Bayard

The reasons that candidates join are NOT the reasons they stay.

Bayard

Not too long ago, good pay and competitive benefits would be enough to both attract and retain the type of talent your company needs to be successful. That’s no longer true.

Bayard is delighted to welcome Anthony Andre as VP, Client Strategy

Bayard

New York, NY – September 10, 2018 – Bayard Advertising Agency, Inc., a full-service digital advertising agency focused on recruitment advertising and employment branding, is delighted to welcome Anthony Andre, as Vice President, Client Strategy.

The Cause & Effect of Candidate Ghosting

Bayard

A new trend in the recruitment industry is that candidates are starting to “ghost” potential employers. Now, what exactly is “ghosting” and how does it apply to recruitment?

Press Release: Eric Holwell Returns to Bayard

Bayard

Bayard’s Continued Growth Highlighted by the Return of Eric Holwell as SVP, Strategy! We’re delighted to welcome back Eric Holwell, as Senior Vice President of Strategy. In his new role, Eric will help drive the strategic direction and operational execution of Bayard’s digital talent attraction services, building upon the strengths of Bayard’s recruitment advertising expertise.

Live Webinar: Competing in a Candidate Driven Market – How to Recruit in 2018

With unemployment at an 18-year low, recruiters are now faced with a unique challenge that they haven't had to face in some time. The market is hot and the best candidates are often receiving more than one offer. In an environment where candidates are "ghosting" interviews and even offers, how do you compete? Join us on September 27th, 2018 for a live webinar with Scott Conklin, VP of Human Resources at Paycor and learn what candidates really care about and how to get the offer signed.

Four Ways to Attract STEM Candidates

Bayard

Before we dive into exactly how we recommend positioning your brand to STEM candidates, let’s first understand the challenges that exist for employers. Why are STEM candidates so hard to find and engage?

Developing an understanding of your candidate audience…

Bayard

Why do we work? Sure, we wouldn’t work if we didn’t get paid, but that’s not why we do what we do.

What does a client really mean to you?

Bayard

by Mike Tsugranis. What does a client really mean to you? This is such a simple and profound question all in one. It’s also a very important consideration, as the cost of “poor service” is much more than a rounding error. Consider the following: *In the U.S.,

Webinar: Wednesday, May 23 at 11 AM EST

Bayard

This webcast has been approved for 1 General recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™, and SPHRi™ recertification through the HR Certification Institute. SHRM has pre-approved this webcast for 1 Professional Development Credits (PDCs) toward SHRM-CP? or SHRM-SCP?

We’re delighted to announce the arrival of Andy Roane as Senior Vice President, RPO!

Bayard

New York, NY – July 16, 2018 – Bayard Advertising Agency, Inc., a full-service recruitment advertising agency, is pleased to announce the addition of Andy Roane to the team as Senior Vice President, RPO. In his new role, Roane will drive the strategic direction and operational execution of Bayard’s RPO business, building upon the strengths of Bayard’s recruitment advertising expertise.

Out-of-the-Box Tactics to Attract More Candidates

Bayard

When searching for new talent, most employers use the same recruiting methods. But thinking outside the box and using alternative tactics to attract candidates can often pay off. The ideas below can provide big rewards with relatively little cost. SOCIAL MEDIA SOURCING.

Live Webinar: Train Like a Boss – Close the Skills Gap and Boost Employee Retention

Recruiting quality employees is no easy task. With unemployment at an all-time low, it's now more crucial than ever to engage and retain the employees you've hired. A demonstrated investment in employee development can set you apart and help attract more quality candidates. According to a recent report from Linkedin, over a fourth of HR professionals expect to be increasing their budgets in learning and development. Join us on 8/30 for a live webinar with Greg Goold, Director of Learning and Development at Paycor.

Why teenagers may be the answer to our labor shortage…

Bayard

With the unemployment rate sitting at 4.1% , companies, large and small, are struggling to hire skilled employees and have been forced to get creative when sourcing talent. Enter Generation Z.

9 SEO Tips for Today’s Job Descriptions

Bayard

In today’s competitive online recruiting space, writing a job description requires a lot more finesse because of the increased competition for talent online. An SEO friendly job description will not only rank higher in search results but it will attract more quality candidates that actually want to apply. Building a quality job posting requires more than just a click-worthy headline. You need to construct the entire post with SEO (search engine optimization) in mind.

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What the UMBC Retrievers Can Tell Us About Workplace Culture…

Bayard

The NCAA’s March Madness has undoubtedly lived up to its name, maybe this year more than ever. On March 17, the UMBC Retrievers shocked the nation by becoming the first 16-seed to beat a 1-seed.

We’re delighted to announce the arrival of Sheila Spinner as VP, Client Strategy!

Bayard

New York, NY – July 9, 2018 – Bayard Advertising Agency, Inc., a full-service digital brand agency, is pleased to announce the addition of Sheila Spinner to the team as Vice President, Client Strategy. Sheila brings a wealth of knowledge with 23+ years in the industry and over 13 years of developing client strategies at TMP Worldwide.

How the New Facebook News Feed Changes Will Affect Employers

Bayard

Changes are coming. Here’s what you can do about it. A few weeks ago social media became abuzz with the news that Facebook will soon be tweaking its algorithm to favor more friend and family stories over publishers with business pages.

Newton’s Guide to OFCCP Compliance

For federal contractors, keeping up with OFCCP regulations can be a major challenge when recruiting and hiring. Download our guide to OFCCP compliance and learn the major regulations that you must adhere to.

The Gig Economy: Why Employers Should Take Note!

Bayard

What is the Gig-Economy? The Gig Economy is a term used to describe a share of the labor market made up of independent contractors. A study conducted by Intuit projects that the number of “on-demand jobs will grow from 3.9 million Americans today to 7.7 million by the year 2020, and an impressive 9.2 million by 2021”, so it’s not likely to phase out. That said, it’s not a fit for everyone.

Speed Up Your Hiring to Fill More Jobs

Bayard

Too often I see employers fail in one important aspect of the recruiting process. The speed at which they make hires. Hiring faster allows you to snag top candidates before they can drop out to take a competing offer. A faster time to hire also allows you to improve offer acceptance rates, thus strengthening your employer brand, and satisfying your hiring managers more quickly. So with that said, let’s take a look at some specific steps that can dramatically speed up your time to hire.

7 Tools to Make Your Recruiting More Efficient

Bayard

While talent acquisition professionals have many tools at their disposal, using the right ones can make the difference between hiring and not hiring. This year, hiring departments are still stretched thin which means technology will have to shoulder more of the recruiter burden.

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6 Predictions for the 2018 Recruiting Season

Bayard

By Louis Naviasky – CEO. The clock has struck midnight on a brand new recruiting season. Are you ready? Here at Bayard we are gearing up for another exciting year of helping employers recruit.

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How Recruiters Can Create a Predictable Candidate Pipeline

Even the most experienced recruiting professionals face challenges filling critical roles in their organizations from an inability to establish, nurture and grow a sustainable talent pipeline. Download this eBook to get a jump on sourcing and learn how to build a high performance recruiting pipeline.

4 Things Employers Need to Do More of This Year

Bayard

By Louis Naviasky – CEO. Now that the January hiring season is well underway I’ve been thinking about what tactics employers should be doing more of in order to recruit the talent they need.

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The Power of Simplicity

Bayard

What is “simple” in reference to the candidate experience? Simplicity is often, mistakenly, confused for boring. When focused on Employer Brand and the Candidate Experience, simplicity can be your most potent weapon.

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The Power of Belonging: Consumer vs. Candidate

Bayard

What is Brand Belonging to a consumer? According to IBM , Brand Belonging is “the set of experiences that fortify individuals’ sense of self through involvement in something greater than themselves.”

Media Optimization Case Study: Arnold Transportation

Bayard

Social Media Creates A Qualified Candidate Pipeline. Known throughout the industry as ‘The Original Regional Carrier’, Arnold Transportation Services is a full service truckload carrier.

There’s Not a Skills Gap in the U.S… or Is There?

Your search for the perfect candidate has resulted in zero perfectly skilled applicants. What’s going on? Enter…the skills gap. This report, ‘The Employment Skills Gap and What To Do About It’, breaks down the issue with solutions you can apply now.

Employer Value Propositions: Who Are They Written For And How Should You Develop Yours?

Bayard

Written by Devin DaRif, VP of Employer Brand Insights. One of the most important tools in talent acquisition and retention is a strongly developed and communicated employer value proposition (EVP).

How Far Is Too Far When Commuting To Work?

Bayard

by Zachery Tweddell, Director of Marketing. How far am I willing to commute? How far is too far? These are just a couple of the many questions we ask ourselves when starting a new job.

Maximizing your Applicant Tracking System

Bayard

Hanes Brands, Inc technical case study. As a job seeker, navigating the career site of a large corporation can be daunting. In fact, according to a study conducted by CareerBuilder , doing your taxes and buying a home are on a list of things that people find less difficult than searching for a job.

Understanding Analytics. Mastering Efficiency.

Bayard

Recruitment analytics and the new world of “Big Data” can be muddled and confusing. The real-world metrics that you need to make smart business decisions are often skewed or hard to find. We understand, but it doesn’t have to be that way.

Applicant Tracking System Vendor Comparison Matrix

Trying to decide which ATS is right for your company? Newton is the only ATS built by recruiters, for recruiters. Download the comparison matrix to see how Newton compares to other ATS vendors.

Avoid Solving the Wrong Problem. It’s Expensive.

Bayard

Black post-it notes, camouflage golf balls, and exotic ‘vers ass ass’ worms are all examples of products that maybe shouldn’t have made it to the shelf but did. These represent just a few of hundreds and thousands of misguided branding initiatives. You can click here for more examples.

Vice President Pence’s vacation might just have cost this small business $20,000

Bayard

(This post originally appeared on The Washington Post ). All small businesses face their own unique challenges. So it is little surprise that safety and weather conditions would top of the list for Bruce and Pam Wood, the owners of the Above It All Balloon Company, located near Aspen, Colo.

We’re delighted to announce the arrival of Shane O’Donnell!

Bayard

New York, NY – March 12, 2018 – Bayard Advertising Agency, Inc., a full-service digital brand agency, is pleased to announce the addition of Shane O’Donnell to the team as Vice President, Strategy. Shane has been involved in HR and HR tech since 2000 and has been fortunate enough to be a key leader in the success of startup companies ASG, Indeed, and Recruitics.

The Evolution of the Job Seeker

Bayard

As the recruitment marketing world continues to evolve, job seekers have become increasingly elusive. The days of sending a job seeker from a newspaper ad to a recruiter are long gone.

Taking on Tomorrow: 2019 Trends In Technical Recruiting

Speaker: Katrina Kibben, Founder and Principal Consultant, Three Ears Media

The talent market is shrinking every day, especially for technical talent. In response, the HR technology landscape is evolving more quickly than ever with the addition of everything from chat bots to calendar apps. We're finding new ways to streamline, optimize and connect with candidates like we never have before. But the best technical recruiters realize it's not all about the shiny new product - it's about the people.

How does your brand stack up against the best?

Bayard

The topic of employer brand raises many questions. Who owns ‘employer brand’ within an organization? What does an impactful EVP look like in my industry? Should the employment brand align with the corporate brand? And so on.

Why you SHOULD invest in video!

Bayard

Should I be looking to include video in my recruitment marketing strategy? A question we hear more and more as companies remain on the fence about its effectiveness as an employer brand and recruitment tool.

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Media Optimization Study: Sutherland Global

Bayard

Career-specific Visibility Delivers Impressive Interview-To-Hire Conversion Rate. Headquartered in Rochester, N.Y., Sutherland Global (Sutherland) is one of the world’s largest independent Business Process Outsourcing (BPO) companies.

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Generation Z is here… is your company prepared?

Bayard

Generation Z (born 1995-2010) is now entering the workforce and will hold down over 20% of all U.S jobs, by 2020. As many employers continue to struggle with Millennials, are you prepared for the generational differences that will come with our newest emerging workforce group?

Attracting & Retaining Superstar Talent

Speaker: Ryan Turnbull, VP, Wellness Practices Leader at Tolman & Wiker, & Bryce Eddy, SVP Employee Benefits at Tolman & Wiker

Ever wonder how companies differentiate themselves to attract and retain superstar talent? Join us for a panel event featuring thought leaders from Tolman | Wiker, voted '2017 Best Place To Work' by the Pacific Coast Business Times, as they share insight on the strategies used by top employers to win the war for talent.