Remove Benefits Remove Culture Remove Employer Branding Remove Retention

Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Candidate Experience Employer Branding

21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Chloé Rada , Director of Talent Administration, Technology & Branding at Sodexo.

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Building a Strong Employer Brand From the Inside Out

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first six months or so of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand.

9 Best Employer Branding Examples That Are Unique & Inspiring

CuteHR

A company needs to create a powerful employer brand for attracting and retaining top talent. But how much time do you need to spend incentivizing the brand and its products/services? Why Is Employer Branding Important? Employer Branding Strategy.

COVID-19 Recovery: Here’s Why Your Employer Brand is Vital

CakeHR

Employer brand is the reputation your organisation has with your own employees and the wider employment market. In real terms, your employer brand brings to life your employee value proposition which facilitates recruiting and retaining talent. .

How To Solve The Employer Brand Strategy Ownership Debate

Proactive Talent

There is a reason that the employer brand ownership is a never-ending debate that has been a topic of concern. This has a lot to do to the lack of understanding behind who controls the brand of a company, both internal and external. For many organizations, employer branding is a shared responsibility managed between HR, Recruiting, Marketing and Internal Communications with an ultimate ownership by the CEO, who sets the tone for the company’s mission and values.

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

For example, would you prefer to join a company with a bad reputation among its employers? In this guide, I’m going to show how you can use company reviews to create and maintain an excellent employer brand. What are Employees looking for in Employers? The term “employer branding” refers to the way how your company is perceived by the public, stakeholders, and, of course, employees. A number of important factors affect employer branding.

What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. And so, employer branding and recruitment marketing were born. . What is an employer brand? The official brand your company creates.

What Is Employer Branding ?

Rezoomo

Simply put your employer brand is your companies reputation as a great place to work. It can include elements such as your companies culture, values, testimonials from current employees ,benefits and more. An employer brand provides candidates with a glass window into your companies culture showing candidates what it is like to work there and allowing them to see themselves as a fit. Company Brand vs. Employer Brand.

How Employer Branding and Recruitment Marketing Can Drive Growth

The Staffing Stream

Today, candidates tend to act more like consumers, and that has necessarily shifted the approach that many employers need to take when it comes to recruitment. Mastering employer branding provides the fuel for recruitment marketing that can help to drive growth.

Right-now-culture content: fuel your employer brand infinity loop

Stories Incorporated

This introduces employee engagement, retention and referral metrics into your world, but! To make it work, your recruitment marketing content has to evolve as your culture does. A 2017 survey found that only 19% of employees globally feel their experience at work matches their organization’s employer brand. Employer brand content from five years ago is not setting culture-right-now expectations. . Benefits are huge. .

ESG as a workforce strategy: post-COVID attraction and retention

Workable

One solution may be in developing ESG as a workforce strategy – that is, incorporating Environmental, Social, and Governance issues into your brand identity with talent attraction and retention being a benefit. Increased turnover became one of an employer’s many costs.

6 Reasons Why Employer Branding Is Important

WebRecruit

Employer branding is one of those terms that gets thrown around a lot in recruitment. There are plenty of blog posts and articles out there which talk about employer branding and how companies can improve their brand. However, the big question is why is employer branding so important? Employer branding initiatives take time (which most HR and recruitment professionals don’t have an abundance of).

5 Reasons Why You Should Focus On Employer Branding For 2019

Rezoomo

I’m sure by now if you are working in recruitment you have heard of the term ’employer branding’ But what exactly does it mean? This may be through storytelling, visual elements, benefit packages, company culture or all of these combined. Employer branding has been used as a secondary tool to promote jobs, but all of that is about to change. So by investing in your employer brand what benefits can you expect to see? :

Is Profit a Must for Great Culture?

Fistful of Talent

Do you feel having a great culture mandates that you must also have a healthy bottom line? Does big profit always precipitate enviable culture? Sure, there’s the occasional start-up, not-for-profit or long-standing organization that consistently commits to having a great culture and workplace regardless of profitability. Now I also know there are companies out there that are insanely profitable that don’t give two s s about their company culture.

The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. We not only help employees find companies they love by publishing reviews and salary information from people “on the inside,” but we also help employers join the conversation and highlight the benefits of working at their companies. So this is where the idea was born for Employer Branding For Dummies®.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Companies can relay their culture and values through blogging, webinars, and social media to name just a few. Is employer branding important? Employer Branding is nothing new.

5 Employer Brand Steps for the Everyday Recruiter

NextWave Hire

Guest blog post by Christina Spadaro, Employer Brand Manager at Workhuman. Today’s workforce cares more about your organization’s mission, culture, and purpose than ever before – making a strong employer brand a key ingredient to attracting the right talent. . The tricky thing about building a strong employer brand is that it’s a long game that does require strategy and effort. Your EVP communicates what sets you apart from other employers.

How to Screen for Retention in a Recession

Glassdoor for Employers

So it's critical to think about retention as early as when you're interviewing new candidates. Because attrition can have such a profound effect on your bottom line, it makes fiscal sense to prioritize retention.

What is Employer Branding and Recruitment Marketing?

Stories Incorporated

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand? Employer brand is the company’s identity as an employer. Several factors go into your employer brand: . Larger industry trends can affect your employer brand, too.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Companies can relay their culture and values through blogging, webinars, and social media to name just a few. Is employer branding important? The Pay and benefits.

Culture comes first!

Teamtailor

The voting options available were salary, culture, perks and benefits and company vision. Culture was the overwhelming favourite (64%)! However, it’s encouraging (if perhaps not surprising) to see culture coming out on top. Culture-centric recruitment.

Employer Branding Recruitment Strategy: How to Get It Right

Recruiters Lineup

Studies suggest that not only do businesses with a solid employer branding plan attract 3.5 This, alone, is a good reason for you to read ahead and try to adopt a few employer branding best practices. What Exactly is Employer Branding? All of this information collected will create a picture that leads to a positive or negative employer brand, and you have the power to control this narrative. Developing an Employer Brand Strategy.

How to Create a Dynamic Employer Brand Using Your Employee Value Proposition

ViziRecruiter

This includes more than just compensation, healthcare, and benefits. A strong EVP also translates to intangible assets, like a positive corporate culture, good work/life balance and a meaningful connection to the work being done. Employer branding has become an important area of focus for companies. Employer brand and EVP go hand in hand as quality candidates will be attracted to quality companies. Employer Branding

Employer Brand vs. Talent Brand: Why the Difference Matters

Indeed

Maybe you’ve heard (or even used) the term “employer brand” without being completely sure what it means and how it’s different from the concept of “talent brand.” Coined in 1996, employer brand is a relatively new niche that falls under the larger umbrella of talent attraction. While talent brand and employer brand have some areas of overlap, these two terms have several key differences. The benefits and risks of employer branding.

How Your Employer Brand Differs From Your Consumer Brand

Glassdoor for Employers

If your company is more than a few years old, you’ve probably given a lot of consideration to your consumer brand. A strong consumer brand is essential for any product or service to differentiate itself from the competition and build a base of loyal users. The concept of branding has been around since nearly the beginning of commerce, when artisans would mark their product and farmers mark their livestock. Branding communication.

Why Employment Brands Struggle With Social Media

SmartRecruiters

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.” . That is, the brand that companies create to aid and assist in recruiting (and retaining) the best talent in the market. These “employer brands” are damn important, too.

5 Quick Ways to Polish Your Company’s Online Employer Brand

Eightfold

Now more than ever, a strong online employer brand is a must. Improving a company’s online brand is a relatively simple task that can be achieved remotely. Decide What Traits Your Brand Will Highlight. Use Your Brand to Find Candidates.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. We believe our culture is one of the main reasons employees come to work at TIAA,” Kohli writes. “We We want to protect that culture in any venture that involves bringing a new company into the fold.” . The Shared Characteristics of Ethical Employers. The Importance of Employer Brand .

8 Ways to Improve Your Employer Brand

Recruiting Blogs

Having a poor employer brand can mean your company loses out on hiring the very best talent. But what exactly is an ‘employer brand’? . In this article we discuss eight things you can do to make you more attractive as an employer. What is an ‘employer brand’? Put simply, an employer brand is a company’s reputation as an employer. Why is it important to have a good employer brand? resource/employer-brand.

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

So this summer could be an ideal time to redirect that energy on Recruitment Marketing projects that benefit your longer term talent acquisition strategy. That number is great considering that employer branding hasn’t been around all that long!

Why Employee Experience Matters to Recruitment Marketing

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first 6 months of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand.

Workplace Fairy Tales: Why There’s No Such Thing as “Unlimited” PTO

Fistful of Talent

He said he believes it helps with attraction and retention of employees, whether they are mid-career or just out of college: “If your vacation policy for new hires is two or three weeks, they will wonder, ‘ What if I want more time?’ or 2 times the annual accrual amount, the payout at the end of the employment relationship can still be significant. Not every state, she noted, requires employers to pay out accrued vacation.)”

Talent and HR News Update: Employer Brand and Employee Engagement

exaqueo

Here at exaqueo, we believe that a strategic employer brand is pulled across the entire employee lifecycle, from pre-hire to alumnus. The employer brand not only impacts talent attraction, but influences employee engagement and retention, too. 2) Employers Go Further to Hold Onto Employees from Bloomberg BNA Employers will need to work harder to retain top employees as the labor market tightens, consultants say.

4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018

exaqueo

As a woman-owned business, exaqueo celebrates the achievements of our team of employer brand strategists, most of whom are women. This virtual setting is a part of our culture and our own employer brand. While celebrating women’s achievements is particularly relevant during International Women’s Day, consistently recognizing the achievements of women and men inside your organization has a number of corollary benefits. Diversity and inclusion.

SHIFT BLOG SERIES: LESSONS FROM #ROSEALLDAY IN SHIFTING YOUR EMPLOYER BRAND PERCEPTION

exaqueo

before I dig into how rosé’s change in perception connects to employer brand, I want to introduce you to a #teamexaqueo blog series Alyssa Bani and I are launching called Shift. It’s about applying lessons learned - from anything that inspires us - to change your employer brand perception. Alyssa and I are both employer brand practitioners who have toggled between consumer and employer brand, so we love drawing connections between the two.

Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. Because the amount of research has increased so much in the past few years, employer branding strategy has become more and more important within your company’s overall recruitment process. It’s worth noting that employer branding is really geared towards the top tier of talent. Employer brand defined.

Benefits Your Employees Actually Want: Why PayScale Has the Happiest Employees in Seattle

SmartRecruiters

Sometimes it’s hard to discern which benefits are trendy and which will actually improve employee quality of life. All our benefits are designed to benefit people as people, not people as workers.”. Almost more interesting than the benefits they keep are the ones they leave out – and why! We try to focus on what will actually move the needle in terms of retention and quality of life.

Why Employee Recognition is Important and Key Benefits

Achievers - Recruiting

And meeting this desire can have a huge effect on key contributors to your bottom line, like employee engagement and retention. And organizations with highly-rated cultures of recognition are more than twice as likely to see improved employee engagement. Retention. Culture.

How Diversity Statements Reflect Your Company Culture

Valuehire

Among the many different benefits of being Canadian is the fact many of us live within communities that embrace people from all walks of life. Presenting your company as one that embraces diversity and encourages job applicants from a variety of backgrounds is a huge part of making your company culture unique and admirable. GoDaddy: “A Culture of Creativity is life at GoDaddy. We’re all so very lucky to live in Canada.