Should Recruitment Marketing Sit Under Marketing or Talent Acquisition?

Rally Recruitment Marketing

Who owns Recruitment Marketing? Where should it sit within your organization to be most effective: under Marketing or under Talent Acquisition? There is no one right or wrong answer here: every company has a unique set of hiring goals, budget, hierarchies, culture and internal processes that will contribute to what works best for your Recruitment Marketing function. My Career Path: From HR to TA to Marketing. Recruitment Marketing

Top 10 Recruitment Marketing Blogs of 2018

Rally Recruitment Marketing

In 2018, we created a ton of Recruitment Marketing content. Humanizing the candidate experience was a major theme we observed in 2018, and this blog comes with a checklist that helps you identify if your organization is on track to provide this ideal experience to candidates. 9: How to Build a Recruitment Marketing Event Plan (Example Included!). 8: What is a Recruitment Marketing Content Playbook? Recruitment Marketing

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The Top 7 Fall 2018 Conferences & Workshops for Recruitment Marketers

Rally Recruitment Marketing

Even if we’re no longer students ourselves, fall is still the perfect time to refresh what you know and brush up on the latest tactics and approaches to boost your Recruitment Marketing know-how. Here’s the Rally-curated list of the best Fall 2018 Recruitment Marketing and Employer Branding conferences and workshops for you to consider this year: The Best Fall 2018 Conferences & Workshops. 5, 2018 – Washington, DC (Sold out).

3 Recruitment Marketing Trends Here to Stay in 2019?

Rally Recruitment Marketing

For the second year in a row, Rally and The Muse have partnered to report on the biggest Recruitment Marketing trends from the past year. These three trends are the clear standouts from 2018 – and they aren’t likely to go anywhere anytime soon! These trends represent a massive shift in candidate expectations that we need to respond to as Recruitment Marketing professionals. Content marketing has officially come to recruiting!

Top 5 Takeaways from the Appcast 2021 Recruitment Marketing Benchmark Report

Rally Recruitment Marketing

In an uncertain labor market, it’s crucial to understand your recruitment advertising performance so that you can optimize your budget, improve return on investment (ROI) and attract qualified talent. 2021 Recruitment Marketing Benchmark Report Takeaways.

Q&A With 2020 Recruitment Marketing Rising Star Dani Kaufman

Rally Recruitment Marketing

Recruitment Marketing is still a relatively new discipline, which means that many of us are also new to the field or are looking for ways to break into Recruitment Marketing. A Rising Star is a practitioner who has spent between 1-3 years in a Recruitment Marketing role.

How to Build a Recruitment Marketing Event Plan (Example Included!)

Rally Recruitment Marketing

Recruitment Marketing should play a role in helping to ensure that your Talent Acquisition team’s recruiting events are a success. In this post, I’ll share the approach we take at Qualtrics to boost the brand and pipeline building possibilities associated with the recruiting events our TA team attends. And where does Recruitment Marketing fit in? How do you build a Recruitment Marketing Event Plan? Recruitment Marketing

3 Recruitment Marketing Trends From 2018 That Are Here to Stay in 2019?

Rally Recruitment Marketing

For the second year in a row, Rally and The Muse have partnered to report on the biggest Recruitment Marketing trends from the past year. These three trends are the clear standouts from 2018 – and they aren’t likely to go anywhere anytime soon! These trends represent a massive shift in candidate expectations that we need to respond to as Recruitment Marketing professionals. Content marketing has officially come to recruiting!

Exploring Recruitment Marketing and Talent Acquisition

PandoLogic

If you’re looking to take your company’s recruitment strategies to the next level and demonstrate measurable improvements in your HR performance metrics, you’re likely taking a close look at your talent acquisition strategies. But have you considered the benefits of recruitment marketing for attracting, engaging, and retaining top talent? Think of recruitment marketing as a short-term sprint.

Rally Round-up: Our Top 10 Recruitment Marketing Blogs of 2018!

Rally Recruitment Marketing

In 2018, we created a ton of Recruitment Marketing content. Humanizing the candidate experience was a major theme we observed in 2018, and this blog comes with a checklist that helps you identify if your organization is on track to provide this ideal experience to candidates. 9: How to Build a Recruitment Marketing Event Plan (Example Included!). 8: What is a Recruitment Marketing Content Playbook? Recruitment Marketing

Exploring The Differences Between Recruitment Marketing and Talent Acquisition

PandoLogic

If you’re looking to take your company’s recruitment strategies to the next level and demonstrate measurable improvements in your HR performance metrics, you’re likely taking a close look at your recruitment marketing and talent acquisition strategies—but are you mistakenly treating these two separate entities as if they’re the same thing, or as the separate and. Recruitment Strategy recruitment marketing talent acquisition

10 Expert Tips for Building out Your 2019 Recruitment Marketing Plan

Rally Recruitment Marketing

As Recruitment Marketers, how do we establish the right goals and priorities for the upcoming year when some hiring needs and issues can come up seemingly out of the blue? You can still access the Build Your 2019 Recruitment Marketing Plan, Build Your Future webinar on demand to get the full scoop on how to create your Recruitment Marketing Plan for 2019. Ellen McRaith is the VP of Talent Acquisition at CDW.

Landing Pages for Recruitment Marketing 101

Rally Recruitment Marketing

If you work in Talent Acquisition or Recruitment Marketing, there’s a good chance you’ve been hearing a lot of hype about landing pages over the past year. Landing pages are a marketing tool that many savvy Recruitment Marketing teams are starting to use to attract more candidates and convince them to apply to their organization. Why they work for Recruitment Marketing. Join your talent community. Attend a recruitment event.

This is Personal: It’s Time to Demonstrate the Value of Recruitment Marketing

Rally Recruitment Marketing

The reason that ROI is such a big topic in Recruitment Marketing is because it’s personal. Because most of you are new in your role or the first champion of Recruitment Marketing at your company, let’s be honest: You’re not only proving the value of Recruitment Marketing as a strategy, but your own value to the organization. There’s an added complication: You’re probably not working for someone with a marketing background.

Q&A With 2020 Recruitment Marketing Rising Star Dani Kaufman

Rally Recruitment Marketing

Recruitment Marketing is still a relatively new discipline, which means that many of us are also new to the field or are looking for ways to break into Recruitment Marketing. A Rising Star is a practitioner who has spent between 1-3 years in a Recruitment Marketing role.

5 Ways Working at an Agency Helped My Recruitment Marketing Career

Rally Recruitment Marketing

As a Recruitment Marketer (or aspiring Recruitment Marketer), there are many ways you can grow in your career. and, while I’m happy working on the corporate side of Recruitment Marketing today, I do look back with appreciation on the time I spent working at a top recruitment agency. I spent the early part of my career working in communications and marketing. Recruitment Marketing

What is a Recruitment Marketing Content Playbook? (And Why You Need One!)

Rally Recruitment Marketing

The #1 thing that the Rally Recruitment Marketing community asks for help with again and again is how to create good Recruitment Marketing content. Content marketing is difficult, even for experienced marketers. The other challenge is that once you start, content marketing never ends, and you constantly need material to feed all your recruiting channels. then this is why you need a Recruitment Marketing Content Playbook.

7 Tips to Reboot Your Recruitment Marketing Strategy in 2018

VideoMyJob

Recruitment marketing is an ever growing and evolving industry. Tip of the Week EVP Recruitment Marketing Talent AcquisitionAs more and more organizations develop strategies to manage candidate pipelines beyond open vacancies, it’s more important than ever to stay ahead of the curve.

Top 5 Talent Acquisition Articles from 2018

PandoLogic

In 2018, finding new and creative ways to attract and recruit talent became even more of a priority for talent acquisition teams than ever before. Recruitment marketing, predictive analytics, and HR tech including AI and chat bots were at the. Great Reads talent acquisition

Why Programmatic Advertising is the Next Frontier in Recruitment Marketing: RallyFwd Sneak Peek

Rally Recruitment Marketing

Programmatic advertising is an incredibly powerful tool for Recruitment Marketers to leverage to get in front of their candidates. While our peers in marketing have been using programmatic ads for years to reach their audiences, most of us in Talent Acquisition are not using this technology – yet! Our expert on the topic is Brandon Luiszer, Manager of Talent Acquisition at Love’s Travel Stops & Country Stores.

5 Ways to Demonstrate the Value of Recruitment Marketing

Rally Recruitment Marketing

One of the most important things we need to do in Recruitment Marketing is prove our ROI. Because Recruitment Marketing is a new career area, it’s really important that we demonstrate the value of our work to internal stakeholders. Recently I teamed up Kristina Finseth, Content Marketing Lead at PhenomPeople , to tackle this very topic during a Recruitment Marketing ROI Webinar. 5 – Share results with your Talent Acquisition team .

Graduating to a Master’s in Recruitment Marketing

Talemetry

Recruitment marketing has rapidly evolved and grown from being a nice to have to a core talent acquisition function, as well as a necessity to build proactive pipelines of well-qualified candidates. Early adopters may have had one product for social recruiting, another system for email marketing, painstakingly difficult databases of “bought” candidates with extremely limited and out-of-date data -- yet a desire to do it all better.

Football Tips for Talent Acquisition

CKR Interactive

So, what does football have to do with talent acquisition and in particular, this game? There are four key lessons we can learn from football and translate to talent acquisition. You have a clean slate and you know the desired end result which typically is to attract, recruit and retain top talent. Pay your top talent. Welcome and immerse your top talent into your culture immediately.

15 Must Ask Questions For Aligning Talent Acquisition and Employer Branding

Recruiting Daily

Here’s a simple truth: Leading edge and “best place to work” companies recognize the critical need to synch up their talent acquisition strategy with their employer branding. To align your talent acquisition strategy and your employer branding, start by […]. Blog Posts News Recruitment Marketing best places to work candidate experience employer branding Johnny Torrance-Nesbitt talent acquisition

Drip Email Marketing Campaigns: What They Are and How Recruitment Marketers Can Use Them

Rally Recruitment Marketing

They’re likely getting contacted by recruiters about opportunities on a regular basis and they won’t have time to respond to everyone who reaches out to them. By developing a strong Recruitment Marketing lead nurture strategy that involves drip campaigns. Lead Nurture refers to a set of marketing tactics that keep your company top of mind with leads and encourages them to move to the next stage in their journey. How do you use drip campaigns for Recruitment Marketing?

Maturity, Rigor, Complexity: The Need for Certification in Talent Acquisition

SmashFly

Imagine graduating from school with a degree in marketing only to find out that a significant portion of what you know is already outdated or inapplicable due to. The post Maturity, Rigor, Complexity: The Need for Certification in Talent Acquisition appeared first on SmashFly Blog. Recruitment Marketing recruitment marketing certification talent acquisition certification transform academy

2018 Recruiting Checklist for Directors of Talent Acquisition

Yello

Is your team looking to recruit and hire top-notch employees? We have rounded up the top low or no-cost options to ensure the best talent looks at your company before the competition. This recruiting checklist will help you re-focus your recruitment marketing efforts, improve your company’s candidate experience and make top talent actively pursue your brand. Talent Pipeline. Find out the top secrets to a well-run talent acquisition team.

Recruiting is Still Marketing: The Innovator’s Dilemma for Talent Acquisition

Recruiting Daily

Recruiting is one of the toughest challenges facing businesses today. Finding the right talent is critical for success, but record-low unemployment, the flood of digital information, and a shift in the generational workforce (and their attitudes) have made recruiters’ jobs more difficult than ever. most talent acquisition pros are still mastering the marketing skills that […].

A Tip for Recruitment Marketers — From a Marketer

SmashFly

I’ve got a secret to share with all the employer brand leaders, recruiters, recruitment marketers, and talent acquisition pros who share an aspiration. The post A Tip for Recruitment Marketers — From a Marketer appeared first on SmashFly Blog. Talent Acquisition recruitment marketing recruitment marketing tips talent acquisitionOver here. Yea, here.

Talent Acquisition & Marketing: Top 3 Tips for a Successful Partnership

VideoMyJob

I’ve recently been presenting to various audiences around the country on the importance of an employee value proposition as the core of strategic talent acquisition. One of the topics that comes up again and again is our relationship with Marketing and how important it is. Not getting this right is a major friction point for many Talent Acquisition and Recruitment teams (and I am sure for many Marketing teams too).

This is Personal: How to Demonstrate the Value of Recruitment Marketing

Rally Recruitment Marketing

One of the most important things we need to do in Recruitment Marketing is prove our ROI. Because Recruitment Marketing is a new career area, it’s really important that we demonstrate the value of our work to internal stakeholders. Recently I teamed up Kristina Finseth, Content Marketing Lead at PhenomPeople , to tackle this very topic during a Recruitment Marketing ROI Webinar. 5 – Share results with your Talent Acquisition team .

WEBINAR: How to Make Social Media Buys for Recruiting – The Talent Acquisition/HR Leader’s Guide

Fistful of Talent

Posting jobs on social media is the minimum — and in today’s competitive recruiting world the minimum isn’t enough. That’s why we here at FOT put together a webinar comparing, contrasting, and ranking the top social media platforms for recruitment marketing advertising. We cut through the noise and help you make smart recruiting decisions with your recruitment marketing budget related to social. We love recruiters at FOT.

Weekly Roundup: Top Headlines in Talent Acquisition, March 9, 2018

ConveyIQ

This week we celebrated International Women’s Day with insights from a makeup mogul, learned how to get hired at Microsoft and got a glimpse of the imagery trends for 2018! Undercover Recruiter. Top Creative Trends to Inspire Recruitment Marketers. She shares the major trends in video, photography, imagery and more for 2018. Recruitment marketers can use this information to better attract candidates and create memorable experiences.

Top 5 Recruitment Marketing Priorities for 2019 (Plus, Resources to Turn Your Priorities into Action!)

Rally Recruitment Marketing

The start of a new year brings new hiring goals, a new Recruitment Marketing budget and a fresh outlook on all the ways we aspire to move our talent acquisition strategies (and our own careers) forward. It means we need to remain scrappy, agile and creative, and—above all else—ultra-focused to achieve our Recruitment Marketing strategies! To help you shape your focus for 2019, I’m sharing the top 5 priorities for Recruitment Marketing this year.

What is Your Definition of Recruitment Marketing?

Undercover Recruiter

We bring you yet another panel of ten experts and this time we’re talking all things recruitment marketing. But what is recruitment marketing I hear you say? What is Your Definition of Recruitment Marketing? Undercover Recruiter - Recruiting & Talent Acquisition Blog. Employer Recruiting candidates definition Hiring Strategies marketing recruitment marketing URPanel

Talemetry Joins SAP® PartnerEdge® Program to Enhance Results-Driven Recruitment Marketing Capabilities for Enterprise Organizations

Talemetry

May 27, 2020 – Talemetry , a leading enterprise recruitment marketing platform, today announces it has joined the SAP® PartnerEdge® program. Talemetry is designed to make recruiting organizations and talent acquisition professionals more successful.

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The Best Recruitment Marketing Articles of the Week

SmashFly

We are already more than halfway through the first month of 2018. The post The Best Recruitment Marketing Articles of the Week appeared first on SmashFly Blog. Industry What's Happening 2018 ideas recruitment marketing recruitment marketing articles talent acquisitionI could have sworn that just yesterday, I was watching people freeze their tails off.

The Evolution of Recruitment Marketing: Have We Come Far Enough?

SmashFly

The post The Evolution of Recruitment Marketing: Have We Come Far Enough? Talent Acquisition evolution of recruitment marketing fortune 500 recruitment marketing benchmarks reportWhen you spend 5 months working on something – pouring over it, analyzing it, re-reading it – it almost becomes a part of you. Thinking about it before. appeared first on SmashFly Blog.

Writing For The 8 Second Attention Span: Recruitment Marketing Toilet Talk

Fistful of Talent

Toilet Talk: Most People Read Your Recruitment Marketing On The John. With that said, it’s probably safe to assume that at some point candidates have read your recruitment marketing on the toilet. In 2018, that number actually went down to 8 seconds. So, if you have 8 seconds–how are you going to change your recruitment marketing to stand out? Create a unique recruiting voice.

International Sourcing: Cultural Nuances and Sourcing Constants in a Globalized Recruitment Market

ERE SourceCon

For those in the recruitment community, this represents a unique opportunity to experience new business cultures. However, it is important that wherever you are recruiting from, bear in mind specific factors and cultural imperatives of the market you are sourcing. Global & International Human Resources Niche Searches Recruiting Recruiting & Sourcing Types Source the Web Sourcing Talent Acquisition Uncategorized Featured