In our previous blog post, we addressed what search engine optimization (SEO) strategies means for recruiters. There isn’t a quick solution or easy fix for improving the SEO for your website, but your strategy can be separated into two categories: on-page and off-page SEO. Both work toward getting you the high rank that you need, however it’s important to understand that they are completely different.
What is On-Page SEO?
On-page search engine optimization is what it sounds like: what you do on the pages of your website in effort to attract more inbound traffic. It focuses on informing the search engines exactly what your website is about and what you do. There are a number of different components involved with on-page SEO. The goal is to become as search-engine friendly as possible for users.
On-Page SEO includes:
- Page title
- Meta description
- Heading
- Cascading Style Sheets (CSS)
- Domain information
- URL structure
What is Off-Page SEO?
Simply put, off-page SEO focuses on increasing your website’s popularity (domain authority) by attracting links and brand mentions from other websites. If you can learn how to build links to your website, it tells the search engines that your content provides value for its users. There are numerous strategies you can employ for off-page SEO, all of them designed to generate interest in and traffic for your site.
Off-Page SEO includes:
- Link building
- Valuable content
- Long-tailed keywords
- Guest blogging
- SSL encryption
- Social media shares
In our next blog post, we’ll take a closer look at “on-page” SEO.