Bayard

Rising Above the Noise in Today’s Media Landscape

Bayard

Our society has never relied more on technology than it does today. The rise of the internet, smartphones, and social media has led to an increasing amount of noise in our online communities.

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Everything you need to know from HR Tech 2018

Bayard

Every year we go to HR Tech in Las Vegas. We build talent attraction programs (super smart talent attraction programs) for large growing companies all around the world. In doing so, we engage with numerous technology suppliers to help solve our clients’ biggest talent acquisition challenges.

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“Turnover” a new leaf with your Employee Retention Rate

Bayard

Recruiting is often defined as the flow of candidates into your recruitment funnel. A large group of candidates fills the top of your recruitment funnel.

Don’t Be a Candidate’s Second Choice

Bayard

We all experience value differently in our careers. For some, it’s about having passion for the work; while for others, it’s about finding a culture where they feel welcome and understood. Value proposition is as unique for candidates as it is for employers.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Using Down-Funnel Metrics to Optimize Programmatic Recruitment Campaigns

Bayard

Standard programmatic campaigns drive a high volume of candidates – but are the “bad” applications more trouble than they’re worth? Since it arrived on the recruitment scene roughly four years ago, programmatic has solved for many problems in the recruitment advertising industry, but others remain.

Not all candidate touchpoints are created equal.

Bayard

We put a lot of emphasis on the initial click (what I like to refer to as the ‘attraction click’), and then also on the apply click. However, we often lose sight of what happens in between. With over 10 touch points for active candidates and 17 for passive , what really drives them to apply?

SEVEN Ways To Engage Employees on Social Media

Bayard

Have you finally decided that social media needs to be an integral part of your recruitment strategy? Social is fantastic for creating consistent, genuine interest in your talent brand. It can also drive leads to your business. But how do you get your employees involved?

Getting The Most Out Of Your Google Spend

Bayard

Google processes 500,000 questions every 6 seconds… That’s about how long it took you to read that sentence. In the recruitment industry, that equated to over 16.5 billion global searches in the Job Listings category last year, which resulted in 3.2 billion global clicks on ads.

Does the tech industry stink at hiring women?

Bayard

The numbers suggest so. Recruiting women is one of the most complex challenges facing the tech industry today. But why? According to the Observer , women occupy just 25 percent of tech roles despite making up roughly half of the US workforce.

Scaling the Digitally-Ready Workforce

The digital future will require a new set of skills, behaviors, and ways of working, but most organizations have not defined the critical competencies needed to compete in an age of disruption and do not have a process in place to assess digital readiness in their own people, a new Aon study finds. For HR leaders, the continuous state of disruption requires a new, more flexible approach to workforce planning and development. Download the full report, which shares insights from 1,551 senior business executives, HR leaders, and employees from around the world, to learn the 5 key insights and the steps your organization can take to transform your approach to people, jobs, and rewards to thrive in an uncertain digital future.

The reasons that candidates join are NOT the reasons they stay.

Bayard

Not too long ago, good pay and competitive benefits would be enough to both attract and retain the type of talent your company needs to be successful. That’s no longer true.

FIVE Data Points That Help Improve The Applicant Experience

Bayard

As companies embrace a talent acquisition landscape that is rapidly changing, the available tools and technology can be overwhelming. Not to mention digesting the collected data, in order to make intelligent decisions.

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The Three Main Reasons to Partner with a Recruitment Ad Agency…

Bayard

With the national unemployment rate skirting 4% and having dropped as low as 3.7% in September 2018 (the lowest in nearly 50 years), the proverbial “War for Talent” is still a reality faced by many employers.

How to attract the 86% not actively looking for jobs…

Bayard

Are you looking for qualified candidates? They already have a job. According to Talent Now , “86% of the most qualified candidates for your open positions are already employed and not actively seeking a new job”, but that doesn’t mean you’re out of luck!

How to Keep Employees Engaged and Connected in the New Normal of Remote Working

Speaker: Elena Valentine, CEO, Skill Scout

The way we conduct work has completely changed. Before the pandemic, remote working or a few work from home days were allowed for certain employees. Now, remote working is our new normal. We have had to align our business to make sure that our employees are productive and have the necessary resources to succeed. But, did we make sure that they still feel connected with the rest of their team? Join Elena Valentine, CEO of Skill Scout, to learn how to make employee engagement a top priority even when everyone is working remotely.

Our Partnership Philosophy

Bayard

My son was born last year on my 11-year work-anniversary (a fact my boss loves to tout). It was fitting that the newest relationship in my life came to be on the day when I celebrate one of the longest and most important partnerships in my life.

Speed Up Your Hiring to Fill More Jobs

Bayard

Too often I see employers fail in one important aspect of the recruiting process. The speed at which they make hires. Hiring faster allows you to snag top candidates before they can drop out to take a competing offer. A faster time to hire also allows you to improve offer acceptance rates, thus strengthening your employer brand, and satisfying your hiring managers more quickly. So with that said, let’s take a look at some specific steps that can dramatically speed up your time to hire.

We’re delighted to announce the arrival of Andy Roane as Senior Vice President, RPO!

Bayard

New York, NY – July 16, 2018 – Bayard Advertising Agency, Inc., a full-service recruitment advertising agency, is pleased to announce the addition of Andy Roane to the team as Senior Vice President, RPO. In his new role, Roane will drive the strategic direction and operational execution of Bayard’s RPO business, building upon the strengths of Bayard’s recruitment advertising expertise.

The Cause & Effect of Candidate Ghosting

Bayard

A new trend in the recruitment industry is that candidates are starting to “ghost” potential employers. Now, what exactly is “ghosting” and how does it apply to recruitment?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Webinar: Recruitment Marketing Basics & Top Success Principles

Bayard

Join us on Thursday, March 14 at 1PM EDT and earn 1 Professional Development Credits (PDCs) toward SHRM-CP? or SHRM-SCP? Certifications.

What does it take to be a top employer?

Bayard

Glassdoor Best Places to Work 2018 Tour: What can we learn? As Glassdoor’s number 1 best place to work, it’s clear that most companies can learn a lot from Facebook’s recruiting and retention strategy, but what about it is most noteworthy? At Glassdoor’s recent “Best Places to Work 2018 Tour”, Janelle Gale – VP of HR at Facebook and Liz Wamai – Recruiting Director at Facebook focused on four key areas that have made a real impact.

Webinar: Wednesday, May 23 at 11 AM EST

Bayard

This webcast has been approved for 1 General recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™, and SPHRi™ recertification through the HR Certification Institute. SHRM has pre-approved this webcast for 1 Professional Development Credits (PDCs) toward SHRM-CP? or SHRM-SCP?

Is relocation a viable option for filling high need roles?

Bayard

With the market becoming increasingly saturated for employers and the candidate pool dwindling, should employers utilize relocation packages more frequently?

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Out-of-the-Box Tactics to Attract More Candidates

Bayard

When searching for new talent, most employers use the same recruiting methods. But thinking outside the box and using alternative tactics to attract candidates can often pay off. The ideas below can provide big rewards with relatively little cost. SOCIAL MEDIA SOURCING.

What does a client really mean to you?

Bayard

by Mike Tsugranis. What does a client really mean to you? This is such a simple and profound question all in one. It’s also a very important consideration, as the cost of “poor service” is much more than a rounding error. Consider the following: *In the U.S.,

Four Ways to Attract STEM Candidates

Bayard

Before we dive into exactly how we recommend positioning your brand to STEM candidates, let’s first understand the challenges that exist for employers. Why are STEM candidates so hard to find and engage?

Why teenagers may be the answer to our labor shortage…

Bayard

With the unemployment rate sitting at 4.1% , companies, large and small, are struggling to hire skilled employees and have been forced to get creative when sourcing talent. Enter Generation Z.

Emerging Regulations in the Age of AI

New legislation regulating data use and privacy is on the horizon in many parts of the world and could have ramifications for companies leveraging AI in talent assessment and selection. Waiting until laws regarding AI are crystallized in the legal system will slow down your growth — and your future-readiness. Although we don’t know exactly what data privacy laws will look like in the future, we do understand the principles behind them. Download this eBook to learn how your organization can benefit from the use of AI in talent processes while staying on the right side of legal and ethical considerations.

Press Release: Eric Holwell Returns to Bayard

Bayard

Bayard’s Continued Growth Highlighted by the Return of Eric Holwell as SVP, Strategy! We’re delighted to welcome back Eric Holwell, as Senior Vice President of Strategy. In his new role, Eric will help drive the strategic direction and operational execution of Bayard’s digital talent attraction services, building upon the strengths of Bayard’s recruitment advertising expertise.

9 SEO Tips for Today’s Job Descriptions

Bayard

In today’s competitive online recruiting space, writing a job description requires a lot more finesse because of the increased competition for talent online. An SEO friendly job description will not only rank higher in search results but it will attract more quality candidates that actually want to apply. Building a quality job posting requires more than just a click-worthy headline. You need to construct the entire post with SEO (search engine optimization) in mind.

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What the UMBC Retrievers Can Tell Us About Workplace Culture…

Bayard

The NCAA’s March Madness has undoubtedly lived up to its name, maybe this year more than ever. On March 17, the UMBC Retrievers shocked the nation by becoming the first 16-seed to beat a 1-seed.

How the New Facebook News Feed Changes Will Affect Employers

Bayard

Changes are coming. Here’s what you can do about it. A few weeks ago social media became abuzz with the news that Facebook will soon be tweaking its algorithm to favor more friend and family stories over publishers with business pages.

The Power of Recognition: How HR & Business Leaders Can Partner to Develop a Strategy for Recognizing Employees

Speaker: Keri Ohlrich, CEO & Kelly Guenther, COO, Abbracci Group

Join Abbracci Group’s CEO Keri Ohlrich, PhD and COO Kelly Guenther as they explore how you can develop these relationships with leaders and influence engagement in your company.

Bayard is delighted to welcome Anthony Andre as VP, Client Strategy

Bayard

New York, NY – September 10, 2018 – Bayard Advertising Agency, Inc., a full-service digital advertising agency focused on recruitment advertising and employment branding, is delighted to welcome Anthony Andre, as Vice President, Client Strategy.

Developing an understanding of your candidate audience…

Bayard

Why do we work? Sure, we wouldn’t work if we didn’t get paid, but that’s not why we do what we do.

6 Predictions for the 2018 Recruiting Season

Bayard

By Louis Naviasky – CEO. The clock has struck midnight on a brand new recruiting season. Are you ready? Here at Bayard we are gearing up for another exciting year of helping employers recruit.

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7 Tools to Make Your Recruiting More Efficient

Bayard

While talent acquisition professionals have many tools at their disposal, using the right ones can make the difference between hiring and not hiring. This year, hiring departments are still stretched thin which means technology will have to shoulder more of the recruiter burden.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.