Career site: Your most important recruiting channel

Your career site is the most important recruiting channel you have.

According to The Talent Board research, your careers page is the #1 place candidates go to research your company.

Don’t let your career site be just the place to post your job descriptions. Use it wisely to attract high-quality applicants, provide them with a great candidate experience and sell them on your jobs!

5 key elements of perfect career sites

So what do perfect career sites look like? Which are the top must-have elements of great career sites that attract candidates and convert them into applicants?

Here are the 5 key elements of perfect career sites:

1. About the company section

Tell your company’s mission, vision and values in a simple and understandable way.

2. Employee Value Proposition

Give candidates an answer to their question: “What’s in it for me?” Tell them why they should choose to work at your company instead of somewhere else. Present them your employee value proposition and use it as a magnet for talent!

3. Employee testimonials and quotes

According to Edelman Trust Barometer, employee voice is 3 times more credible than the CEO’s. This is why you should let your potential candidates want to hear what it is like to work at your company straight from your existing employees!

4. Steps in your hiring process

Make sure your career site contains a clear, detailed explanation of your hiring process. Tell your potential candidates what to expect and when. Present and explain the stages of your hiring process!

5. Short application form

Did you know that 60% of job seekers quit in the middle of filling out online job app... because of their length or complexity?

Having a short application form is one of the best ways to get more job applicants from your career site!

Bonus element of perfect career sites: Talent Network

If your potential candidates aren’t ready for their next career move just yet or you don’t have a perfectly matched open position for them at moment, offer them to sign up for your Talent Network. Make sure to explain exactly what they're signing up for: job alerts, company updates, industry news, career advice, etc.