Bayard

Generation Z is here… is your company prepared?

Bayard

Generation Z (born 1995-2010) is now entering the workforce and will hold down over 20% of all U.S jobs, by 2020. As many employers continue to struggle with Millennials, are you prepared for the generational differences that will come with our newest emerging workforce group?

The Evolution of the Job Seeker

Bayard

As the recruitment marketing world continues to evolve, job seekers have become increasingly elusive. The days of sending a job seeker from a newspaper ad to a recruiter are long gone.

Trending Sources

Maximizing your Applicant Tracking System

Bayard

Hanes Brands, Inc technical case study. As a job seeker, navigating the career site of a large corporation can be daunting. In fact, according to a study conducted by CareerBuilder , doing your taxes and buying a home are on a list of things that people find less difficult than searching for a job.

Best Practices for Job Postings – Aligning Brand with SEO

Bayard

How long will a job seeker spend reading my job posting? Let’s find out how to make it 5 minutes well spent… Over the years, job postings have evolved from a barrage of keywords to an inspiring story of what might be.

SEO 24

Live Webinar: What A Resume Hides – Avoid Toxic Hires with the Perfect Interview Process

It's not just the resume. In today's world, you have to screen for specific personality traits and behaviors to avoid potentially toxic hires. A toxic hire can have a perfect resume but can destroy your team, costing your business upwards of $12,000 a year. Sign up for this upcoming webinar to learn how to hire the right person, every time. Date: 1/25/18 at 11:00AM PT.

The Power of Simplicity

Bayard

What is “simple” in reference to the candidate experience? Simplicity is often, mistakenly, confused for boring. When focused on Employer Brand and the Candidate Experience, simplicity can be your most potent weapon.

Study 15

Where to find Bayard in Summer/Fall 2017…

Bayard

Bayard Conference Calendar. Here at Bayard, we’re increasing our presence at conferences across the recruitment industry. Because we firmly believe that, no matter how technology evolves, there’s nothing quite like building a relationship face-to-face.

The True Cost Of Missing Out On Top Healthcare Talent!

Bayard

Healthcare, we have a problem! Healthcare is becoming an increasingly saturated market for organizations looking to hire top talent. Market data suggests that, on a scale of 1-100, physician recruitment is currently at a difficulty level of 54 in the United States.

SEO 19

Social Media Is A Marathon, Not A Sprint

Bayard

Let’s start with a case study: Back in 2015, a client of ours implemented their first ever Social Media strategy. Eighteen months later, the results have far exceeded any expectations set at the kick off!

The Complete Guide to Buying an Applicant Tracking System

With 200 + offerings in the market, choosing the right applicant tracking system can be a challenge. To help, we have developed a comprehensive buying guide highlighting what you should look for along each step of the decision process. Download the guide and ensure that the ATS you choose is the right fit for your organization.

Our Take On The Role Craigslist Should Play In Recruiting!

Bayard

“Craigslist is for buying used cell phones and golf clubs, not recruitment. I don’t think my candidate audience is even on Craigslist.”

Save Recruitment $$ Through Effective Branding

Bayard

Struggling to see the benefit of investing in your Employment Brand? In a recent study, companies that don’t get their Employer Value Proposition and Employment Brand right were shown to have higher costs to attract and hire the talent they want by over 50%. What does ‘right’ mean?

How does smartphone dependency effect mobile job search?

Bayard

Today, it seems that if you don’t have a smartphone, you’re an anomaly. The statistics would seem to support that as the most recent PEW report on the topic states that 95% of Americans own a cellphone of some kind, with 77% of those considered smartphones. Of that 77%, we started to dig into how many of the ~248 million people that represents are classified as “dependent” on their phone.

Understanding Analytics. Mastering Efficiency.

Bayard

Recruitment analytics and the new world of “Big Data” can be muddled and confusing. The real-world metrics that you need to make smart business decisions are often skewed or hard to find. We understand, but it doesn’t have to be that way.

Are You Closing Candidates and Getting Them Onboarded Efficiently?

Once you choose a candidate to hire, the real work begins of trying to get them to accept your offer. And even if they do, you still need to get them onboarded efficiently. Are you doing a good job managing these steps? Take a 30-second assessment for a free evaluation of your job offer and onboarding processes.

Making Sense of Facebook’s New Jobs Feature!

Bayard

Facebook recently rolled out a new product that allows companies to post job openings directly to their Facebook page. What does this mean for job seekers? Job postings are visible to anyone visiting a company’s Facebook page, and also appear in the newsfeed of users who have ‘liked’ the page.

Hiring Truck Drivers Gets Tougher By The Day!

Bayard

Trucking makes the world go round. We believe it as much as you do, but that doesn’t make it any easier to hire truck drivers. That is why we have laid the foundations for solving the problems that face trucking companies throughout the United States. Here’s the scary part….

What employers can learn from the failures of U.S. Soccer

Bayard

In suffering arguably the most embarrassing loss in their history, the U.S. soccer team will now miss out on their first World Cup since 1986.

Competing in the new world communication order – What we can learn from the pros!

Bayard

Sports marketing is a huge business, and no one does it better than the NFL. And when you take a closer look at how they go to market, it’s easy to see why their revenues are projected to exceed $13 billion in revenues for 2017.

7 Steps to Attract and Engage More Candidates

Want to improve the candidate experience of your job application and drive more candidates to apply? This guide covers: presentation of your careers page and jobs, length and complexity of your online application, application technology, and candidate acknowledgement.

The Correlation Between Diversity & Innovation

Bayard

How can you measure the true impact of diversity? Measuring the impact of diversity on an organization has always proved to be a challenge. That said, Rocío Lorenzo, Boston Consulting Group, recently revealed a unique approach during a TED talk in Milan. She explained, “We surveyed 171 companies in Germany, Austria, and Switzerland, and as we speak, we’re expanding the study to 1,600 companies in five additional countries around the world.

Study 10

8 Quick “MUSTS” for Creating a Powerful Employee Value Proposition

Bayard

So you’ve built a great brand for your company with a powerfully compelling story that grabs your consumer’s interest and inspires interaction. Terrific! Now what brand are you building for potential employees?

The impact of your employer brand in recruitment & retention…

Bayard

The importance of an employer brand has been and continues to be one of the biggest mysteries when looking to recruit and retain talent. Many sweep it under the rug as a loss leader. Others dip their toes but struggle to solve the right problems.

Explained: The Dominance of Search Engines in Recruitment Marketing!

Bayard

First and foremost, we all spend a lot of time there… With almost 237 million average visits per month, Google happens to be the number one site visited in the United States.

Winning An Unfair Share of Elite Talent: Recruiting Resolutions in 2018

Speaker: Jordan Burton, Founder of Burton Advisors LLC

The difference between “good” and “great” could not possibly be larger when it comes to talent. Truly elite performers—the top 5-10% in any given domain—can deliver 10x or more the results of an average employee, and can change the destinies of entire organizations. Jordan Burton of Burton Advisors has worked as a hiring advisor to dozens of high-growth companies and their venture capital investors over the past 10 years. In this session you will learn the tips and strategies he has shared with Silicon Valley’s top names in their quest for competitive edge in the war for talent.

How to improve the quantity and quality of your candidates through job postings…

Bayard

Too many employers treat job descriptions as a way to weed out the kind of employees that they don’t want to hire. All too often, candidates are subjected to bullet after bullet of the skills and talents demanded of them.

The impact of social media on your ability to hire great candidates!

Bayard

Social media is becoming more and more essential to job seekers who are trying to learn about a potential job. What your company posts on social media can tell a job seeker a lot about the company and what it is like to work there.

What does employee engagement really mean?

Bayard

Today’s buzz word in recruitment is engagement. According to a recent Gallup poll, 51% of employees in the United States are not engaged at work and have not been for some time. As alarming as that statistic may be, many companies are addressing the problem without first knowing what it is.

Media Optimization Study: Sutherland Global

Bayard

Career-specific Visibility Delivers Impressive Interview-To-Hire Conversion Rate. Headquartered in Rochester, N.Y., Sutherland Global (Sutherland) is one of the world’s largest independent Business Process Outsourcing (BPO) companies.

Recruiting Millennials: Unilever Goes Digital to Transform Its Graduate Hiring Program

Unilever leadership estimates that within three years, 60% of their worldwide employees will be Millennials.

Why you SHOULD invest in video!

Bayard

Should I be looking to include video in my recruitment marketing strategy? A question we hear more and more as companies remain on the fence about its effectiveness as an employer brand and recruitment tool.

Media Optimization Case Study: Arnold Transportation

Bayard

Social Media Creates A Qualified Candidate Pipeline. Known throughout the industry as ‘The Original Regional Carrier’, Arnold Transportation Services is a full service truckload carrier.

How does your brand stack up?

Bayard

The topic of employer brand raises many questions. Who owns ‘employer brand’ within an organization? What does an impactful EVP look like in my industry? Should the employment brand align with the corporate brand? And so on.

6 Predictions for the 2018 Recruiting Season

Bayard

By Louis Naviasky – CEO. The clock has struck midnight on a brand new recruiting season. Are you ready? Here at Bayard we are gearing up for another exciting year of helping employers recruit.

Creating the Ideal Candidate Experience

Modern job seekers have high expectations when applying for jobs. Download Newton’s guide for creating the ideal candidate experience to learn how you can attract top candidates and drive them to apply to your positions.

Vice President Pence’s vacation might just have cost this small business $20,000

Bayard

(This post originally appeared on The Washington Post ). All small businesses face their own unique challenges. So it is little surprise that safety and weather conditions would top of the list for Bruce and Pam Wood, the owners of the Above It All Balloon Company, located near Aspen, Colo.

Hurricane Season by the numbers…

Bayard

What does the impact of Harvey & Irma mean for the people? In recent weeks, two major hurricanes have made landfall in the United States causing catastrophic damage to homes and businesses across Houston and much of Florida.

How does smartphone dependency effect mobile job search?

Bayard

Today, it seems that if you don’t have a smartphone, you’re an anomaly. The statistics would seem to support that as the most recent PEW report on the topic states that 95% of Americans own a cellphone of some kind, with 77% of those considered smartphones. Of that 77%, we started to dig into how many of the ~248 million people that represents are classified as “dependent” on their phone.

We’re excited to announce the arrival of Ethan Bloomfield

Bayard

New York, NY – November 6, 2017 – Bayard Advertising Agency, Inc., a full-service digital brand agency, is pleased to announce the addition of Ethan Bloomfield to the team as Vice President, Bayard Labs.

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