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10 Reasons Why It Is Hard to Be A Digital Marketer

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So you did it. You chose a career in the exciting and dynamic (that’s a euphemism) world of digital marketing….definitely definitely a journey not for the faint of heart. So what makes it tough to be a digital marketing pro? Marketers are from Venus and technologists are from Mars…and neither group understands you. All budget and timeline overruns due to changing project scope (driven by other departments or groups) are your problem.

Four Basic Strategies to Retain Talent

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Julius Caesar said, “No one is so brave that they are not disturbed by unexpected change.” Every experienced manager has been through it. You get the team running like a well-oiled machine and then one of your performers puts in their notice. The unexpected loss of top talent is very costly to a manager, in many ways. Every successful manager has to figure out how to best retain talent. Here are four things you can do to help keep your organization running fast.

Four Tips for Hiring Job Hoppers

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“ Success comes not from having certainty, but being able to live with uncertainty. ”. ? Jeffrey Fry. If you are a hiring manager, then you know the scenario. You have a great-looking resume that is showing all the experiences you need. However, the candidate has job-hopped quite a bit. Understandably so, you are hesitant to entertain a job hopper for an interview for fearing the candidate will not be a worthy investment.

Do You Have a Fixed Mindset or a Growth Mindset? How to Leverage Each to Boost Your Career

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You may have heard about the two types of mindsets, Fixed and Growth, in recent years. According to the research conducted by Carol Dweck, author of the book Mindset , the two mindsets can have an impact on career performance. Individuals with a fixed mindset tend to stick to their comfort zones and avoid conflict or challenges. They are less likely to be open to change or learning new skills.

Overcoming 3 Candidate Journey Challenges

Speaker: Meghan M. Biro, CEO & Founder, TalentCulture

The future of work includes how to effectively incorporate automation and AI in your workplace, but that is not all that it's about. For HR and recruiting teams, the future of work also includes how they can upgrade their current talent and employee experiences. The three common challenges in this journey are initial outreach, onboarding, and career mobility. Join TalentCulture CEO & Founder Meghan M. Biro to learn how to navigate the talent journey from beginning to end, with the help of modern HR and recruiting strategies and automation.

Three Questions to Help You Hire Your Next Art Director

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Steve Easterbrook said, “When you get things right, good things happen.” Seems like something Yogi Berra should have said! Unfortunately, there is often significant challenge in getting something right. Hiring your next art director star is one of those things that can present significant challenge. Follows are three questions you can ask yourself and your team, prior to interviewing candidates, that will help take some of the challenge out of identifying the right person for your role.

Help Your Recruiter Help You

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Three Tips for Achieving Success in Your Search. Teamwork is the ability to work together toward a common vision. Andrew Carnegie. Whether your organization is large or small, you have competition. Everyone wants the best, brightest talent available to add to their teams. Talent means success. But finding talent takes time and expertise. That’s where recruiters come in.

The Role of Social Media in Job Hunting

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It’s no secret that now, more than ever before, employers are investigating candidates’ social media accounts and activity. They use these platforms to gauge a candidate’s personality, character, and professional activities. It is important to have a healthy use of at least one of these platforms, and to present the best version of yourself there–when it comes to professional matters as well as personal ones.

Eight Ways to Blow the Interview

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How do you ace an interview? A quick Google search will yield countless pages that detail the myriad ways to succeed and get the role. However, you might not be able to easily find the things that can blow an interview. Learning what not to do can be just as important as learning what to do. To help you maximize your chances of making the best impression possible, we’ve put together a list of the top ways in which people damage their own interview. Not showing up early.

5 Tips for Reentering the Work Force After a Health Challenge or Personal Event

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Sometimes, everything goes your way, your career is on fire, and everything you touch turns to gold. You are unstoppable in your career arc and everyone wants you on their team. However, sometimes, life throws us a curve ball. You may face an unexpected health challenge or a personal event, such as a sudden illness, hospitalization, or becoming a loved one’s caretaker. Or you may choose to take some years off in order to raise a family.

The Road Map to Improving the "Quality of Hire" in Your Organization

Speaker: Matt Craven, Talent Acquisition Project Manager, Schneider Electric

Hiring the right people and creating a strong and productive workforce is critical to the success of any organization. Likewise, bad hiring decisions will stifle an organization’s ability to expand and impact their bottom line financially. How does an organization minimize their risk? What steps do they take to improve the “quality of hire”? Most importantly, how do you measure change in quality of hire? In the end, it’s not about finding a body to fill an open requisition; it’s about bringing a person in who will be skilled, engaged, and committed. Join Schneider Electric Talent Acquisition Project Manager Matt Craven to learn how you can improve your quality of hire and bottom line.

Make Work an Adventure

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Life is either a daring adventure or nothing. Helen Keller. Our team has traveled the world, backpacked the wilderness, gone scuba diving with sharks, and competed in Mixed Martial Arts competitions around the world. While these awesome activities are, well, awesome, we don’t believe adventure is based on activity. We believe adventure is based on attitude. We also believe our work day is much better when we apply that attitude to our everyday work life.

Nine Ways to Give Job Candidates a Positive Experience

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It’s a hiring manager’s nightmare: Someone on your team–perhaps a higher-up–alerts you to a new review on an employer review website. You cautiously click, and it’s an all-out roast of the organization, its people, and its culture. What is possibly more shocking is that the review wasn’t written by an employee. It was written by a job candidate who was brought in for a couple of interviews but ultimately not hired for the role.

5 Questions to Ask Before Hiring Your Next Paid Social Strategist

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You may have noticed by now that if it is a digital marketing role, then there is a good chance I have written about how to hire for it. In this post I share five questions to ask before you hire you next paid social strategist. 1.What account responsibilities will this person have? Depending on the organization or the campaign, paid social media professionals may be part of an account team, with little direct client contact, or they may have significant account management responsibility.

Four Tips to Keep Frequent Moves from Hurting Your Career

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If you have made a few career moves in a short period of time, then hiring managers may consider you a job hopper. You may already be aware that this label is usually not seen in a positive light. But once you rack up a certain amount of mileage on your resume at a variety of different roles, it can be difficult to portray yourself in a different way. Fear not! Here are four things you can do to beat the job hopper label and show hiring managers that you are their next MVP.

Why (and How) to Switch to a New HR & Payroll Platform

Not all HR & payroll is the same, but it can look pretty similar. If your current platform isn’t meeting your needs, let us walk you through how to differentiate between providers and give you some tips on how to select a platform that works best for your business.

Seven Tips for Building Your Personal Brand

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All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. . – Tom Peters in Fast Company. It’s hard to say it better than Tom Peters: You can’t expect anyone, other than you, to look after your career. There are many things you can do to aid in the development of a successful career. One of those things is to intentionally cultivate your personal brand.

Three things a CEO must focus on in digital transformation

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Everyone is talking about it. Many define it differently. Studies have reported efforts fail at an 84% rate. What is a leader supposed to do? Let’s start by aligning on a definition. Digital transformation is simply defined as the application of current technologies to improve relationships with organizational stakeholders. That can be where it all started, digital marketing, or it can be enabling employees, equipping channel partners or making it easier to work with vendors and other partners.

Three things a CEO must focus on in digital transformation

TeamBuilderSearch

Everyone is talking about it. Many define it differently. Studies have reported efforts fail at an 84% rate. What is a leader supposed to do? Let’s start by aligning on a definition. Digital transformation is simply defined as the application of current technologies to improve relationships with organizational stakeholders. That can be where it all started, digital marketing, or it can be enabling employees, equipping channel partners or making it easier to work with vendors and other partners.

Make Work an Adventure

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Life is either a daring adventure or nothing. Helen Keller. Our team has traveled the world, backpacked the wilderness, gone scuba diving with sharks, and competed in Mixed Martial Arts competitions around the world. While these awesome activities are, well, awesome, we don’t believe adventure is based on activity. We believe adventure is based on attitude. We also believe our work day is much better when we apply that attitude to our everyday work life.

Candidate Screening Simplified

Speaker: Allen Samuel, Senior Sourcer & Serial Entrepreneur

When it comes to finding the right candidates for your company, you want to ensure that they are a good “fit.” By having an understanding of the job description, accurate skillset criteria and a short conversation with the hiring manager, you will be armed with the resources to quickly and effectively convert potential candidates to new hires. Join Senior Sourcer & Serial Entrepreneur Allen Samuel to learn the steps you should be taking in your candidate screening process.

Six Questions to Ask Before Taking Your Next Analytics Role

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As an analytics professional, you know there are myriad tools and methods that enable businesses to make informed decisions. But you, the analytics expert, play a crucial role in transforming raw data into information and insights, which in turn are used by your team members to make the decisions that drive the business forward. In this post, we’re going to discuss six questions to consider before you take your next analytics role.

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Six Questions to Ask Before Taking Your Next Analytics Role

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As an analytics professional, you know there are myriad tools and methods that enable businesses to make informed decisions. But you, the analytics expert, play a crucial role in transforming raw data into information and insights, which in turn are used by your team members to make the decisions that drive the business forward. In this post, we’re going to discuss six questions to consider before you take your next analytics role.

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Six Questions to Ask Before Making Your Next Analytics Hire

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When it comes to marketing, especially digital marketing, there is little reason to guess any longer. There are many tools and methods available to help make informed decisions. If you have the right people and the right tools, you can turn data into information and information into actionable insights that will help you make informed decisions. In this post, we’re not going to deal with tools, but rather getting the right people to help you get to actionable insights and informed decisions.

How to Ask Your Network for Help in Finding Your Next Role

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When you embark on the adventure of finding a new role, it’s an exciting time, full of possibilities and unexplored opportunities. However, it can also be a little scary! But when you are equipped with knowledge about negotiating the path ahead and are clear about your goals–and you have the right attitude–it can be a grand adventure. Leveraging your professional network is a key step in the early stages of finding your new role.

Wage Growth: The Last Employer Holdout to Attract Candidates

You get a job perk! And You get a job perk! Everyone gets job perks! While these perks may have helped get that stellar candidate’s foot in the door, this dynamic of severely low unemployment combined with a historically high job open rate continues with no immediate end in sight. Employers will do well to zero in on one lever many have been avoiding pulling: the almighty salary increase.

How to Ask Your Network for Help in Finding Your Next Role

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When you embark on the adventure of finding a new role, it’s an exciting time, full of possibilities and unexplored opportunities. However, it can also be a little scary! But when you are equipped with knowledge about negotiating the path ahead and are clear about your goals–and you have the right attitude–it can be a grand adventure. Leveraging your professional network is a key step in the early stages of finding your new role.

One Simple Thing You Can Do to Grow

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When we were kids in school, there was a straightforward path set before us. We started a class, read the books, went to the lectures, did the homework, took the exam, and got the grade necessary to move on. All along the way, there were expected places where feedback on our performance and potential were given to us. The students who took the feedback as a lesson and incorporated those messages into their knowledge journey typically performed the best in the end.

Five Keys for Building Your High-Performance Team

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When building your organization from the ground up, it’s all about the big picture. Just like an artist begins a masterpiece with a vision of what they want to accomplish as the end product, you already have that general idea of your desired outcome. You have large-scale, long-term goals, and you probably have benchmarks set for the road to reaching those goals.

3 Questions to Ask Before Making Your Next Digital Strategist Hire

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When you buy an assemble-it-yourself piece of furniture, you know it’s a given that you’re going to need a particular tool or two that isn’t included in the box. Whether it’s a hammer or a flathead screwdriver, you need the right tool to get the job done. It’s that simple: nothing else is going to work. To determine which tool you are going to need, you first need to know what needs to be done. Do you need to pound a nail into a piece of wood? Tighten a bolt?

Internal Mobility: A Talent Management Strategy You Can’t Afford to Overlook

Speaker: Caroline Vernon, Director of Sales and Client Success Leader, CareerArc

Building and supporting a culture where people at all levels are encouraged to—and even expected to—look internally for personal growth and new challenges improves the employer brand and becomes a powerful magnet for the talent market. This focus on career mobility and employee development often results in improved talent attraction and retention, not to mention how it positively affects the bottom line. Join CareerArc Director of Sales and Client Success Leader Caroline Vernon to learn her tips to cultivate internal mobility practices with your current workforce and potential new hires.

3 Questions to Ask Before Taking Your Next Digital Strategist Role

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When you’re buying a pair of pants, you have a general idea of what you want. You have a good idea of what size and style work for you, but there are other things you have to take into consideration as well. Are the pants for a specific event or setting? What season are you going to use them in? Do they need to be a specific color? When you’re thinking about your next digital strategist role, there are also a number of things to think about.

Two Key Things To Do When Relocating New Employees

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You probably know that feeling when you go to the store to get your favorite ice cream only to find that they do n’ t carry it. Then, you go to every neighborhood store only to come up empty-handed. You know the next city over might carry what you want but instead you go home empty-handed or with something that you aren’t super excited about. This can be a lot like what happens when you try to find your ideal candidate within a defined geographic area. .

The ONE Question to Answer When Hiring Your High-Growth Sales Leader

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Let’s face it: hiring the right sales leader is hard. And hiring the right sales leader for your high-growth, emerging company is even harder. My goal with this post is to help you simplify the process while elevating the likelihood of hiring the right person. One of the mistakes I have made is sometimes thinking too much in terms of permanence. For example, when I purchase something, I might want it to last longer than I need it to be useful.

Three Skills Every User Experience Pro Should Develop

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We have to admit it. Whether we re talking about UX Strategy (opportunity side) or UX Design (solution side), user experience is a great career. Helping people experience the feelings and emotions they want to have is a wonderful way to spend one’s time. We have had the pleasure of learning many things from helping organizations recruit and build their UX teams.

The CFO Playbook: 10 Metrics to Transform Your HR Team

CFOs are losing faith in HR’s ability to solve problems with data. Discover the metrics your HR team needs to measure to become more data-driven.

Two Common UX Mistakes

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Oscar Wilde said, “Experience is simply the name we give our mistakes.” Albert Einstein said, “The only source of knowledge is experience.” Mistakes are a great source of learning for us. I often tell people or organizations I am advising that I frequently know more about what you shouldn’t do than what you should do. In the case of user experience, at least in the context of our typical clients’ foci of websites, apps, and Saas offerings, is a relatively new undertaking.