Remove Benefits Remove Compensation Remove Employer Branding Remove Retention

21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Chloé Rada , Director of Talent Administration, Technology & Branding at Sodexo.

3 Sources of Data You Need For A Successful Employer Brand Launch

Rally Recruitment Marketing

My name is Chris Fitzner, I’m the Recruitment Marketing Manager at Appian where under the Employer Brand Team I lead the Recruitment Marketing efforts to attract top talent using a multi channel data driven approach. Bonus and compensation structures.


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The 5 Key Benefits of A Strong Employer Brand


Establishing an employer brand that you and your staff are proud of should be a priority for every company, big or small, because it will set you apart from your competitors. . What is Employer Branding? . Your employer brand is essentially how your company is perceived by others, including your current employees. Here are the five key benefits of creating a strong employer brand. Raise Retention.

What is employer branding?


First, let’s define employer brand: it is a company’s reputation as a place to work. In other words, employer brand is how people perceive the company’s values and work environment. Therefore, employer branding is everything a company is doing – whether intentionally or not – to promote its unique identity as an employer among current and potential employees. Who’s responsible for employer branding? Employer brand vs. Company brand.

How to Use Company Reviews to Enhance Your Employer Brand


For example, would you prefer to join a company with a bad reputation among its employers? Monetary incentives are not the deciding factor now; as a recent Gallup survey showed , 87 percent of Millennial employees valued self-development on the job as high as the compensation. In this guide, I’m going to show how you can use company reviews to create and maintain an excellent employer brand. What are Employees looking for in Employers? Higher retention rates.

Employer branding: the importance of benefits


Fifty years ago, companies could woo potential employees with the prospect of steady employment and a decent salary. In today’s candidate-driven market, 57% of candidates list benefits and perks among their top considerations before accepting a job (Harris Poll for Glassdoor, 2015). Even more staggering is the fact that nearly 80% of workers would prefer new or additional benefits to a pay increase (Glassdoor Employment Confidence Survey, October 2015).

5 Employer Brand Steps for the Everyday Recruiter

NextWave Hire

Guest blog post by Christina Spadaro, Employer Brand Manager at Workhuman. In the Workhuman 2019 International Employee Survey Report , meaningful work landed as the #1 most important factor – beating out compensation and perks. Today’s workforce cares more about your organization’s mission, culture, and purpose than ever before – making a strong employer brand a key ingredient to attracting the right talent. . Employer Branding

How to Screen for Retention in a Recession

Glassdoor for Employers

So it's critical to think about retention as early as when you're interviewing new candidates. Because attrition can have such a profound effect on your bottom line, it makes fiscal sense to prioritize retention. Compensation: Can you offer a competitive salary?

Employer branding: important or illusion? The expert review


Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

How to Create a Dynamic Employer Brand Using Your Employee Value Proposition


This includes more than just compensation, healthcare, and benefits. Employer branding has become an important area of focus for companies. Employer brand and EVP go hand in hand as quality candidates will be attracted to quality companies. Your brand, recruiting, and retention efforts should be built around your Employee Value Proposition. Employer BrandingWhat is an Employee Value Proposition?

Employer Branding Recruitment Strategy: How to Get It Right

Recruiters Lineup

Studies suggest that not only do businesses with a solid employer branding plan attract 3.5 This, alone, is a good reason for you to read ahead and try to adopt a few employer branding best practices. What Exactly is Employer Branding? All of this information collected will create a picture that leads to a positive or negative employer brand, and you have the power to control this narrative. Developing an Employer Brand Strategy.

Employee benefits: A guide on common and best benefits


Employee benefits have become an essential part of any competitive compensation package. From law-mandated insurance to free snacks, benefits and perks can play a big role in talent attraction and employee retention. Before we get into the nitty-gritty of employee benefits (or fringe benefits), let’s define the term: Employee benefits are any kind of tangible or intangible compensation given to employees apart from base wages or base salaries.

Workplace Fairy Tales: Why There’s No Such Thing as “Unlimited” PTO

Fistful of Talent

He said he believes it helps with attraction and retention of employees, whether they are mid-career or just out of college: “If your vacation policy for new hires is two or three weeks, they will wonder, ‘ What if I want more time?’ or 2 times the annual accrual amount, the payout at the end of the employment relationship can still be significant. Not every state, she noted, requires employers to pay out accrued vacation.)”

Employee Turnover: It’s Time to Focus on Retention


In a follow up report published this year by Work Institute , they found the following top reasons for employee turnover as stated by surveyed employees that had recently left their employers. These are listed by what contributed the most to an employee leaving an employer in ranked order. .

4 best tech recruitment and employee retention strategies


Recruitment and employee retention is a key challenge for most tech HR professionals. Employee retention is a challenge in tech. In other words, this makes employee retention really difficult. Unfortunately for you, almost three-fourths of already employed developers are interested in hearing about new job opportunities. Besides innovating your recruitment process, you also have to implement effective employee retention strategies.

3 Easy Ways to Measure Your Employer Brand (and Woo the Pants off Your CEO).

Breezy HR

Your employer brand matters. And that whether those comments are good or bad, they’re what really define your employer brand. We’ve already talked about how important it is to embrace a BS-free employer brand from top to bottom but if you’re in the unenviable position of working from bottom to top, you’re going to have to do some convincing. Either way, these comments can be a great way to take the temperature of your employer brand.

Is Profit a Must for Great Culture?

Fistful of Talent

It’s true, a great manager cures a lot of employment ills. If you work for a marquee employer with top compensation, 100% company paid benefits, 4+ weeks of PTO, an in-house Starbucks, and free chef-prepared meals in your breakroom, congratulations! Culture Ed Baldwin Employee Engagement Employment Branding and Culture HR Learning and Development Retention Training and Development best places to work culture feedback invest in people profits

“Turnover” a new leaf with your Employee Retention Rate


No doubt this is a crucial piece in the recruitment puzzle, but employers should keep in mind there is also an often-overlooked piece that is more difficult to address: employee turnover. Every company may have their own unique set of turnover drivers, however, there are a few key considerations to be made: Offering competitive pay and benefits. Perform competitive analysis research to see how your company’s compensation packages stack up to the competition.

Webinar Q&A: Hard-to-Fill Roles, Fulfilled!

Rally Recruitment Marketing

Kelly is responsible for recruitment, retention and employer branding at Northside Hospital , where she manages a team of 40. Jessica helps tell the Advocate Aurora Health employer brand story through social media, employee stories, employer ambassador activation, career site strategy and more. Our Advocate Health and Aurora Health Care brands both have corporate Instagram handles that showcase employees frequently and we see a ton of great engagement.

2021 Outlook of Recruitment Marketing Agencies

Rally Recruitment Marketing

While some employers were forced to slow down their recruiting efforts, others saw a surge in hiring and required new marketing strategies to attract talent. During 2020, recruiting strategies went digital, the candidate experience went virtual and employer brand storytelling went remote.

Why Employee Experience Matters In Talent Attraction


Employers from all industries tend to have the same thing in mind when it comes to recruiting new talent. Unfortunately, not all employers are aware their recruitment efforts are made or broken by their day-to-day interactions with their current employees. In the 90s, when employer branding started getting attention, it was something that came from the top down.”. Employers need to be mindful of just how influential their employees can be.

How to Communicate Compensation to Improve Employee Engagement 


Creating a compensation plan that rewards top employees is an excellent way to drive performance. It shows your most committed, dedicated team members that they are valued and appreciated, and that as long as their hard work and commitment continues, they will be fairly compensated. This is huge for driving ongoing engagement and boosting retention. Otherwise, they won’t know about it, and you’ll miss out on driving engagement, improving retention, and other benefits.

Cash Is King: How (And When) To Have That Compensation Conversation.

Recruiting Daily

Sometimes, companies will even come in well under what you’re currently making, with the hopes that you’ll trade compensation for the false hope of professional fulfillment. It’s appalling how many employers will come in with such outrageously low offers to candidates, and even more outrageous that most of them fully expect the candidate to take a step back in compensation for the promises of maybe someday taking some small step forward.

4 SMB Recruiting Best Practices for 2017


They will look at retention, hiring manager satisfaction, and time-to-fill to measure success. Talent leaders want to focus on branding. But recruiters identified “employer branding” as the top area in which they would like to invest more. Employer brand messaging should focus on culture and career growth. Here are four tips to get started: Focus on your brand. However, most SMBs only spend a small portion of their budgets on branding.

SMB 163

Are Your Best Employees Leaving? Try These 5 Strategies to Boost Retention


Lack of people investment is the main reason that 91 percent of employees resort to looking elsewhere” rather than continuing to build with their current employer, says Izabela Lundberg , CEO of Legacy Leaders Institute. High performers prioritize learning and growth, both in their own careers and in the employers they choose, says Lisa Sterling , executive vice president and chief people and culture officer at Ceridian.

Attracting Candidates: It’s Not All About the Benjamins

Phenom People

Compensation isn’t the only thing that candidates are evaluating as they search for new opportunities in the market. Of course, excellent health benefits and vacation time can go a long way. However, it’s important to keep in mind that today’s candidates want more, and they deserve more from prospective employers. Employer Brand hiring recruiting retention

72% of Women Employees Refuse to Work at Companies With…

Glassdoor for Employers

Employers, we have a wake-up call for you. While most employees agree that men and women should be compensated equally for similar work and experience, fewer women than men believe there is actually equal pay for equal work today. This represents a stark difference not only in the thoughts and feelings of men and women in the workplace, but shows you, the employers and recruiters, how important salary, compensation and total rewards are to women.

New Study: Job Seekers Expect Salary Negotiation & Transparency

Glassdoor for Employers

adults who are employed full- or part-time. In addition to salary negotiation becoming a reality in the job search, employers should pay close attention to the shifting perceptions around salary transparency. While it was once taboo to talk about pay, employees now expect significant salary transparency either through Glassdoor Salary Estimates, reviews or directly from the employer. Salary Estimates in Jobs: What Employers Need to Know.

Study 82

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50


We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Building an attractive company: Employer branding. Workplace benefits and compensation. Workplace benefits and compensation.

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]


This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Benefits. Employer Branding. Employer Branding. What Are the Benefits of Diversity in the Workplace? Benefits and Compensation.

Why a Leaky Feedback Loop Could be Sabotaging Your Employer Brand: Lessons from Airbnb, Lyft, Kickstarter +


Hired recently released their annual Global Brand Health Report , a deep dive into which companies tech talent want to work for across 14 major tech hubs, and why. To further unpack how companies can attract the best and brightest, I moderated a series of panel discussions hosted by Hired, with experts from the top ranked brands from the report. During Hired’s panel discussions, I also asked panelists to share how they measure the success of their employer branding initiatives.

Silicon Valley: The Recruiting Technology Problem No One Is Talking About.

Recruiting Daily

So if you’re paying under market, or your total comp package just isn’t competitive, than isn’t a damn thing in the world that a recruiter or candidate can do, culture fit or employer brand be damned. It can be the most powerful and obvious sign of a company’s commitment to staying on the cutting edge or the most obvious manifestation of a company culture, particularly given the inevitable “innovation” their employer brand inevitably champions.

3 DEI Practices Companies Can Implement Immediately

Recruiting Daily Advisor

People are demanding more from their employers when it comes to addressing diversity, equity, and inclusion (DEI) efforts. Then, teams can work to diversify sourcing, building the top of the funnel and doing more employer branding in front of more diverse channels.

What to Do if You Lose Your Star Player

Glassdoor for Employers

Paul McDonald, senior executive director at Robert Half, and Alison Hadden, director of brand strategy at Glassdoor, discussed during a Thursday webinar a topic crucial for every manager: “How to Retain Your Employees and What to Do if You Lose Your Star Player.”. Know what matters most: A Glassdoor survey said the top 5 considerations job seekers take into account are, in order: – Salary and compensation. The following blog post was originally posted on the Robert Half blog.

Perks have lost their luster? No kidding!


There’s a better way to shine as an employer. That’s not to say workers no longer value compensation, benefits, and the extra things that employers offer and do for their workforce; it’s just that often the rewards being offered aren’t meaningful to workers and organizations aren’t seeing enough return on their investment—no boost in worker engagement or retention, nor upticks in their employment brand.

The Employer Satisfaction Era


Employee engagement, candidate satisfaction, employer brand affinity. They may evaluate their employer brand cyclically as part of periodic recruiting programs. And sadly, few truly evaluate the experience that all their candidates have while engaging with the employer in the job seeking process. Recruiters are scrambling to get better at finding and hiring candidates that are already employed with other companies. What is your employer brand?

15 Best Job Ads Examples (2019)


First, Let’s look at what the best job ads contain: Consistent Branding — Clear logos at the top of the page and throughout the job ad. Benefits — Candidates want to know what’s in it for them. Showcasing benefits on your job ads help paint that picture. Employer of Choice Awards — Another form of social proof that engages candidates. Employer Review Site Widgets — Candidates are going to look at employer review sites.

How to Capitalize on Employees’ First Quarter Itch

Glassdoor for Employers

As such, the first quarter of the year is an optimal time for employers who are actively recruiting to capitalize on the employees’ itch for renewal. Salary matters, too, so once you’ve enticed them into an interview, make sure you are not low-balling their value with the wrong compensation. Hire a social media strategist in the employer branding space. The recruiting interaction is the front line of proof that you live your brand promise.

Finding Your Way in Today’s Job Market: Build a Human Capital Strategy

Recruiting Daily Advisor

Include metrics for time to hire, retention, internal promotions, planned versus actual hires, level of cross training, and costs versus budget for recruitment. Compensation and Benefits. Competitive pay and benefits are necessary to attract talent. If you compete in a price-sensitive business, higher pay and benefits might price you out of the market. In yesterday’s article , we covered the need to define your company’s culture and ways to go about doing so.

Don’t Speak: Why It’s Time To Finally Shut Up About Employee Engagement, Already.

Recruiting Daily

Inherently, we know that an engaged workforce is more satisfied in their jobs and tend to be happier, more productive and stick around for longer tenures and lower pay, a pretty compelling business case for justifying the significant chunk of change we spend on employee engagement initiatives – Bersin by Deloitte estimates employers spend approximately $720 million on employee engagement improvement annually.