Building a Comprehensive Media Strategy to Get in Front of Candidates Today
Rally Recruitment Marketing
APRIL 12, 2019
In today’s digital world, modern candidates act like consumers – they research companies, read employee reviews and listen to their social networks when exploring new opportunities. Job seekers touch about a dozen sources before deciding to apply. As such, we need to reach and engage candidates across a mix of channels and touchpoints. No longer is there a single touchpoint that serves as source of application or hire, but rather each touchpoint acts as a source of influence.
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