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B2B Versus B2C Marketing for Staffing Firms

The Staffing Stream

Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). Business-to-business marketing is exactly what it sounds like: marketing directed at another business and not at individual consumers. The marketing message is aimed at decision makers at target organizations.

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Multigenerational Workforce: 8 Helpful Benefits to Know

Ongig

Now, let’s look at the specific traits that experts have noticed in each generation. So, baby boomers usually want to stay at one job for a long time. So, Gen Xers want regular feedback to get better at their job. So, these are big benefits of having a mix of ages in your workforce.

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Inside the Mysterious Consumer Decision-Making Process

Lusha

And the answer, for an increasing number of today’s B2B sales departments, is called the B2C self-serve model. If you’re not familiar with it, the goal of the B2C self-serve model is to allow prospects to educate themselves instead of speaking to a salesperson throughout most of their journey (and only at critical moments like a sales demo).

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Inside the Mysterious Consumer Decision-Making Process

Lusha

And the answer, for an increasing number of today’s B2B sales departments, is called the B2C self-serve model. If you’re not familiar with it, the goal of the B2C self-serve model is to allow prospects to educate themselves instead of speaking to a salesperson throughout most of their journey (and only at critical moments like a sales demo).

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Healthcare Recruiting Tips to Help You Build a Stellar Team

4 Corner Resources Staffing Blog

The overall US employment market remains strong, with job growth continuing to outpace expert predictions and unemployment holding steady at under 4%. Use imagery and design elements that reflect your employer brand (more on this later in our list), and be sure to convey clearly and prominently the benefits of working for your organization.

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Shift Your Career by Following These Top Tips!

PowerToFly

You'll hear from Esther Peralta, revenue enablement content strategist at Chainalysis , who shares tips that she acquired through her personal experiences in shifting careers from music education to software implementation and training to now revenue enablement content and communications strategy. ?? A shift in a career is not impossible.

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Trends to Follow to Improve Your Brand Loyalty

Recruiting Blogs

B2C marketing is critical to the success of your company, and you must be on top of the latest trends to stand a chance of being heard in your market. If you don’t personalise your B2C marketing, you may as well shut up shop. The key to B2C marketing, however, is transparency. Personalisation. The human touch.

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