Media Staffing Network

A New Advertising Category Takes Top Spot

Media Staffing Network

Have you noticed the top ad spending category right now? Recruitment! Indeed is a top user of broadcast. As we connect with our many contacts throughout the country, they share that the majority of their on-air ads are for companies trying to hire.

MSI, MSN Forge Strategic Partnership

Media Staffing Network

The Media Sales Institute (MSI) has entered into a strategic alliance with Media Staffing Network (MSN). The arrangement brings MSN’s media recruiter’s expertise to the MSI curriculum at the 2021 NABOB MSI.

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What Do People Say About Your Company?

Media Staffing Network

Do you think you run a great department? Reputation is crucial in attracting and retaining the people you need to achieve success. If you aren’t sure, and even if you are, I suggest you do three things. First, check out Glassdoor.com to see who is saying what about you.

Hiring and Retaining Younger Generations

Media Staffing Network

We get a lot of questions on how to attract, motivate and retain younger generations. We hear a lot from employers who think that ‘younger generations need to get with it’. If that is your attitude and how you approach hiring and onboarding of your new hires, you may fail miserably.

Extending the Reach of HR: Supporting and Sourcing Remote Talent

Speaker: Karen Lim, Alliance Academy

The concept of Global HR is becoming more common as more companies become permanently remote. As companies expand their talent-bases beyond borders, HR reps will bear the responsibilities that come along with it. Adapting to different cultures, distances, and legal implications whilst preserving core company values is essential. Once you can do this, the world becomes your oyster. Join Karen Lim of Alliance Academy, and learn to thrive in a remote-first mindset.

Reading A Candidate: Will They Fit Your Team?

Media Staffing Network

Hiring can be a complex process. You need to hire someone you want to stick around, who can be productive, and who will fit in with the team. Often, we get caught up in reading the prospect on incorrect attributes and being swayed to hire the wrong person.

Compensation, What Are Stations Doing?

Media Staffing Network

(By Laurie Kahn) Here’s the question – What are small-market stations doing differently to compensate sellers? All of the stations in our market are using old techniques and I would like some ideas. Good for you for asking this great question.

Looking Towards the Future

Media Staffing Network

Written by Laurie Kahn. As we soon say ‘good-bye’ to 2020, many of us still struggle to build and retain the people we need to achieve our budgets and goals. While this was a major issue during low unemployment, even with so many now unemployed, it can remain a struggle.

Think Differently

Media Staffing Network

The summer is almost gone and we all wish COVID-19 was gone too. While these past months have been challenging, many of us have much to be thankful for, of which we sometimes need to be reminded. We know there will be a future, but may not yet have a handle on what it will look like.

Talking To Prospective Prospects

Media Staffing Network

Recently we participated in the Rising Above Summit that many of the state broadcasting associations sponsored for their members. The good news is that from the many attendees, it appears that hiring is on the mind of many managers so we thought it would be wise to share some of their questions and how we responded. These are real questions from real radio managers. How do you talk to a good prospect, someone who would be a great addition to our team at some point?

2021 Recruitment Strategies: Work Smarter Not Harder

Hours spent sourcing. Constantly checking different recruiting channels. Sifting through a sea of resumes. There’s no denying that the current hiring landscape is fragmented, complex, and full of frustrations. As you plan for 2021, take a moment to reflect on your current strategies and evaluate how you can work smarter, not harder in the new year. Download our guide where we break down different stages of the recruitment journey—and share several potential paths to hiring success.

Lessons Learned From 2020

Media Staffing Network

It’s a new year! We are all hopeful for a return to our new normal. At Media Staffing Network, we are feeling confident that media hiring will increase in 2021 creating new opportunities in many categories. Companies that needed to downsize are slowly ramping up and revisiting various positions to fill. There will be new positions created and new sets of working rules. A few important reminders of what we learned the last year: Pivot was the ‘hot’ word.

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Are you frustrated when looking for a job?

Media Staffing Network

For those of you that are 50+, are you frustrated when looking for a job? Do hiring managers ignore you or stop returning your calls when they see your work history? Or are you a manager that feels anyone over 50 can’t sell or be on-air anymore? In media, we have a huge number of age 50+ employees.

Considering Older Workers For Your Team

Media Staffing Network

Are a high percentage of your sellers Boomers? If so, many may be looking to retire soon. Statistics show that 10,000 Boomers turn 65 every day until 2029.

Rethink, Retool, Respond, Rebuild

Media Staffing Network

As we now hit our ‘halfway’ month we are all in a much different situation than what we thought when we entered 2020. In our 27 years, this is not the first time we have seen the media business slow down, it is actually the 3rd time! What we know is that each time, business does pick up, companies still need a top-notch group of employees to help hit goals. At MSN, we have adopted a new ‘mantra’ RETHINK, RETOOL, RESPOND, REBUILD.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Categories to Help Build a Talent Acquisition Budget

Media Staffing Network

Last month we discussed how important it is to have a budget for Talent Acquisition. We promised tips to help you build a plan for your budget. We have included categories to consider to help make your planning easier. As always, please let us know of any questions you may have. Categories to help build a Talent Acquisition Budget: Manpower – who will oversee the program? Do you have someone internal or do you need an outside source or do you need to create a new position? Marketing.

How You Treat Your Employees Counts

Media Staffing Network

With a new decade upon us, it’s a good time to reflect on how you, as an owner or manager, treat those who work for you. With unemployment low and competition to hire fierce, and challenges in attracting Millennial and Gen Z workers, culture is a major area that needs consideration. The younger generations are interested in working for companies that treat their employees well and with respect.

It’s Budget Time, Don’t Forget to Include Talent Acquisition

Media Staffing Network

With unemployment at the lowest it has been in 50 years, finding qualified employees is getting more challenging. Companies must become more proactive to win in the war for talented hires. It is crucial to be more proactive not only to attract great people but to hire and retain them too! . Just as companies invest in research and training, it is important to include line items to cover the all-important talent acquisition items. Below are tips to be considered when building your budget. .

Tips to Help You Build an Effective Recruitment Plan

Media Staffing Network

A famous person once said, “ Good things come to those who wait.” ” Well, not when it comes to recruitment! Those who don’t have a recruitment strategy in place will end up hurting their companies in the long run. A recent study conducted by Bountyjobs.com shows that over 10,000 Boomers (those born between 1946 and 1964) will hit 65 and retire daily from now until 2029.

Explore a Roadmap to Pay Equity for Organizations Like Yours

The national conversation around pay equity has never been so hot. As employees push for better transparency, organizations are assessing and addressing pay gaps. Explore Gallagher's whitepaper, Pay Equity: The Time Is Now, to discover key insights.

Why Do Radio Stations Struggle To Hire New Sellers?

Media Staffing Network

For years, owners and operators of radio stations have told me how they struggle to find sellers. Not only do they have a hard time attracting new sellers, but often, when there is a bite and a new hire is made, they don’t stick around long. Ouch, how frustrating — and time-consuming and sometimes a financial loss too. In this time of low unemployment, the lowest in five decades, it is hard to attract, hire, and retain sellers, and it isn’t going to get any easier.

Is Remote Work Here to Stay?

Media Staffing Network

By Laurie Kahn. Special to RBR+TVBR. While many of us are unsure what the future holds, one thing is certain. For many Americans, they prefer to work from home. Many of the positions at a radio station have now proven to be able to work successfully on a remote basis—definitely those in sales, if the right tools, processes, and procedures are in place. In the past, many managers required sellers to be in the office at 7:30am and again at 5pm.

TV Sales: A Strong Compensation Profession?

Media Staffing Network

The Spring 2020 edition of the Radio + Television Business Report magazine is officially available via PDF to all subscribers, and in it are the exclusive findings of a survey conducted by RBR+TVBR and Media Staffing Network. To learn how the 2020 TV Sales Compensation Study was produced, Laurie Kahn , CEO of Media Staffing Network, offered this behind-the-scenes look at how it gathered the eye-catching results.

It’s A Good Time To Find New Talent

Media Staffing Network

Last week Radio Ink ran an article I wrote about opening parameters when looking to hire sellers. I strongly suggested considering part-time sellers and looking outside of media. Now, with the coronavirus upon us, many quality sellers are out of work. Many have the skills that companies look for in a potential seller. Those stations that struggle to find and hire new sellers can help their communities by putting these displaced employees back to work.

How To Create A 100% Virtual Onboarding Experience

Speaker: Workbright

Are you struggling with virtual onboarding? Whether you are making the switch to remote work or biding your time until you can get back to the office–you need a solution that works. Check out our webinar on Thursday, May 20th at 2 PM E.T. to learn more!

Getting Your Ideal Candidate May Cost More Than You Think

Media Staffing Network

What you paid last year is probably not going to be what it will cost you today or tomorrow. There is a big war for qualified talent going on and to get what you want, you will pay more. We often get calls from Human Resources or Market Managers wanting to hire a new sales manager. When we probe what the potential income is, we often find it drastically lower than the going compensation for similar jobs in similar size markets.

Know your Clawback Rules

Media Staffing Network

I am sure many of you are not aware of what this means! I didn’t. With unemployment so low, many companies are offering signing bonuses. While this may be new in media, it is not for other industries. With high competition to hire quality talent, we are seeing this come into play much more. Often this is a one time bonus paid on the employees first day of employment. It can be in cash or merchandise.

Do you know what you are worth?

Media Staffing Network

This is always a loaded question when considering a job or career change. It is important when negotiating to know what you are worth and what the market will bear. While you may be earning a nice compensation at your current employer, it is important to understand whether it’s above or below the norm for that industry and your market. Here are some things to think about: If you are considering a job in a different market, it is essential to research the cost of living in that area.

Attracting A Younger Workforce

Media Staffing Network

Article on Radio Ink. Recently I was asked what radio can do to attract the younger workforce. Most companies are still grappling with how to attract and manage millennials, and now we are starting to learn more about the Gen Z generation — those born after 1995. There are a few broadcasters who have done an outstanding job of reaching out to the younger generations.

Build Diverse Tech Teams: Strategies for Hiring & Reskilling Your Workforce

Learn from the experts at HR Dive, Guardian Life, Axios, Vettery, and General Assembly about common biases within the talent sourcing process and strategies for improving diversity and inclusion in the workplace.

Better Positioning of Your Open Positions

Media Staffing Network

Do you post jobs and wonder why you don’t get the ‘right’ candidates responding? Perhaps it’s time to review your message. With low unemployment and high competition to hire, it is important to sell your opportunity to potential job seekers. If you are promoting that you are “hiring sellers–if you have a strong work ethic, want to work hard, respond to this ad” you may get little to no response.

Remember Sales 101?

Media Staffing Network

When all of us started in sales, one of the first things we learned was to pick up the phone to schedule appointments. Even better, we were encouraged to get out of the office and meet the potential client in person, right? As we moved into management, we asked our sales team to go on cold calls. They were scary, but when they turned into an order, oh so rewarding! Talking or meeting in person with people was so important to our business.

Media Staffing Perspective From 26-Year Veteran Laurie Kahn

Media Staffing Network

Laurie Kahn has been helping media companies hire full-time employees since she founded Media Staffing Network in 1993. Given her broad and lengthy experience, I wanted to talk to her about the state of TV recruitment, how it has changed over the years and what advice she could offer to those TV companies that need staff and those candidates who are looking for opportunities. by Paul Greeley November 7, 2019 12:43 GMT. Laurie Kahn.

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Dealing with business casual

Media Staffing Network

Consider this, you are moving through the interview process with a potential seller who has passed the resume review, done great in the interviews and has a great personality. You are ready to move forward but have a nagging concern that they dress more casually than you normally see in your office. It happens. So how do you handle? First of all, review YOUR expectations on what clients will accept in a seller. What formats or types of programming do you represent? What is the market norm?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

As a job seeker, what can you expect from a recruiter?

Media Staffing Network

We often get calls from those wanting a new job asking if we can find one for them. We can sure help, but most of the work needs to come from them. As a recruiter, our fees are paid by employers who have specific job needs that need to be filled. It is very difficult to present someone who does not have the skills or expertise required for that particular job. However, being in a situation where you know you want to make a move, how can a recruiter help?

Don’t be so Quick to Eliminate Senior Job Seekers

Media Staffing Network

Unemployment is at an all-time low. People aren’t aging as they have in the past, they are active, smart and still hungry. They have many skills that younger workers need to learn and have the drive and interest to learn from younger workers. Mature sellers often have years of contacts and they usually have strong work ethics. Keep in mind: 60 is the new 40. One time I had a broadcaster share a story; she had a 72-year-old man who wanted to sel l for her. She kept putting him off.

“Sales” Is A Bad Word To Use In Talent Acquisition!

Media Staffing Network

(By Laurie Kahn ) It’s what we do every day, regardless of whether you are in sales or not. You are constantly negotiating, upselling products or services. You sell yourself in every interview and in presentations, reports, and research. When you meet someone special, you sell yourself as the ideal companion. So, why do I suggest not using it in recruitment marketing? This is a major issue with Millennials, but also with other generations as well.

Off Hours Business Etiquette

Media Staffing Network

We are living in a world of instant gratification. We are inundated with email, texts, instant messaging, Instagram, and numerous other communication platforms. For many, work is a 24/7 lifestyle and for others, it is M-F 8-5. What is right? There is no right answer. But there are boundaries that can be set. When accepting the job or taking on a new communication tool, discuss with your supervisor what is required for the job and what works best for both of you.

Meeting Today’s Challenges for Better Organizational Success Tomorrow

The 2021 Q2 Gallagher Better WorksSM Insights Report: Adapting for Tomorrow explores evolving employer trends and today’s unique workforce challenges. Get insight into how to optimize flexible work policies and training to reduce stress and burnout.