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B2B Versus B2C Marketing for Staffing Firms

The Staffing Stream

Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). Business-to-business marketing is exactly what it sounds like: marketing directed at another business and not at individual consumers. The marketing message is aimed at decision makers at target organizations.

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Let’s Talk About the B2B vs. B2C Sales Process

Lusha

This, my friends, is B2C sales 2.0 In this post, we’ll deep dive into the ins and out of B2B and B2C sales processes, how they differ and how they aim to be more alike, and answer the questions on the minds of so many in the SaaS space – can a B2B product be sold with a B2C approach? What is B2C Sales.

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Let’s Talk About the B2B and B2C Sales Process

Lusha

This, my friends, is B2C sales 2.0 In this post, we’ll deep dive into the ins and out of B2B and B2C sales processes, how they differ and how they aim to be more alike, and answer the questions on the minds of so many in the SaaS space – can a B2B product be sold with a B2C approach? What is B2C Sales.

B2C 52
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Let’s Talk About the B2B vs. B2C Sales Process

Lusha

This, my friends, is B2C sales 2.0 In this post, we’ll deep dive into the ins and out of B2B and B2C sales processes, how they differ and how they aim to be more alike, and answer the questions on the minds of so many in the SaaS space – can a B2B product be sold with a B2C approach? What is B2C Sales.

B2C 52
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What B2B Can Learn from B2C: Optimizing Data for a Better Customer Journey

Lusha

Well, for one, we’re starting to see B2B and B2C sales tactics merge. It all starts with the customer journey – knowing how your buyer flows in and out of your business, how they feel at every touchpoint, and how to improve the experience so they can make a purchasing decision faster. How B2C is using data efficiently .

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Navigate your career moves with these 10 tips from Visa’s Veronica Fernandez

PowerToFly

She recounts how her partner, also a Visa employee, was combing through hundreds of applications for Visa’s leadership acceleration program and was intrigued when he read that one candidate ran a four-minute mile at Stanford. To this day, the applicant still works at Visa. At the end of the day, what are you going to lose?”

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New Content | Hiring For Retail and Consumer Sales Roles

Social Talent

It’s easy to forget how often we find ourselves as part of a B2C transaction, as a key element in a consumer sales relationship. The majority of junior retail positions are actually filled at store level, without the need for a recruiter. Money makes the world go round – especially the world of consumer sales.

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