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Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Define a fully authentic employee experience.

3 Proven Tactics to Create a Digital Candidate Experience

Rally Recruitment Marketing

As a leading RPO and staffing agency, we rely on having a comprehensive recruitment technology stack to provide the best service to our clients and the candidates we’re recruiting. Through our new system, we were able to hire over 1,000 candidates in just 7 months! Hey Rally readers!

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5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

For many of us, PR likely isn’t on the radar just yet for a number of reasons, including a lack of time, resources or awareness about the benefits of PR. . Why is PR useful for advancing your employer brand? Place these stories in front of candidates.

Employer Branding Strategy: Why You Need One

Rally Recruitment Marketing

What candidates see, think and feel about your company as a potential place to work is more important than ever before in this age of information. And while it can be hard to have full control over this reputation, you can better frame the narrative by creating an employer branding strategy. . What exactly is employer branding? In other words, it’s how you market your company as a great place to work and what makes you unique as an employer of choice. .

HR Tech to Elevate Your Virtual Candidate Experience

Rally Recruitment Marketing

We’ve always been a tech-focused team, but this year, we’ve learned even more about how technology can help elevate the virtual employee and candidate experience. How talent acquisition and the candidate experience have changed because of the pandemic. Hi Rally community!

Is Your Talent Welcome Experience a Candidate Experience Blind Spot?

Rally Recruitment Marketing

Blind spots are in your candidate experience right now. Even though you try to design an ideal candidate experience for your company, the integration of people and technology isn’t always perfect, and you can be sure there are problems that are out of view.

BRINGING THE SONY PICTURES EMPLOYER BRAND TO SCREENS EVERYWHERE

CKR Interactive

Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need. See how we created a rich, branded experience through integrated content and a job search customized to meet Sony’s needs.

7 careers page best practices to boost your employer brand

Workable

First things first, think about the careers page from a candidate’s perspective. Careers page best practices for your employer brand. As an HR professional and employer, that’s why you need to double down on your careers page best practices.

Candidate Experience: A Crash Course for Modern Recruiters

Jibe

Due to an unprecedented demand for more foundational candidate experience content, we’ve created the first-ever candidate experience crash course. This article is designed to help beginner recruiters better understand and utilize candidate experience best practices across the recruiting lifecycle. Candidate Experience Definition. Improving Candidate Experience: Why You Should Care. Always listen to your candidates first.

How To: Create An Excellent Candidate Experience

Social Talent

By now we should all be well aware that creating a positive candidate experience is an integral part of the role of a recruiter. Without having an open line of communication with potential candidates, you run the risk of them walking away from the process with a negative opinion of your organisation. And you know what they say – have a good experience and you’ll tell one person about it; have a bad experience and you’ll tell ten.

5 Employer Brand Steps for the Everyday Recruiter

NextWave Hire

Guest blog post by Christina Spadaro, Employer Brand Manager at Workhuman. Today’s workforce cares more about your organization’s mission, culture, and purpose than ever before – making a strong employer brand a key ingredient to attracting the right talent. . The tricky thing about building a strong employer brand is that it’s a long game that does require strategy and effort. Your EVP communicates what sets you apart from other employers.

SEC to Require Talent Metrics Reporting: What’s Your Talent Story?

Survale

That said, Lisa Buckingham, executive vice president and chief people, place and brand officer at Lincoln Financial Group astutely recommends that organizations present the data as a story about what your talent makeup is. Or benefits satisfaction to retention. Surprise!

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No Shoes, No Service: Candidate Experience and the Cobbler’s Kids.

Recruiting Daily

Earlier this year, I applied for a gig with one of those companies who has become the toast of the HR town, an industry darling that’s successfully positioned itself in the public eye as a passionate promoter, staunch supporter and pioneering “thought leader” (if a company can actually consider itself a “thought leader” in the first place) when it comes to candidate engagement and experience. Candidate Experience: Oh the Humanity!

How Workable helps you create a great candidate experience

Workable

A great candidate experience reflects the candidate’s journey from the moment they apply or get sourced until the end of your hiring process. Every interaction with you throughout this journey shapes the candidate’s impression of who you are as an employer. Why is candidate experience important? The collective experience of your candidates has the power to influence your employer brand as a whole.

Scary Movie: Mystery Applicants and Candidate Experience.

Recruiting Daily

Stein , found that many major employers do not carefully read or review resumes – that is, the rare times they take the time to read them at all. Too many of the world’s biggest brands and most reputable businesses still treat candidates like The Invisible Man. For example, we put Mr. Stein on a six month, self-imposed bicycling sabbatical as his most recent relevant experience before beginning his current job search. Many recruiters don’t read.

5 Ways You Can Use PR to Advance Your Employer Brand

Rally Recruitment Marketing

For many of us, PR likely isn’t on the radar just yet for a number of reasons, including a lack of time, resources or awareness about the benefits of PR. . Why is PR useful for advancing your employer brand? Place these stories in front of candidates.

Epsilon’s Unique “Welcome to…” Page for Candidate Experience

Ongig

It’s a simple yet powerful example of effective candidate experience and employer branding for you employers with multiple locations. Epsilon is rolling out the red carpet for new employees (and candidates!) Here’s the Welcome to Epsilon (Auburn Hills office) page: And here’s their Honk Kong welcome page: Epsilon seems to do this for every office: This welcome page is of course useful to any new employee but it benefits candidates too.

Epsilon’s Unique “Welcome to…” Page for Candidate Experience

Ongig

It’s a simple yet powerful example of effective candidate experience and employer branding for you employers with multiple locations. Epsilon is rolling out the red carpet for new employees (and candidates!) Here’s the Welcome to Epsilon (Auburn Hills office) page: And here’s their Honk Kong welcome page: Epsilon seems to do this for every office: This welcome page is of course useful to any new employee but it benefits candidates too.

Candidate Experience – Measure what you want to Improve!

GoHire

Candidate Experience is a term being used quite a bit in talent acquisition and recruiting teams, but what exactly is a “candidate experience”? What is Candidate Experience? So Why does Candidate Experience matter, and why now?

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Candidates have plenty of tools and resources to determine whether corporate communication matches the reality of business practices. In this post, we explore the value of being an ethical business and how such organizations can reveal their values and principles to candidates. . Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values.

The Important Relationship Between Trust and Talent Engagement

Rally Recruitment Marketing

Especially in today’s business world, cultivating trust when you begin a relationship with a candidate can result in someone who is eager to work for and will become a valuable employee of your company. Engaging candidates through every step of their journey is one of the top competitive advantages that businesses can invest in. The 2018 Edelman Trust Barometer Report found that 42% of respondents feel they aren’t sure which brands or companies they can trust.

Why Job Boards Are Partnering with AI Recruiting Vendors

Leoforce

In a market where it’s tougher to hire than ever before, organizations are under a lot of pressure to source the very best candidates from a limited talent pool. While historically these platforms had the sole purpose of connecting candidates with job opportunities, nowadays they offer a whole host of products to help companies boost their employer brand and promote their roles even further. Improved Candidate Matching. Boosting the Candidate’s Experience.

Why We Love These 10 Inspiring Employer Brands

Breezy HR

Why should a candidate choose your company? Here’s how 10 of the world’s leading employer brands make it a no-brainer. Terms like “candidate experience” and “employer branding” seem to be the HR buzzwords of the day?—?and With 6 million open jobs in the US and employers taking longer than ever before to fill open positions, simple economics tell us demand is far outpacing supply. apple recruitment employer-branding hrtech starbucks

The 7 Best Places to Promote Your Employer Brand

Beamery

It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. So, as the war for talent intensifies, employers need to do everything they can to promote their Employer Brand and to create a lasting impression in the minds of both future and current employees. Employer Branding

3 Ways You’re Ruining the Candidate Experience (Without Even Knowing It)

Beamery

By now we should all know that creating a positive candidate experience is an integral part of the role of a recruiter. Without having an open line of communication with potential candidates, you run the risk of them walking away from the process with a negative opinion of your organisation. And you know what they say – have a good experience and you’ll tell one person about it; have a bad experience and you’ll tell ten! iii) Brand Advocacy.

A Bad Candidate Experience is Bad for Business

Jeff Waldman - Recruiting

It’s not rocket science to understand that candidate experience is more important now than ever before. The explosion of the internet and the impact that brand has are to blame for this. It’s all about perception, which is really reality because how people feel about a particular brand is what matters. Go back to pre-internet days, organizations were in complete control of their brand message. These people are treated as candidates versus prospects.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

The Top 4 Candidate Experience Trends for 2017

Jobvite

A positive candidate experience is as much a marketing tool as an human resources tool. It also creates brand loyalty, recommendations to future talented job seekers, and positive word-of-mouth about your brand. A negative candidate experience, of course, can do as much damage as a positive one does good. Keep up with the trends in candidate experience. Make Candidates Feel Like They’re Already Part of the Team.

Audible: Amplifying Employees’ Voices

CKR Interactive

In particular, we’re here to talk about their role in building Audible’s employer brand. So, that messaging has to be backed up with some serious proof points, and they have to permeate their primary candidate communication tool – their careers website. The power of voice.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

7 Actions Employers Must Take Now for Racial Equality

Rally Recruitment Marketing

Many employers have made public statements and pledged their support for the Black Lives Matter movement and against racial injustice. For too many and for too long, the candidate experience and the employee experience are both areas where racial inequality exists.

Employer Branding: Definition, Process, Strategy and Resources

Beamery

Companies that consistently attract the best talent get one thing right: Employer branding. Instead of reading reviews on Amazon, candidates are turning to social media and to websites like Glassdoor to get the real scoop on companies. It’s up to recruiting departments to make sure candidates like what they see. This is where a carefully planned employer branding strategy becomes critical. So, what is an Employer Brand? Employer Branding

How to Improve the Candidate Experience with An Audit

Jobvite

It doesn’t matter if those people are customers or candidates. For better or worse, candidates are very likely to share their experiences with their peers. While companies routinely clamor for customer feedback and praise, candidates typically get left out in the cold. A poor candidate experience can negatively impact a business’s ability to acquire top talent. An efficient application process is an effective way to strengthen employer’s brand.

Recruitment In A Post-Rolodex World

Valuehire

Of course, these were the days long before the advent of the smartphone. There really is no skill in sending thousands of emails in hopes that just one recipient will be the golden ticket candidate your client plans on paying tens of thousands of dollars for.

SHIFT BLOG SERIES: LESSONS IN EMPLOYER BRAND FROM DELTA’S CUSTOMER EXPERIENCE

exaqueo

Over the past 13 years, Delta has put countless strategies into place to help steer the company back on course. Here are four ways Delta shifted to put the customer in the forefront, and how you can apply their approach to your candidate experience to elevate your employer brand. And that would help them better understand the customer experience and uncover better ways to meet customer needs. The benefits?

7 Types of Recruitment Marketing Content that Candidates Want to See

Rally Recruitment Marketing

Attracting and recruiting talent requires well-crafted Recruitment Marketing content that provides candidates with an authentic window into your company culture and answers important questions that keep them moving along their candidate journey. Employee experience and company culture.

Making the Pitch: How To Craft The Perfect Company Overview

JazzHR

Good candidates always do their research before coming in for an interview. Providing a good company overview is a critical part of any interview because it allows you to craft the right narrative and explain what the company is really all about to prospective candidates. Plus, doing so well will help the strong candidates get even more excited about the prospect of working for you, while making any candidate on the fence think twice about whether it’s the right opportunity.

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Making a move on Millennials

Teamtailor

Of course, pay is also important, but there are other factors that are more likely to grab Millenials’ attention. Make it easy to apply, keep the candidates engaged and informed on-the-go, and you’ll reduce the risk of losing them to a competitor. Candidate community.

Architecting the Entire Candidate Journey

CKR Interactive

TMP is where companies go when they want to build a world-class personalized career site experience. An Employer Branding Emerald City, if you will. Obviously, each candidate’s experience is unique, so Johnny’s hypothetical journey is too. A PERSONALIZED EXPERIENCE.

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Culture comes first!

Teamtailor

You don’t want to bore candidates with too much information. We recently ran a poll on LinkedIn and asked our network of HR professionals and recruitment specialists what they deemed to be most important to showcase to candidates.