7 of the Best Places to Promote Your Employer Brand
NOVEMBER 23, 2016
It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. And one of the best ways to do that is to ensure your employer brand is communicated across as many channels as possible, both external and internal.
Top 17 for 2017: Employer Brand Trailblazers
JANUARY 9, 2017
This year, we’ve zoned in on people who consistently share relevant and engaging content on employer branding best practices, and or those who excel at promoting their own organisation’s employer brand. Employer Branding employment brand employer brand
20 Ways To Destroy Your Employer Brand
FEBRUARY 13, 2017
It can take years to build your employer brand credibility and just seconds to destroy it. Here are 20 simple ways to completely destroy your employer brand. Building Culture Employer branding Hiring Talent Leading People
3 Ways Hiring Managers Can Amplify Your Employer Brand
JULY 14, 2016
Employer brand has to be a part of your overall recruiting efforts in order to stay competitive in the war for talent. Harvard thinks CEOs should own the brand. And, even if your C-suite is engaged in your employer branding efforts, it’s doubtful they are going to take time to help actually execute a plan. Many times it means learning an entirely new skill set.
Employer Branding Ebook
Branding 101 Everything you ever wanted and needed to know about. creating a strong employer brand for your company. 3Is Employer Branding Really That Important? What Does Your Brand Say to People? Employer Brand Audit How the Best Employers Do it Right What Next? status for years to come, Marriott’s Employer Brand. brand.
Why Employer Brand Videos Work
Glassdoor for Employers
JUNE 1, 2016
Employer Branding Branding Employee Reviews Employer Brand Videos Workplace CultureThe explosion in online video thanks to high-speed data connections on smartphones has radically shifted consumption away from text- and image-based content.
How to Measure Your Employment Brand
Glassdoor for Employers
JUNE 8, 2016
Employer branding has become top of mind for many organizations looking to attract and build trust with quality candidates, increase retention rates. Employer Branding Featured How To Use Glassdoor Employer Brand Employment Brand Glassdoor Managing Products
5 Ways Content Marketing Can Dramatically Boost Your Employer Brand
JUNE 23, 2016
Your employer brand is a critical element when it comes to establishing a competitive advantage in the labour market. Employer branding is the sum-total of what current and potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of both of these types of employees. Define Your Audience.
6 of the Best Employer Brands on Snapchat Right Now!
OCTOBER 17, 2016
As such it is now the perfect medium on which to promote your employer brand and have it seen by thousands of people. Yes, Aer Lingus (the budget airline) is (in my opinion) one of the best companies for showcasing the people behind their brand on Snapchat. In fact, they were the very first airline to start using Snapchat as part of their employer branding strategy.
Employer Branding: Five Tips to Make Your Career Site Your #1 Recruiting Asset
Learn how HR Directors in Enterprise companies can use their career sites as their number one recruiting asset
Elegant Experiences and Employer Branding
AUGUST 11, 2016
From the hiring of staff, creating uniforms and even down to the menu design – this is their brand, their name and their experience on the line. In employer branding, it’s common to be considered an appetizer to marketing rather than actual recruiting. A Certain Je Na Sais Quoi:Employer Branding Activation. The First Course: Recruiting Meets Marketing.
5 Steps To Assess Employer Brand For Small Biz Owners
MARCH 26, 2015
As a leader of a small business, you are likely familiar with the importance of brand as it relates to your business’s profitability and growth. Your consumer brand represents who you are as a business to your customers and prospective customers; this includes how you stand apart from similar businesses, and what your goals are in delivering your product or service.
Which Comes First: Employment Brand or Candidate Experience?
FEBRUARY 23, 2017
Is a strong employment brand important? Branding Candidate Experience FeaturedYes, it can be. Is candidate experience important? Yes, it can be.
Why SEO is a big part of your Employer Brand
MAY 6, 2016
But unlike consumers, a job seeker has much more on the line when deciding to take the plunge into employment with your business. And if your brand doesn’t match job seekers expectations, or their SEO results, they’ll have no problem moving on. Do you have any other SEO strategies for building a successful employer brand? Building Content . Getting Social. Let us know!
How To Create Awesome Employer Brand Content Candidates Will Love
JUNE 7, 2016
You need to proactively build your employer brand to attract and influence only the best (and right) talent to apply and work for your company. By sharing employer brand content that paints an authentic, accurate picture of what life is like and the work candidates might be doing if they joined your company, you can help candidates self-select and decide if they are a good fit.
The ROI of Employer Branding
Glassdoor for Employers
FEBRUARY 10, 2016
So you’ve implemented an employment branding program. There are a number of ways to measure employment branding efforts, and as the field evolves, more metrics are bound to develop. Some HR professionals create a formula by giving a specific value to each of the benefits of their branding efforts, and giving a specific value to each of the costs associated with employer branding efforts. Using those values, they can determine their returns on employer branding efforts. Company Brand Reputation. Candidate Quality.
The Cost of an Employer Brand
Glassdoor for Employers
JULY 23, 2015
As candidates gain more insight into what it’s like to work at an organization through reviews and ratings and sites like Glassdoor , employers have started to put a larger emphasis on employer branding strategies. The old days of marketing your brand with internally driven messages and hoping they resonate with your dream candidates are over. But where do you start?
On-Demand Recruiting: Amplify Employment Branding & Talent Acquisition
AUGUST 12, 2015
Managing the candidate experience and properly communicating your employer brand are key to creating a positive relationship with your job applicants. The role of recruitment software in employer branding. In general, employer branding is defined as an organization’s reputation as an employer. When it comes to building or improving your employer brand, here are some things to keep in mind: Know your target audience: determine what type of people you want working for your organization, and then build your brand towards that.
Why Rejecting Candidates is Actually Good for Your Employer Brand
FEBRUARY 3, 2017
Rejecting candidates and providing feedback should be considered part of the recruitment process and can ultimately improve your employer brand. Candidates Employer branding Hiring Talent Recruitment Screen Select
4 Absurd Myths About Employment Branding
Glassdoor for Employers
JANUARY 20, 2016
In 2016, I’ve decided to make it my mission in life to prove that employment branding is not hard to do. In the last two years, there’s been so much talk about the need to do Employment Branding, every recruiter, hiring manager and HR leader is feeling the pressure. Branding is a marketing function. I want you to clear your mind of everything you’ve been told about employment branding. employment branding myths. Myth #1 – You need a set strategy to properly launch your employment brand. Their first complaint?
2020 Outlook: The Future of Employer Branding (Infographic)
JULY 21, 2015
It was the hot topic of early 2015, but what does the future hold for employer branding? The folks at Universum recently gathered its resources to survey over 2,000 HR professionals and CEOs around the globe to get their take on talent recruitment and employer branding. Will consumer and employer brands merge? Top Takeaways: “Who’s in charge?”
Bridging the Gap with Employer Branding for Meaningful Healthcare Hiring
MARCH 10, 2017
Healthcare recruiters will continue to face pressure to hire at a quick pace while also keeping a pulse on evolving trends that may call for adaptations
Employer Brand – Whose responsibility is it?
AUGUST 11, 2016
. There is no doubt Employment Brand is important. Extensive research has highlighted the benefits of a strong employment brand to the company’s bottom line, productivity, employee engagement and reduced cost of hire and better quality of candidates. Back to the Employment Brand and the ownership question. Professional world has come to terms with it.
Building Your Employer Brand To Attract the Right Talent
FEBRUARY 26, 2015
When you think of a "brand" you typically think of how a company presents themselves to their customers. Many brands boil down to one word. employer branding
The Biggest Mistake In Employer Branding — Failing to Measure the Business Impacts of Employer Branding
APRIL 4, 2016
In my experience, the current state of employer branding is dismal. I have been developing employer branding solutions since before the advent of electricity it seems — back when it was called Employer of Choice. Branding Retention & Engagement Featured
How the Power of “Purpose” Can Help You Build a Powerful Employer Brand
AUGUST 22, 2016
Purpose is the key to unlocking how we engage with candidates, get them interested in our jobs, how we differentiate our employer brands and how we improve employee engagement and retention. Can purpose be found in absolutely every role or employer and if so, how can we define and articulate it? How Teach First Uses Purpose to Build Their Employer Brand. Lame.
How to: Successfully Promote Your Employer Brand on Pinterest
NOVEMBER 30, 2015
But while some recruiters have discovered the power of Pinterest for sourcing candidates, there are still relatively few companies who are using Pinterest to boost their employer brand. Which is why we’d like to help you do just that today: promote your employer brand on Pinterest. Promoting your Employer Brand on Pinterest. What is Pinterest?
How to Use Snapchat for Employer Branding
AUGUST 7, 2016
Apart from allowing individuals to take selfies through fun filters and film life around them, it’s also a modern marketing tool for reaching millennials and selling an employer brand. How to Use Snapchat for Employer Branding. Employer Employer Branding Branding Cisco Jorgen Sundberg Social Media Talent brandingView Article.
Measuring Your Employer Brand: What to Track
MARCH 29, 2016
Your employer brand is what people say about working for your company when the boss is not in the room. Advertising & Marketing Branding Social Media Management FeaturedNotice that I didn’t just say employees?
6 Employer Branding Techniques You Need to Know About
JANUARY 12, 2016
After all, you can’t tell a can of caviar from a can of cat food without some branding. This is what it’s like for job seekers researching your company, when you don’t have a clear employer brand. The way you market yourself as an employer to potential employees affects whether they want to work for you or not. The shelves are lined with blank boxes, cans, and cartons.
5 Tips to Improve Your Employer Brand
Glassdoor for Employers
JANUARY 11, 2017
Employer Branding Brand Company Employer Brand reviewsNow more than ever, has social media and sites like Glassdoor have become the place to post, share and search for reviews.
6 Points to Consider for Your 2017 Employer Branding Strategy
NOVEMBER 21, 2016
In response to a disproportionate interest in our content on employer branding strategies and best practices, my team and I at Jibe launched our inaugural State of Employer Branding survey in Q3 2016. The survey inspected recruiters’ and marketers’ thoughts on employer branding as a business function and its interconnectedness with candidate experience.
Employer Branding and the Candidate Experience
NOVEMBER 22, 2016
In the competition for talent, your employer brand is as essential for attracting quality candidates to your career site and into your applicant tracking system (ATS) as your consumer brand is to your marketing efforts. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing and 89% believe a strong employer brand gives them an advantage over the competition when it comes to hiring 1. Employer Branding: The Good News. Employer Branding Fail. Create a Consistent Employer Value Proposition.
The Link Between Employer Branding + Employee Referrals
JANUARY 4, 2017
The post The Link Between Employer Branding + Employee Referrals appeared first on SmashFly Blog. Employee Engagement Employer Brand Recruitment Marketing employee referralsWe live in a time when we have more information and more choices than we can ever imagine or need. As consumers, we have virtually unlimited choices when.
Fuzzy Math: What Employer Brand Metrics Should You Be Measuring?
DECEMBER 22, 2016
Brand is one of those business concepts that is difficult to define, much less measure. Employer brand is no different. Blog Posts News Recruitment Marketing advocacy candidate experience employer branding EVP guest post Recruiting Industry referrals Social Media social recruiting Tips tom laineEven knowing what to measure remains something of a mystery: should it be more about the overall number of applicants for open positions, or should we focus on the quality of those applicants? Should we measure […].
Employer Brand: How to Remarket and Re-Engage Candidates
The Hiring Site
MAY 22, 2015
Whether we spend recruitment advertising dollars on retargeting campaigns or use social media, personal interaction, or email marketing to keep our employer brand and employment opportunities top-of-mind with prospects, we need to look at the talent acquisition process as a long game. Employment Branding Talent Acquisition Talent Advisor employer brand talent advisor
The Seven Dwarfs of Employer Branding Videos
OCTOBER 25, 2016
Blog Posts Candidate Sourcing News Recruitment Marketing employer branding employer branding videos viral emplyer videosEvery marketer dreams of going viral on social media. We’ve all seen it happen before. You know the ones – the videos that make everyone want to share, swear or care. The one you laugh out loud at and have to share […].
All You Need To Know About A Terrible Employer Brand Through Memes
JUNE 14, 2016
In a lot of ways, a company’s employer brand is like a meme. There are countless things that contribute to your employer brand. A strong employer brand speaks to talent and helps them relate to the organization. And even better, a fantastic employer brand does all the hard recruiting work for you by bringing the talent to you. Lifeat ).
Boosting Your Employer Branding with Social Media
MARCH 22, 2016
But what of employer branding? How crucial is it that your company invests in strengthening its employer brand on social media? That’s where your employer branding comes into play – and most notably the investments you’ve made in your social media presence. Recruiters are no strangers to social media. The War For Candidate Conversions.
The Guide to Social Employer Branding
APRIL 17, 2016
How do employers know what social media updates they should be doing? What are the best-in-class employer brands doing on social? The Guide to Social Employer Branding. Employer Employer Branding Podcast david brudenell Interview iris podcast universumHow can they know what their audience thinks of these updates?