Nas Recruitment

Beyond Measurement: The FYI on KPIs

Nas Recruitment

You need robust analytics to track results and manage your recruitment budget. Quite simply, if you can’t measure your recruitment performance, you can’t improve it. Which KPIs are most important to your organization?

A Better Candidate Experience: 3 Tips to Improve your Career Site

Nas Recruitment

Outside of your own employees, your career site is your #1 touchpoint with candidates and the top employment branding asset in your arsenal. It is your “handshake moment” with candidates and often it is their first impression of your organization. First, candidates have to be able to find your site.

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M3 USA acquires NAS Recruitment Innovation

Nas Recruitment

Cleveland, OH, March 3, 2020– M3 USA , a leader in healthcare solutions for hospitals, health systems and physicians, has acquired NAS Recruitment Innovation, a national recruitment advertising firm specializing in branding, technology and media strategies for employers across a wide variety of industries, with a strong focus on hospital systems. “We

Need to hire now? Here’s what you need to know.

Nas Recruitment

As we navigate a “new normal” in the wake of COVID-19, many industries have transitioned to remote work (NAS among them). While many businesses are staffing down due to emergency shutdown directives, others have shifted to temp-hiring-emergency mode. If you’re one of the essential industries, like healthcare, grocery, retail or supply chain, that needs to attract temporary talent quickly, you need to be visible and get the word out to potential candidates.

How Businesses are Managing the New Reality of Work: A Paycor Survey

We wanted to know how COVID-19 impacted businesses and their workforces. Did they need government funds? How many workers did they layoff or furlough? Are employees working from home now? How’s team morale? And perhaps most importantly, what are their plans for the future? This guide offers a pretty good idea of how business leaders are feeling, what keeps them up at night, and what approaches they’re taking to solve problems. Download the guide to see all the survey results and where your organization might stand comparatively.

NAS Webinar: Enhancing the Candidate Journey

Nas Recruitment

Join Matt Adam, EVP and Chief Talent Strategist, and Charles Kapec, Creative Director at NAS Recruitment Innovation, for an informative 30-minute webinar on enhancing the candidate journey. We’ll discuss how candidates look for jobs and what they expect from you, then provide tips on how you can deliver on their expectations and convert them into hires. Topics include: Making SEO work for you. The importance of a mobile platform. Keys to a candidate-friendly career site.

SEO 40

Blowing off steam, Topgolf style

Nas Recruitment

The entire NAS team was in town for our annual meeting at our Corporate Headquarters in Cleveland. After an intense day of brainstorming and strategizing, we always end with some stress-relieving fun. This year’s outing was at Cleveland’s newest indoor entertainment attraction, Topgolf.

A Message from our CEO on COVID-19

Nas Recruitment

We are all in this together. I have always tried to remind our NAS Team that we are at our best when we work together to serve our clients and help each other. Never has this been more true than now. In fact, it takes on a more urgent, community-wide and nation-wide meaning. Our new parent company, M3 USA, has done a great job of keeping us up to speed with the fast moving pronouncements on the state and national level.

Employee-generated content: perks and pitfalls

Nas Recruitment

As the marketing and advertising landscape continues to transform the way content is created and delivered, social media has leveraged the playing field for businesses in ways not imagined a scant few years ago. In today’s online world, brands have personal identity, people have morphed into brands and fictional characters likely have more Twitter followers than us.

The Road to Recovery Readiness

Nas Recruitment

As most of the workforce begins to shift into recovery mode, one point is clear: the recruitment landscape is poised for a seismic shift in the way employers are positioning their branding and communicating with candidates. With regard to hiring, certain industries haven’t skipped a beat; some are in hiring freeze mode; and still others are in a holding pattern, awaiting the opportunity to either rehire furloughed employees or consider targeting new talent re-entering the workforce.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Happy Holidays from NAS

Nas Recruitment


The 2020 Calendar of Healthcare Recognition Days is Here!

Nas Recruitment

When is National CRNA Week? What about National IV Nurse Day? How will you honor your healthcare employees? Conscientious, forward-thinking organizations (that’s you) understand that one of the best ways to increase employee engagement is through incentives, rewards and recognition. Each year, NAS takes the time to put together an annual listing of healthcare-related recognition events.

Does the data in your ATS have “the right stuff?”

Nas Recruitment

If you’ve heard it once, you’ve heard it a thousand times: for recruitment success, you need to optimize the candidate experience. But have you ever considered how the data in your ATS can positively or negatively impact the job-search experience? You can make a few relatively easy adjustments to ensure job seekers get what they want and need. Job categorization The job categorization in your ATS needs to be candidate-centric.

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NAS announces new Chief Operating Officer Bryan Martin

Nas Recruitment

NAS Recruitment Innovation is pleased to announce that Bryan Martin has joined us as Chief Operating Officer. He brings to our team over 25 years of highly successful experience working in the talent acquisition and development space. Bryan built his career at Caliper , a 60-year-old HR talent measurement firm, where he spent his time in a variety of areas of the organization, including QA, Marketing, Sales and IT. For the last 15 years, he led operations with a strong emphasis on technology.

Benefits benchmarking data for better employee and organizational wellbeing

Recognize your strengths and identify opportunities to retain valuable employees, increase employee engagement and achieve organizational goals. See where you stand against trends informed by nearly 4,000 employers and face your future with confidence.

Recruitment Fraud: How to Protect Your Brand

Nas Recruitment

Long gone are the days when a candidate could make a phone call to talk to a recruiter as a first point of contact or (can you imagine?) show up unannounced at the business location to apply for an advertised opening. From entry-level to executive roles, the job search is now conducted online and the application process has morphed into a major time saver for candidates and recruiters alike.

Webinar: Virtual Career Events with NAS and Brazen

Nas Recruitment

We’ve heard from a number of employers looking for assistance transitioning their on-site events to virtual events. Employers have cancelled in-person events due to Coronavirus mitigation, and we at NAS Recruitment Innovation want to do our part to help you navigate this transition.

NAS Webinar: Five Ways to Improve Your Career Site

Nas Recruitment

Your career site should be the focal point for your recruitment marketing strategy – the place where you drive all candidates, let them view your jobs and tell them your story. Join Matt Adam, EVP and Chief Talent Strategist, and Jennifer Henley, VP of Client Services, for a 30-minute session that will help you understand what job seekers are looking for – and where your site might fall short. The presentation will include: Top 5 ways to upgrade your career site.

AI for recruiting and the virtual HR Assistant

Nas Recruitment

A Q&A with Aaron Matos, CEO and Founder of Paradox AI, virtual assistants, chat bots…these are some of the topics that are frequently discussed when TA professionals get together and talk about the future of recruitment marketing. Paradox is one of the leading players in the space, with a stated goal of creating “a better candidate and recruiter experience for everyone.” NAS shares that philosophy, so we were pleased to recently speak with Aaron Matos, CEO and Founder of Paradox.

Group Demonstration Webinar: 100% Remote New Employee Onboarding

Speaker: David Secunda, CEO, WorkBright

Companies are looking to adjust their new hire onboarding to accommodate unique ‘social distancing’ challenges like securely collecting personally identifiable information and understanding new compliance regulations like Form I-9 verification. Join Workbright on Thursday, August 27th, to get a first-hand look at how a 100% remote onboarding process works using their system. They'll cover a few of the new COVID-19 related legislation changes and how they can be easily facilitated with their platform.

The drip, drip, drip of successful email campaigns

Nas Recruitment

Recruiters are facing more and more pressure to find innovative ways of attracting top talent through their outreach programs. One successful strategy to consider involves email drip campaigns. A drip campaign is used by direct marketers to turn passive job seekers into engaged candidates by automatically contacting them several times over a pre-set period (usually one month to several months).

Lessons from TA tech: Embracing the Programmatic Future

Nas Recruitment

Courtney Compton , NAS MediaPro Strategist and Erin Duffy , NAS Account Director attended last week’s TAtech Leadership Summit in Boston. Sponsored by Appcast , the TAtech Leadership Summit is the only conference focused solely on the application of pro. grammatic technology in recruitment advertising. Here are Courtney’s and Erin’s insights from the Summit. Initial Impressions. Courtney : This was my first time at TAtech’s Leadership Summit on Programmatic Ad Buying.

NAS Webinar: Programmatic strategies for right now (and tomorrow)

Nas Recruitment

Pay-for-performance (PFP) media ensures you’re getting the most for your investment. In this 30-minute webinar, we’ll take a closer look at how PFP is performing during the pandemic and what strategies you can use if you need to hire right now, as well as how you can use PFP to pipeline for the future. Join us on Thursday, April 30 as the NAS team and guest speaker Tyler Dewdney, from Appcast, take you through key points you need to know.


Nas Recruitment

The competition for interns is fierce, and today’s college graduates are a new breed. As Millennials (the youngest being 25) and Gen Z (the oldest being 23) make their way into the workforce, they present unique advantages for employers. Technically savvy and achievement oriented, this highly functioning demographic grew up in the age of transparency—and they expect the same honesty and candor from their employers. So, how do you reach interns?

COVID & the Future of Work: Insights from Paycor’s C-Suite

In Paycor’s newest report, our Chief Executive and Group Leaders consider how your clients will recruit, manage their workforce, optimize benefits, and foster employee experience in the new normal of 2020 and beyond. For actionable insights and tips download and share our guide with your clients!

Interview with Advisor Group: How to tackle a career site project

Nas Recruitment

In the past year, Advisor Group has made significant updates to their career site. We recently spoke with Leigh McCluskey, Senior Vice President of Talent Acquisition for Advisor Group, to learn about the important elements of an effective career site for one of the nation’s largest networks of independent wealth management firms. When you began thinking about updating your career site, what were the goals you set for yourself and Advisor Group? What were some of the “must-haves” for you?

ACTIVATE wins TalentCulture tech award

Nas Recruitment

HR technology recruitment marketing candidate experience

Getting the gist of Google Ads

Nas Recruitment

Making our way in the fiercely competitive landscape of likes and clicks is tough. Fortunately, Google Ads is here to help. Advertising with Google allows you to control your messaging, own your search engine results page (SERP) and build your career brand – all while targeting the candidates you desire. Google Ads has two components that we use on a daily basis for our clients at NAS, the Search Network and the Display Network.

Webinar Series: Using Facebook for hiring

Nas Recruitment

According to USA Today, the COVID-19 pandemic is sending users to the Facebook platform in record numbers. How can your organization connect with this expanding audience of potential hires? Join us on Wednesday, June 17 for a 30-minute webinar with Chris Knott, Director of Digital Services, Allison Padgett, Digital Marketing Manager and Mike Warner, Digital Marketing Specialist from NAS. The presentation will cover: Why Facebook is a valuable recruiting tool right now.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

5 KPIs for recruiting that every company needs

Nas Recruitment

You’re excited about your company’s new career site content. Your brand is on-target, your strategy is solid, and you’re ready to attract the right candidates. Soon, however, you realize that your site—and maybe your application process—is underperforming. You expected more (and better) candidates applying for your open positions. It’s important to remember this reality about performance: if you can’t measure it, you can’t improve it.

High-Volume Recruiting: Learning from LongHorn

Nas Recruitment

career sites recruitment marketing recruitment strategies high volume recruiting


Nas Recruitment

In the recruitment world, we’re often so externally focused that we overlook an equally important component of company identity: internal branding. Smart organizations realize that a company brand is only as strong as its alignment with internal branding. Building and maintaining a strong internal brand will resonate with outside audiences – your potential future hires – only when it mirrors external messaging and lives up to the promises being made to the public.

HR Tech 2019: The Highlight Reel

Nas Recruitment

Once again, several members of the NAS team attended the HR Technology Conference & Exposition last week in Las Vegas. We saw lots of familiar faces, met many new people and learned a ton. Here are some of the highlights: Keynote Address The keynote address was delivered by Barbara Corcoran , investor and judge on ABC’s Shark Tank, who shared her secrets for success in a highly charged, very personal narrative of her storied career.

COVID-19: Returning to the Workplace in a New Reality

COVID-19 has created a new set of risks that require a new way of working. Download Gallagher’s latest COVID-19 report for insights into encouraging resiliency in your people, building confidence in your organization, and preparing for the future of work.

Key Tips for a Better Candidate Experience

Nas Recruitment

In the world of recruitment marketing, the phrase “Think Like a Candidate” is quite familiar. As a forward-thinking organization, you’ve likely assessed procedures in some areas of your hiring process and made adjustments. But have you taken a holistic look at the candidate journey? In HR recruitment, it is vital to understand what candidates expect—and to deliver on their expectations. Because if you don’t, another company certainly will. So, how can you improve the candidate experience?

Got 30 minutes? Get 30 insights into AI for recruiting.

Nas Recruitment

Curious how you can start weaving AI into your recruiting processes? Get a head start as we close in on 2020 with our webinar on Tuesday, December 17 at 12 noon EST. What’s in it for you? We’ll cover: How AI is streamlining recruiting processes and delivering a more elegant candidate experience. Which real-world use cases matter today (and what’s coming in 2020). Why AI plays such a key role in delivering a more personalized, mobile experience for every candidate.

NAS Webinar: The essentials on recruitment analytics

Nas Recruitment

Are you getting the powerful recruitment analytics you need to help you make the right decisions? We invite you to join us on Tuesday, May 19 for a webinar with Ashley Kauffman, Director of Analytics, and Sean Bain, Senior Account Director from NAS. The webinar will cover: What data points have the most impact. How you can use data to drive your strategies. The power of tracking to hire. How analytics can drive better budgeting decisions. Success stories from companies like you.

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Hiring will resume. Is your candidate pipeline in place?

Nas Recruitment

As states are beginning the process of reopening, certain business sectors will come back to life quickly— and smart companies are building their pipeline of candidates now in order to meet the demand. While we are all preparing for the unforeseen “new normal,” it follows that every organization and industry will face unique circumstances and thus will have different hiring needs. Life will come back online, and when it does, companies need to be prepared to hire.

100% Remote Onboarding: Group Demonstration

Speaker: David Secunda, CEO, WorkBright

Join WorkBright on Thursday, June 24th to get a first hand look at how a 100% remote onboarding process works using their system. They'll cover a few of the new COVID-19 related legislation changes and how they can be easily facilitated with their platform.