Nas Recruitment

Five Career Site Trends for 2021

Nas Recruitment

As we begin a new year with new challenges, now is the perfect time to review your career site with a critical eye. Career site creativity has been driven by the candidate experience in recent times – and that trend will continue.

ACTIVATE wins TalentCulture tech award for second time

Nas Recruitment

NAS is pleased to announce that our ACTIVATE® candidate attraction platform has been selected as a TalentCulture 2020 HR Tech Winner for the second time. TalentCulture, a leading media outlet and marketing consultancy, selected winning HR technologies based on a strict grid of requirements that included a demonstration of the technology’s power to successfully deliver on its promise and an analysis of user and employee comments on the product and brand.

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The 2021 Calendar of Healthcare Recognition Days is Here

Nas Recruitment

The 2021 Calendar of Healthcare Recognition Days is Here. When is Oncology Nurses Month? What’s the date for Medical Assistants Recognition Day? What about National Nurse Practitioner Week? One of the best ways to increase employee engagement is through incentives, rewards and recognition.

Your Programmatic Playbook

Nas Recruitment

For a few years now, we’ve been talking about the power of programmatic advertising and how it can transform your recruitment media spend in some pretty dramatic ways. But first, a quick refresher: programmatic media buying is the algorithmic purchase and sale of advertising space in real time.

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CFO’s Guide to Building an HR Team with Limited Time, Budget and Resources

Building the ideal HR team doesn’t happen overnight—especially when CFOs have limited time, budget and resources. But our new guide can give you advice on where to start and key focus areas you need to know. Download our guide today!

Our Top 5 Recruitment Marketing Blog Posts of 2020

Nas Recruitment

2020 has been a year of turmoil, challenge and newly discovered opportunity in the recruitment marketing landscape. A new world of work emerged for many industries, and virtual interviewing became the norm for both on-site and remote jobs. This collective, immediate pivot posed both roadblocks and opportunities—from leveraging social media and digital communications, to focusing on employee retention and measuring your analytics to ensure the best ROI in your recruiting efforts.

M3 USA acquires NAS Recruitment Innovation

Nas Recruitment

Cleveland, OH, March 3, 2020– M3 USA , a leader in healthcare solutions for hospitals, health systems and physicians, has acquired NAS Recruitment Innovation, a national recruitment advertising firm specializing in branding, technology and media strategies for employers across a wide variety of industries, with a strong focus on hospital systems. “We

Happy Holidays from NAS

Nas Recruitment

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Webinar: Build your 2021 recruiter toolkit

Nas Recruitment

Webinar

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A Better Candidate Experience: 3 Tips to Improve your Career Site

Nas Recruitment

Outside of your own employees, your career site is your #1 touchpoint with candidates and the top employment branding asset in your arsenal. It is your “handshake moment” with candidates and often it is their first impression of your organization. First, candidates have to be able to find your site.

2021 Recruitment Strategies: Work Smarter Not Harder

Hours spent sourcing. Constantly checking different recruiting channels. Sifting through a sea of resumes. There’s no denying that the current hiring landscape is fragmented, complex, and full of frustrations. As you plan for 2021, take a moment to reflect on your current strategies and evaluate how you can work smarter, not harder in the new year. Download our guide where we break down different stages of the recruitment journey—and share several potential paths to hiring success.

3 ways your employees can tell your story

Nas Recruitment

Every employer has a story to tell. And every story is a unique insight into what makes your company stand out amongst your competitors. Your career site is the ideal place to tell your company’s story in a personalized, compelling way that resonates honestly with job seekers. So, how can you capture your company’s essence to create organic, genuine relationships with candidates?

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Need to hire now? Here’s what you need to know.

Nas Recruitment

As we navigate a “new normal” in the wake of COVID-19, many industries have transitioned to remote work (NAS among them). While many businesses are staffing down due to emergency shutdown directives, others have shifted to temp-hiring-emergency mode. If you’re one of the essential industries, like healthcare, grocery, retail or supply chain, that needs to attract temporary talent quickly, you need to be visible and get the word out to potential candidates.

Connect with candidates using Facebook

Nas Recruitment

Facebook is the world’s largest social network and has become vital in the recruitment marketing industry. What better place to connect with candidates who know you, as well those who don’t? Facebook has an ever-changing algorithm that makes it challenging to connect organically with users that like your page, also known as fans. But with Facebook advertising, you also have the ability to get your post in front of users that may be interested in your company but don’t currently like your page.

Blowing off steam, Topgolf style

Nas Recruitment

The entire NAS team was in town for our annual meeting at our Corporate Headquarters in Cleveland. After an intense day of brainstorming and strategizing, we always end with some stress-relieving fun. This year’s outing was at Cleveland’s newest indoor entertainment attraction, Topgolf.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

A Message from our CEO on COVID-19

Nas Recruitment

We are all in this together. I have always tried to remind our NAS Team that we are at our best when we work together to serve our clients and help each other. Never has this been more true than now. In fact, it takes on a more urgent, community-wide and nation-wide meaning. Our new parent company, M3 USA, has done a great job of keeping us up to speed with the fast moving pronouncements on the state and national level.

Happy Holidays from NAS

Nas Recruitment

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Employee-generated content: perks and pitfalls

Nas Recruitment

As the marketing and advertising landscape continues to transform the way content is created and delivered, social media has leveraged the playing field for businesses in ways not imagined a scant few years ago. In today’s online world, brands have personal identity, people have morphed into brands and fictional characters likely have more Twitter followers than us.

The 2020 Calendar of Healthcare Recognition Days is Here!

Nas Recruitment

When is National CRNA Week? What about National IV Nurse Day? How will you honor your healthcare employees? Conscientious, forward-thinking organizations (that’s you) understand that one of the best ways to increase employee engagement is through incentives, rewards and recognition. Each year, NAS takes the time to put together an annual listing of healthcare-related recognition events.

Free Webinar: How To Create A 100% Virtual Onboarding Experience

Speaker: David Secunda, CEO, WorkBright

Are you struggling with virtual onboarding? Whether you are making the switch to remote work or biding your time until you can get back to the office – you need a solution that works. Check out our webinar on November 12th at 1 PM E.T. for more information.

NAS Webinar: Enhancing the Candidate Journey

Nas Recruitment

Join Matt Adam, EVP and Chief Talent Strategist, and Charles Kapec, Creative Director at NAS Recruitment Innovation, for an informative 30-minute webinar on enhancing the candidate journey. We’ll discuss how candidates look for jobs and what they expect from you, then provide tips on how you can deliver on their expectations and convert them into hires. Topics include: Making SEO work for you. The importance of a mobile platform. Keys to a candidate-friendly career site.

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Does the data in your ATS have “the right stuff?”

Nas Recruitment

If you’ve heard it once, you’ve heard it a thousand times: for recruitment success, you need to optimize the candidate experience. But have you ever considered how the data in your ATS can positively or negatively impact the job-search experience? You can make a few relatively easy adjustments to ensure job seekers get what they want and need. Job categorization The job categorization in your ATS needs to be candidate-centric.

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AI for recruiting and the virtual HR Assistant

Nas Recruitment

A Q&A with Aaron Matos, CEO and Founder of Paradox AI, virtual assistants, chat bots…these are some of the topics that are frequently discussed when TA professionals get together and talk about the future of recruitment marketing. Paradox is one of the leading players in the space, with a stated goal of creating “a better candidate and recruiter experience for everyone.” NAS shares that philosophy, so we were pleased to recently speak with Aaron Matos, CEO and Founder of Paradox.

Recruitment Fraud: How to Protect Your Brand

Nas Recruitment

Long gone are the days when a candidate could make a phone call to talk to a recruiter as a first point of contact or (can you imagine?) show up unannounced at the business location to apply for an advertised opening. From entry-level to executive roles, the job search is now conducted online and the application process has morphed into a major time saver for candidates and recruiters alike.

Benefits benchmarking data for better employee and organizational wellbeing

Recognize your strengths and identify opportunities to retain valuable employees, increase employee engagement and achieve organizational goals. See where you stand against trends informed by nearly 4,000 employers and face your future with confidence.

Lessons from TA tech: Embracing the Programmatic Future

Nas Recruitment

Courtney Compton , NAS MediaPro Strategist and Erin Duffy , NAS Account Director attended last week’s TAtech Leadership Summit in Boston. Sponsored by Appcast , the TAtech Leadership Summit is the only conference focused solely on the application of pro. grammatic technology in recruitment advertising. Here are Courtney’s and Erin’s insights from the Summit. Initial Impressions. Courtney : This was my first time at TAtech’s Leadership Summit on Programmatic Ad Buying.

The Road to Recovery Readiness

Nas Recruitment

As most of the workforce begins to shift into recovery mode, one point is clear: the recruitment landscape is poised for a seismic shift in the way employers are positioning their branding and communicating with candidates. With regard to hiring, certain industries haven’t skipped a beat; some are in hiring freeze mode; and still others are in a holding pattern, awaiting the opportunity to either rehire furloughed employees or consider targeting new talent re-entering the workforce.

WINNING THE INTERNSHIP WARS: KEY COMPONENTS OF A SUCCESSFUL INTERNSHIP PROGRAM

Nas Recruitment

The competition for interns is fierce, and today’s college graduates are a new breed. As Millennials (the youngest being 25) and Gen Z (the oldest being 23) make their way into the workforce, they present unique advantages for employers. Technically savvy and achievement oriented, this highly functioning demographic grew up in the age of transparency—and they expect the same honesty and candor from their employers. So, how do you reach interns?

Webinar: Virtual Career Events with NAS and Brazen

Nas Recruitment

We’ve heard from a number of employers looking for assistance transitioning their on-site events to virtual events. Employers have cancelled in-person events due to Coronavirus mitigation, and we at NAS Recruitment Innovation want to do our part to help you navigate this transition.

How HR Can Promote Mental Health at Work (Actionable Advice to Help Your People Thrive)

HR leaders are on the frontlines of a mental health crisis, but the topic can still be taboo—or at least something that’s only talked about reluctantly. What can HR do to help? Download our latest guide to learn the 4 ways you can support the mental health of your employees and identify warning signs of burnout.

Interview with Advisor Group: How to tackle a career site project

Nas Recruitment

In the past year, Advisor Group has made significant updates to their career site. We recently spoke with Leigh McCluskey, Senior Vice President of Talent Acquisition for Advisor Group, to learn about the important elements of an effective career site for one of the nation’s largest networks of independent wealth management firms. When you began thinking about updating your career site, what were the goals you set for yourself and Advisor Group? What were some of the “must-haves” for you?

IT’S WHAT’S INSIDE THAT COUNTS: THE IMPORTANCE OF INTERNAL BRANDING

Nas Recruitment

In the recruitment world, we’re often so externally focused that we overlook an equally important component of company identity: internal branding. Smart organizations realize that a company brand is only as strong as its alignment with internal branding. Building and maintaining a strong internal brand will resonate with outside audiences – your potential future hires – only when it mirrors external messaging and lives up to the promises being made to the public.

High-Volume Recruiting: Learning from LongHorn

Nas Recruitment

career sites recruitment marketing recruitment strategies high volume recruiting

Getting the gist of Google Ads

Nas Recruitment

Making our way in the fiercely competitive landscape of likes and clicks is tough. Fortunately, Google Ads is here to help. Advertising with Google allows you to control your messaging, own your search engine results page (SERP) and build your career brand – all while targeting the candidates you desire. Google Ads has two components that we use on a daily basis for our clients at NAS, the Search Network and the Display Network.

Build Diverse Tech Teams: Strategies for Hiring & Reskilling Your Workforce

Learn from the experts at HR Dive, Guardian Life, Axios, Vettery, and General Assembly about common biases within the talent sourcing process and strategies for improving diversity and inclusion in the workplace.

HR Tech 2019: The Highlight Reel

Nas Recruitment

Once again, several members of the NAS team attended the HR Technology Conference & Exposition last week in Las Vegas. We saw lots of familiar faces, met many new people and learned a ton. Here are some of the highlights: Keynote Address The keynote address was delivered by Barbara Corcoran , investor and judge on ABC’s Shark Tank, who shared her secrets for success in a highly charged, very personal narrative of her storied career.

Key Tips for a Better Candidate Experience

Nas Recruitment

In the world of recruitment marketing, the phrase “Think Like a Candidate” is quite familiar. As a forward-thinking organization, you’ve likely assessed procedures in some areas of your hiring process and made adjustments. But have you taken a holistic look at the candidate journey? In HR recruitment, it is vital to understand what candidates expect—and to deliver on their expectations. Because if you don’t, another company certainly will. So, how can you improve the candidate experience?

NAS announces new Chief Operating Officer Bryan Martin

Nas Recruitment

NAS Recruitment Innovation is pleased to announce that Bryan Martin has joined us as Chief Operating Officer. He brings to our team over 25 years of highly successful experience working in the talent acquisition and development space. Bryan built his career at Caliper , a 60-year-old HR talent measurement firm, where he spent his time in a variety of areas of the organization, including QA, Marketing, Sales and IT. For the last 15 years, he led operations with a strong emphasis on technology.

NAS Webinar: Programmatic strategies for right now (and tomorrow)

Nas Recruitment

Pay-for-performance (PFP) media ensures you’re getting the most for your investment. In this 30-minute webinar, we’ll take a closer look at how PFP is performing during the pandemic and what strategies you can use if you need to hire right now, as well as how you can use PFP to pipeline for the future. Join us on Thursday, April 30 as the NAS team and guest speaker Tyler Dewdney, from Appcast, take you through key points you need to know.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.