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Improving Quality of Hire And Eliminating Bias With Programmatic Job Advertising

Rally Recruitment Marketing

Enter AI-based programmatic job advertising. . With the mix of your strategy and AI-based programmatic job advertising, you’re able to promote your jobs to match your quality of hire criteria (and help eliminate bias), building a diverse, high-quality talent pipeline for today and tomorrow.

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5 Innovative Employee Videos: How Top Brands Won a Rally Award

Rally Recruitment Marketing

Creating compelling and engaging video content is one of the most important strategies we can use in Recruitment Marketing and employer branding. A great video can capture the essence and authenticity of our employee experience and company culture, like nothing else really can. Learn more on the Rally Awards website.

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3 Trends that will Impact Recruitment Advertising in 2021

Rally Recruitment Marketing

We sat down with Chris Forman, the CEO and Founder of Appcast, to understand the latest trends in recruitment advertising and what you can expect in 2021. When advertising in these places, higher competition doesn’t just mean paying more for your clicks, it also means paying more for your ad placements.

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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

One of the consumer marketing approaches that has been coming into the world of Recruitment Marketing is programmatic advertising. You may have heard about programmatic before in relation to programmatic job advertising, which is a great start. What is programmatic advertising? What are retargeting ads?

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Video and Job Advertising: The Perfect Marriage

Social Talent

Over the last few years, online video has quickly become a key way for people to satisfy their information and entertainment needs. According to Cisco , video will account for 82% of all consumer internet traffic by 2020 – an incredible statistic! Why You Should Be Doing Video. And in the sales world, video is king!

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How To Recruit for Advertising Roles

Social Talent

When it comes to hiring for advertising positions you will be searching for people who can develop a campaign and delivering on a client’s brief and strategy. Advertising Definitions. You are more than likely already familiar with these aspects of advertising but perhaps you didn’t know the technical terms for them.

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What is Programmatic Advertising?

PandoLogic

Programmatic advertising is a form of digital advertising that uses software to automate the buying, placement, and optimization of online advertising. It allows advertisers to target specific audiences, track the effectiveness of their campaigns, and make real-time adjustments to improve their return on investment.