Media Staffing Network

What Do People Say About Your Company?

Media Staffing Network

Do you think you run a great department? Reputation is crucial in attracting and retaining the people you need to achieve success. If you aren’t sure, and even if you are, I suggest you do three things. First, check out Glassdoor.com to see who is saying what about you.

The economy is picking up, are you ready to handle it?

Media Staffing Network

Last year did a number on many broadcasters. Did you need to let people go or lay them off? Are you starting to see your current team stretched as far as they can go? A stressed-out employee won’t be as productive as you need.

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A New Advertising Category Takes Top Spot

Media Staffing Network

Have you noticed the top ad spending category right now? Recruitment! Indeed is a top user of broadcast. As we connect with our many contacts throughout the country, they share that the majority of their on-air ads are for companies trying to hire.

Hiring and Retaining Younger Generations

Media Staffing Network

We get a lot of questions on how to attract, motivate and retain younger generations. We hear a lot from employers who think that ‘younger generations need to get with it’. If that is your attitude and how you approach hiring and onboarding of your new hires, you may fail miserably.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

MSI, MSN Forge Strategic Partnership

Media Staffing Network

The Media Sales Institute (MSI) has entered into a strategic alliance with Media Staffing Network (MSN). The arrangement brings MSN’s media recruiter’s expertise to the MSI curriculum at the 2021 NABOB MSI.

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Compensation, What Are Stations Doing?

Media Staffing Network

(By Laurie Kahn) Here’s the question – What are small-market stations doing differently to compensate sellers? All of the stations in our market are using old techniques and I would like some ideas. Good for you for asking this great question.

Looking Towards the Future

Media Staffing Network

Written by Laurie Kahn. As we soon say ‘good-bye’ to 2020, many of us still struggle to build and retain the people we need to achieve our budgets and goals. While this was a major issue during low unemployment, even with so many now unemployed, it can remain a struggle.

You Snooze You Lose

Media Staffing Network

(By Laurie Kahn) Wow, what a roller coaster talent acquisition has gone through. A few years ago, the biggest challenge was how to hire and keep a Millennial. Then we saw a huge drop in unemployment which created a shortage of all prospective candidates, which quickly jumped into the pandemic when many radio employees were laid off.

Think Differently

Media Staffing Network

The summer is almost gone and we all wish COVID-19 was gone too. While these past months have been challenging, many of us have much to be thankful for, of which we sometimes need to be reminded. We know there will be a future, but may not yet have a handle on what it will look like.

Leverage Powerful Data, More Actionable Plan for Better Workforce Engagement

Engagement surveys deliver volumes of data, but leaders often need a path to actionable insights. How do leading survey platforms help to build better employee engagement? Explore Gallagher's latest whitepaper to leverage data with insights that work.

Are you frustrated when looking for a job?

Media Staffing Network

For those of you that are 50+, are you frustrated when looking for a job? Do hiring managers ignore you or stop returning your calls when they see your work history? Or are you a manager that feels anyone over 50 can’t sell or be on-air anymore? In media, we have a huge number of age 50+ employees.

Considering Older Workers For Your Team

Media Staffing Network

Are a high percentage of your sellers Boomers? If so, many may be looking to retire soon. Statistics show that 10,000 Boomers turn 65 every day until 2029.

Rethink, Retool, Respond, Rebuild

Media Staffing Network

As we now hit our ‘halfway’ month we are all in a much different situation than what we thought when we entered 2020. In our 27 years, this is not the first time we have seen the media business slow down, it is actually the 3rd time! What we know is that each time, business does pick up, companies still need a top-notch group of employees to help hit goals. At MSN, we have adopted a new ‘mantra’ RETHINK, RETOOL, RESPOND, REBUILD.

Talking To Prospective Prospects

Media Staffing Network

Recently we participated in the Rising Above Summit that many of the state broadcasting associations sponsored for their members. The good news is that from the many attendees, it appears that hiring is on the mind of many managers so we thought it would be wise to share some of their questions and how we responded. These are real questions from real radio managers. How do you talk to a good prospect, someone who would be a great addition to our team at some point?

How To Create A 100% Virtual Onboarding Experience

Speaker: Workbright

Are you struggling with virtual onboarding? Whether you are making the switch to remote work or biding your time until you can get back to the office–you need a solution that works. Check out our webinar on Thursday, May 20th at 2 PM E.T. to learn more!

Lessons Learned From 2020

Media Staffing Network

It’s a new year! We are all hopeful for a return to our new normal. At Media Staffing Network, we are feeling confident that media hiring will increase in 2021 creating new opportunities in many categories. Companies that needed to downsize are slowly ramping up and revisiting various positions to fill. There will be new positions created and new sets of working rules. A few important reminders of what we learned the last year: Pivot was the ‘hot’ word.

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Categories to Help Build a Talent Acquisition Budget

Media Staffing Network

Last month we discussed how important it is to have a budget for Talent Acquisition. We promised tips to help you build a plan for your budget. We have included categories to consider to help make your planning easier. As always, please let us know of any questions you may have. Categories to help build a Talent Acquisition Budget: Manpower – who will oversee the program? Do you have someone internal or do you need an outside source or do you need to create a new position? Marketing.

How You Treat Your Employees Counts

Media Staffing Network

With a new decade upon us, it’s a good time to reflect on how you, as an owner or manager, treat those who work for you. With unemployment low and competition to hire fierce, and challenges in attracting Millennial and Gen Z workers, culture is a major area that needs consideration. The younger generations are interested in working for companies that treat their employees well and with respect.

Tips to Help You Build an Effective Recruitment Plan

Media Staffing Network

A famous person once said, “ Good things come to those who wait.” ” Well, not when it comes to recruitment! Those who don’t have a recruitment strategy in place will end up hurting their companies in the long run. A recent study conducted by Bountyjobs.com shows that over 10,000 Boomers (those born between 1946 and 1964) will hit 65 and retire daily from now until 2029.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

It’s Budget Time, Don’t Forget to Include Talent Acquisition

Media Staffing Network

With unemployment at the lowest it has been in 50 years, finding qualified employees is getting more challenging. Companies must become more proactive to win in the war for talented hires. It is crucial to be more proactive not only to attract great people but to hire and retain them too! . Just as companies invest in research and training, it is important to include line items to cover the all-important talent acquisition items. Below are tips to be considered when building your budget. .

Why Do Radio Stations Struggle To Hire New Sellers?

Media Staffing Network

For years, owners and operators of radio stations have told me how they struggle to find sellers. Not only do they have a hard time attracting new sellers, but often, when there is a bite and a new hire is made, they don’t stick around long. Ouch, how frustrating — and time-consuming and sometimes a financial loss too. In this time of low unemployment, the lowest in five decades, it is hard to attract, hire, and retain sellers, and it isn’t going to get any easier.

Is Remote Work Here to Stay?

Media Staffing Network

By Laurie Kahn. Special to RBR+TVBR. While many of us are unsure what the future holds, one thing is certain. For many Americans, they prefer to work from home. Many of the positions at a radio station have now proven to be able to work successfully on a remote basis—definitely those in sales, if the right tools, processes, and procedures are in place. In the past, many managers required sellers to be in the office at 7:30am and again at 5pm.

TV Sales: A Strong Compensation Profession?

Media Staffing Network

The Spring 2020 edition of the Radio + Television Business Report magazine is officially available via PDF to all subscribers, and in it are the exclusive findings of a survey conducted by RBR+TVBR and Media Staffing Network. To learn how the 2020 TV Sales Compensation Study was produced, Laurie Kahn , CEO of Media Staffing Network, offered this behind-the-scenes look at how it gathered the eye-catching results.

What Is the Top HR Priority in 2021? Attracting and Retaining Talent

The war for talent is heating up. The 2021 Gallagher Workforce Trends Report: People & Organizational Wellbeing Strategy provides a data-driven approach to total rewards, helping you attract and retain a competitive workforce and drive organizational success.

Getting Your Ideal Candidate May Cost More Than You Think

Media Staffing Network

What you paid last year is probably not going to be what it will cost you today or tomorrow. There is a big war for qualified talent going on and to get what you want, you will pay more. We often get calls from Human Resources or Market Managers wanting to hire a new sales manager. When we probe what the potential income is, we often find it drastically lower than the going compensation for similar jobs in similar size markets.

It’s A Good Time To Find New Talent

Media Staffing Network

Last week Radio Ink ran an article I wrote about opening parameters when looking to hire sellers. I strongly suggested considering part-time sellers and looking outside of media. Now, with the coronavirus upon us, many quality sellers are out of work. Many have the skills that companies look for in a potential seller. Those stations that struggle to find and hire new sellers can help their communities by putting these displaced employees back to work.

Know your Clawback Rules

Media Staffing Network

I am sure many of you are not aware of what this means! I didn’t. With unemployment so low, many companies are offering signing bonuses. While this may be new in media, it is not for other industries. With high competition to hire quality talent, we are seeing this come into play much more. Often this is a one time bonus paid on the employees first day of employment. It can be in cash or merchandise.

Do you know what you are worth?

Media Staffing Network

This is always a loaded question when considering a job or career change. It is important when negotiating to know what you are worth and what the market will bear. While you may be earning a nice compensation at your current employer, it is important to understand whether it’s above or below the norm for that industry and your market. Here are some things to think about: If you are considering a job in a different market, it is essential to research the cost of living in that area.

How To Create A 100% Virtual Onboarding Experience

Speaker: David Secunda, CEO, WorkBright

Are you struggling with virtual on-boarding? Whether you are making the switch to remote work or biding your time until you can get back to the office–you need a solution that works. Check out our webinar on Thursday, August 19th at 2 PM E.T. for more information.

Attracting A Younger Workforce

Media Staffing Network

Article on Radio Ink. Recently I was asked what radio can do to attract the younger workforce. Most companies are still grappling with how to attract and manage millennials, and now we are starting to learn more about the Gen Z generation — those born after 1995. There are a few broadcasters who have done an outstanding job of reaching out to the younger generations.

Better Positioning of Your Open Positions

Media Staffing Network

Do you post jobs and wonder why you don’t get the ‘right’ candidates responding? Perhaps it’s time to review your message. With low unemployment and high competition to hire, it is important to sell your opportunity to potential job seekers. If you are promoting that you are “hiring sellers–if you have a strong work ethic, want to work hard, respond to this ad” you may get little to no response.

Remember Sales 101?

Media Staffing Network

When all of us started in sales, one of the first things we learned was to pick up the phone to schedule appointments. Even better, we were encouraged to get out of the office and meet the potential client in person, right? As we moved into management, we asked our sales team to go on cold calls. They were scary, but when they turned into an order, oh so rewarding! Talking or meeting in person with people was so important to our business.

Dealing with business casual

Media Staffing Network

Consider this, you are moving through the interview process with a potential seller who has passed the resume review, done great in the interviews and has a great personality. You are ready to move forward but have a nagging concern that they dress more casually than you normally see in your office. It happens. So how do you handle? First of all, review YOUR expectations on what clients will accept in a seller. What formats or types of programming do you represent? What is the market norm?

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Media Staffing Perspective From 26-Year Veteran Laurie Kahn

Media Staffing Network

Laurie Kahn has been helping media companies hire full-time employees since she founded Media Staffing Network in 1993. Given her broad and lengthy experience, I wanted to talk to her about the state of TV recruitment, how it has changed over the years and what advice she could offer to those TV companies that need staff and those candidates who are looking for opportunities. by Paul Greeley November 7, 2019 12:43 GMT. Laurie Kahn.

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As a job seeker, what can you expect from a recruiter?

Media Staffing Network

We often get calls from those wanting a new job asking if we can find one for them. We can sure help, but most of the work needs to come from them. As a recruiter, our fees are paid by employers who have specific job needs that need to be filled. It is very difficult to present someone who does not have the skills or expertise required for that particular job. However, being in a situation where you know you want to make a move, how can a recruiter help?

Don’t be so Quick to Eliminate Senior Job Seekers

Media Staffing Network

Unemployment is at an all-time low. People aren’t aging as they have in the past, they are active, smart and still hungry. They have many skills that younger workers need to learn and have the drive and interest to learn from younger workers. Mature sellers often have years of contacts and they usually have strong work ethics. Keep in mind: 60 is the new 40. One time I had a broadcaster share a story; she had a 72-year-old man who wanted to sel l for her. She kept putting him off.

“Sales” Is A Bad Word To Use In Talent Acquisition!

Media Staffing Network

(By Laurie Kahn ) It’s what we do every day, regardless of whether you are in sales or not. You are constantly negotiating, upselling products or services. You sell yourself in every interview and in presentations, reports, and research. When you meet someone special, you sell yourself as the ideal companion. So, why do I suggest not using it in recruitment marketing? This is a major issue with Millennials, but also with other generations as well.

Explore a Roadmap to Pay Equity for Organizations Like Yours

The national conversation around pay equity has never been so hot. As employees push for better transparency, organizations are assessing and addressing pay gaps. Explore Gallagher's whitepaper, Pay Equity: The Time Is Now, to discover key insights.