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Webinar: Wednesday, May 23 at 11 AM EST

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This webcast has been approved for 1 General recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™, and SPHRi™ recertification through the HR Certification Institute. SHRM has pre-approved this webcast for 1 Professional Development Credits (PDCs) toward SHRM-CP? or SHRM-SCP?

Out-of-the-Box Tactics to Attract More Candidates

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When searching for new talent, most employers use the same recruiting methods. But thinking outside the box and using alternative tactics to attract candidates can often pay off. The ideas below can provide big rewards with relatively little cost. SOCIAL MEDIA SOURCING.

Why teenagers may be the answer to our labor shortage…

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With the unemployment rate sitting at 4.1% , companies, large and small, are struggling to hire skilled employees and have been forced to get creative when sourcing talent. Enter Generation Z.

The Gig Economy: Why Employers Should Take Note!

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What is the Gig-Economy? The Gig Economy is a term used to describe a share of the labor market made up of independent contractors. A study conducted by Intuit projects that the number of “on-demand jobs will grow from 3.9 million Americans today to 7.7 million by the year 2020, and an impressive 9.2 million by 2021”, so it’s not likely to phase out. That said, it’s not a fit for everyone.

Live Webinar: Best Practices for Onboarding and Training New Hires

Best Practices for Onboarding and Training New Hires. So you’ve hired some great new employees - congratulations! Unfortunately, your work isn’t over yet. With 20% of new hires leaving within the first 45 days, creating a great onboarding program along with proper training is crucial if you want your new employees to be engaged and stay long term. As someone working in recruiting or HR, you have control of the first part of the onboarding and training process and have a large part to play in the successful onboarding of the entire company’s new hires. Sign up for our live webinar on Thursday, May 24, 2018, Time: 11:00 AM PST, 1:00 PM EST.

9 SEO Tips for Today’s Job Descriptions

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In today’s competitive online recruiting space, writing a job description requires a lot more finesse because of the increased competition for talent online. An SEO friendly job description will not only rank higher in search results but it will attract more quality candidates that actually want to apply. Building a quality job posting requires more than just a click-worthy headline. You need to construct the entire post with SEO (search engine optimization) in mind.

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6 Predictions for the 2018 Recruiting Season

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By Louis Naviasky – CEO. The clock has struck midnight on a brand new recruiting season. Are you ready? Here at Bayard we are gearing up for another exciting year of helping employers recruit.

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4 Things Employers Need to Do More of This Year

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By Louis Naviasky – CEO. Now that the January hiring season is well underway I’ve been thinking about what tactics employers should be doing more of in order to recruit the talent they need.

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The Power of Belonging: Consumer vs. Candidate

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What is Brand Belonging to a consumer? According to IBM , Brand Belonging is “the set of experiences that fortify individuals’ sense of self through involvement in something greater than themselves.”

The Complete Guide to Buying an Applicant Tracking System

With 200+ offerings in the market, choosing the right applicant tracking system can be a challenge. To help, we have developed a comprehensive buying guide highlighting what you should look for along each step of the decision process. Download the guide and ensure that the ATS you choose is the right fit for your organization.

Employer Value Propositions: Who Are They Written For And How Should You Develop Yours?

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Written by Devin DaRif, VP of Employer Brand Insights. One of the most important tools in talent acquisition and retention is a strongly developed and communicated employer value proposition (EVP).

7 Tools to Make Your Recruiting More Efficient

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While talent acquisition professionals have many tools at their disposal, using the right ones can make the difference between hiring and not hiring. This year, hiring departments are still stretched thin which means technology will have to shoulder more of the recruiter burden.

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The Power of Simplicity

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What is “simple” in reference to the candidate experience? Simplicity is often, mistakenly, confused for boring. When focused on Employer Brand and the Candidate Experience, simplicity can be your most potent weapon.

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Media Optimization Case Study: Arnold Transportation

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Social Media Creates A Qualified Candidate Pipeline. Known throughout the industry as ‘The Original Regional Carrier’, Arnold Transportation Services is a full service truckload carrier.

How Far Is Too Far When Commuting To Work?

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by Zachery Tweddell, Director of Marketing. How far am I willing to commute? How far is too far? These are just a couple of the many questions we ask ourselves when starting a new job.

Are You Closing Candidates and Getting Them Onboarded Efficiently?

Once you choose a candidate to hire, the real work begins of trying to get them to accept your offer. And even if they do, you still need to get them onboarded efficiently. Are you doing a good job managing these steps? Take a 30-second assessment for a free evaluation of your job offer and onboarding processes.

Maximizing your Applicant Tracking System

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Hanes Brands, Inc technical case study. As a job seeker, navigating the career site of a large corporation can be daunting. In fact, according to a study conducted by CareerBuilder , doing your taxes and buying a home are on a list of things that people find less difficult than searching for a job.

Avoid Solving the Wrong Problem. It’s Expensive.

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Black post-it notes, camouflage golf balls, and exotic ‘vers ass ass’ worms are all examples of products that maybe shouldn’t have made it to the shelf but did. These represent just a few of hundreds and thousands of misguided branding initiatives. You can click here for more examples.

Understanding Analytics. Mastering Efficiency.

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Recruitment analytics and the new world of “Big Data” can be muddled and confusing. The real-world metrics that you need to make smart business decisions are often skewed or hard to find. We understand, but it doesn’t have to be that way.

We’re delighted to announce the arrival of Shane O’Donnell!

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New York, NY – March 12, 2018 – Bayard Advertising Agency, Inc., a full-service digital brand agency, is pleased to announce the addition of Shane O’Donnell to the team as Vice President, Strategy. Shane has been involved in HR and HR tech since 2000 and has been fortunate enough to be a key leader in the success of startup companies ASG, Indeed, and Recruitics.

7 Steps to Attract and Engage More Candidates

Want to improve the candidate experience of your job application and drive more candidates to apply? This guide covers: presentation of your careers page and jobs, length and complexity of your online application, application technology, and candidate acknowledgement.

Vice President Pence’s vacation might just have cost this small business $20,000

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(This post originally appeared on The Washington Post ). All small businesses face their own unique challenges. So it is little surprise that safety and weather conditions would top of the list for Bruce and Pam Wood, the owners of the Above It All Balloon Company, located near Aspen, Colo.

The Evolution of the Job Seeker

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As the recruitment marketing world continues to evolve, job seekers have become increasingly elusive. The days of sending a job seeker from a newspaper ad to a recruiter are long gone.

How does your brand stack up against the best?

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The topic of employer brand raises many questions. Who owns ‘employer brand’ within an organization? What does an impactful EVP look like in my industry? Should the employment brand align with the corporate brand? And so on.

Why you SHOULD invest in video!

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Should I be looking to include video in my recruitment marketing strategy? A question we hear more and more as companies remain on the fence about its effectiveness as an employer brand and recruitment tool.

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Black or White: Moving Beyond the Traditional Diversity & Inclusion Box

Speaker: Elena Valentine, CEO of Skillscout, and Nancy Harris, CEO of Restart Consulting LLC

“But, if you're thinkin' about my baby, It don't matter if you're black or white.”. Michael Jackson’s popular song from the early 90’s only touched on one aspect of diversity. As time has progressed, we recognize that diversity extends far beyond just “black or white.” But often times, that is the focus of our diversity, equity and inclusion initiatives. And with this narrow focus, we can become trapped “in a box “ that inadvertently overlooks other aspects of DE&I. This can lead to employees feeling frustrated and our programs spinning in circles with no real progress. We’re here to disrupt your thinking and approach to traditional DE&I. This highly interactive session will have you seeing more than just “black or white.".

The Details of Your Job Descriptions Matter More Than Ever

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By Louis Naviasky – CEO. The design and structure of the traditional, online job posting has undergone significant change in the past few years. From the need to become more visual to the metadata required to be included in Google Jobs, most employers need to rethink how they write, design and publish their job listings. Since the job market will tighten even further this year, the conversion rate of your job description is more critical than ever to get right.

Media Optimization Study: Sutherland Global

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Career-specific Visibility Delivers Impressive Interview-To-Hire Conversion Rate. Headquartered in Rochester, N.Y., Sutherland Global (Sutherland) is one of the world’s largest independent Business Process Outsourcing (BPO) companies.

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Net Neutrality: The Recruitment Marketing Fallout

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What is net neutrality? Introduced on February 26, 2015, by the U.S. Federal Communication Commission (FCC), net neutrality has since regulated the internet to allow the internet experience to be controlled by the user. In essence, net neutrality prevents internet providers like AT&T, Verizon, and Comcast from speeding up, slowing down, or blocking any content that you want to access. Without the current regulations, the power will shift to the internet provider and away from the user.

Generation Z is here… is your company prepared?

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Generation Z (born 1995-2010) is now entering the workforce and will hold down over 20% of all U.S jobs, by 2020. As many employers continue to struggle with Millennials, are you prepared for the generational differences that will come with our newest emerging workforce group?

Attracting & Retaining Superstar Talent

Speaker: Ryan Turnbull, VP, Wellness Practices Leader at Tolman & Wiker, & Bryce Eddy, SVP Employee Benefits at Tolman & Wiker

Ever wonder how companies differentiate themselves to attract and retain superstar talent? Join us for a panel event featuring thought leaders from Tolman | Wiker, voted '2017 Best Place To Work' by the Pacific Coast Business Times, as they share insight on the strategies used by top employers to win the war for talent.

What does it take to be a top employer?

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Glassdoor Best Places to Work 2018 Tour: What can we learn? As Glassdoor’s number 1 best place to work, it’s clear that most companies can learn a lot from Facebook’s recruiting and retention strategy, but what about it is most noteworthy? At Glassdoor’s recent “Best Places to Work 2018 Tour”, Janelle Gale – VP of HR at Facebook and Liz Wamai – Recruiting Director at Facebook focused on four key areas that have made a real impact.

What does employee engagement really mean?

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Today’s buzz word in recruitment is engagement. According to a recent Gallup poll, 51% of employees in the United States are not engaged at work and have not been for some time. As alarming as that statistic may be, many companies are addressing the problem without first knowing what it is.

Best Practices for Job Postings – Aligning Brand with SEO

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How long will a job seeker spend reading my job posting? Let’s find out how to make it 5 minutes well spent… Over the years, job postings have evolved from a barrage of keywords to an inspiring story of what might be.

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Explained: The Dominance of Search Engines in Recruitment Marketing!

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First and foremost, we all spend a lot of time there… With almost 237 million average visits per month, Google happens to be the number one site visited in the United States.

Recruiting Millennials: Unilever Goes Digital to Transform Its Graduate Hiring Program

Unilever leadership estimates that within three years, 60% of their worldwide employees will be Millennials.

Where to find Bayard in Summer/Fall 2017…

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Bayard Conference Calendar. Here at Bayard, we’re increasing our presence at conferences across the recruitment industry. Because we firmly believe that, no matter how technology evolves, there’s nothing quite like building a relationship face-to-face.

Our Take On The Role Craigslist Should Play In Recruiting!

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“Craigslist is for buying used cell phones and golf clubs, not recruitment. I don’t think my candidate audience is even on Craigslist.”

Hurricane Season by the numbers…

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What does the impact of Harvey & Irma mean for the people? In recent weeks, two major hurricanes have made landfall in the United States causing catastrophic damage to homes and businesses across Houston and much of Florida.

How to improve the quantity and quality of your candidates through job postings…

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Too many employers treat job descriptions as a way to weed out the kind of employees that they don’t want to hire. All too often, candidates are subjected to bullet after bullet of the skills and talents demanded of them.

Creating the Ideal Candidate Experience

Modern job seekers have high expectations when applying for jobs. Download Newton’s guide for creating the ideal candidate experience to learn how you can attract top candidates and drive them to apply to your positions.