3 Ways Technology Can Augment Your Employer Brand
A strong employer brand is invaluable for attracting top talent, especially when you have a large pool of millennial candidates, looking for only the very best. Contemporary employer branding trends suggest that a consistent presence on multiple platforms and a proactive communication approach is key for a tech-empowered employer branding strategy.
For recruiters and HR teams, finding and hiring the best talent out there is always a challenge. There are wide varieties of alternatives for every role, and most candidates are now more demanding than ever before.
Given this reality, it is crucial for organizations to take a proactive approach to their brand identity and corporate reputation. This requires organizations to strengthen, expand, and continuously enhance their employer brand, adding value, new layers of idea and innovation, and ‘humanizing’ a company’s vision, mission, and larger objectives.
Can technology make a difference, even as firms work towards reinforcing their employer brand?
The answer is an emphatic YES. State-of-the-art tools, applications, and solutions can make a massive difference, identifying new avenues for reputation management and brand revitalization, like Candidate Relationship Management (CRM) solutions and Recruitment Marketing Platforms. Today this is seen as vital for any employer branding initiative.
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Broadly there are three ways in which technology can help amplify and reaffirm employer branding pathways:
1. Designing a smart career site and offering integrations with popular hiring platforms
Instead of only advertising on job boards, it’s prudent to envision a fully articulated careers site, which can later become a hub for all employee branding activities. You can utilize an array of features, such as customized landing pages, talent networking forums, recruitment platforms, which establishes a continuous connection with possible present and future applicants. The site is also an intelligent way to share approaches, instances, and the philosophy driving your employer branding initiative, as well as the company’s aspirations for its employees, and its overarching goals.
Chris Cho, CPO at Monster discusses what makes Monster a true innovator in recruiting, and how they’re continually looking to deploy disruptive features, and strengthen their employer brand: “Part of matching is helping our customers reach passive qualified talent where they are—our social job ads, for example, allow you to access people in a field via platforms including Facebook, Instagram, and Twitter. Our integration with Google allows people to find our ads even when they’re in search mode on that platform.”
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2. Creating a strong email marketing campaign
Often, locating the right fit talent for a role is all about timing and personalization. Any recruiter who’s eager to excel in their role, will build a targeted, bespoke, and innovative email campaign – detailing the position, success stories, quotes, and organizational culture, evoking interest and enthusiasm for the role. Again, this is a must-have for any employer branding blueprint.
This works far better than out generic content, that’s insipid and uninspiring, working against a clear and well-outlined employer branding model. To really help the messaging standout, look at a tool like JotForm – the solution can draw data from online forms, adding customized elements to PDFs. This means employers can tailor signatures, greetings, and design elements, when disseminating marketing emails, in bulk, with little effort.
Also read: How To Use Recruitment Marketing To Attract Top Talent – Download Now
3. Enabling a robust social media presence, calibrated by an analytics engine
There’s no denying the impact of social media these days; any recruitment campaign or corporate reputation management initiative must be extended and supported by an efficient social media campaign, as a part of an employer branding strategy.
Further, the use of advanced analytics and a singular dashboard will help determine what’s working and what isn’t, refining a company’s employer branding strategy. HR teams will be able to assess the success rate of an email sent out, manage movement on the career site, check on clicks, shifts, attraction-drivers, and places requiring reinvention.
“More than one billion people check Facebook daily, Twitter users send 6,000 tweets every second and new LinkedIn users sign up at a rate of more than two new members per second, reports Hootsuite.” says Tracy Kelly from recruiting software company, Yello. “Social media has created new opportunities for talent teams to build a pipeline of interested followers, cultivate a unique employer brand, establish relationships with candidates and gain insight into the recruiting landscape. With the right tools and strategy, one of your social media fans could become your next great hire.”
Clearly then, the writing’s on the wall – for any organization to prosper and thrive in today’s environment, a smart and sophisticated employer branding trends playbook is essential.
Also read: What is Recruitment Marketing and How Do the Best Employers Use it?
That’s it then; this is a great time to invest in technology, making it work for your employee branding trends approach & direction. As a young workforce pours into the job market, technology will help reimagine a company’s image – bold, vibrant, meaningful, and different. So, go ahead, and let technology show you the way!