With more than 1 billion users and 50 offices around the world, it is no surprise that Facebook attracts and hires top talent. Through Glassdoor, Facebook aims to improve upon its employee and candidate experience, and these efforts are clearly reflected in Facebook’s unique employer brand and culture.
A company that values openness and transparency, Facebook approaches engaging on Glassdoor as an extension of its values and mission. So, how does a multi-billion dollar company like Facebook use Glassdoor?
1. Responds to reviews.
Responding to reviews is an effective and easy way to build your employer brand on Glassdoor. With more than 12,000 employees, Facebook receives a high volume of reviews and has guidelines in place to manage these reviews.
Facebook responds to a handful of reviews on a monthly basis. The reviews are typically representative of current themes that arise in the company’s reviews for the month. Additionally, Facebook aims to ensure there is a balance in the review selection process between current and former employees. While priority is given to reviews relevant to departments with hiring needs and new office locations, Facebook aims to also balance the selected reviews across departments and locations.
For more advice on how to respond to reviews, check out these tips for companies large and small.
2. Showcases a valuable review.
If you have an Enhanced Profile on Glassdoor, you have the option of choosing a featured review. The featured review will display on the Overview tab and the Reviews tab.
When selecting a review to feature, Facebook examines the pros and cons in the review to see if it addresses a variety of aspects that job seekers look for, provides constructive feedback and was marked helpful.
3. Turns reviews into action!
Not everyone in your company is monitoring reviews so it’s important that relevant teams are made aware of the feedback on your Glassdoor page.
After responding to reviews, Facebook takes the feedback to appropriate stakeholders. The feedback is then added as a datapoint to Facebook’s employee experience.
4. Shares relevant and engaging content.
Your employer profile is your opportunity to showcase your brand and culture. Sharing articles and company updates can make you stand out to job seekers. Facebook shares internal blog content as well as articles from the media to reinforce its story on Glassdoor.
5. Puts analytics to work.
There is a fountain of analytics accessible to you on Glassdoor. Facebook frequently monitors analytics and trends like its company rating, CEO rating, review trend, and keywords. These analytics can often be turned into action items. For example, Facebook shares interview trends with its candidate experience leads as well as positive changes on Glassdoor, such as improved ratings, with its public relations team.
Taking stock of ratings and trends pays off, as can be seen through Facebook’s employer profile, where the company showcases its top CEO rating and Best Places to Work award.
If you’re interested in learning more about how Facebook uses Glassdoor to manage its unique employer brand, check out the webinar recording and slide deck from our client story on Facebook.
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