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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

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Why Job Boards Are Partnering with AI Recruiting Vendors

Leoforce

For traditional job boards, this has required a real step-change in their approach. While historically these platforms had the sole purpose of connecting candidates with job opportunities, nowadays they offer a whole host of products to help companies boost their employer brand and promote their roles even further.

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2024 Talent Acquisition Trends to Watch

Rally Recruitment Marketing

Practitioners across recruiting, HR, Recruitment Marketing and employer branding came together at RallyFwd to hear innovative strategies from expert speakers while also voicing their own experiences, concerns and predictions for how their jobs could change in the coming year.

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3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

Paid social media ads and programmatic job advertising can help you get in front of qualified candidates, build interest in passive talent and refine your messaging and content using insights from A/B testing. Leigha Wanczowski, Employer Brand Manager, Covance. Leigha Wanczowski is the Employer Brand Manager at Covance.

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8 Recruiting Best Practices Every Company Should Use

Social Talent

Learn more: How to Write Inclusive Job Descriptions 2. An Organizational Commitment to Employer Branding Employer branding encompasses everything an employer does to present itself as a desirable place to work. You need to get your brand and vacancies in front of as many suitable job seekers as possible.

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6 Highlights from RallyFwd’s Tech Showcase

Rally Recruitment Marketing

With Appcast, you can use data and technology to place job ads in the right places at the right times in front of the right candidates to maximize the ROI of your Recruitment Marketing budget. Some of the job boards and channels included in Appcast’s network. An example of integrating Clinch into a job ad on Google for Jobs.

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Understanding the New World of Employer Branding, with Charu Malhotra

Social Talent

So if you’re struggling to attract, hire, and retain the talent your business requires to succeed, it’s worth asking yourself the question – has my employer brand altered to reflect this evolution? In this episode: How has employer branding changed? The benefits of employee advocacy. The importance of authenticity.