Measure Your Recruiting Efforts with Source of Influence
source-of-influence-glassdoor-smashfly

The Best Way to Measure Your Recruiting Efforts: Source of Influence

The candidate journey is no longer a linear experience that consists of a candidate deciding to look for a job, screening ads, submitting resumes, interviewing, and getting hired. In today’s job search process, a candidate’s online and offline environments intersect at multiple points including website, career sites, news sites, blogs, social media, events, reviews, and one-on-one interactions.

View candidates like consumers

Employers need to think of candidates as consumers. The concept of recruitment marketing begins with finding and attracting candidates, engaging them with information as they consider your company, and nurturing them to apply when an appropriate position arises. Source of hire, which tracks the last source a candidate used before he or she applies to a position, is a useful metric for understanding where candidates apply and where they’re coming from. While source of hire is one of the most commonly used recruiting metrics, it does not tell the entire story of a candidate’s path to your company, just the end.

To learn more about how to measure your recruiting efforts with source of influence, attend our upcoming webinar.

Today’s world of employer branding, social media, and digital marketing offers employers with the opportunity to understand the effect of all of their recruitment marketing efforts – to see the whole picture and gauge their return on investment. So, what metric should you be using to measure recruiting efforts?

The answer: source of influence

Source of influence is more than a metric. It’s a way of understanding the candidate journey from the first point of attraction to throughout the application process. It also helps you track the effectiveness of each recruiting channel your company uses. This recruiting metric’s biggest value, however, is its ability to tell you which initiatives and campaigns are attracting specific types of candidates that ultimately convert into your greatest hires.

Once you compile data on source of influence and analyze it as a whole, you can create a complete picture of the candidate journey from initial awareness to the application stage, and better understand how specific personas find and interact with your company before they apply. Through source of influence, you can see where your company should invest resources and funds in your recruitment marketing strategy.

This measurement tracks every touchpoint in the candidate journey and these touch points can happen in any order and path from awareness through application. Post-application, there are other sources of influence that continue to build advocacy and interest to accept an offer. This process will glean insights that can be used to further enhance your recruitment marketing strategies.

Source of influence data will provide more insight into the candidate journey, helping you identify leads that are more qualified and more interested in your organization. Curious to know about why source of influence is so important? Check out our eBook in partnership with SmashFly, The Guide to Source of Influence: What, Why and How.

You can also learn more about why source of influence matters (in addition to what it is) on the SmashFly blog. You can also attend our upcoming webinar, The Key Recruiting Metric You're Not Tracking: Source of Influence with SmashFly.

[recommended_posts]