BDO was faced with that pressure when their entry-level hiring demands tripled in just 5 years, and the team’s existing processes weren’t working any more. Instead of spending even more time on administrative tasks, they turned to a virtual recruiting strategy, replacing some of their physical on-campus events with targeted social media, webinars, video interviews and other online engagement strategies at key schools. Leveraging Yello, the firm has been able to reach a wider, more diverse group of candidates — while cutting cost and staff time on campus.

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