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Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Candidate Experience Employer Branding

3 Easy Employer Brand Ideas


According to studies, about three quarters of job seekers research potential employers before applying for jobs. The answer depends on the strength of your employer brand. What is your company culture like? So how can you improve your employer brand?


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COVID-19 Recovery: Here’s Why Your Employer Brand is Vital


Employer brand is the reputation your organisation has with your own employees and the wider employment market. In real terms, your employer brand brings to life your employee value proposition which facilitates recruiting and retaining talent. .

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

7 Ways to Get Your Employer Brand in Front of Veteran and Military Hires

Rally Recruitment Marketing

Many employers have launched high-profile initiatives and public pledges to hire veterans and military spouses, backed by dedicated recruiting teams and specialized programs from apprenticeships to leadership development. Here are some ways to get your employer brand in front of veteran and military hires: 1. This can be a great place to introduce your employer brand to this demographic. They have a range of employer services to help with veteran hiring.



So what does being a working dog mom have to do with employer branding? For many millennials that means wanting work-life balance to take their dog for walks or working for a company whose culture embraces pet-friendly work environments. From shaping company cultures to shifting organizational values, this generation will continue to have a dramatic impact on the workforce and brands. Their soft cries wake me up. It’s poop, pee, and then feeding.

Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. The day was filled with thought-provoking insights and compelling data points that left attendees with the inspiration and motivation to activate and improve employer branding efforts at their own companies. The transparent culture at Zillow is demonstrated in Rascoff’s honesty.

The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. We not only help employees find companies they love by publishing reviews and salary information from people “on the inside,” but we also help employers join the conversation and highlight the benefits of working at their companies. So this is where the idea was born for Employer Branding For Dummies®.

Your Employer Brand Is Missing One Key Element — Your Employees

Spark Hire

A strong employer brand delivers value throughout the entire hiring process: from attracting the right talent, which makes candidate sourcing easy, to representing your company accurately during the interview process. But how do you bring your employer brand to the next level? We spoke to Lauryn Sargent and Mollie Delp to learn about the best tool to improve your employer brand — your employees. Cultural appeal attracts the right talent.

Employer Branding: Fad or Future? The Expert Review


Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Companies can relay their culture and values through blogging, webinars, and social media to name just a few. Is employer branding important? Employer Branding is nothing new.

5 Employer Brand Steps for the Everyday Recruiter

NextWave Hire

Guest blog post by Christina Spadaro, Employer Brand Manager at Workhuman. Today’s workforce cares more about your organization’s mission, culture, and purpose than ever before – making a strong employer brand a key ingredient to attracting the right talent. . The tricky thing about building a strong employer brand is that it’s a long game that does require strategy and effort. Your EVP communicates what sets you apart from other employers.

5 Creative Ways to Tell Your Employer Brand Story


This means employers can attract top talent through strong employer branding and compelling job content that showcases the things that make a position impactful and rewarding. As employers, we have to see ourselves as selling career opportunities. Great storytelling separates your employer brand. 5 creative ways to tell your employer brand story. But these events provide a wonderful opportunity to highlight your employer brand.

Employer Branding is The Secret Weapon For Today’s Job Market


Historically, candidates wanted to impress potential employers. Today, candidates want to be impressed by potential employers. You need truly stellar employer branding. Employer branding is the reputation your company has gained for its work environment.

5 Quick Ways to Polish Your Company’s Online Employer Brand


Now more than ever, a strong online employer brand is a must. Improving a company’s online brand is a relatively simple task that can be achieved remotely. Decide What Traits Your Brand Will Highlight. Use Your Brand to Find Candidates.

Culture comes first!


The voting options available were salary, culture, perks and benefits and company vision. Culture was the overwhelming favourite (64%)! However, it’s encouraging (if perhaps not surprising) to see culture coming out on top. Culture-centric recruitment.

Employer branding: important or illusion? The expert review


Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Companies can relay their culture and values through blogging, webinars, and social media to name just a few. Is employer branding important? The Pay and benefits.

Employer Branding Recruitment Strategy: How to Get It Right

Recruiters Lineup

Studies suggest that not only do businesses with a solid employer branding plan attract 3.5 This, alone, is a good reason for you to read ahead and try to adopt a few employer branding best practices. What Exactly is Employer Branding? All of this information collected will create a picture that leads to a positive or negative employer brand, and you have the power to control this narrative. Developing an Employer Brand Strategy.

5 Creative Ways to Tell Your Employer Brand Story


This means employers can attract top talent through strong employer branding and compelling job content that showcases the things that make a position impactful and rewarding. As employers, we have to see ourselves as selling career opportunities. Great storytelling separates your employer brand. 5 creative ways to tell your employer brand story. But these events provide a wonderful opportunity to highlight your employer brand.

Why Employment Brands Struggle With Social Media


In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.” . That is, the brand that companies create to aid and assist in recruiting (and retaining) the best talent in the market. These “employer brands” are damn important, too.

Ethical Employer Branding: How to Attract Candidates With Shared Values


Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. We believe our culture is one of the main reasons employees come to work at TIAA,” Kohli writes. “We We want to protect that culture in any venture that involves bringing a new company into the fold.” . The Shared Characteristics of Ethical Employers. The Importance of Employer Brand .

7 Ways to Build Your Employer Brand on Campus


A study by the National Association of Colleges and Employers found employers consider branding the most important part of their university recruiting programs. These employers know that if students don’t recognize the company at a career fair or aren’t excited by the brand, they are less likely to apply for a job or seek an internship with the organization. Here are the top ways to build your brand on college campuses, to stand out to soon-to-be grads.

5 Recommendations for Creating an Authentic Employer Brand, According to Leaders at Netflix

Linkedin Talent Blog

Employer branding is a relatively new function and as a result, it is continuously evolving and changing. It sits at the intersection of marketing, recruiting, and communications and it is largely impacted by culture — current events, pop culture, identity, values, and more. The stories you tell about your company need to reflect that of the world and what people want in an employer.”. Find the right home: Employer branding should sit in communications.

The Financial Benefits of Becoming an Employer of Choice


Your employer brand is your reputation personified. For financial institutions, building a positive employer brand is imperative if you want to recruit and retain high-quality talent. Here are just some of the benefits. Employment Branding Recruitment Marketing

“You need to give back to the community” Beamery’s take on successful employer branding in the crowded London tech scene

Stack Overflow

We spoke to Adam Rabinovitch, Global Technical Recruiting Lead and Evangelist at Beamery about how to do meaningful employer branding, how to be a successful recruiter in 2020 and how sometimes you do not hire a candidate, but might end-up teaching them something new.

Employer Branding: Why The Voice of the Employee Matters Most.

Recruiting Daily

Every employee at every level is increasingly expecting their voices to be heard – and are taking to channels like social media as an outlet to share stuff like labor practices, the candidate experience or company culture, and as every talent pro knows, when it comes to recruiting, word of mouth matters most. Brands, and featured panelists Michael Vandervort , Executive Director for CUE, Inc.; What’s Next for Non-Exempt: The Future of Employer Branding.

8 Ways to Improve Your Employer Brand

Recruiting Blogs

Having a poor employer brand can mean your company loses out on hiring the very best talent. But what exactly is an ‘employer brand’? . In this article we discuss eight things you can do to make you more attractive as an employer. What is an ‘employer brand’? Put simply, an employer brand is a company’s reputation as an employer. Why is it important to have a good employer brand? resource/employer-brand.

Improving Workplace Culture


Any work environment that thrives and promotes real growth needs to acquire a positive and fulfilling workplace culture. As an organization improves their “culture” the productivity increases, morale is lifted, and revenues increase. Workplace culture is implicitly connected with productivity. In order to improve your workplace culture start with a focus on real productivity over hours clocked in. The Benefits.

Why HR Needs to Study Psychology – United Idiocracy

Fistful of Talent

Equity Theory suggests employees seek to maintain a balance between the work and effort they put into their job and the outcomes they get from their employer. Even if the change might benefit them. And anyone who has done any study in the world of compensation, social psychology or applied behavioral economics would have sniffed this problem out before the CEO got to the “second place is steak knives” part of the internal sell.

Study 53

Talent and HR News Update: Employer Brand and Employee Engagement


Here at exaqueo, we believe that a strategic employer brand is pulled across the entire employee lifecycle, from pre-hire to alumnus. The employer brand not only impacts talent attraction, but influences employee engagement and retention, too. 2) Employers Go Further to Hold Onto Employees from Bloomberg BNA Employers will need to work harder to retain top employees as the labor market tightens, consultants say.

7 Actions Employers Must Take Now for Racial Equality

Rally Recruitment Marketing

Many employers have made public statements and pledged their support for the Black Lives Matter movement and against racial injustice. Studies have also shown that a racial pay gap still exists between Black (and other minority groups) and White employees.

4 Tips for Employer Branding + Why It’s Essential


Employer branding. Here’s a basic description pulled from the web: An employer brand is the term commonly used to describe an organization’s reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers. First and foremost, it’s time for leaders to focus on strengthening their organizations’ employer brands.”. What is it, exactly?

How 10 Companies are Leveraging Odd Perks to Boost Their Employer Brand


How often do you examine your company’s employer brand? Look no further than a recent study by Corporate Responsibility Magazine, which found that 69% of jobseekers would reject an offer from a company with a poor reputation. On the flip side, in a recent Glassdoor survey , an equal number of respondents indicated that they would apply for a job with a company that actively manages their employer brand.

Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. Because the amount of research has increased so much in the past few years, employer branding strategy has become more and more important within your company’s overall recruitment process. It’s worth noting that employer branding is really geared towards the top tier of talent. Employer brand defined.

Why Artificial Intelligence is a Good Ambassador for Your Employment Brand


But the benefits of AI don’t end with candidate conversation. Artificial intelligence can help employers find new efficiencies, allowing them to focus on building and communicating their employment brand in order to recruit top candidates. See Branding More Clearly With Data Analysis. How well does your employment brand resonate with candidates? Fraser and Lauren DiRusso at branding agency Hornall Anderson.

Real-life Employer Branding Ideas That Work

Recruiting Blogs

Employer Branding ideas are essential for building a strong and attractive employer brand. Many firms have started investing more in their employer branding strategy so I decided write about some real-life employer branding ideas and strategies. HubSpot and Facebook have mastered their employer branding and recruitment marketing efforts, and here is how! Why is employer branding important?

HR Famous Podcast: Thoughts on the passing of the Zappos’ CEO Tony Hsieh

Fistful of Talent

He also notes studies that show minimum wage increases reduce suicide attempts. 14:40 – KD disagrees and thinks that this may actually hurt small businesses and benefit big corporations since they have more ability to handle that increase.

Workplace Fairy Tales: Why There’s No Such Thing as “Unlimited” PTO

Fistful of Talent

or 2 times the annual accrual amount, the payout at the end of the employment relationship can still be significant. Not every state, she noted, requires employers to pay out accrued vacation.)” As the website notes, “Accrued vacation pay is the amount of vacation time that an employee has earned as per a company’s employee benefit policy, but which has not yet been used or paid. This is a liability for the employer.”

Why Investing in Your Culture is Worth It

Glassdoor for Employers

Is investing in your company culture worth it? Employee engagement programs can be tough to measure, but, ultimately, investments in your company culture and employer brand lead to recruiting cost and time savings, higher candidate quality, upped productivity levels and increased retention rates. Culture case studies. By investing in its employer brand and company culture initiatives, Expedia, Inc. Does company culture pay off?

What Benefits Do Employees Value The Most?


When employers are on the hunt for new talent, it’s important they remember their quests always need to begin at home. It’s all about growing and nurturing a positive company culture. Studies have shown that most Canadian workers prefer perks over cash. But what benefits do employees value the most? To learn more about the benefits your employees value the most, contact Hire Value Inc.

The Final Puzzle Piece to a Complete Employer Brand


The world of Human Resources (HR), talent acquisition and management spent an awful lot of time in 2013 discussing the topic of employer branding; conversations that will only intensify in the years ahead, especially as the competition for talent intensifies. Ultimately, companies with strong, well-defined employer brands put themselves in the best position to attract the talent they need today, throughout 2014 and beyond.