Glassdoor for Employers

JANUARY 20, 2017

Glassdoor’s own Alicia Garibaldi joined Salesforce’s Marketing Cloudcast this week to discuss how employers can use content marketing to attract top talent.

Employer Branding 60

Employer Branding Meeting B2B 60

JazzHR

NOVEMBER 21, 2016

But recruiters identified “employer branding” as the top area in which they would like to invest more. Employer brand messaging should focus on culture and career growth. Here are four tips to get started: Focus on your brand. However, most SMBs only spend a small portion of their budgets on branding.

SMB 120

SMB Employer Branding Jazz Talent Acquisition 120

Rally Recruitment Marketing

NOVEMBER 21, 2019

Now, of course the outcomes are a little different when it comes to business to business (B2B) companies. Talent Board research has uncovered that there’s a 72% increase in the candidate experience and willingness to increase relationships with an employer brand when a company asks for feedback starting even before they apply for a job.

Candidate Experience 399

Candidate Experience B2C Telecommunications B2B 399

InFlight

JULY 9, 2021

TA week brings sourcing, recruiting, and employer branding strategies together into one action-packed digital week of learning and networking. Lessons from eCommerce: How Making Your Candidate Experience a Funnel Will Help Your Employer Brand. Add session to your agenda. Presenter: Karl Wierzbicki, Director of Marketing.

Employer Branding 52

Employer Branding Applicant Tracking Systems B2B Talent Acquisition 52

Select Software Reviews

FEBRUARY 26, 2020

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. Your employer brand of course relates to your actual employee experience. Landing pages are one of the key weapons that marketing teams use to attract and convert potential customers.

B2C 59

B2C B2B Employer Branding Engineering 59

Recruit CRM

JANUARY 13, 2022

Share Employer Brand Stories on Social Media Employer branding is the idea that every organisation has its own unique identity and therefore requires a different approach when recruiting. It allows you to humanise your employer brand by providing information on your current projects, future goals, and achievements.

SEO 68

SEO Social Media ATS Employer Branding 68

Devskiller

JUNE 5, 2017

Przemek is responsible for B2B marketing, employer branding, external relations and corporate social responsibility at Luxoft. In this episode of the Yellow Duck Podcast you’ll get to hear all about it. Why are we talking about Luxoft? Well, we had the pleasure of hosting Przemek Berend, Luxoft’s Global Marketing Vice President.

B2B 66

B2B Employer Branding Education Hiring 66

Hireserve

OCTOBER 19, 2023

Success stories are like case studies in B2B marketing – they’re about building that trust and faith in new candidates that individuals like themselves have already been able to enjoy success, grow, and establish themselves within your organisation. This feeds back into all of the questions outlined above.

Onboarding 78

Onboarding B2B Training Culture 78

SmartRecruiters

SEPTEMBER 11, 2018

Imagine there’d been tech to tailor-match your skills to prospective employers looking for students and recent grads just like you? Well, let Melissa Weir, Head of B2B Marketing at WayUp tell you a few things about what WayUp can do to help you with that. Check out WayUp and others on the SmartRecruiters marketplace !

B2B 89

B2B Job Boards Talent Acquisition Employer Branding 89

Hundred5

MAY 17, 2023

Employer branding is your company’s reputation in the eyes of your employees, job seekers, and other stakeholders. If your organization cares about its employees, listens to their needs, and supports their growth, you’ve probably got a strong employer brand. Why is employer branding important ?

Employer Branding 52

Employer Branding Social Media Onboarding Media 52

Recruiting Daily

NOVEMBER 4, 2022

Companies should do the following before creating lead magnets: Create an employer brand and build brand awareness. Engage with brand followers and manage career websites. Manage your brand reputation and the candidate experience. Define candidate personas and create content for them. Free Consultations.

Recruitment Marketing 101

Recruitment Marketing Talent Acquisition Study B2B 101

Recruiting Blogs

MAY 18, 2020

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. Your employer brand, of course, relates to your actual employee experience. Landing pages are one of the key weapons that marketing teams use to attract and convert potential customers.

B2C 36

B2C B2B Employer Branding Engineering 36

marenated

DECEMBER 2, 2021

That’s called Employer Branding…and it works! When making a decision on where to apply for a job, 84% of job seekers say the reputation of a company as an employer is important. 9 out of 10 candidates would apply for a job when it’s from an employer brand that’s actively maintained. ( Source ).

Sourcing 80

Sourcing Media B2B Employer Branding 80

marenated

FEBRUARY 15, 2016

As a fast-paced, B2B marketing agency with fewer than 20 employees, having an elaborate recruitment marketing plan is not our first priority. This segment of the B2B market is difficult to plan for and navigate simply because it’s right smack dab in the middle of it all. That’s the million dollar question.

Recruitment Marketing 48

Recruitment Marketing B2B SMB Small Business 48

marenated

FEBRUARY 16, 2016

As a fast-paced, B2B marketing agency with fewer than 20 employees, having an elaborate recruitment marketing plan is not our first priority. This segment of the B2B market is difficult to plan for and navigate simply because it’s right smack dab in the middle of it all. That’s the million dollar question.

Recruitment Marketing 48

Recruitment Marketing B2B SMB Small Business 48

Rally Recruitment Marketing

AUGUST 28, 2023

We spoke with Jacob Rivas from WW (Weight Watchers), Michelle Rojas from Spring Health and employer branding & Recruitment Marketing consultant Carrie Corcoran about their pro tips for attracting tech and digital talent to non-tech companies.

Employer Branding 419

Employer Branding Recruitment Marketing Job Descriptions Diversity 419

Rally Recruitment Marketing

JANUARY 24, 2021

Last week, I had a little fun looking back on my previous recommendations: humanize the candidate experience, email lead nurture, chatbot candidate communications, employer brand video storytelling and team value propositions, to name a few. How did I do? Our own Rally Recruitment Marketing community just passed 27,000 members!

Recruitment Marketing 419

Recruitment Marketing B2C B2B Talent Acquisition 419

Rally Recruitment Marketing

FEBRUARY 28, 2021

Your employees have the power to make or break your employer brand. An employee advocacy program can help elevate your employer branding efforts and amplify your message, while also building credibility with target candidate audiences. Hootsuite Amplify. List of employee advocacy content creation tools.

Tools 448

Tools Social Media B2B Employer Branding 448

Glassdoor for Employers

DECEMBER 4, 2018

Share a variety of content to build both your employer brand and your personal brand as a recruiter. Use social media to tell your brand’s story. Sam Holzman is a Content Marketing Specialist at ZoomInfo where he writes for their B2B blog. Solution: Share valuable content.

Social Recruiting 128

Social Recruiting Social Media How To Media 128

Workable

JUNE 16, 2016

Marissa Parillo ( @marissaparillo ) is a Senior Recruiter at Datadog , where she focuses on finding top tier talent in the tech B2B space. Her specialties include employment branding, sourcing passive and active talent and closing and negotiating hard-to-get talent.

Workable 54

Workable Hiring B2B Diversity 54

Glassdoor for Employers

NOVEMBER 28, 2018

And, make sure you have content that demonstrates your unique company culture and employer branding. . ZoomInfo is a leading B2B database that helps organizations accelerate growth and profitability. Instead, facilitate a conversation about the growth opportunities within your company.

Sourcing 118

Sourcing Job Boards Social Media Twitter 118

RecruitmentJuice

OCTOBER 4, 2017

That is why we often associate a company with a product and soon enough, the product becomes a sort of a foundation for their brand. But for some time now, companies have been using employer branding as a source of attracting new talent. You cannot afford to neglect to brand your offices as well.

Employer Branding 77

Employer Branding B2B Social Media Policies 77

Glassdoor for Employers

AUGUST 18, 2015

If your organization has open positions, your job descriptions (and job titles) need to be on point, easy to digest and sell not only your open positions but your organization and employer brand, too.

Job Descriptions 60

Job Descriptions B2B Compensation Mobile 60

Stories Incorporated

AUGUST 4, 2021

We were there for all of it — for the TA, DEI, social recruiting, sourcing and employer branding strategies and more. Led by Andrew Gadomski, Managing Director at ASPEN Analytics, the panelists dove deep into their data gathering methods and metrics, which inform their strategic decision-making and ultimately, their employer brands.

Employer Branding 52

Employer Branding Strategy Banking Talent Acquisition 52

Recruiting Blogs

JULY 6, 2017

A ‘Sales Executive’ can be called ‘Sales Consultant’, ‘B2B Sales’, ‘New Business Development’ and a variety of others. Again, as a worst-case scenario, you’ve pushed your employer brand, and the candidate you’ve spoken to may know of some similar level candidates to push the vacancy to, that may not be on job boards yet.

B2B 28

B2B Job Boards Advertising Travel 28

SmartRecruiters

FEBRUARY 1, 2016

FashionUnited is an independent international B2B fashion platform. That’s why we created a one-stop-shop platform where visitors can find the latest fashion news, a career center, an events calendar, an article archive, various trade statistics, employer branding pages and more. #####. million industry professionals per month.

Job Boards 48

Job Boards Sourcing Fashion B2B 48

Recruiting Daily

DECEMBER 11, 2014

So where the heck are all the employer brand pages and staffing spam we’ve come to accept as a necessary evil of social media? Blog Posts Recruiting Recruiting News Recruiting Products Recruiting Tips Social Media and Recruiting Tools employer brand gen y katrina kibben Products Social Media social recruiting Tools tumblr'

Social Media 82

Social Media Facebook Employer Branding Media 82

Recruiting Daily Advisor

MARCH 11, 2019

B2B research, ratings, and reviews company, Clutch , released new findings into the world of online reviews. While most “keyboard warriors” are comfortable bad-mouthing companies online, these negative reviews are putting companies at a disadvantage.

Survey 49

Survey Small Business Guidelines Social Media 49

Jibe

NOVEMBER 14, 2016

It combines elements of both employer branding and recruitment marketing to attract, nurture and convert candidates as well as to retain current employees. Much like consumer and B2B marketing have shifted from having an outbound focus to an inbound one, the function of talent acquisition is currently experiencing something similar.

Employer Branding 28

Employer Branding Talent Acquisition eBook Social Recruiting 28

Contract Recruiter

FEBRUARY 20, 2022

It becomes part of your employer branding. Here are a dozen examples of EVP content from top brands. HubSpot is one of the world’s leading CRMs, and as a B2B company, they’re pushing the cutting edge. You still need to be able to convey that EVP to your candidates, often before they’re even candidates.

Examples 52

Examples Financial Benefits Culture 52

Rally Recruitment Marketing

NOVEMBER 8, 2018

For some B2C and B2B companies, the social accounts are there to showcase products. For others, the handles are used to promote the company brand. The reality is that some budget needs to be available whether you’re posting employment messages on your current page or a newly created careers specific page.

Social Recruiting 304

Social Recruiting Social Media B2C Media 304

Recruiting Daily

JUNE 8, 2015

I’m a conference skeptic, but in the first 15 minutes of Summer Brand Camp , they had me convinced this was going to be different — and it definitely delivered. The event is focused on the intersection of consumer and employer brands — which is already unique — but the main focus of the content is purpose.

Employer Branding 40

Employer Branding B2B Social Media B2C 40

Social Talent

JANUARY 4, 2016

LinkedIn tells us that a whopping 62% of talent acquisition leaders cited employer branding as a top priority at their company in 2015 – a figure that was up from 58% in 2014. 9 Stats Key to Providing a Great Candidate Experience in 2016. 53% of professionals say the most important interview is with their prospective manager.

Twitter 56

Twitter Diversity Interviews Construction 56

Recruiting Daily

OCTOBER 17, 2023

According to Michael Maximoff, Co-Founder and Managing Partner of Belkins, a B2B lead generation agency, the major problem for recruitment is that businesses tend to be more cautious about their spending. Focus on building an engaging employer brand to attract passive candidates.

Trends 87

Trends Strategy Applicant Tracking Systems Compensation 87

Transformify - Recruiting

DECEMBER 22, 2019

Trusted by recruiters from 150+ countries, Transformify offers an integrated Hr Suite comprising of HR Software, Freelance platform, ATS, Diversity Hiring, Employer Branding and billing & payments. About Transformify.

B2B 91

B2B How To Reference Software 91

Proactive Talent

MAY 2, 2017

Consider your audience’s demographics Companies tend to focus their content tightly around the tone and voice of their employer brand, but it’s important to remember who you’re writing to. Just like in B2B sales, people communicate with people, not companies, and candidates want to connect with humans, not HR departments.

How To 138

How To B2B Nonprofit Employer Branding 138

Jobvite

MAY 19, 2022

Think of the candidate experience as the interaction between a candidate and your employer brand. Top candidate experiences include: Consistent employer brand messages. 2: A Positive Candidate Experience Enhances Your Employer Brand Presence. Tailored content and experiences. Mobile-optimized career sites.

Candidate Experience 52

Candidate Experience Employer Branding B2B Candidate Engagement 52