B2B Versus B2C Marketing for Staffing Firms
The Staffing Stream
AUGUST 4, 2021
Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). Business-to-business marketing is exactly what it sounds like: marketing directed at another business and not at individual consumers. The marketing message is aimed at decision makers at target organizations.
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