Spark Hire

NOVEMBER 29, 2018

Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Moreover, great branding videos are easy to make — even if you’re not a filmography expert. Phones and tablets. Click To Tweet.

Employer Branding 112

Employer Branding Video Mobile Social Media 112

Stories Incorporated

DECEMBER 17, 2020

It is not as simple as writing out the salary, vacation days, or health insurance benefits. While this does include salary and vacation days, it also should communicate all of the benefits an employee will see. These values can then be used to help build or grow the employer brand. Now, the employer brand showcases it.

Employer Branding 52

Employer Branding Education eBook Benefits 52

Stories Incorporated

MAY 4, 2021

Employee story content is always an employer branding competitive advantage. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. These are benefits that gets leadership excited and ready to fund. Contact Us.

Employer Branding 52

Employer Branding eBook Recruitment Marketing Social Media 52

Rally Recruitment Marketing

MARCH 14, 2021

Recently I was a guest on The Employer Brand Shop Talk Podcast and we had a discussion on these very topics — and, maybe even more importantly, where our space is going next. Now here we are today in 2021, where there are literally thousands of people that have a full-time job practicing employer branding and Recruitment Marketing!

Recruitment Marketing 493

Recruitment Marketing Employer Branding Applicant Tracking Systems Social Media 493

Stories Incorporated

JUNE 23, 2021

Innovative ways your employer brand can celebrate Pride and help LGBTQIA+ team members feel seen, heard, safe, and included. Of course, we are delighted whenever we see organizations sharing employee stories of Pride on their channels. More ways YOUR employer brand can celebrate pride. Reading Time: 7 minutes.

Employer Branding 52

Employer Branding Linkedin Diversity Video 52

Rally Recruitment Marketing

OCTOBER 3, 2022

To help you plan your Fall social media content calendar, we’ve provided a list of holidays coming up over the next couple of months that your company may want to celebrate, as well as best practices in how to create social recruiting content that will attract and engage candidates to your employer brand and open jobs.

Social Recruiting 419

Social Recruiting Strategy Social Media Employer Branding 419

Glassdoor for Employers

SEPTEMBER 24, 2014

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. In fact, it’s hard to find any literature that simplifies Employer Branding. So this is where the idea was born for Employer Branding For Dummies®.

Employer Branding 115

Employer Branding Mobile Survey Advertising 115

Rally Recruitment Marketing

APRIL 18, 2019

When it comes to employer branding initiatives, one of the most important is creating your employer value proposition (EVP). It’s time to activate your EVP to ensure you clearly communicate your employer brand to candidates and internal employees! And so the idea of “regional brand leads” was born.

Strategy 461

Strategy Employer Branding Government Talent Acquisition 461

Rally Recruitment Marketing

SEPTEMBER 26, 2020

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. This means that there’s one key strategy that many smart businesses have started to re-prioritize.

Employer Branding 416

Employer Branding Advertising Survey Benefits 416

Rally Recruitment Marketing

OCTOBER 12, 2020

In our recent virtual bootcamp we gained insights from Leah Daniels, SVP, Strategy at Appcast, and Leigha Wanczowski, Employer Brand Manager at Covance, on strategies to improve your job advertising efforts including: campaign planning, ROI calculations and where to get started. Leigha Wanczowski, Employer Brand Manager, Covance.

Advertising 419

Advertising Strategy Social Media Job Boards 419

Rally Recruitment Marketing

AUGUST 15, 2020

Let’s say you’ve put a ton of effort into shaping your organization’s EVP or building your employer brand. Of course, an increase in sharing means little if there are no other concrete observable benefits or ROI. Learn more about our virtual course Rally Content Rescue here. in the market today.

Social Media 450

Social Media Media Recruitment Marketing Employer Branding 450

Linkedin Talent Blog

MARCH 17, 2024

Your employer brand is your company’s reputation with employees and candidates. In a competitive job market, a strong employer brand can entice a top candidate to accept your offer and a bad one can cause a valued employee to leave — and seek opportunities elsewhere.

Employer Branding 29

Employer Branding Social Media Media Survey 29

Stories Incorporated

NOVEMBER 17, 2020

This article on the best content for your employer brand originally appeared on the Symphony Talent blog. This year, unprecedented challenges have placed a heavy burden of proof on your employer brand to show how it supports its people. Your employer brand needs these stories. Reading Time: 9 minutes.

Employer Branding 52

Employer Branding Diversity Culture Video 52

Change State Blog

AUGUST 28, 2019

Of course you’d be glad to have four stars instead of three, but if someone asked you what makes your restaurant special – why you’re proud to have built it, and what defines your brand – your Yelp rating is probably not where you’d start. Has it moved the needle on the employer brand KPI’s we track? To almost everyone.

Employer Branding 56

Employer Branding Survey Compensation Course 56

Rally Recruitment Marketing

SEPTEMBER 10, 2023

You won’t be successful in recruiting talent today unless you can reach your talent audience on social media, and you have every right for your employer brand to be present on those channels too, so stand your ground 3) Are your talent competitors there? When you visit their page, do you see employer brand or jobs-related content?

Social Media 251

Social Media Media How To Employer Branding 251

Rally Recruitment Marketing

JUNE 20, 2022

Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization. The other focus is employer branding.

Recruitment Marketing 419

Recruitment Marketing Employer Branding Media Talent Acquisition 419

exaqueo

SEPTEMBER 13, 2017

Any given day, we face obstacles and no matter how we measure them, big or small, it is how we adjust and take action that defines the impact and benefit of the outcome. When disaster strikes, many brands rise to the challenge and support communities in need. They prompt leaders to motivate.

Employer Branding 52

Employer Branding Automotive Transportation Retail 52

Rally Recruitment Marketing

MAY 23, 2022

In part 2 of our series looking at how to strengthen your employer brand by showcasing the people behind your products, we’re hearing from Ally Brown, RallyFwd presenter and Employer Brand Manager at VCA Animal Hospitals , a national leader in veterinary care with 35,000 associates across over 1,000 hospitals.

Employer Branding 419

Employer Branding Social Media How To Media 419

Rally Recruitment Marketing

DECEMBER 12, 2021

In terms of benefits, this proactive, programmatic approach means no job board bias, better budget management and ROI-proving data for your Recruitment Marketing team. What if you could make sure that more candidates progress through your recruitment funnel with targeted, timely and helpful employer branding content?

Social Media 419

Social Media Advertising Job Boards Employer Branding 419

Rally Recruitment Marketing

FEBRUARY 19, 2020

For many of us, PR likely isn’t on the radar just yet for a number of reasons, including a lack of time, resources or awareness about the benefits of PR. . However, it’s worth getting familiar with a few common PR approaches since they could benefit your overall Recruitment Marketing strategy as your team develops. .

Employer Branding 376

Employer Branding Recruitment Marketing Media Strategy 376

Rally Recruitment Marketing

JANUARY 16, 2020

In talent acquisition, we all know the importance of setting our companies apart from other employers in today’s hyper-competitive hiring market. And, of course, one of the most effective ways to determine and communicate your company’s differentiators is through your employee value proposition (EVP). 5) Being too general.

Employer Branding 365

Employer Branding Recruitment Marketing Examples Policies 365

Rally Recruitment Marketing

NOVEMBER 29, 2021

I’ve produced more than 30 research reports over the course of 15 years in the industry, and I can tell you what we’re seeing now is a challenging and exciting time of change in the recruiting world. You’ve probably heard on many occasions how extended unemployment benefits are keeping workers at home and out of the labor force.

Government 221

Government Advertising Policies Recruitment Marketing 221

Change State Blog

SEPTEMBER 11, 2019

If you’ve been a part of defining or redefining your organization’s employer brand value proposition (aka EVP, aka EBVP) you know how big of an undertaking it can be. Brand audits. By the time the final EVP is unveiled, many employer brand teams feel a mix of elation and exhaustion. Executive interviews.

Employer Branding 40

Employer Branding Survey Social Media Course 40

Change State Blog

AUGUST 14, 2019

Employer branding is a hot topic these days, and with good reason: As the foundation for your recruitment marketing efforts, it's one of most impactful investments a talent acquisition team can make. Organizations spend a lot of time tracking recruitment “funnel” and conversion metrics, which of course, is crucial.

Employer Branding 40

Employer Branding Survey Talent Acquisition Advertising 40

Devskiller

OCTOBER 19, 2022

Part of employer branding, employee value proposition (also called employer value proposition), refers to the unique set of benefits employers offer employees in return for their skills, experience, and performance at the workplace. If you’re still not sure, check out the key benefits of an EVP.

Employer Branding 127

Employer Branding Insurance Insurance Compensation 127

SmartRecruiters

OCTOBER 22, 2018

Sometimes it’s hard to discern which benefits are trendy and which will actually improve employee quality of life. All our benefits are designed to benefit people as people, not people as workers.”. Almost more interesting than the benefits they keep are the ones they leave out – and why!

Benefits 118

Benefits Talent Acquisition Course Facebook 118

Spark Hire

JANUARY 12, 2016

This is what it’s like for job seekers researching your company, when you don’t have a clear employer brand. The way you market yourself as an employer to potential employees affects whether they want to work for you or not. The strongest aspect of CloudLock’s employer brand is how it incorporates current employees.

Employer Branding 60

Employer Branding Video Culture Survey 60

4 Corner Resources Staffing Blog

MARCH 7, 2024

Use imagery and design elements that reflect your employer brand (more on this later in our list), and be sure to convey clearly and prominently the benefits of working for your organization. Referrals remain strong as employers’ top source for candidates; ensure you’re making it worthwhile for your staff to participate.

Healthcare 67

Healthcare Social Media Employer Branding Staffing 67

Rally Recruitment Marketing

OCTOBER 30, 2019

And while it can be hard to have full control over this reputation, you can better frame the narrative by creating an employer branding strategy. . What exactly is employer branding? Even if you haven’t actively created a strategy for it, you already have an employer brand! But enough of the doom and gloom.

Employer Branding 247

Employer Branding Strategy Talent Acquisition Benefits 247

exaqueo

OCTOBER 3, 2018

Both of the brands we will be discussing in this blog post understand the importance of remaining true to their identity, having a strong connection to their roots, and relying on authenticity. PBR was pushed aside by big brands with big budgets. Employer brand takeaways Lesson #3 : Avoid trying to cater to everyone.

Employer Branding 42

Employer Branding Fashion Strategy Travel 42

Linkedin Talent Blog

MARCH 26, 2019

Use hashtags to highlight key attributes of your employer brand that candidates really care about. You put in #petfriendly, and there’s a lot of things that have nothing to do with employer brand and a couple of things that do. Don’t get #FOMO. That still happens, but not as much.

Employer Branding 56

Employer Branding Sourcing Social Media Twitter 56

exaqueo

NOVEMBER 28, 2018

Over the past 13 years, Delta has put countless strategies into place to help steer the company back on course. Here are four ways Delta shifted to put the customer in the forefront, and how you can apply their approach to your candidate experience to elevate your employer brand. The benefits?

Employer Branding 40

Employer Branding Airlines Candidate Experience Applicant Tracking Systems 40

Hireserve

AUGUST 23, 2023

This article will discuss topics around understanding boomerang employees, the benefits of such employees, factors to consider, and strategies to put a company in the best position when hiring. Benefits of Hiring Boomerang Employees When a familiar first name pops up in your inbox, it might come as a surprise.

Onboarding 78

Onboarding Applicant Tracking Systems Employer Branding Compensation 78

ApplicantStack

SEPTEMBER 26, 2023

Explore how to build a brand that candidates want to work for and how your brand plays a role in hiring efforts. What is Employer Branding? Employer branding refers to the image and reputation of a company to its employees and potential new hires.

Employer Branding 52

Employer Branding ApplicantStack How To Compensation 52

CareerArc

JUNE 15, 2022

Today’s candidates care about employer brand, and social media is the #1 place they go to research it. Of course, manually running a social media recruiting or employee advocacy strategy can take a lot of time—as in, hundreds if not thousands of hours a year. Express your unique employer brand message.

Strategy 98

Strategy Social Media Talent Acquisition Employer Branding 98

CareerArc

SEPTEMBER 30, 2022

An engaged workforce is one that performs better, stays longer , and helps you both recruit new candidates and grow your employer brand , while lack of engagement causes issues like quiet quitting , actual quitting, and a damaged company reputation. Make your employees brand ambassadors to tell your story. Make it personal!

Social Media 98

Social Media Media Employer Branding B2B 98

Hiretual

APRIL 13, 2023

Recruitment marketers should also focus on building and maintaining a strong employer brand, engaging with potential candidates on social media and other channels, and creating compelling content that showcases the company's culture and values. Failure to do so can result in wasted resources and a lack of qualified candidates.

Recruitment Marketing 117

Recruitment Marketing eBook Policies Video 117