These two generations makeup more than 50% of the U.S. population (1), meaning they’re both important demographics to think about when putting together a recruiting strategy. Here’s the difference between the two and what they’re looking for in a future employer:
Generation Z
- Born: 1995–2012
- Current Population: 23 million
Millennials
- Born: 1977–1994
- Current Population: 71 million (2)
Temperament
Gen Z: They’re eager to start working. 55% of high school students said they feel pressure to gain early professional experience. (3)
Millennials: Have a reputation for being hard to retain. But after one year, employers retain 75% of their new college hires who have internship experience with an employer. (4)
Work Style
Gen Z: They’re more entrepreneurial. 72% want to start their own business. (5)
Millennials: Look for growth opportunities. 60% consider growth opportunities the most attractive company perk.
Communication Style
Gen Z: They communicate in person. 51% said they prefer in-person communication as opposed to emailing or instant messaging. (6)
Millennials: They learn through their peers, both on and offline. 65% say they hear about companies through friends or job boards. (7)
Digital Savvy
Gen Z: They’re aware of their personal brand. These digital natives are conscious of their footprint, gravitating toward Snapchat where images and message disappear into thin air. (8)
Millennials: Online privacy isn’t keeping them up at night. Only 20% said they worry about privacy “a good deal.”
Diversity & Inclusiveness
Gen Z: The most diverse and multicultural of any generation. They’ll surely value a workforce that represents their world. (9)
Millennials: Likely to surround themselves with like minded individuals. 75% of Millennials look for a people and culture fit with employers. (10)
(1) U.S. Census, 2014
(2) Generations X, Y, Z, and the Others WJSchroer
(3) The High School Careers Study, Millennial Branding & Internship.com
(4) NACE Survey, 2013
(5) The Final Generation, ERE Media, Jan. 2016
(6) Gen Z Employees: The 5 Attributes You Need to Know, Entrepreneur, Sep. 2014
(7) NACE Survey, 2013
(8) The Final Generation, ERE Media, Jan. 2016
(9) Move Over Millennials -- Here Comes Gen Z, Ad Ag, Jan 2016
(10) NACE Survey, 2013