Bayard

FIVE Data Points That Help Improve The Applicant Experience

Bayard

As companies embrace a talent acquisition landscape that is rapidly changing, the available tools and technology can be overwhelming. Not to mention digesting the collected data, in order to make intelligent decisions.

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Using Down-Funnel Metrics to Optimize Programmatic Recruitment Campaigns

Bayard

Standard programmatic campaigns drive a high volume of candidates – but are the “bad” applications more trouble than they’re worth? Since it arrived on the recruitment scene roughly four years ago, programmatic has solved for many problems in the recruitment advertising industry, but others remain.

Everything you need to know from HR Tech 2018

Bayard

Every year we go to HR Tech in Las Vegas. We build talent attraction programs (super smart talent attraction programs) for large growing companies all around the world. In doing so, we engage with numerous technology suppliers to help solve our clients’ biggest talent acquisition challenges.

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Career Mobility: A Growing Trend

Bayard

What do we mean by “Career Mobility”? We generally think of career mobility in two ways; am I able to relocate geographically, or am I able to move laterally within an organization to find a good fit? As the gig economy continues to boom, flexible work options have never been easier to find.

Live Webinar: How to Build a Strong Recruiting Pipeline in 2019

When your company is growing fast, there’s not a lot of spare time to vet prospective hires. Without the luxury of a careful, thoughtful and unhurried interview process for each and every role, you need to get smart about filling your recruiting pipeline. It’s all about finding and teeing up high-quality prospective candidates who align well with your company’s mission and are ready to hit the ground running, ramp quickly and thrive long-term. Join Elicia Hughey, VP of HR at Octave Music Group and the experts from Glassdoor and Newton to learn what it takes to build a strong pipeline by being as strategic as possible at every stage in hiring.

The reasons that candidates join are NOT the reasons they stay.

Bayard

Not too long ago, good pay and competitive benefits would be enough to both attract and retain the type of talent your company needs to be successful. That’s no longer true.

The Cause & Effect of Candidate Ghosting

Bayard

A new trend in the recruitment industry is that candidates are starting to “ghost” potential employers. Now, what exactly is “ghosting” and how does it apply to recruitment?

Four Ways to Attract STEM Candidates

Bayard

Before we dive into exactly how we recommend positioning your brand to STEM candidates, let’s first understand the challenges that exist for employers. Why are STEM candidates so hard to find and engage?

Is relocation a viable option for filling high need roles?

Bayard

With the market becoming increasingly saturated for employers and the candidate pool dwindling, should employers utilize relocation packages more frequently?

What does a client really mean to you?

Bayard

by Mike Tsugranis. What does a client really mean to you? This is such a simple and profound question all in one. It’s also a very important consideration, as the cost of “poor service” is much more than a rounding error. Consider the following: *In the U.S.,

Bayard is delighted to welcome Anthony Andre as VP, Client Strategy

Bayard

New York, NY – September 10, 2018 – Bayard Advertising Agency, Inc., a full-service digital advertising agency focused on recruitment advertising and employment branding, is delighted to welcome Anthony Andre, as Vice President, Client Strategy.

Building AI to Unlearn Bias in Recruiting

Research shows that the hiring process is biased and unfair. While we have made progress to solve this, it’s potentially at risk due to advancements in AI technology. Our eBook covers these issues & shows you how AI can ensure workplace diversity.

Webinar: Wednesday, May 23 at 11 AM EST

Bayard

This webcast has been approved for 1 General recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™, and SPHRi™ recertification through the HR Certification Institute. SHRM has pre-approved this webcast for 1 Professional Development Credits (PDCs) toward SHRM-CP? or SHRM-SCP?

Developing an understanding of your candidate audience…

Bayard

Why do we work? Sure, we wouldn’t work if we didn’t get paid, but that’s not why we do what we do.

Out-of-the-Box Tactics to Attract More Candidates

Bayard

When searching for new talent, most employers use the same recruiting methods. But thinking outside the box and using alternative tactics to attract candidates can often pay off. The ideas below can provide big rewards with relatively little cost. SOCIAL MEDIA SOURCING.

Why teenagers may be the answer to our labor shortage…

Bayard

With the unemployment rate sitting at 4.1% , companies, large and small, are struggling to hire skilled employees and have been forced to get creative when sourcing talent. Enter Generation Z.

We’re delighted to announce the arrival of Andy Roane as Senior Vice President, RPO!

Bayard

New York, NY – July 16, 2018 – Bayard Advertising Agency, Inc., a full-service recruitment advertising agency, is pleased to announce the addition of Andy Roane to the team as Senior Vice President, RPO. In his new role, Roane will drive the strategic direction and operational execution of Bayard’s RPO business, building upon the strengths of Bayard’s recruitment advertising expertise.

Your Hidden Weapon: 9 Best Practices for Working with Third-Party Recruiters

Leveraging third-party recruiters has been the golden ticket for many when filling critical roles. Whether seasoned at utilizing third-party search or new to it, this report breaks down how best to use this secret weapon to ensure the best ROI.

9 SEO Tips for Today’s Job Descriptions

Bayard

In today’s competitive online recruiting space, writing a job description requires a lot more finesse because of the increased competition for talent online. An SEO friendly job description will not only rank higher in search results but it will attract more quality candidates that actually want to apply. Building a quality job posting requires more than just a click-worthy headline. You need to construct the entire post with SEO (search engine optimization) in mind.

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What the UMBC Retrievers Can Tell Us About Workplace Culture…

Bayard

The NCAA’s March Madness has undoubtedly lived up to its name, maybe this year more than ever. On March 17, the UMBC Retrievers shocked the nation by becoming the first 16-seed to beat a 1-seed.

How the New Facebook News Feed Changes Will Affect Employers

Bayard

Changes are coming. Here’s what you can do about it. A few weeks ago social media became abuzz with the news that Facebook will soon be tweaking its algorithm to favor more friend and family stories over publishers with business pages.

The Gig Economy: Why Employers Should Take Note!

Bayard

What is the Gig-Economy? The Gig Economy is a term used to describe a share of the labor market made up of independent contractors. A study conducted by Intuit projects that the number of “on-demand jobs will grow from 3.9 million Americans today to 7.7 million by the year 2020, and an impressive 9.2 million by 2021”, so it’s not likely to phase out. That said, it’s not a fit for everyone.

How Recruiters Can Create a Predictable Candidate Pipeline

Even the most experienced recruiting professionals face challenges filling critical roles in their organizations from an inability to establish, nurture and grow a sustainable talent pipeline. Download this eBook to get a jump on sourcing and learn how to build a high performance recruiting pipeline.

We’re delighted to announce the arrival of Sheila Spinner as VP, Client Strategy!

Bayard

New York, NY – July 9, 2018 – Bayard Advertising Agency, Inc., a full-service digital brand agency, is pleased to announce the addition of Sheila Spinner to the team as Vice President, Client Strategy. Sheila brings a wealth of knowledge with 23+ years in the industry and over 13 years of developing client strategies at TMP Worldwide.

7 Tools to Make Your Recruiting More Efficient

Bayard

While talent acquisition professionals have many tools at their disposal, using the right ones can make the difference between hiring and not hiring. This year, hiring departments are still stretched thin which means technology will have to shoulder more of the recruiter burden.

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6 Predictions for the 2018 Recruiting Season

Bayard

By Louis Naviasky – CEO. The clock has struck midnight on a brand new recruiting season. Are you ready? Here at Bayard we are gearing up for another exciting year of helping employers recruit.

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Speed Up Your Hiring to Fill More Jobs

Bayard

Too often I see employers fail in one important aspect of the recruiting process. The speed at which they make hires. Hiring faster allows you to snag top candidates before they can drop out to take a competing offer. A faster time to hire also allows you to improve offer acceptance rates, thus strengthening your employer brand, and satisfying your hiring managers more quickly. So with that said, let’s take a look at some specific steps that can dramatically speed up your time to hire.

Dice's 2018 Diversity and Inclusion Report

A vital step to becoming more inclusive is first understanding how inclusive your culture is right now. Dice’s Diversity and Inclusion Report highlights how tech pros currently gauge their industry’s progress – and how frequently they've experienced discrimination based on gender, sexuality, age and political affiliation.

4 Things Employers Need to Do More of This Year

Bayard

By Louis Naviasky – CEO. Now that the January hiring season is well underway I’ve been thinking about what tactics employers should be doing more of in order to recruit the talent they need.

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The Power of Simplicity

Bayard

What is “simple” in reference to the candidate experience? Simplicity is often, mistakenly, confused for boring. When focused on Employer Brand and the Candidate Experience, simplicity can be your most potent weapon.

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The Power of Belonging: Consumer vs. Candidate

Bayard

What is Brand Belonging to a consumer? According to IBM , Brand Belonging is “the set of experiences that fortify individuals’ sense of self through involvement in something greater than themselves.”

Media Optimization Case Study: Arnold Transportation

Bayard

Social Media Creates A Qualified Candidate Pipeline. Known throughout the industry as ‘The Original Regional Carrier’, Arnold Transportation Services is a full service truckload carrier.

Newton’s Guide to OFCCP Compliance

For federal contractors, keeping up with OFCCP regulations can be a major challenge when recruiting and hiring. Download our guide to OFCCP compliance and learn the major regulations that you must adhere to.

Employer Value Propositions: Who Are They Written For And How Should You Develop Yours?

Bayard

Written by Devin DaRif, VP of Employer Brand Insights. One of the most important tools in talent acquisition and retention is a strongly developed and communicated employer value proposition (EVP).

How Far Is Too Far When Commuting To Work?

Bayard

by Zachery Tweddell, Director of Marketing. How far am I willing to commute? How far is too far? These are just a couple of the many questions we ask ourselves when starting a new job.

Maximizing your Applicant Tracking System

Bayard

Hanes Brands, Inc technical case study. As a job seeker, navigating the career site of a large corporation can be daunting. In fact, according to a study conducted by CareerBuilder , doing your taxes and buying a home are on a list of things that people find less difficult than searching for a job.

Understanding Analytics. Mastering Efficiency.

Bayard

Recruitment analytics and the new world of “Big Data” can be muddled and confusing. The real-world metrics that you need to make smart business decisions are often skewed or hard to find. We understand, but it doesn’t have to be that way.

There’s Not a Skills Gap in the U.S… or Is There?

Your search for the perfect candidate has resulted in zero perfectly skilled applicants. What’s going on? Enter…the skills gap. This report, ‘The Employment Skills Gap and What To Do About It’, breaks down the issue with solutions you can apply now.

Avoid Solving the Wrong Problem. It’s Expensive.

Bayard

Black post-it notes, camouflage golf balls, and exotic ‘vers ass ass’ worms are all examples of products that maybe shouldn’t have made it to the shelf but did. These represent just a few of hundreds and thousands of misguided branding initiatives. You can click here for more examples.

Vice President Pence’s vacation might just have cost this small business $20,000

Bayard

(This post originally appeared on The Washington Post ). All small businesses face their own unique challenges. So it is little surprise that safety and weather conditions would top of the list for Bruce and Pam Wood, the owners of the Above It All Balloon Company, located near Aspen, Colo.

The Evolution of the Job Seeker

Bayard

As the recruitment marketing world continues to evolve, job seekers have become increasingly elusive. The days of sending a job seeker from a newspaper ad to a recruiter are long gone.

How does your brand stack up against the best?

Bayard

The topic of employer brand raises many questions. Who owns ‘employer brand’ within an organization? What does an impactful EVP look like in my industry? Should the employment brand align with the corporate brand? And so on.

Dice 2018 Tech Salary Report

Dice’s new Tech Salary Report is here. The skinny? While Cloud, Big Data and Process Management skills are driving the biggest pay increases, employers are also offering non-monetary motivators to attract and retain tech talent. Find out which skills and incentives are hot.