SEO Optimized Job Board Tips|SEO Optimized Job Board Tips
seo optimized job boards

SEO Optimized Job Board Tips

Every active job seeker out there has one thing in common - they're searching. So why not take a lesson out of the digital marketing team's book and implement some best practices for your job post.

Following just a few SEO (search engine optimization) tips for job boards can get your job post in front of more qualified eyeballs without paying anything extra. After all, sites with active job seekers, like Glassdoor, are fundamentally searches engines, like Google, but with a specific audience.

First things first

You’re used to building your job descriptions for human consumption, carefully selecting your words to describe the position and company. The good news is that there’s no reason to change that. However, you’ll need to make sure that both ‘bots’ (sometimes called ‘crawlers’ or ‘spiders’) and humans have an equally easy time reading your job post.

Making sure that your most important keywords are mentioned both in titles and at the top of the page will ensure that both bots and humans will know what you’re about to describe.

Organize your thoughts

Keeping your content organized helps search engines understand how your content is related to search queries, or keywords.

If you want to explain your organizations culture, the job description, and the qualifications, you should do so in distinct sections. This helps search engines understand that your company culture is fun/fast paced/entrepreneurial, but the qualifications/previous experiences required reflects a completely different set of keywords.

Speak the same language

Making sure you’re talking about the same things that prospective candidates are is crucial. Looking at resumes of qualified candidates, working with the hiring manager and reading industry blogs will help you find out how qualified candidates describe their relevant experience.

Speaking the same language as your prospective candidate will allow the search engine’s bot to make automatic connections from your listing to candidate search queries.

Don't sacrifice relevance for cleverness

You’ll have plenty of opportunity to show how relaxed your work environment is on your company website and profile. Calling your ‘Lead Java Engineer’ a ‘Master Code Guru’ can cost you lost of relevancy and lots of eyeballs. Job boards do not care about "Code Ninjas" or "Sales Rockstars."

Act natural

SEO is often referred to as ‘natural search,’ search engines aren’t artificially manipulated by advertising dollars. So, do what feels ‘natural’ to you and relax! Communicating what you feel is right when you post your job, without over-optimizing, will almost always yield the best results.

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