Recommended Reading:

How to Build a Personal Brand as a Recruiter

How to Send a Video over LinkedIn

Email Deliverability Tools for Recruiters

 

 

Jonathan Kidder
Follow me

1 Comment on “How to Recruit Candidates Using Amazon Reviews

  1. Amazon’s got a pretty decent hiring process. Their biggest flaw is they are very crappy about background checks and take too long. There is no way that a background check should take any more than 14 days. They claimed up to 4 weeks which is not even worth the wait. When it comes down to it that is just laziness. People have bills to pay and no time for BS

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.