Internet Strategy in a World of Ubiquitous Tools: Sometimes You Just Gotta Launch and Learn
Forum One
SEPTEMBER 24, 2010
Those of us who sell strategy services for a living tend to rely on the desire for measured approaches to big problems. This taps into deep-seated wisdom about how to manage large, complex situations: plan first, then execute. Heck, our language is littered with support for this view. "Look before you leap" is a cherished nugget. "His approach is 'ready, fire, aim'" is used as a criticism, as is "flying by the seat of one's pants.
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