What is Recruitment Marketing?

Recruitics

Recruitment marketing is a term that’s often used by talent acquisition experts, sophisticated recruitment marketers and industry thought leaders, but for many, this term remains a mystery. That’s because recruitment marketing is simply recruitment evolved.

Top UK Performance-Based Recruitment Marketing Channels

Recruitics

To succeed at recruitment marketing, HR and talent acquisition professionals need to find the right mix of job advertising methods such as free job postings, credits and performance-based advertising.

Why the Right Media Mix is Critical to Recruitment Marketing Success

Recruitics

Editor’s Note: The following blog post contains a case study which demonstrates how Recruitics was able to dramatically lower a client’s cost-per-applicant, while simultaneously growing their applicant volume at an unprecedented rate. Advertising jobs online isn’t easy.

Media 305

Rethinking Recruitment Marketing

ERE

I would like to challenge the way recruitment marketing is approached, measured, and done. Advertising & Marketing FeaturedI’ll be taking the current approach and breaking it down, addressing flaws, and making recommendations.

What is Recruitment Marketing?

JazzHR

At first glance, recruitment and marketing might not appear to have much in common. It’s no secret that recruitment has changed substantially in recent years. So what are the elements of recruitment marketing and how do they work?

Recruitment Advertising Source ROI

Talemetry

In our Recruitment Marketing ROI Handbook , and our series of articles dedicated to recruitment marketing ROI, one major factor for uncovering ROI for recruitment marketing initiatives is optimizing recruitment advertising source efficiency.

Maximizing Your Recruitment Marketing with Programmatic

Proactive Talent

You can apply the same thought to recruitment advertising. Employers have vastly varying recruitment needs from the hard-to-fill nature of high-tech and medical science to the high volume hiring of retail, service workers and warehouse employees.

3 Reasons Why You Need A Recruitment Advertising Technology

Recruitics

Recruitment advertising technology, also known as “recruitment ad tech,” is a relatively broad term that defines a number of analytics, automation and other digital tools used to promote open jobs on a variety of employment websites through a few key methods.

Why Programmatic Advertising is the Next Frontier in Recruitment Marketing: RallyFwd Sneak Peek

Rally Recruitment Marketing

Programmatic advertising is an incredibly powerful tool for Recruitment Marketers to leverage to get in front of their candidates. In my last role, I oversaw officer recruiting operations in a seven state area. Recruiting Automation Recruitment Marketing

Performance-Based Advertising for Jobs

Recruitics

Recruitics is an analytics and automation platform that makes it easy for companies to achieve amazing results from their recruitment marketing strategy. To learn more about how to optimize your recruitment marketing campaigns, please contact a member of our team.

3 Ways to Supplement Recruitment Marketing With Social Media

Recruitics

In a recent post, we discussed why you should supplement recruitment marketing with social. So then, how should recruiters leverage this recruitment marketing tool? As we’ve mentioned before, recruitment marketing is a holistic approach to talent acquisition.

Job Advertisement: Best Practices

TalentLyft

In this blog post, we compiled all the best practices for writing great job advertisements. Learn how to optimize your job advertisement to capture the attention of the best candidates and convince them to apply. Recruitment Marketing

5 Critical Steps to an Effective Job Advertising Strategy

Recruitics

Recruitics is a recruitment marketing analytics and automation platform that makes it easy for companies to achieve amazing results from their talent acquisition strategy. We work with the nation’s largest corporations, staffing companies, and job boards to drive more applicants to their online job postings, hire great talent, and meet their recruitment goals. To learn more about how to optimize your recruitment marketing campaigns, please contact a member of our team.

Recruitment Marketing Resolutions You’ll Want to Keep in 2017

Recruitics

But it got me to thinking, “if overindulgence during the holidays is the driving factor for many resolutions, then what would be the catalyst for making, and sticking to recruitment marketing resolutions?”. Recruitment Marketing Remorse. Recruitment Marketing is Hard.

How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. And the only way you’re going to convince them of all that, is with recruitment marketing. What is Recruitment Marketing?

The 3 Most Common Ways to Advertise Jobs Online

Recruitics

As HR and talent acquisition professionals, your job is to locate, engage with and recruit top talent to help your organization drive business, regardless of where those candidates might be. The post The 3 Most Common Ways to Advertise Jobs Online appeared first on Recruitics.

How Recruitics is Providing Better Recruitment Marketing Solutions

Recruitics

But for Recruitics, we’re still rolling full steam ahead. We’re excited to get out to these events, talk about recruitment marketing best practices, and participate in a number of educational sessions.

When Your Recruitment Marketing Agency Threatens You…

Good To Know

You reach out to an advisor, Continue Reading → Agency of Record Employment Branding HireClix Job Boards Recruitment Recruitment Marketing Recruitment Technology Talent Acquisition Technology Uncategorized Advertising marketingImagine this. You’re wealthy (I know, I know – you never imagine that… but for the sake of argument, if you don’t mind this once…) You’ve got a bunch of money you’d like to invest.

2 Common Questions Recruitment Marketing Analytics Can Help You Answer

Recruitics

As talent acquisition continues to be increasingly difficult and complicated, recruitment marketing analytics are no longer a “nice-to-have” but rather the critical resource of any successful hiring strategy. What is the best type of job to advertise on this particular source?

Recruitics Announces End-to-End Recruitment Marketing Analytics

Recruitics

Recruitics Analytics™ now enables employers to track the effectiveness of their advertising ROI to the cost-per-hire. The latest addition to the Recruitics Analytics™ platform provides talent acquisition and staffing professionals with “end-to-end” recruitment analytics.

The Sophisticated Recruitment Marketer’s Glossary of Acronyms

Recruitics

Recruitics is an analytics and automation platform that makes it easy for companies to achieve amazing results from their recruitment marketing strategy. We work with the nation’s largest corporations, staffing companies, and job boards to drive more applicants to their online job postings, hire great talent, and meet their recruitment goals. To learn more about how to optimize your recruitment marketing campaigns, please contact a member of our team.

Recruitment Analytics and Job Advertising News: April Edition

Recruitics

Welcome back to Recruitment Analytics and Job Advertising News–our monthly content roundup that pulls together all of the articles and blogs we’ve been reading about recruitment analytics and job advertising. April’s Recruitment Analytics News.

3 Trends Driving Innovation in Recruitment Advertising Technology

Recruitics

In fact, according to the most recent survey from the Society of Human Resource Management (SHRM) two-thirds of organizations hiring full-time staff indicate they are having a difficult time recruiting for job openings. Part of this problem lies in the ever-evolving way by which we recruit.

Understanding Key Recruitment Marketing Metrics & KPIs

Recruitics

There are so many metrics and key performance indicators (KPIs) that can be measured through your recruitment marketing strategy, that understanding them all can be overwhelming for those who don’t consider themselves to be sophisticated recruitment marketers.

The 4 C’s of Recruitment Marketing, Part 3: Taking Action Through Job Content

Recruitics

So far in this blog series, we’ve shown you how to orient yourself to think of recruitment as marketing and we’ve shown you how the marketing basics can best be applied to talent acquisition. Editor’s Note: The following blog is Part 3 of a 3-part series.

5 Reasons to Add Reddit to Your Recruitment Marketing Strategy

ERE

Outside of traditional job sites, the list of platforms employers and agencies consider when advertising job openings and employer brand is pretty short. Advertising & Marketing Social Networking Featured

5 of the Most Creative Recruitment Marketing Campaigns

Social Talent

We love a good creative recruitment marketing campaign that really stands out from the crowd. Here are our 5 favourite recruitment marketing campaigns that really appealed to our innovative side: 1. RELATED: The Ultimate Sourcing Ninja Guide to: Job Advertising ).

3 Ways to Look at Online Job Advertisements Differently

Recruitics

If you’re someone who looks at advertising jobs online as a means to an end–”I have an open job I need to fill, and I’ll post it online to make a hire”–then you’re missing out on a tremendous amount of value these job advertisements provide.

Recruitment Analytics and Job Advertising News: February Edition

Recruitics

Welcome to Recruitment Analytics and Job Advertising News–our monthly content roundup that pulls together all of the articles and blogs we’ve been reading around recruitment analytics and job advertising. February’s Recruitment Analytics News.

The 2017 Guide to Performance-Based Job Advertising [INFOGRAPHIC]

Recruitics

Recruitics is an analytics and automation platform that makes it easy for companies to achieve amazing results from their recruitment marketing strategy. We work with the nation’s largest corporations, staffing companies, and job boards to drive more applicants to their online job postings, hire great talent, and meet their recruitment goals. To learn more about how to optimize your recruitment marketing campaigns, please contact a member of our team.

7 Big Impact Recruitment Marketing Ideas We Learned at RallyFwd

Rally Recruitment Marketing

At RallyFwd , we heard from a number of outstanding Recruitment Marketing practitioners from companies of all sizes and industries. Big Impact Idea #3: Use email marketing to reactivate previous applicants to get new hires faster and cheaper. Recruitment Marketing

Video and Job Advertising: The Perfect Marriage

Social Talent

But how does this apply to recruitment? There have been big changes in the way companies attract talent and connect with candidates over the years and video represents a fantastic opportunity for recruiters to get more eyeballs on their job ads.

Recruitment Marketing, Recruitment Advertising & Employer Branding Aren’t Interchangeable

SmashFly

The post Recruitment Marketing, Recruitment Advertising & Employer Branding Aren’t Interchangeable appeared first on SmashFly Blog. Employer Brand recruiting with contentIt’s amazing when we, and our thinking, can evolve quickly. But a lot of times, things get lost in translation – we take what we know about one.

How to Create a Recruitment Marketing Role at Your Organization

Rally Recruitment Marketing

My name’s Tricia, and I’ll be sharing insight into my journey as a new full-time Recruitment Marketer. Fun fact: This is my company’s very first Recruitment Marketing function! Employee and recruiter enablement (e.g., Recruitment Marketing

Recruitment Marketing Platforms Are Not Dead. Here’s Why

ERE

Tom Steele — an experienced talent acquisition specialist — wrote a column that proclaimed, “ Recruitment Marketing Platforms Are Dead.” Advertising & Marketing Featured

Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan.

10 Reasons Why Recruitment Marketing Platforms Are Dead

ERE

Over the next few years, it created a new product segment in recruiting called a Recruitment Marketing Platform. I left in 2013 and since have been at MyAlerts, a consumer individualization marketing platform for large retailers.

SAP 152

How to Hire New Graduates: 5 Recruitment Marketing Optimizations That Work

Recruitics

As college seniors across the country look forward to commencement ceremonies in May, companies are trying to figure out how they can optimize their recruitment marketing strategies to hire new graduates. 5 Recruitment Marketing Optimizations To Consider When Hiring New Graduates.

The Candidates Are in Control: The New Age of Infinite Recruitment Marketing

ERE SourceCon

If you missed it, you should know that one of the underlying themes was “recruitment marketing is coming.” We are living in a time of unprecedented job advertising. In the US alone there are currently over seven million jobs advertised.

The 4 C’s of Recruitment Marketing, Part 2: A Marketing Approach to Recruitment

Recruitics

As we discussed in part one of our series last week, marketing is a consumer-driven business function, and similarly, the ever-evolving recruitment industry is now a candidate-driven marketplace. RECRUITMENT + MARKETING = RECRUITMENT MARKETING.