2010

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Eight Things Nonprofits Should Know About Google AdWords

Forum One

When accessing the internet, people use a search engine 91 percent of the time (equivalent to the percent accessing their email). Two thirds of those searchers use Google over any other search engine. What if you could make sure when a user types in a search query to Google, your site was at the top of the list? Well, with Google AdWords you can. The content on your site is always most important in terms of driving visitors to your site and increasing your web prominence.

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Social Recruiting: An Industry Leader Grows by Word of Mouth

Jobvite

The recruiting team at Yelp recently gave us an insider view on how they have been driving dramatic growth in hiring – the company has doubled in size over the past year. A Yelp Snapshot. Yelp helps users find local businesses of any kind and allows them to rate and share their opinions with other consumers. Rated one of the top 50 Best Places to Work by San Francisco Business Times, Yelp looks for energetic candidates who can keep it “Funny, Useful and Cool”.

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LinkedIn, Twitter And Facebook – How can these help in your job search?

GradLeaders

. . Facebook, Twitter and LinkedIn are extremely valuable job-search tools with today’s growing desire for instant information and dependency on networking. Facebook and LinkedIn fulfill the networking dependency. Twitter is better for delivering instant information. Twitter has grown over 1000% in last year – mainly b/c of the celebrity presence.

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Recruiting Animal Takes on Gary Vaynerchuk

Staffing Talk

My Twitter mentor the Recruiting Animal takes on Gary Vaynerchuk’s thesis that anyone can make it big in social media. Animal is one of the most verbally gifted people I know, so it was a delight to see him face off with Vaynerchuk who has made a fortune (presumably) with his wine library TV appearances. Marketing take-aways: Success with social media is hard work.

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Modernizing Hiring: The Rise of Contingent Recruitment in 2024

The job market is changing fast, and to stay ahead, your hiring strategy needs to be flexible. With recent economic shifts, more companies are turning to contingent workers for their adaptability and cost savings. In fact, 32% of businesses are already prioritizing contingent over traditional full-time positions. Curious to learn more? In our new guide, you'll discover: The major benefits of incorporating contingent workers into your team.

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Free Alternatives to Ning

Forum One

Ning , the leading free social media platform provider has recently lost not only its CEO, but also about 40 percent of its workforce. For its nearly 20 million monthly visitors, this means a rate increase. Freshly-appointed CEO Jason Rosenthal posted last week , Ning will now "double down on our premium services business." He continues: "So, we are going to change our strategy to devote 100% of our resources to building the winning product to capture this big opportunity.

More Trending

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HealthCare.gov: A Model Facebook Page

Forum One

HealthCare.gov , the federal web site that is officially charged with helping consumers make sense of the new health insurance landscape, was substantially improved this month. For starters, they added information from over 200 insurers on 4,400 plans. As data is added in the coming months, the sites' health insurance "plan finder" promises to significantly improve consumers' ability to untangle the mess of insurance options available to them.

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Facebook Resources for Nonprofit Organizations

Forum One

My colleague Michaela Hacker and I are presenting a webinar on Aug. 17 for Network for Good titled " Nonprofit 911: Become a Facebook Rockstar Using Pages & Causes." We will be joined by Sarah Koch of Causes. As part of that session, we are sharing a list of useful Facebook Resources. Enjoy! Nonprofit-Specific. Non-Profits on Facebook.

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How Online Collaboration is Changing Scholarship

Forum One

It was refreshing to attend a web communications conference where the moderator of the first panel discussion wasn't someone like me: a member of generation X or Y with an English degree who can passionately argue on behalf of his favorite Twitter client, but can't program a lick. In this case, it was the decorated computer scientist Bill Wulf. Bill Wulf.

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Collaboration for Funders: Understanding the Challenges

Forum One

This is part two of a series on online collaboration for grantmakers. In part one, we looked at determing the value of creating a collaboration community. If you're a funder in the philanthropic sector, and you've concluded that online collaboration is a great tool for solving issues like transparency, capacity building, and strategic alignment with your grantees, the next step is to know what obstacles you'll need to overcome to make your collaboration initiative a success.

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Hiring for Culture Fit: Align Your Values, Roles and Candidates

Speaker: Dr. Craig Ellis, Head of I-O Psychology, HighMatch

Is the term “culture” just a buzzword tossed around at your organization, or have you delved into the core values and behaviors that truly define a good fit for your company? In this webinar, Dr. Craig Ellis, an I-O Psychologist, will share a proven framework to identify the essential traits that contribute to a seamless fit within your unique culture, not just in your current successful employees but also in prospective candidates.

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Government Web Managers Notes: Responding to Economic Uncertainty

Forum One

In the past few months, world-wide political and economic uncertainty has shaken global confidence, which in turn has resulted in continued market instability and volatility. With economic recovery inching along, all levels of government are feeling the pinch brought on by reduced tax revenue. With ever-shrinking budgets, many government entities have been forced to re-evaluate their resource allocations.

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Sharing Storytelling in San Antonio

Forum One

Last week I was invited to give a keynote plenary session at the Department of Health and Human Services Office of Adolescent Pregnancy Programs AFL Care Grantee Annual Conference in San Antonio, Texas. This year's conference focused on Planning and Innovating for Reform. Because the Patient Protection and Affordable Care Act brings a new landscape of considerations for policy makers, program planners, and service providers of pregnant and parenting adolescents, AFL Care grantees have an unprece

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Launching a Collaboration or Content Management System: 8 Tricks for Adoption

Forum One

So, you have decided you need a tool for collaboration or content management. Great. And you are ready to invest the money in selecting and developing the greatest system ever. Even better. But what good is your investment if noone takes advantage of it? User adoption is a tricky beast. Naturally, clients tend to focus on the technical aspects that surround adoption: picking a solution that meets the list of user needs they have identified.

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Social Media and Health Care (at SxSW)

Forum One

As I blogged previously , I've been at South by Southwest Interactive these past few days. For me, one of the most valuable sessions was " E.R. 2.0." The session featured a facilitated conversation about how hospitals and health care providers are using new media and social networking software to support their primary objectives — treatment, research, education and outreach, and patient-provider communication.

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AI & DEI: With Great Opportunities Comes Great HR Responsibility

Speaker: Jen Kirkwood - Partner, Responsible HR & AI at IBM and World Economic Forum Executive Fellow

The promise of AI for today’s organizations is real, yet in a frenzied state of experimentation, many stumble to get to a full-scale enterprise. As companies race to discover what generative AI can do, HR must lead conversations about how to balance cutting-edge innovations with integrity, trust, and diversity. Globally, organizations are at a critical intersection of Diversity, Equity, Inclusion, and AI acceleration.

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Community Matters, Even at SxSW

Forum One

Reflections on community at SxSW. Andrew , Bill , and I just got back from the South by Southwest Interactive Festival , where we spent nearly a week drinking from the proverbial technology innovation firehose. We attended numerous panels, connected with colleagues and friends on nonprofit technology and social good, and had skillets of queso in between.

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Best Practices for Listening and Engaging in Social Media

Forum One

Part 1: Discover. Synopsis: The conversations on social media can really tell a rich story about your brand, topic, cause, target audiences, or other area of interest. It is important to develop effective listening techniques in order to make decisions and justify activities based on these stories. As the first in my series on best practices for listening and engagement, this posts discusses tactics for discovery, the processes of defining content and sources for your listening activities.

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10 Ideas for Open Development

Forum One

Thanks to everyone who participated in the Aid Information Challenge on Friday at the Word Bank. It was a great discussion that brought together a mix of people from different disciplines interested in open data and transparency's capacity to make aid more effective. Thanks again to the World Bank for hosting, and to the Development Gateway for all they did to make it happen.

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Entrepreneurship and Internet Diplomacy in the Muslim and Arab World

Forum One

When President Obama took the stage in Cairo, Egypt last year, millions tuned in to hear his approach for improved U.S.-Muslim relations. In his speech, he pledged to "create a new corps of business volunteers to partner with counterparts in Muslim-majority countries." A key message was that better relations derive from shared business opportunities.

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Future-proof your I-9 compliance for 2024

Speaker: Join I-9 Experts:

Got I-9 compliance on your mind? Spending endless amounts of time ensuring you stay compliant? Get your questions answered with an expert panel from WorkBright. During this one-hour webinar, Workbright will dive deep into I-9 best practices, navigate the nuances of the new 2023 'alternative procedure,' and learn actionable ways to ensure your audit trail is squeaky clean.

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Strategy 101: Two Key Words for Your Next Requirements Effort

Forum One

I had the displeasure of spending much of the evening reading one of the worst requirements documents I have had to wade through in some time. It wasn’t that it was poorly written (it was) or poorly organized (check). Its greatest crime was that those who had written it had clearly failed to utilize the two key words that have to be part of any requirements effort: “why?

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The Good News Story in Haiti

Forum One

President Obama sends his first "tweet" for the Red Cross at their headquarters Monday. Photo courtesy of the Red Cross. The images and stories coming out of Haiti are disturbing, upsetting, and unbelievably heartbreaking. We've all been following closely, trying to lend a hand when needed, and keeping an eye out for the signs of hope among the rubble, literally.

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How to Become a Facebook Rockstar

Forum One

Previously, we've discussed our approaches to Twitter , Scribd , and SlideShare. Now it's time to address the social site with the biggest stage right now: Facebook. Forum One's Facebook Page. (click to enlarge). Michaela Hackner and I recently hosted a pair of NTEN webinars titled "How to Become a Facebook Rockstar." We took folks through the steps required to raise the profile of an organization using Facebook Pages.

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Recap: Social Media for Social Impact

Forum One

This month, Forum One and Autodesk hosted a panel titled, "Social Media for Social Impact" during Social Media Week in San Francisco. We had the privilege of having four panelists who each told a story demonstrating how the social web had empowered communities around social causes. Connie Chan from Yahoo! described how status updates and Flickr photos were used to spread awareness of Yahoo!

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HR Pro Playbook: How to Navigate Global Workforce Expansion with Confidence

Speaker: Daniel Grace & Audra Bright

Have you just been told you need to hire employees in another country? 🌎 That's a huge undertaking! It involves navigating a complex landscape of diverse regulations, cultural differences, legal requirements, and currencies. If anything goes wrong, you risk your company's financials, growth, and reputation. 📊 🌟 To help ensure a successful global expansion and mitigate potential non-compliance consequences, this exclusive webinar features Daniel Grace, International HR Con

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Web Metrics: How Do You Measure Up?

Forum One

So you're tracking your web analytics, and your metrics are going up in all categories. Great! But have you ever wondered how you compare to other organizations? To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Reports like this are great for organizations to determine if their increases in different web metrics are comparable or better/worse than others'.

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ForLoveofLiberty.net Extends Story of African-American Contributions to U.S. Military

Forum One

Forum One Communications is pleased to mark the start of Black History Month with the launch of ForLoveofLiberty.net ! We at Forum One believe that the sacrifice of African-Americans on behalf of our country is a story that needs to be told in order for people to better understand American history, especially the civil rights movement. We are grateful to the U.S.

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Webinar Recap: Foundations and Online Collaboration

Forum One

Forum One hosted a webinar on June 23 on online collaboration for philanthropic organizations. You can follow the one-hour archived session (or the slides on Slideshare ) to get a nice slice of perspective from Amy Gipson of the Bill & Melinda Gates Foundation and Melissa Schoen of the California Healthcare Foundation. Amy talked about a private global online community of librarians that she facilitates as part of the Gates Foundation's Global Libraries program.

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Military Communications in the Age of Social Media

Forum One

Earlier this week, I addressed the topic of social media in the military and government on a panel at The Army and The Navy Club in Washington, DC. With so many of our clients deeply entrenched in various social media campaigns, I found the panel to be a great opportunity to share our experience in the nonprofit and civilian sectors with military leaders.

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Moving Forward in HR and Recruiting Uncertainty

An era of uncertainty has arrived in recruiting. The unpredictability that exists in the labor market can make it difficult for employers to know how they should respond in this environment. Despite the turbulence, recruiting professionals should be encouraged by recent trends. Applications per job are up over the last year across companies of all sizes, and more than half of all recruiters expect their teams to grow in the next year, with nearly two-thirds expecting their recruiting budgets to

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South by Southwest: Laboratory for the Future?

Forum One

I've been attending the South by Southwest Interactive Festival (SxSW) these past few days. It's my first time, and it's a lot to take in. Everywhere you go, people are nose down in their laptops and phones: while in sessions, while walking down the halls, and while on the panels. Think of the geekiest person in your organization, and multiple them by over a 1,000.

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CountyHealthRankings.org Gives First County-by-County Snapshot of Health in Each State

Forum One

ALEXANDRIA, Va., Feb. 18 — CountyHealthRankings.org , a new site produced by Forum One Communications, provides the first look at the overall health of every county in all 50 states. The site was unveiled at an event on Wednesday in Washington by its sponsors, the University of Wisconsin's Population Health Institute and the Robert Wood Johnson Foundation.

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Internet Strategy in a World of Ubiquitous Tools: Sometimes You Just Gotta Launch and Learn

Forum One

Those of us who sell strategy services for a living tend to rely on the desire for measured approaches to big problems. This taps into deep-seated wisdom about how to manage large, complex situations: plan first, then execute. Heck, our language is littered with support for this view. "Look before you leap" is a cherished nugget. "His approach is 'ready, fire, aim'" is used as a criticism, as is "flying by the seat of one's pants.

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