Rally Recruitment Marketing

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3 Steps to Crafting Compelling AI-Written Job Descriptions

Rally Recruitment Marketing

A job description is often a candidate’s first view into your organization as an employer. But there’s an art and science to crafting the perfect job description that many recruiters and recruitment marketers grapple with daily. The reality is, many job descriptions miss the mark. They either resemble a generic grocery list of requirements or swing to the other extreme, offering so little detail that potential candidates are left wondering what their day-to-day job would actually be like and whi

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8 Tips for Creating a Winning Recruitment Marketing Content Strategy

Rally Recruitment Marketing

In Recruitment Marketing, we know it’s all about the content. But we’re not just talking about job listings here; it’s the stories you tell that make people sit up, take notice and become interested in working for your company. The winners of the Best Content Marketing category in the Rally Awards have shown us how it’s done right.

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5 Innovative Employee Videos: How Top Brands Won a Rally Award

Rally Recruitment Marketing

Creating compelling and engaging video content is one of the most important strategies we can use in Recruitment Marketing and employer branding. A great video can capture the essence and authenticity of our employee experience and company culture, like nothing else really can. At the same time, producing a great video rarely just happens by chance.

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Winning Social Media Campaigns from the Rally Awards

Rally Recruitment Marketing

Social media is one of the most important channels to attract, engage and recruit talent. Yet it’s also one of the most difficult to get right in our Recruitment Marketing strategy. Each channel’s content style is different and there are differences among their audiences too, so it’s critical that we know how to build a social presence that’s channel-specific yet true to our employer brands.

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2024 Talent Acquisition Trends to Watch

Rally Recruitment Marketing

As we kick off 2024, the world of talent acquisition is buzzing with new challenges and emerging trends, and there’s no better barometer for this than the insights gathered from our recent RallyFwd Virtual Conference. Practitioners across recruiting, HR, Recruitment Marketing and employer branding came together at RallyFwd to hear innovative strategies from expert speakers while also voicing their own experiences, concerns and predictions for how their jobs could change in the coming year.

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Unlocking Employer Brand Success: Measuring Brand Influence

Rally Recruitment Marketing

As talent acquisition continues to evolve and employer branding becomes more and more sophisticated, proving the results of these efforts can be a challenge. I’m sure many of you reading can relate to this struggle. You have an array of metrics, but none that holistically and accurately represents the nuanced success of your employer brand strategies.

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6 AI Skills You Need to Lead Talent Acquisition

Rally Recruitment Marketing

We’re all feeling a little nervous about how AI could potentially transform our jobs in talent acquisition, HR and Recruitment Marketing. It’s understandable, because one of the biggest technological changes (if not THE biggest) in our lifetimes is happening around us, ready or not. AI is dramatically changing the world of recruitment, influencing everything from sourcing candidates to automating routine tasks, to enhancing the candidate experience and creating engaging recruiting co