Owning a retail business is hugely challenging especially in more recent years as the threat of online competitors continues to grow and assault the brick and mortar retail segment. One way that offline retailers can emphasise their presence and prove their worth is by delivering excellent customer service. To do this, you need to have excellent and engaged staff who care enough about their work that they understand the importance of delivering high class customer service to the customers that come into the store.
It all begins with the staff hire; that might sound obvious but when it comes to retail staff, reliability and honesty are key traits.
Everything else can be taught and trained. These key traits need to be looked for in all potential staff and once those people are recruited, they can be trained to follow company policies and guidelines.
In terms of staff retention, management need to nurture staff and understand what drives them. For some of course it will be money but for others, career progression might be of higher importance.
The team at Storetraffic have put together this engaging infographic which details everything you need to know in relation to hiring, training and retaining your retail staff. It gives some insight in each section and also includes some expert opinion along the way.
Check the full graphic out below.
Author
Paul Slezak
With over two decades of experience in the recruitment and human capital industry, Paul Slezak has established himself as a transformative force in the realm of leadership and career coaching, group facilitation, and talent acquisition. His unique perspective, drawn from his early career as a leader in global recruitment firms and his entrepreneurial success with his own start-up, has enabled him to make a significant impact on leaders, teams, and organizations across the world. Paul's passion for helping others achieve success and high performance is evident in his commitment to transforming leaders and their teams at local, national, and international levels. He specializes in promoting the importance of human-centered intelligence, focusing on soft skills such as authenticity, transparency, and trust to complement business-centered acumen and drive better workplace outcomes. As an impartial facilitator, Paul brings his expertise to team offsites and strategy days, ensuring alignment on goals, values, and culture while keeping participants on task. His engaging and energetic presence, coupled with his unique "entertraining" and "edutaining" delivery style, enables him to connect with audiences both large and intimate, sharing personal and professional anecdotes that inspire and energize.
