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Recruitment marketing: Building automated workflows


Recruitment marketing has come a long way since newspaper “Help Wanted” ads were the height of candidate outreach. Digital recruitment marketing strategies take a multichannel approach to find, attract, engage and nurture candidates. Intelligence Recruiting

Why a Company Culture Video is Your Best Recruitment Marketing Asset


Creating a work environment that’s inclusive, friendly and productive starts with a great culture. As candidates make the choice to join your organization, culture is a top consideration. That’s where a corporate culture video can make a big difference for potential hires.

The Best Culture Content to Fuel your Recruitment Marketing Chatbot

Stories Incorporated

This post is an excerpt from our Complete Content Guide to your Fuel your Recruitment Marketing Technology. You’ve gotten the green light to add a chatbot to your recruitment marketing tech toolkit. What kind of culture content does my chatbot need?

How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. And the only way you’re going to convince them of all that, is with recruitment marketing. What is Recruitment Marketing?

Should Recruitment Marketing Sit Under Marketing or Talent Acquisition?

Rally Recruitment Marketing

Who owns Recruitment Marketing? Where should it sit within your organization to be most effective: under Marketing or under Talent Acquisition? My Career Path: From HR to TA to Marketing. Recruitment Marketing under Talent Acquisition. Recruitment Marketing

How to Get Started with Recruitment Marketing

Brazen Recruiting

Since the start of the 21st century, there’s been an inevitable and seismic shift in power between recruiters and candidates. Get your free ebook for 13 strategies to recruit more effectively in a candidate’s market. How should recruiters respond?

Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. They are still an incredibly vital part of any recruiting strategy. Including the name and contact info for the recruiter responsible for the individual job!

How to Conquer Recruitment Marketing With Great Content


Companies often need to go outside the regular recruitment process in order to attract the best candidates. Recruiters are taking the proven marketing approach when trying to attract top talents. This new trend is also called recruitment marketing.

4 Content Marketing Lessons to Apply to Recruitment Marketing


I wrote an article about recruitment marketing and you’re reading it. That alone is proof that content marketing (that “official” name for what this sort of blog is) is effective. So what does content marketing for recruitment look like?

Recruitment Marketing for People with Disabilities: What You Need to Know

Rally Recruitment Marketing

We all know how tough it is to identify and hire good talent today. Why does it make sense to hire people with special abilities? Not only is attracting and hiring disabled candidates the right thing to do, it makes great fiscal sense too. Recruitment Marketing

How to Future-Proof Your Recruitment Marketing Strategy and Attract Top Talent


While the strong economy benefits businesses across industries in many ways, low unemployment presents unique challenges. Here are some tips to future-proof your recruitment marketing strategy. Be More Strategic About Your Recruitment Marketing Spending. The U.S.

Recruitment marketing: fad or future? The expert review


‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. The way we treat applicants, the way we speak to them is having an increasing effect on our hiring success.

Culture Marketing: Creating A Culture That Rocks

Recruiting Daily

In this one single sentence, Jobs not only defined the importance of matching an employer’s values to an employee, but also laid out the business case behind culture marketing, according to author and L&D expert Jim Knight in his new book, Culture that Rocks.

Drive 10x More Quality Job Applicants with Multi-Channel Recruitment Marketing


And this can be made possible by implementing a multi-channel recruitment marketing strategy to retail your open roles, similar to a marketing strategy your team might put in place to retail your products and services. Below, we’ve outlined several key elements of a multi-channel recruitment marketing strategy, which can help you drive 10 times more quality applicants than simply relying on job boards.

Collaborative Hiring 101: 4 Hidden Benefits of Building a Hiring Culture


Collaborative hiring isn’t a pipedream. Collaboration has become central to the way that many forward thinking companies assess candidates and make hiring decisions. Here are 4 pretty big benefits to collaborative hiring that you may not have considered: 1. Culture

50 Great Employee Benefits You Didn’t Know You’re Offering


Last week, I wrote about lame job recruitment and how marketing for those less than glamorous roles can seem impossible. but marketing your great employee benefits is key. You’re probably thinking: But we can’t afford fancy benefits.

Don’t Be Humble: Showcase Your Employer Brand Through Recruitment Marketing


There’s no reason your business can’t use the same kind of employer branding strategies to recruit and retain A-list employees. This fundamental question gets to the heart of how you’re able to communicate the benefits of joining your organization. Build a modern hiring experience.

Recruitment Marketing 101

Recruiting Blogs

Recruitment Marketing includes different processes used for building and communicating organization's Employer Brand and Employee Value Proposition. The goal of every recruitment marketing strategy is to attract and hire top talent. Defining Recruitment Marketing.

A Quick Q&A on Recruitment Marketing

Brandon Hall

Last week, I had the distinct pleasure of speaking not once, but twice, about one of my favorite topics: recruitment marketing. Our research in recruitment marketing underlines the role EVP plays in building a compelling and unique employer brand.

How to Make a Company Culture Video: A Step-by-Step Guide


When it comes to recruitment, top talent wants to know more about your organization than a job posting can provide. Rather than offer a snapshot, a company culture video immerses potential new hires in the who, why and how of your organization. Culture defines how they get there.

Film 52

Tap into the Power of Recruitment Marketing, Part 2


Implementing a holistic recruitment marketing strategy makes business sense for many reasons, as we highlighted in our last blog. This week we’re exploring the specific tools you can use to attract top talent based on the insight shared by recruitment marketing expert Kirsten Tolfree-Dart of Rethink Group and our very own Lina Höelker in our recent webinar. Employee referrals and email marketing campaigns will probably be more effective. 2] Recruiter Flow, 2017.

Lessons from our Recruitment Marketing Masterclass


The knock-on effect of this is that recruiting has come to resemble marketing more closely than ever before. As a result recruitment marketing is no longer a shiny “nice to have” it’s now an essential part of an employer’s strategy. They also covered crossover recruitment lessons between startups and more traditional companies and metrics that help them measure recruitment success. Startups are nimble, giving them an advantage in hiring top tech talent.

The Ultimate Inbound Recruitment Marketing Guide


Take a page out of your marketing colleagues’ playbook and apply the principles of inbound marketing to your recruiting efforts, to build the candidate pipeline your talent acquisition team needs to quickly fill open roles. The primary goal of any inbound recruitment marketing strategy is to attract the attention of top talent and convert these job seekers into talent community members. Understanding the recruiting funnel. 03/08/2017 // TALENT TRENDS.

A Roguish Culture: Keeping It Real In Recruiting.

Recruiting Daily

Which is why it should come as no surprise to you that this whole concept of Chaotic Good is kind of an extended metaphor for the way I feel about recruiting and talent acquisition in general. And a lot of the time, my hiring managers, do, too. Culture and the Rogue.

3 Trending Employee Benefits You Should Offer


When it comes to employee benefit offerings, Generation Z job seekers are just like their millennial and Generation X colleagues. But with so many unconventional benefits to compete with, it can be hard to prioritize which ones are the most important for your company to offer.

Recruitment Marketing: Important or Illusion? The Complete Expert Review


They care about what they hear about your company from friends, they listen to the twittering of social networks, they’re interested in intangibles like ‘culture’ and ‘brand’ Recruitment marketing has emerged as a multi-faceted approach to attract, convert and engage candidates. It’s a framework that allows you to take control and approach this brave new hiring world proactively. Is Recruitment Marketing important?

4 Ways to Get the Most Out of Your Recruitment Marketing Software


One of the most powerful tools in a recruiter’s tech stack is recruitment marketing software. While the operative word for a recruitment marketing platform is ‘marketing,’ recruiters don’t need to be marketing experts to get the most out of their tools.

3 Benefits of Embracing Local Advertising to Hire Top Dealership Talent


But in today’s competitive job market, your team needs to get creative when it comes to your recruitment marketing. Consider the following benefits of incorporating recruitment marketing into your local advertising strategy.

Right-now-culture content: fuel your employer brand infinity loop

Stories Incorporated

Recruitment marketers, we know you’re thinking about funnels that end in hire. To make it work, your recruitment marketing content has to evolve as your culture does. Benefits are huge. . Reading Time: 5 minutes.

Rule of 3: Local, Glocal and Global Workplace Culture Content

Stories Incorporated

is traveling the world for several global employer brands, capturing consistent and compelling content that speaks to local, glocal and global workplace culture. Local: Capture Specifics of a Culture. Candidates are inundated with unspecific (and unmemorable) culture content.

The Future of Recruitment Marketing

CKR Interactive

I’m asked, almost on an annual basis, to predict the future of recruitment marketing. The way we market to potential candidates is more like a river, generally flowing in one direction, but constantly changing. Almost daily, new applications are brought to market, new methods of recruiting are introduced and new measurement tools are coming to the forefront. Here are some current trends that I believe will move recruitment marketing forward.

Employer Brand Optimization: How HR Can Help


Branding has many uses beyond marketing. HR leaders should take an active role in employer branding management to optimize the recruitment pipeline. An EVP encompasses all of your organization’s values as well as the benefits you provide to employees. Hire for culture.

Your Next Employment Marketing Weapon: Culture

Glassdoor for Employers

Fortunately for all of us, at least people’s lives aren’t at stake as we in recruiting and HR haphazardly try to get it right and “win” this never-ending war, while filling more reqs than we can count. This is when you really should be marketing your priceless competitive advantages – like culture – instead of competitive salaries and benefits. It’s clear that culture is a win in every aspect, but how do you use it to win the war on talent?

How to Capitalize on Boomerang Hires

CKR Interactive

We already know the benefits of boomerang employees including a lower cost-per-hire, shorter recruiting cycle and known strengths and capabilities, but ensuring boomerang hires’ success is another story. Boomerangs: Why Rehiring a Former Employee is Good Recruiting.

Talent Pipelines: Definition, Strategy, Benefits & Tactics


If you’re looking to move to a more proactive recruiting model, talent pipelines should be a critical part of your strategy. It’s “relationship-centric” recruiting at its best. Marketers based in Austin”). Benefits of a talent pipeline.

Making the Pitch: How To Craft The Perfect Company Overview


And while it’s great that they’re often well-informed, in today’s highly competitive job market, you still need to take the time to sell your organization to them. They want to know about benefits, the company’s mission and values, and what it would be like working for your organization.

JazzHR 190

What Recruitment Marketing Is & Why It Matters

Recruiting Blogs

We’ve said it before and we’ll say it again - tomorrow’s recruiting, and even today’s recruiting, is very different from the recruiting of the past. Welcome to recruitment marketing. What is Recruitment Marketing?