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7 Steps for Building a Successful Employer Branding Strategy

4 Corner Resources Staffing Blog

As the competition for talent grows, a strong employer branding strategy becomes increasingly important. A compelling employer brand doesn’t just attract top talent—it reinforces company values, builds employee loyalty, and can even impact the bottom line.

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Employer Branding: The Ultimate Strategy for Talent Acquisition Success

Contract Recruiter

“A robust employer brand can decrease your cost-per-hire by up to 50% and increase the quality of candidates by 50%. What’s more, an impressive 75% of job seekers will consider an employer’s brand before even applying for a job.“ Strong employer branding is a powerful tool in the arsenal of talent acquisition.

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7 Ways to Build a Strong Employer Brand as a New Company — or an Old One in a New Place

Linkedin Talent Blog

Your employer brand is your company’s reputation with employees and candidates. In a competitive job market, a strong employer brand can entice a top candidate to accept your offer and a bad one can cause a valued employee to leave — and seek opportunities elsewhere.

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The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. In fact, it’s hard to find any literature that simplifies Employer Branding. So this is where the idea was born for Employer Branding For Dummies®.

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Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. The world has changed and we must adapt, or risk falling behind. But think about it for a second.

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Everything you need to know about the employee value proposition

Devskiller

Part of employer branding, employee value proposition (also called employer value proposition), refers to the unique set of benefits employers offer employees in return for their skills, experience, and performance at the workplace. If you’re still not sure, check out the key benefits of an EVP.

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Benefits Your Employees Actually Want: Why PayScale Has the Happiest Employees in Seattle

SmartRecruiters

Sometimes it’s hard to discern which benefits are trendy and which will actually improve employee quality of life. All our benefits are designed to benefit people as people, not people as workers.”. Almost more interesting than the benefits they keep are the ones they leave out – and why! I totally agree.

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