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5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

For many of us, PR likely isn’t on the radar just yet for a number of reasons, including a lack of time, resources or awareness about the benefits of PR. . Additionally, it’s common for people to confuse PR with traditional crisis communications or media relations. Create a media list

Social Media Recruiting Strategies


Increasingly, on social media. How Is Social Media Used in Recruiting? According to The Muse , 92% of companies are using social media platforms to recruit. There are two very different ways to reach job candidates via social media.


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Employer branding competitive advantage: employee stories

Stories Incorporated

Employee story content is always an employer branding competitive advantage. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. Your company story on social.

Social Media in the Workplace: Everything You Need to Know


Learn everything you need to know about social media in the workplace, including: How is social media used in the workplace? Should social media be allowed in the workplace? What are the pros and cons of using social media at work?

How Anyone Can Create A Great Employer Branding Video

Spark Hire

Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Moreover, great branding videos are easy to make — even if you’re not a filmography expert. If you’re wary about recording employer branding videos, we’ve put together a guide that will help you create great content. Employee benefits. “A

How to build a social media recruitment strategy: An FAQ guide


Social media sourcing involves using social networks to identify, attract, engage and hire potential candidates. Recruiters use social media sourcing to build talent pipelines for future roles and engage passive candidates who haven’t applied for current openings. Here’s everything you need to know about how to use social recruiting to build a strategy that meets your hiring needs: Intro to social media recruitment: Analyzing the data.

5 Employer Brand Steps for the Everyday Recruiter

NextWave Hire

Guest blog post by Christina Spadaro, Employer Brand Manager at Workhuman. Today’s workforce cares more about your organization’s mission, culture, and purpose than ever before – making a strong employer brand a key ingredient to attracting the right talent. . The tricky thing about building a strong employer brand is that it’s a long game that does require strategy and effort. Your EVP communicates what sets you apart from other employers.

How to turn team members into employer brand ambassadors

Stories Incorporated

And team members want to be employer brand ambassadors! So, kickstart your employee advocacy program by creating a library of employer brand content. Armed with these content pieces, your employer brand ambassadors can easily share with their networks.

How to do a developer-friendly employer brand overhaul for 2020

Stack Overflow

In order to win tech talent over from your competitors, you need to focus on revamping your employer brand to make sure it holds strong appeal to the software engineers you’re hoping to recruit. Here are some key elements of building a developer-friendly employer brand.

5 Ways to Build an Effective Employee Advocacy Program

Rally Recruitment Marketing

Let’s say you’ve put a ton of effort into shaping your organization’s EVP or building your employer brand. Ideally, you want your employees supporting this critical work by shouting it from the (digital) rooftops of their social media accounts.

The Evolution of Recruitment Marketing: What’s Changed and What’s Coming Next

Rally Recruitment Marketing

In the past year, our work has changed even more drastically, as a result of the pandemic and in response to social injustice. Now here we are today in 2021, where there are literally thousands of people that have a full-time job practicing employer branding and Recruitment Marketing!

5 Ways You Can Use PR to Advance Your Employer Brand

Rally Recruitment Marketing

For many of us, PR likely isn’t on the radar just yet for a number of reasons, including a lack of time, resources or awareness about the benefits of PR. . Additionally, it’s common for people to confuse PR with traditional crisis communications or media relations. Create a media list

What the Best Employer Brands Get Right


Your organization has an employer brand, whether or not it is being maintained. Unless you’re turning away talented, qualified people for every job opening, your organization could probably benefit from a strong employer brand. Employer brand is the human side of your brand identity. Your employer brand will always be intertwined with your company culture. They Keep Active on Social Media.

Ethical Employer Branding: How to Attract Candidates With Shared Values


Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. The Shared Characteristics of Ethical Employers. Employees want their employers to care about the societies and environments in which their businesses operate. . Consequently, employees and candidates want their employers to provide opportunities for them to make a difference. .

The 7 Best Places to Promote Your Employer Brand


It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. So, as the war for talent intensifies, employers need to do everything they can to promote their Employer Brand and to create a lasting impression in the minds of both future and current employees. Your Employees’ Social Networks.

Why We Love These 10 Inspiring Employer Brands

Breezy HR

Here’s how 10 of the world’s leading employer brands make it a no-brainer. Terms like “candidate experience” and “employer branding” seem to be the HR buzzwords of the day?—?and With 6 million open jobs in the US and employers taking longer than ever before to fill open positions, simple economics tell us demand is far outpacing supply. It goes without saying all these flashy perks reflect pretty highly on Apple’s brand image.

5 Steps to a Successful Employer Branding Strategy


Seeing how it’s one of the most effective ways to get lots of high-quality applicants, here are a few great employer branding strategies you can use for your company, coupled with some examples to get you inspired. Evaluating your current employer brand Before deciding on a strategy for the future, you need to assess where you stand at the moment and find out what it takes to move where you want to be. Make your employer branding strategy into a story.

Candidate Experience: A Crash Course for Modern Recruiters


Due to an unprecedented demand for more foundational candidate experience content, we’ve created the first-ever candidate experience crash course. Candidate experience refers to how job seekers perceive and react to employers’ sourcing, recruiting, interviewing, hiring, and onboarding processes. Some employers have gone so far as to appoint professionals to lead the charge on measuring and improving candidate experience. career sites and employer branding content, and more.

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50


We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Building an attractive company: Employer branding. Workplace benefits and compensation. Building an attractive company: employer branding.

7 Things Your Candidates Expect To Find On Social Media


We’ve written a lot about how recruiters and talent acquisition can take better advantage of social media as a recruiting tool. From the benefits for employer branding to social analytics, we’ve explored the impacts social media can have. When conducting their job search, research shows that most candidates use social media. This is the most obvious one, but in 2016, job seekers expect your company to be on social media.

Instagram: A Powerful Tool For Recruiters (And Employer Brand)


One way those in talent acquisition have began to change their strategy is to meet candidates (especially millennials) on their own turf: social media. Social recruiting is an interesting topic within HR circles, with some professing its success, and others continually saying it’s a waste of time. One social media platform is growing at an unprecedented pace, especially among younger people. That’s, of course, Instagram.

5 Key Ways You Can Future-Proof Your Employer Brand


Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

7 Actions Employers Must Take Now for Racial Equality

Rally Recruitment Marketing

Many employers have made public statements and pledged their support for the Black Lives Matter movement and against racial injustice. Here is my take: What employers–and we as practitioners–can do to end racial inequality and build a more diverse and inclusive workforce?

4 Tips for Employer Branding + Why It’s Essential


Employer branding. Here’s a basic description pulled from the web: An employer brand is the term commonly used to describe an organization’s reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers. First and foremost, it’s time for leaders to focus on strengthening their organizations’ employer brands.”. What is it, exactly?

5 Key Ways You Can Future-Proof Your Employer Brand


Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

Employer Branding: Definition, Process, Strategy and Resources


Companies that consistently attract the best talent get one thing right: Employer branding. Instead of reading reviews on Amazon, candidates are turning to social media and to websites like Glassdoor to get the real scoop on companies. This is where a carefully planned employer branding strategy becomes critical. We’ve tried to create a single guide that tells you everything you need to know about building your employer brand.

Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. That means they are going to your careers page, checking out your social media, posts on review sites, jobs descriptions, etc. Because the amount of research has increased so much in the past few years, employer branding strategy has become more and more important within your company’s overall recruitment process.

9 Fixable Mistakes When Creating an Employee Value Proposition

Rally Recruitment Marketing

In talent acquisition, we all know the importance of setting our companies apart from other employers in today’s hyper-competitive hiring market. Whether you’re creating a new social ad, blog post or job description, they should all reflect elements of your EVP.



Over the past 13 years, Delta has put countless strategies into place to help steer the company back on course. Here are four ways Delta shifted to put the customer in the forefront, and how you can apply their approach to your candidate experience to elevate your employer brand. Extra bonus points for evaluating your full employment experience from awareness to alumni. The benefits? Delta Air Lines was the third largest airline in the U.S.

5 Social Recruiting Lessons You Need to Know


Social media has and will continue to have a huge impact on companies and how they are perceived by the public. In fact, according to Glassdoor, roughly 1 in 5 candidates have applied for a job they learned about through social media, and 13% of social media users say information they’ve posted on social media helped them get a job. If you feel you need to up your social recruiting game , we’ve got your fix.

What Orange Juice Can Teach Us About Validating Employer Brand Value Propositions

Change State Blog

If you’ve been a part of defining or redefining your organization’s employer brand value proposition (aka EVP, aka EBVP) you know how big of an undertaking it can be. Brand audits. By the time the final EVP is unveiled, many employer brand teams feel a mix of elation and exhaustion. They’re excited to share their new employer brand messages with the world, and quite frankly, relieved to have a giant monkey off their backs.

5 Things Recruiters Need to STOP Doing in 2016

Social Talent

Talking about “EmployerBranding. When the concept of employer branding was first introduced, many companies couldn’t wait to start rolling out video after video, telling us how amazing they are and why it’s so wonderful to work for them. It’s ultimately forgettable, boring and it’s not representative of the brand – Mars are renowned for innovative, creative and funny advertising and this is just not it….

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5 Tactics to Attract and Engage Millennials

Social Talent

Career path: Whereas the baby boom generation were fiercely loyal to their employers, millennials are less likely to follow a linear path in their career. Instead, millennials typically jump from employer to employer and place more importance on personal relationships than work. This is a critical period for many employers and it is absolutely imperative that they make a genuine effort to understand their new audience (see our blog post on developing candidate personas ).

Ready for My Close-Up: The New Rules of Talent Attraction

Recruiting Daily

” And in our constantly connected, socially savvy society, it’s really all about “me” – with an increasing emphasis placed the individual perspective over the interests of the collective. Because, more and more, ‘we’ (second person) put a premium on “me” (first person) – and it looks like there’s no stopping the rise of the cult of personality branding that defines our societal norms today.

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#RecruitingHack: 3 Clever Ways to Use Hashtags for Sourcing and Employer Branding

Linkedin Talent Blog

Younger workers, including those in Generation Z , feel at home on social media and use it for everything from watching content to staying up to date on current events — as well as researching prospective employers. Use hashtags to highlight key attributes of your employer brand that candidates really care about. You put in #petfriendly, and there’s a lot of things that have nothing to do with employer brand and a couple of things that do.

BUMPER EDITION: 11 Recruitment News Stories to Kick-Off the New Month – 1st February 2016

Social Talent

But this week, Air New Zealand, recipient of a 2014 ERE Recruiting Excellence Award for the best career website, put a HUGE smile on our faces when they released one of the most stunning employer (or should we now say “employee”) branding videos we’ve EVER seen. It is smoothing over the gaps; a lot is social graces which (some) young people haven’t been exposed to. The reason for doing this is it keeps employees engaged, but also helps FitFlop’s employer brand, Allison said.

10 Ways to Draw Interest in a Lame Job + 50 Benefits People Love


I present quite a lot on how to get people interested in jobs , more commonly known as employer branding. Maybe it pays peanuts, perhaps there are no real benefits. It might even be a job people would rather not do (like work) but every audience member in every city is no doubt thinking, as I break down candidate personas, employer branding campaigns and editorial calendars for recruitment marketing: Sure but this won’t work for MY JOBS.

The Rationale and ROI of Company Reviews for Employer Branding

Recruiting Blogs

Before you panic about negative online company reviews, or invest lots of time and money into polishing your online reputation as employer, here is what impact online company reviews really have and why a less than stellar reputation may not be a huge deal. Of the subcategories for ratings, it was most important for a company to have a good compensation and benefits score, with 30% of job seekers surveyed ranking that as the most crucial subcategory for a positive rating.

How to communicate company culture changes: Recruitment marketing tips


How do teammates socialize working from distributed areas? First step: update your recruitment marketing efforts – how you promote yourself as an employer to attract future candidates. Revisit your employer brand. Start with your storytelling around your brand.

Outplacement as an Employee Benefit

JWT Inside

Failing to lay out a post-employment course of action can make a bitter employee tarnish your social media pages and reputation. Outplacement is an employee benefit provided to workers who have recently been laid off from their jobs and seek assistance to transition back into the workforce. What are the benefits? This is true now more than ever given the transparency that social media and sites like Glassdoor have enforced within companies.