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5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

Is public relations part of your overall Recruitment Marketing strategy? For many of us, PR likely isn’t on the radar just yet for a number of reasons, including a lack of time, resources or awareness about the benefits of PR. . Why is PR useful for advancing your employer brand?

The Evolution of Recruitment Marketing: What’s Changed and What’s Coming Next

Rally Recruitment Marketing

Recruitment Marketing has changed a lot over the past decade. Recently I was a guest on The Employer Brand Shop Talk Podcast and we had a discussion on these very topics — and, maybe even more importantly, where our space is going next.

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The #1 Priority for Recruitment Marketing in 2021

Rally Recruitment Marketing

As you prepare your talent acquisition and Recruitment Marketing strategy to remain agile for the future, it’s also an important time to ask where you should focus your own professional development to make an impact on your company and your career. Recruitment Marketing

7 careers page best practices to boost your employer brand

Workable

I wonder if they’re in the market for someone like me.”. Careers page best practices for your employer brand. As an HR professional and employer, that’s why you need to double down on your careers page best practices. Include details about benefits and perks.

Employer branding competitive advantage: employee stories

Stories Incorporated

Employee story content is always an employer branding competitive advantage. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. Reading Time: 4 minutes.

7 careers page best practices to boost your employer brand

Workable

I wonder if they’re in the market for someone like me.”. Careers page best practices for your employer brand. As an HR professional and employer, that’s why you need to double down on your careers page best practices. Include details about benefits and perks.

How to communicate company culture changes: Recruitment marketing tips

Workable

First step: update your recruitment marketing efforts – how you promote yourself as an employer to attract future candidates. Top recruitment marketing tips for company culture changes. Revisit your employer brand. Through your content, of course.

9 Common Employee Value Proposition (EVP) Pitfalls to Avoid in Recruitment Marketing

Rally Recruitment Marketing

As talent acquisition and Recruitment Marketing professionals, we all know the importance of setting ourselves apart from other organizations in today’s hyper-competitive hiring market. All initiatives carried out by your Recruitment Marketing team should reflect your EVP.

The best content for your employer brand

Stories Incorporated

This article on the best content for your employer brand originally appeared on the Symphony Talent blog. This year, unprecedented challenges have placed a heavy burden of proof on your employer brand to show how it supports its people. Reading Time: 9 minutes.

What is a Recruitment Marketing Content Playbook? (And Why You Need One!)

Rally Recruitment Marketing

The #1 thing that the Rally Recruitment Marketing community asks for help with again and again is how to create good Recruitment Marketing content. Content marketing is difficult, even for experienced marketers. The other challenge is that once you start, content marketing never ends, and you constantly need material to feed all your recruiting channels. then this is why you need a Recruitment Marketing Content Playbook.

7 Actions Employers Must Take Now for Racial Equality

Rally Recruitment Marketing

Many employers have made public statements and pledged their support for the Black Lives Matter movement and against racial injustice. Here is my take: What employers–and we as practitioners–can do to end racial inequality and build a more diverse and inclusive workforce?

5 Ways You Can Use PR to Advance Your Employer Brand

Rally Recruitment Marketing

Is public relations part of your overall Recruitment Marketing strategy? For many of us, PR likely isn’t on the radar just yet for a number of reasons, including a lack of time, resources or awareness about the benefits of PR. . Why is PR useful for advancing your employer brand?

How a Small Team Can Lead a Large-Scale EVP Activation Strategy

Rally Recruitment Marketing

When it comes to employer branding initiatives, one of the most important is creating your employer value proposition (EVP). It’s time to activate your EVP to ensure you clearly communicate your employer brand to candidates and internal employees! Activating your EVP is just as important to your talent brand as creating it. And so the idea of “regional brand leads” was born. Employer Branding Recruitment Marketing

3 Reasons Recruitment Marketing is the BEST Way To Attract Great Candidates

Social Talent

But could employers use the same tricks to entice talented new staff to their workplace? Customers are attracted to brand and quality, something they share with jobseekers. Recruitment marketing looks to harness the power of company advertising and couple it with strong recruitment strategies, to ensure maximum impact. With nearly 75% of internet users having some form of social media account, recruiters can now cast their net further than ever before.

5 Tips for Building a Better Partnership With Marketing

Rally Recruitment Marketing

Collaborating with Marketing is essential to ensure that your employer and consumer brands are aligned. Today, it’s even more critical that Marketing and Recruitment Marketing stay closely connected so that we can communicate externally with a single voice and message.

9 Fixable Mistakes When Creating an Employee Value Proposition

Rally Recruitment Marketing

In talent acquisition, we all know the importance of setting our companies apart from other employers in today’s hyper-competitive hiring market. All initiatives carried out by your Recruitment Marketing team should reflect your EVP.

Recruitment Marketing: Today and Tomorrow

Recruiting Daily

Having spent over a decade sitting on both sides of the table in the recruiting and talent acquisition industry, I’ve seen the space evolve as both an end user and a solution provider trying to solve real challenges confronting real practitioners. Here’s what I found: New Tools, Same Results: Recruitment Marketing Today. But for most employers, that messaging is where the majority of candidate interaction and engagement ends.

Candidate Experience: A Crash Course for Modern Recruiters

Jibe

Due to an unprecedented demand for more foundational candidate experience content, we’ve created the first-ever candidate experience crash course. This article is designed to help beginner recruiters better understand and utilize candidate experience best practices across the recruiting lifecycle. Candidate experience refers to how job seekers perceive and react to employers’ sourcing, recruiting, interviewing, hiring, and onboarding processes.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

5 Ways to Build an Effective Employee Advocacy Program

Rally Recruitment Marketing

That’s why employee advocacy is such an important part of Recruitment Marketing today. After all, nobody knows you better than your employees – and it makes them one of the most powerful recruitment attractors (or detractors!) in the market today.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

“You need to give back to the community” Beamery’s take on successful employer branding in the crowded London tech scene

Stack Overflow

We spoke to Adam Rabinovitch, Global Technical Recruiting Lead and Evangelist at Beamery about how to do meaningful employer branding, how to be a successful recruiter in 2020 and how sometimes you do not hire a candidate, but might end-up teaching them something new.

Recruitment Marketing: Unleashing The Power of Employee Generated Content.

Recruiting Daily

So we all have a healthy ego, and that’s great, but how can employers use this knowledge to create greater engagement among employees? This, along with on-the-job photos, will help you build an authentic brand image. Employee generated content can act as an organic recruitment tool to attract new hires. Their employees cite “great pay rates, fantastic hours, calm and comfortable atmosphere, and plenty of benefits” among the reasons for working there. Be on Brand.

Employer Branding For Startups: Why It’s Never Too Early to Begin Tracking

Change State Blog

Employer branding is a hot topic these days, and with good reason: As the foundation for your recruitment marketing efforts, it's one of most impactful investments a talent acquisition team can make. Organizations spend a lot of time tracking recruitment “funnel” and conversion metrics, which of course, is crucial. your employer brand) is in the first place. Is it still worth tracking your employer brand?

Employer Branding: Definition, Process, Strategy and Resources

Beamery

Companies that consistently attract the best talent get one thing right: Employer branding. It’s up to recruiting departments to make sure candidates like what they see. This is where a carefully planned employer branding strategy becomes critical. We’ve tried to create a single guide that tells you everything you need to know about building your employer brand. So, what is an Employer Brand? Why does employer branding matter?

Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. It’s not wonder that 86% of HR Professionals would agree recruiting is becoming more like marketing, it’s a necessity to compete for the best people. Because the amount of research has increased so much in the past few years, employer branding strategy has become more and more important within your company’s overall recruitment process.

A Quick Q&A on Recruitment Marketing

Brandon Hall

Last week, I had the distinct pleasure of speaking not once, but twice, about one of my favorite topics: recruitment marketing. The first was during a webinar sponsored by SmashFly that featured insights from Brandon Hall Group’s latest research on the matter, as well as how the components of high-performance recruitment marketing are having real impact on talent acquisition performance at CDW and Lockheed Martin.

Tell your brand story using Workable Advanced Career Pages

Workable

How important is a careers page as part of recruitment marketing? First off, Eftychia stresses that a careers page is a critical part of the overall recruiting marketing strategy of a company. Describe perks and benefits. Showcase your brand.

Audible: Amplifying Employees’ Voices

CKR Interactive

In particular, we’re here to talk about their role in building Audible’s employer brand. Of course, you can’t be all about the people if you don’t show the people. So, first and foremost, you need to show those Brand Ambassadors. The power of voice.

3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

Today’s market is flooded with candidates, so you’re probably experiencing a surge in applications — but that doesn’t mean your talent attraction strategy should go on the defensive. Even in this employer-driven market, it can be tough to find qualified talent.

How to Define Your Employee Value Proposition: The DIY Approach

Rally Recruitment Marketing

If you want to take charge of your company’s Employer Brand, a good place to start is by defining your Employee Value Proposition (EVP). A clearly defined EVP serves as the basis for your Employer Brand strategy and gives you a framework for creating authentic, compelling Recruitment Marketing content. Perhaps the greatest goldmine for easy insight into your company’s Employee Value Proposition is the anonymous employer review website Glassdoor.

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Ace tech recruiting: advice from recruiters and candidates

Workable

But tech recruiting, specifically, has challenges of its own: you need to look into the right places, have a stellar approach and pitch your company culture, if you want to attract the best developers out there. Alexys Flores , lead technical recruiter at Quip.

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Making the Pitch: How To Craft The Perfect Company Overview

JazzHR

And while it’s great that they’re often well-informed, in today’s highly competitive job market, you still need to take the time to sell your organization to them. They want to know about benefits, the company’s mission and values, and what it would be like working for your organization. Depending on what it is, your organization’s mission, values, and vision can be an excellent recruitment tool. Are you moving into new markets or opening new offices?

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The Startup Hiring Guide: Hiring for rapid growth from 5 to 50

Workable

I talk to high-growth startups every day and I keep hearing versions of “compared to recruiting, fundraising was easy”. We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Recruiting software and tools.

5 Recruitment Marketing Hacks to Boost Candidate Engagement

Yello

Does your company offer world-class benefits , like paid maternal and paternal leave and generous vacation time? Your company may offer any or all of these enticing workplace benefits, but if there’s no way for candidates to discover them, they’re merely a skipped-over footnote in an application that was never filled out. Recruitment marketing is the key to showing candidates the unique aspects of your employer brand. Utilize branding assets.

10 Ways to Draw Interest in a Lame Job + 50 Benefits People Love

marenated

I present quite a lot on how to get people interested in jobs , more commonly known as employer branding. Maybe it pays peanuts, perhaps there are no real benefits. It might even be a job people would rather not do (like work) but every audience member in every city is no doubt thinking, as I break down candidate personas, employer branding campaigns and editorial calendars for recruitment marketing: Sure but this won’t work for MY JOBS.

4 Things Your Job Descriptions Need to do

Rally Recruitment Marketing

When a candidate lands on your job description, it might be the first time that a candidate hears about, and forms perceptions, about your Employer Brand. To address this, forward-thinking Recruitment Marketing teams are creating enhanced job descriptions. Adding a hero or header image, link outs to employee blogs or videos and icons that represent your different benefits are all a great way to ensure your posting stands out and garners interest.

Architecting the Entire Candidate Journey

CKR Interactive

An Employer Branding Emerald City, if you will. To arbiters of great web content, it’s pretty clear: go to the Internet Advertising Competition and select ‘Employment’ as the category for the 2020 winners, and you’ll see our name multiple times.

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Why Job Boards Are Partnering with AI Recruiting Vendors

Leoforce

In a market where it’s tougher to hire than ever before, organizations are under a lot of pressure to source the very best candidates from a limited talent pool. While historically these platforms had the sole purpose of connecting candidates with job opportunities, nowadays they offer a whole host of products to help companies boost their employer brand and promote their roles even further. Of course, this onus isn’t completely on job boards.

HR Tech to Elevate Your Virtual Candidate Experience

Rally Recruitment Marketing

My team focuses on recruiting for the healthcare industry. I’ll also be sharing many more of my thoughts and learnings at the upcoming RallyFwd Virtual Conference: Reinvent Recruiting in a Virtual World on Dec. We’re now operating in a world where virtual recruiting is the norm.