Bayard

The reasons that candidates join are NOT the reasons they stay.

Bayard

Not too long ago, good pay and competitive benefits would be enough to both attract and retain the type of talent your company needs to be successful. That’s no longer true.

Is relocation a viable option for filling high need roles?

Bayard

With the market becoming increasingly saturated for employers and the candidate pool dwindling, should employers utilize relocation packages more frequently?

We’re delighted to announce the arrival of Sheila Spinner as VP, Client Strategy!

Bayard

New York, NY – July 9, 2018 – Bayard Advertising Agency, Inc., a full-service digital brand agency, is pleased to announce the addition of Sheila Spinner to the team as Vice President, Client Strategy. Sheila brings a wealth of knowledge with 23+ years in the industry and over 13 years of developing client strategies at TMP Worldwide.

Webinar: Wednesday, May 23 at 11 AM EST

Bayard

This webcast has been approved for 1 General recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™, and SPHRi™ recertification through the HR Certification Institute. SHRM has pre-approved this webcast for 1 Professional Development Credits (PDCs) toward SHRM-CP? or SHRM-SCP?

Hiring Manager Intake Form

Communication between recruiters and hiring managers is the #1 indicator of successful hiring. Facilitating this communication without interrupting everyone’s schedule is key. Download the intake form and start recruiting better candidates today.

The Gig Economy: Why Employers Should Take Note!

Bayard

What is the Gig-Economy? The Gig Economy is a term used to describe a share of the labor market made up of independent contractors. A study conducted by Intuit projects that the number of “on-demand jobs will grow from 3.9 million Americans today to 7.7 million by the year 2020, and an impressive 9.2 million by 2021”, so it’s not likely to phase out. That said, it’s not a fit for everyone.

9 SEO Tips for Today’s Job Descriptions

Bayard

In today’s competitive online recruiting space, writing a job description requires a lot more finesse because of the increased competition for talent online. An SEO friendly job description will not only rank higher in search results but it will attract more quality candidates that actually want to apply. Building a quality job posting requires more than just a click-worthy headline. You need to construct the entire post with SEO (search engine optimization) in mind.

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What the UMBC Retrievers Can Tell Us About Workplace Culture…

Bayard

The NCAA’s March Madness has undoubtedly lived up to its name, maybe this year more than ever. On March 17, the UMBC Retrievers shocked the nation by becoming the first 16-seed to beat a 1-seed.

How the New Facebook News Feed Changes Will Affect Employers

Bayard

Changes are coming. Here’s what you can do about it. A few weeks ago social media became abuzz with the news that Facebook will soon be tweaking its algorithm to favor more friend and family stories over publishers with business pages.

Applicant Tracking System Vendor Comparison Matrix

Trying to decide which ATS is right for your company? Newton is the only ATS built by recruiters, for recruiters. Download the comparison matrix to see how Newton compares to other ATS vendors.

Speed Up Your Hiring to Fill More Jobs

Bayard

Too often I see employers fail in one important aspect of the recruiting process. The speed at which they make hires. Hiring faster allows you to snag top candidates before they can drop out to take a competing offer. A faster time to hire also allows you to improve offer acceptance rates, thus strengthening your employer brand, and satisfying your hiring managers more quickly. So with that said, let’s take a look at some specific steps that can dramatically speed up your time to hire.

7 Tools to Make Your Recruiting More Efficient

Bayard

While talent acquisition professionals have many tools at their disposal, using the right ones can make the difference between hiring and not hiring. This year, hiring departments are still stretched thin which means technology will have to shoulder more of the recruiter burden.

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6 Predictions for the 2018 Recruiting Season

Bayard

By Louis Naviasky – CEO. The clock has struck midnight on a brand new recruiting season. Are you ready? Here at Bayard we are gearing up for another exciting year of helping employers recruit.

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4 Things Employers Need to Do More of This Year

Bayard

By Louis Naviasky – CEO. Now that the January hiring season is well underway I’ve been thinking about what tactics employers should be doing more of in order to recruit the talent they need.

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Dice's 2018 Diversity and Inclusion Report

A vital step to becoming more inclusive is first understanding how inclusive your culture is right now. Dice’s Diversity and Inclusion Report highlights how tech pros currently gauge their industry’s progress – and how frequently they've experienced discrimination based on gender, sexuality, age and political affiliation.

The Power of Belonging: Consumer vs. Candidate

Bayard

What is Brand Belonging to a consumer? According to IBM , Brand Belonging is “the set of experiences that fortify individuals’ sense of self through involvement in something greater than themselves.”

Employer Value Propositions: Who Are They Written For And How Should You Develop Yours?

Bayard

Written by Devin DaRif, VP of Employer Brand Insights. One of the most important tools in talent acquisition and retention is a strongly developed and communicated employer value proposition (EVP).

The Power of Simplicity

Bayard

What is “simple” in reference to the candidate experience? Simplicity is often, mistakenly, confused for boring. When focused on Employer Brand and the Candidate Experience, simplicity can be your most potent weapon.

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Media Optimization Case Study: Arnold Transportation

Bayard

Social Media Creates A Qualified Candidate Pipeline. Known throughout the industry as ‘The Original Regional Carrier’, Arnold Transportation Services is a full service truckload carrier.

17 Features Every ATS Must Have

What should an ATS do for you? With so many applicant tracking systems on the market it can be hard to find the best one for your organization. Check out our list and learn the 17 crucial features every ATS must have!

How Far Is Too Far When Commuting To Work?

Bayard

by Zachery Tweddell, Director of Marketing. How far am I willing to commute? How far is too far? These are just a couple of the many questions we ask ourselves when starting a new job.

Maximizing your Applicant Tracking System

Bayard

Hanes Brands, Inc technical case study. As a job seeker, navigating the career site of a large corporation can be daunting. In fact, according to a study conducted by CareerBuilder , doing your taxes and buying a home are on a list of things that people find less difficult than searching for a job.

We’re delighted to announce the arrival of Shane O’Donnell!

Bayard

New York, NY – March 12, 2018 – Bayard Advertising Agency, Inc., a full-service digital brand agency, is pleased to announce the addition of Shane O’Donnell to the team as Vice President, Strategy. Shane has been involved in HR and HR tech since 2000 and has been fortunate enough to be a key leader in the success of startup companies ASG, Indeed, and Recruitics.

Understanding Analytics. Mastering Efficiency.

Bayard

Recruitment analytics and the new world of “Big Data” can be muddled and confusing. The real-world metrics that you need to make smart business decisions are often skewed or hard to find. We understand, but it doesn’t have to be that way.

Dice 2018 Tech Salary Report

Dice’s new Tech Salary Report is here. The skinny? While Cloud, Big Data and Process Management skills are driving the biggest pay increases, employers are also offering non-monetary motivators to attract and retain tech talent. Find out which skills and incentives are hot.

Avoid Solving the Wrong Problem. It’s Expensive.

Bayard

Black post-it notes, camouflage golf balls, and exotic ‘vers ass ass’ worms are all examples of products that maybe shouldn’t have made it to the shelf but did. These represent just a few of hundreds and thousands of misguided branding initiatives. You can click here for more examples.

Vice President Pence’s vacation might just have cost this small business $20,000

Bayard

(This post originally appeared on The Washington Post ). All small businesses face their own unique challenges. So it is little surprise that safety and weather conditions would top of the list for Bruce and Pam Wood, the owners of the Above It All Balloon Company, located near Aspen, Colo.

The Evolution of the Job Seeker

Bayard

As the recruitment marketing world continues to evolve, job seekers have become increasingly elusive. The days of sending a job seeker from a newspaper ad to a recruiter are long gone.

How does your brand stack up against the best?

Bayard

The topic of employer brand raises many questions. Who owns ‘employer brand’ within an organization? What does an impactful EVP look like in my industry? Should the employment brand align with the corporate brand? And so on.

Ultimate Recruiting Metrics Spreadsheet

Tracking your recruiting performance is tough without an ATS. This is exactly why we created our recruiting metrics spreadsheet. Download the spreadsheet now and start tracking the KPIs that matter!

What does it take to be a top employer?

Bayard

Glassdoor Best Places to Work 2018 Tour: What can we learn? As Glassdoor’s number 1 best place to work, it’s clear that most companies can learn a lot from Facebook’s recruiting and retention strategy, but what about it is most noteworthy? At Glassdoor’s recent “Best Places to Work 2018 Tour”, Janelle Gale – VP of HR at Facebook and Liz Wamai – Recruiting Director at Facebook focused on four key areas that have made a real impact.

Media Optimization Study: Sutherland Global

Bayard

Career-specific Visibility Delivers Impressive Interview-To-Hire Conversion Rate. Headquartered in Rochester, N.Y., Sutherland Global (Sutherland) is one of the world’s largest independent Business Process Outsourcing (BPO) companies.

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Why you SHOULD invest in video!

Bayard

Should I be looking to include video in my recruitment marketing strategy? A question we hear more and more as companies remain on the fence about its effectiveness as an employer brand and recruitment tool.

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Generation Z is here… is your company prepared?

Bayard

Generation Z (born 1995-2010) is now entering the workforce and will hold down over 20% of all U.S jobs, by 2020. As many employers continue to struggle with Millennials, are you prepared for the generational differences that will come with our newest emerging workforce group?

Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation (and Power Higher Response Rates)

Speaker: Susanna Frazier, innovative Talent Acquisition and Management Leader

Artificial Intelligence (AI), a machine’s ability to have human-like intelligence, and Machine Learning (ML), a type of AI that provides a machine with the ability to learn from inference, continue to dominate the headlines and integrate into our daily lives. It’s natural to question how our jobs (and job security) may be affected. Well… Good news, Y'all ? AI doesn’t replace you, it empowers you!

What does employee engagement really mean?

Bayard

Today’s buzz word in recruitment is engagement. According to a recent Gallup poll, 51% of employees in the United States are not engaged at work and have not been for some time. As alarming as that statistic may be, many companies are addressing the problem without first knowing what it is.

Best Practices for Job Postings – Aligning Brand with SEO

Bayard

How long will a job seeker spend reading my job posting? Let’s find out how to make it 5 minutes well spent… Over the years, job postings have evolved from a barrage of keywords to an inspiring story of what might be.

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Net Neutrality: The Recruitment Marketing Fallout

Bayard

What is net neutrality? Introduced on February 26, 2015, by the U.S. Federal Communication Commission (FCC), net neutrality has since regulated the internet to allow the internet experience to be controlled by the user. In essence, net neutrality prevents internet providers like AT&T, Verizon, and Comcast from speeding up, slowing down, or blocking any content that you want to access. Without the current regulations, the power will shift to the internet provider and away from the user.

The Details of Your Job Descriptions Matter More Than Ever

Bayard

By Louis Naviasky – CEO. The design and structure of the traditional, online job posting has undergone significant change in the past few years. From the need to become more visual to the metadata required to be included in Google Jobs, most employers need to rethink how they write, design and publish their job listings. Since the job market will tighten even further this year, the conversion rate of your job description is more critical than ever to get right.

What Employees Really Think About Their Benefits Package

Employers invest a lot of time and money crafting a benefits mix they hope will attract and retain talent. But are you offering what employees actually want? We asked over 1,200 professionals how they feel about their health and wellness benefits for our 2018 Annual Employee Benefits Survey.