Rally Recruitment Marketing

OCTOBER 15, 2023

Each year, to round out the annual Rally Awards competition, one person is named Recruitment Marketer of the Year. This award is presented to a practitioner who serves as a role model for raising up the entire profession, distinguishing themselves through extraordinary leadership, business impact and pioneering work in Recruitment Marketing and employer branding.

Recruitment Marketing 419

Recruitment Marketing ADP Employer Branding Talent Acquisition 419

Rally Recruitment Marketing

OCTOBER 8, 2023

Each April, the Rally Awards honors a shortlist of practitioners who have been in a full-time Recruitment Marketing role for 1-3 years and have made an impact helping to transform the talent acquisition strategy at their company to one that’s brand-led and marketing-driven. This year the Rally Awards recognized 2 Rising Stars! One of the winners, Whitney Wallace from Baylor Scott & White Health (BSWH), was celebrated for leading Recruitment Marketing at her company for just 1 year, while br

Recruitment Marketing 418

Recruitment Marketing Talent Acquisition Employer Branding Strategy 418

Rally Recruitment Marketing

OCTOBER 1, 2023

In talent acquisition strategy, the career site is the gateway to a career with your organization. It’s where talent encounters and interacts with your employer brand — maybe for the first time or to research your company during the recruiting process. Therefore, your priority with this site should be to excite quality talent visiting the site into becoming applicants and accepting your job offer.

iCIMS 419

iCIMS Employer Branding Video Candidate Experience 419

Rally Recruitment Marketing

SEPTEMBER 10, 2023

With social media becoming a bigger and bigger part of Recruitment Marketing strategy, talent acquisition teams are devoting more time and resources into building a social recruiting presence to attract talent by showcasing their company culture and career opportunities. But when there are a multitude of social media platforms available (and new ones gaining in popularity), how do you decide which social channels to use for your recruitment efforts?

Social Media 251

Social Media Media How To Employer Branding 251

Rally Recruitment Marketing

SEPTEMBER 4, 2023

We all strive each day to develop our company’s DEI initiatives and to showcase our diverse and inclusive cultures in our talent attraction strategy. We know our work is important, but the data backs that up: a Glassdoor survey found that 3 out of 4 job seekers and employees said that a diverse workforce is an important factor when evaluating companies and job offers.

Recruitment Marketing 419

Recruitment Marketing Diversity Social Media Employer Branding 419

Rally Recruitment Marketing

AUGUST 28, 2023

Industries from healthcare to manufacturing to travel and leisure have gone through a digital transformation and need to hire talent with the skills to propel their business forward. We spoke with Jacob Rivas from WW (Weight Watchers), Michelle Rojas from Spring Health and employer branding & Recruitment Marketing consultant Carrie Corcoran about their pro tips for attracting tech and digital talent to non-tech companies.

Employer Branding 419

Employer Branding Recruitment Marketing Job Descriptions Diversity 419

Rally Recruitment Marketing

AUGUST 7, 2023

While DEI workforce initiatives have made progress over the past few years, there is still work to be done in recruiting diverse employees and creating a more inclusive workplace. DEI expert Roselle Rogers shares her top strategies for engaging and retaining a more diverse workforce. We continue to have a tight labor market, and though U.S. hiring has slowed during Summer 2023 , it still remains solid.

Diversity 419

Diversity Strategy ATS Job Descriptions 419

Rally Recruitment Marketing

JULY 31, 2023

We spend so much time today creating a pipeline of talent for our current roles, but what about developing a pipeline of talent that your company will need for years into the future? Learn how Münteha Mangan, from Turkish Aerospace, developed a program to attract young people to his jobs and company. 99.9999% of thought leadership and educational resources for Recruitment Marketing, employer branding and talent attraction focuses on how to attract more quality candidates today.

Strategy 419

Strategy Employer Branding Engineering Groups 419

Rally Recruitment Marketing

JULY 9, 2023

When you are trying to begin using Recruitment Marketing strategies, you may not know what to do or where to start. Most talent acquisition and HR professionals are not trained in marketing, so it’s understandable that strategies like social media marketing, content marketing and employer branding can seem a bit daunting. But don’t worry, that’s where we come in.

Recruitment Marketing 419

Recruitment Marketing Resources Social Media Employer Branding 419

Rally Recruitment Marketing

JUNE 19, 2023

Employer branding is one of the most important strategies in recruiting today. Done right, and your employer brand can attract your ideal candidate personas and differentiate your employee value proposition from your talent competitors. Done wrong, and candidates won’t understand why they should choose to work for you. To help you create a stand-out employer brand, we’ve pulled together the most popular resources on RallyRecruitmentMarketing.com with step-by-step guides, pro tips, videos a

Employer Branding 419

Employer Branding Resources Recruitment Marketing ADP 419

Rally Recruitment Marketing

JUNE 12, 2023

Among all your strategies, recruitment advertising continues to play a vital role in bringing in candidates. But it might not be bringing in the results you want or expect. You see this in the data: 10% of jobs receive about 85% of all the applies. Some jobs are receiving way too many applicants while some jobs aren’t receiving enough to make a hire.

Job Boards 419

Job Boards Advertising Conference Strategy 419

Rally Recruitment Marketing

JUNE 2, 2023

Increasing the conversion rate of your careers site is an important strategy that will make your recruitment advertising budget more effective. The right kind of job alerts is central to this strategy, yet today most employers aren’t taking full advantage of new job alert technology. At the RallyFwd Virtual Conference on May 10, Sam Fitzroy, Co-founder and CEO of Dalia , a sponsor of RallyFwd, presented a strategy for how employers can optimize their job advertising budget with a new approach to

Advertising 409

Advertising Recruitment Marketing Conference Strategy 409

Rally Recruitment Marketing

MAY 18, 2023

Recruitment Marketing is a crucial aspect of the talent acquisition process, and more employers than ever before are investing in new marketing strategies to attract, engage and retain top talent. Boston Consulting Group (BCG) is one of the firms that has done a great job in building a unique employer brand and adopting modern marketing approaches to promote their value proposition as a great place to work.

Talent Acquisition 419

Talent Acquisition Employer Branding Recruitment Marketing SAP 419

Rally Recruitment Marketing

MAY 13, 2023

Rally Recruitment Marketing is a thriving community of 45,000 professionals (and growing!) across recruiting, HR, marketing and communications. What you all have in common is that you’re advancing your career by learning new skills in social media, content marketing, digital marketing and employer branding to attract and engage talent. You’re pioneers who are giving your company a competitive advantage in recruiting, and importantly, you’re transforming strategy and process, you’re influencing c

Recruitment Marketing 418

Recruitment Marketing Trends Social Media Employer Branding 418

Rally Recruitment Marketing

APRIL 23, 2023

It’s our honor to announce the 2023 Rally® Awards winners! The Rally Awards is a global competition that recognizes and celebrates excellence in Recruitment Marketing and employer branding practices by individuals and teams who work in-house at employers. Now in its fourth year, the Rally Awards program uncovers new best practices in using social media, content marketing, digital marketing and brand building to attract top talent, and helps advance the practice of Recruitment Marketing by sharin

Employer Branding 221

Employer Branding Social Media Recruitment Marketing ADP 221

Rally Recruitment Marketing

APRIL 9, 2023

Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside Recruitment Marketing tool. The analysis is summarized in our latest benchmark report on social recruiting , which is packed with lots of data on how employers are using social media to attract talent.

Linkedin 419

Linkedin How To Job Descriptions Social Media 419

Rally Recruitment Marketing

MARCH 27, 2023

Your candidate experience is a vital part of the recruiting and talent attraction process. It gives your talent audience and candidates a taste of what it’s like to be a part of your company. Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials.

Employer Branding 251

Employer Branding Candidate Experience Recruitment Marketing Screening 251

Rally Recruitment Marketing

MARCH 19, 2023

Social media is one of the most important talent attraction strategies that every employer can use today. It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. This is why talent acquisition and Recruitment Marketing teams are investing more into using social media to get their employer brand and career opportunities in front of candidates where

Social Recruiting 414

Social Recruiting Strategy Social Media Facebook 414

Rally Recruitment Marketing

FEBRUARY 27, 2023

Employee generated content (EGC) plays a powerful role in telling your employer brand story from the authentic, direct perspectives of the people who work at your company. But it can be challenging to get your employees to share their work experiences with their personal and professional networks. Oftentimes, employees aren’t sure if they’re allowed to share content about their jobs, or they don’t know what type of workplace content is worth sharing.

Social Media 419

Social Media How To Employer Branding Guidelines 419

Rally Recruitment Marketing

FEBRUARY 20, 2023

One of the most important aspects of any Recruitment Marketing strategy, no matter the channel, is content. It’s content that will interest, educate, excite and engage your talent audience beyond just “apply now.” Recruiting content could be employee stories, quotes or testimonials, company awards and examples of your company culture (to name a few) in written, video, audio or photo/graphic formats.

Social Recruiting 419

Social Recruiting Strategy Social Media Recruitment Marketing 419

Rally Recruitment Marketing

FEBRUARY 13, 2023

Over the past 2 years, as talent acquisition and retention have become increasingly competitive, practitioners from companies of all sizes are thinking out-of-the-box for strategies to identify, attract and recruit candidates for available roles. At our last RallyFwd Virtual Conference , we featured 11 expert speakers who have implemented new innovative strategies for attracting talent at their companies.

Reference 419

Reference Diversity Talent Acquisition Policies 419

Rally Recruitment Marketing

JANUARY 30, 2023

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. In December of 2021, as part of the Great Resignation, I re-evaluated my job satisfaction and found a new opportunity where I could make a bigger impact and work remotely full time.

Employer Branding 419

Employer Branding Recruitment Marketing Social Media CRM 419

Rally Recruitment Marketing

JANUARY 23, 2023

At our December 2022 RallyFwd Virtual Conference , Chris Forman, the founder and CEO of Appcast , delivered the keynote address on 2023 recruiting trends. Chris put all of us at ease when he quoted Jason Furman (chief of the Council of Economic Advisors for President Obama), who said, “If you’re not a little confused about the economy, you aren’t paying attention.” Chris Forman, Founder and CEO, Appcast As we head into 2023, there are tons of conflicting signals everywhe

Recruiting Trends 419

Recruiting Trends Trends Strategy Advertising 419

Rally Recruitment Marketing

JANUARY 16, 2023

2023 will be another competitive year in recruiting, and the employers that have an advantage will be those that invest in developing their employer brand and know how to tap into new Recruitment Marketing strategies. At our recent RallyFwd Virtual Conference , expert speakers shared next-level talent attraction strategies including social recruiting, employee advocacy, digital marketing and more.

Recruitment Marketing 449

Recruitment Marketing Data Employer Branding Social Media 449

Rally Recruitment Marketing

JANUARY 9, 2023

As you gear up for the year ahead (with all the successes and challenges that it may bring), it’s a great time to consider ways to realign your strategy, team and approach to hiring in the coming months. . To help you plan ahead, we want to share highlights from the top Recruitment Marketing blog posts from 2022. They each include lessons, ideas and pro tips that you can borrow from to get an edge in attracting talent this year. .

Recruitment Marketing 448

Recruitment Marketing Employer Branding Social Media Strategy 448

Rally Recruitment Marketing

NOVEMBER 21, 2022

Each month, hundreds (if not thousands) of people are coming to your careers site to learn about your careers and view your job descriptions. For many of these people, you are spending money to get them there with the hope (maybe even expectation) that they apply to your jobs. So what percentage of them are converting into applicants? . My guess: not as many as you’d like. .

Applicant Tracking Systems 419

Applicant Tracking Systems Mobile Candidate Experience How To 419

Rally Recruitment Marketing

OCTOBER 17, 2022

It’s that time of year when many companies and their employees make charitable donations and volunteer their time to support their local communities and causes they care about. Recently, a member of the Rally Recruitment Marketing community asked for my advice about whether she should share on social media about a corporate donation they made. The HR team and the company’s leadership didn’t want to come across as bragging about the donation in any way.

Social Media 221

Social Media How To Media Recruitment Marketing 221

Rally Recruitment Marketing

OCTOBER 3, 2022

The Fall season is a busy time of year for Recruitment Marketing and talent acquisition professionals. There’s the pressure of seasonal hiring surges, the rush to meet end-of-year recruiting plans and the organization of your employee generated content for National Coffee Day. What?! Yes, it’s celebrated at the beginning of October each year, and if you missed it, don’t worry, there are many more upcoming holidays this Fall (arguably more important) that your company can celebrate to show your c

Social Recruiting 419

Social Recruiting Strategy Social Media Employer Branding 419

Rally Recruitment Marketing

SEPTEMBER 19, 2022

To help our community continuously develop their skill sets and discover the newest proven strategies to attract talent, we regularly host recruitment webinars spotlighting the leading strategists, trailblazers and influencers in recruitment, Recruitment Marketing, employer branding, HR and talent attraction. Whether you’re looking to upgrade your ability to attract talent, add new tech to your tool kit, fast-track your career or just want to stay in the know, you’re bound to find something of v

Hiring 418

Hiring Employer Branding Recruitment Marketing Advertising 418

Rally Recruitment Marketing

SEPTEMBER 12, 2022

As a recruitment marketer, you’re responsible for a lot. With responsibilities spanning across content creation, marketing, graphic design, project management and other areas, having the right Recruitment Marketing tools to support your efforts is essential. . But good news! Your toolkit doesn’t have to be overly complex. With just a handful of powerful, specialized tools, used and tested by us and others in our community of over 40,000 practitioners, you can successfully build, elevate or overh

Recruitment Marketing 419

Recruitment Marketing Tools CRM Social Media 419

Rally Recruitment Marketing

AUGUST 15, 2022

With the platform’s average engagement rate being less than 1% , figuring out how to increase engagement on Instagram and creating content that actually engages candidates are challenges you’re likely all too familiar with. . Lack of engagement on social media is such a problem, in fact, that we’ve made it our mission at Rally the past couple of months to provide our community with practical solutions.

Recruitment Marketing 221

Recruitment Marketing Social Media How To Engineering 221

Rally Recruitment Marketing

JULY 31, 2022

Every year, the Rally® Awards shine a light on practitioners for their achievements in Recruitment Marketing and employer branding strategies. While these teams and individuals vary wildly in their makeup, a common trait among them is a willingness to go outside of the box. In the face of the unknown, potential pushback or even failure , they plot out their Recruitment Marketing strategy , stay true to their vision and swing for the fences to try to win over today’s talent!

Recruitment Marketing 332

Recruitment Marketing Social Media Employer Branding Video 332

Rally Recruitment Marketing

JULY 11, 2022

If you’re like most employers right now, you’re feeling the heat of having to fill more roles faster than ever. With this demand for more candidates comes the even greater challenge of maintaining (and ideally improving) the quality candidates you’re attracting. Hitting your quota doesn’t mean much if the majority of candidates you’re attracting don’t end up being qualified for the roles you’re trying to fill.

Advertising 404

Advertising How To Data Engineering 404

Rally Recruitment Marketing

JULY 4, 2022

We’re firm believers that utilizing data is the fastest way to honing a successful Recruitment Marketing strategy. But there’s a difference between clean, usable data and distracting, irrelevant data, with the former pointing you in the right direction and the latter making progress more difficult. Fortunately, here to help you organize your Recruitment Marketing data is Rally’s very own Keriann Mason.

Recruitment Marketing 221

Recruitment Marketing Data Employer Branding Social Media 221

Rally Recruitment Marketing

JUNE 27, 2022

Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization. Ugo Nwankwo, Marketing Manager – Employer Brand at Amazon Web Services (AWS) , was recognized this year as a Recruitment Marketing Rising Star for her pivotal role as the first-ever Employer Brandin

Recruitment Marketing 419

Recruitment Marketing Employer Branding Social Media Talent Acquisition 419

Rally Recruitment Marketing

JUNE 20, 2022

I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts , especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs. While they don’t provide the most complete Recruitment Marketing tracking insights (something we’ll show you how to overcome below), they’re free to use, allow you to track many aspects of you

Recruitment Marketing 413

Recruitment Marketing Employer Branding Data CRM 413

Rally Recruitment Marketing

JUNE 13, 2022

Last week, we were thrilled to offer the top takeaways from 4 of our expert presenters at last month’s RallyFwd Virtual Conference. Following up on that post, today, we’re sharing the top takeaways from RallyFwd’s other 4 expert presenters, Shauna Geraghty, Sumit Gupta, Kandi DeRenzis and Andrew Flowers. Covering EVP and candidate experience revamping, diversity in hiring, managing leaders’ expectations of employer branding, the latest data looking at the current state of

Employer Branding 419

Employer Branding Advertising Conference Diversity 419