Remove Benefits Remove Culture Remove Hiring Remove Recruitment Marketing

12 Recruitment Marketing Mistakes You Should Avoid


HR has come a long way in the digital era, forcing recruiters to spend much more time engaging with potential employees and to continuously invest in brand promotion. The first mistake in HR marketing is also the most common. 4. Taking Too Much Time to Hire.

Recruitment marketing: Building automated workflows


Recruitment marketing has come a long way since newspaper “Help Wanted” ads were the height of candidate outreach. Digital recruitment marketing strategies take a multichannel approach to find, attract, engage and nurture candidates. Intelligence Recruiting

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Changing Careers from Recruiting to Recruitment Marketing

Rally Recruitment Marketing

I’m new to the Recruitment Marketing and Employer Branding world — about 5 months into my current position — and over the next couple of months, I’ll be sharing some of my experiences and insights as a newbie in this space on the Rally blog. My first foray into Recruitment Marketing.

Why Employee Experience Matters to Recruitment Marketing

Rally Recruitment Marketing

Hi Rally community, This is my second of 3 posts for Rally’s New to Recruitment Marketing blog series. During my first post in the series , I shared a bit about my professional background and how I transitioned from recruiting to Recruitment Marketing.

Recruitment marketing strategy: why it pays to be authentic


Were there any red flags that she didn’t notice during the hiring process? Marketing) trick or treat. She browsed White Lies’ career site and social media pages and read all about the attractive benefits they offer and the values they stand by, e.g. work-life balance. Meet Susan.

5 Benefits of Taking a Marketer’s Approach to Your Recruiting Strategy


Best-in-class recruiters know that the talent acquisition process starts long before a candidate lands on the job listing on their website. They put on the marketer’s thinking cap and harness tactical marketing initiatives to attract, engage and eventually convert top talent.

Why a Company Culture Video is Your Best Recruitment Marketing Asset


Creating a work environment that’s inclusive, friendly and productive starts with a great culture. As candidates make the choice to join your organization, culture is a top consideration. That’s where a corporate culture video can make a big difference for potential hires.

Should Recruitment Marketing Sit Under Marketing or Talent Acquisition?

Rally Recruitment Marketing

Who owns Recruitment Marketing? Where should it sit within your organization to be most effective: under Marketing or under Talent Acquisition? My Career Path: From HR to TA to Marketing. Recruitment Marketing under Talent Acquisition. Recruitment Marketing

The Best Culture Content to Fuel your Recruitment Marketing Chatbot

Stories Incorporated

This post is an excerpt from our Complete Content Guide to your Fuel your Recruitment Marketing Technology. You’ve gotten the green light to add a chatbot to your recruitment marketing tech toolkit. What kind of culture content does my chatbot need?

How to Get Started with Recruitment Marketing

Brazen Recruiting

Since the start of the 21st century, there’s been an inevitable and seismic shift in power between recruiters and candidates. Get your free ebook for 13 strategies to recruit more effectively in a candidate’s market. How should recruiters respond?

9 Common Employee Value Proposition (EVP) Pitfalls to Avoid in Recruitment Marketing

Rally Recruitment Marketing

As talent acquisition and Recruitment Marketing professionals, we all know the importance of setting ourselves apart from other organizations in today’s hyper-competitive hiring market. 3) Not doing market research for your Recruitment Marketing Strategy.

What is Employer Branding and Recruitment Marketing?

Stories Incorporated

And so employer branding and recruitment marketing were born. . Recruitment marketing is the tactics and strategies associated with promoting that identity to candidates in order to attract talent. What is recruitment marketing? Reading Time: 7 minutes.

Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. They are still an incredibly vital part of any recruiting strategy. Including the name and contact info for the recruiter responsible for the individual job!

4 Content Marketing Lessons to Apply to Recruitment Marketing


I wrote an article about recruitment marketing and you’re reading it. That alone is proof that content marketing (that “official” name for what this sort of blog is) is effective. So what does content marketing for recruitment look like?

Recruitment Marketing for People with Disabilities: What You Need to Know

Rally Recruitment Marketing

We all know how tough it is to identify and hire good talent today. Why does it make sense to hire people with special abilities? Not only is attracting and hiring disabled candidates the right thing to do, it makes great fiscal sense too. Recruitment Marketing

How to Future-Proof Your Recruitment Marketing Strategy and Attract Top Talent


While the strong economy benefits businesses across industries in many ways, low unemployment presents unique challenges. Here are some tips to future-proof your recruitment marketing strategy. Be More Strategic About Your Recruitment Marketing Spending. The U.S.

Culture Marketing: Creating A Culture That Rocks

Recruiting Daily

In this one single sentence, Jobs not only defined the importance of matching an employer’s values to an employee, but also laid out the business case behind culture marketing, according to author and L&D expert Jim Knight in his new book, Culture that Rocks.

Lessons from our Recruitment Marketing Masterclass


The knock-on effect of this is that recruiting has come to resemble marketing more closely than ever before. As a result recruitment marketing is no longer a shiny “nice to have” it’s now an essential part of an employer’s strategy. They also covered crossover recruitment lessons between startups and more traditional companies and metrics that help them measure recruitment success. Startups are nimble, giving them an advantage in hiring top tech talent.

Collaborative Hiring 101: 4 Hidden Benefits of Building a Hiring Culture


Collaborative hiring isn’t a pipedream. Collaboration has become central to the way that many forward thinking companies assess candidates and make hiring decisions. Here are 4 pretty big benefits to collaborative hiring that you may not have considered: 1. Culture

Drive 10x More Quality Job Applicants with Multi-Channel Recruitment Marketing


And this can be made possible by implementing a multi-channel recruitment marketing strategy to retail your open roles, similar to a marketing strategy your team might put in place to retail your products and services. Below, we’ve outlined several key elements of a multi-channel recruitment marketing strategy, which can help you drive 10 times more quality applicants than simply relying on job boards.

How to Conquer Recruitment Marketing With Great Content


Companies often need to go outside the regular recruitment process in order to attract the best candidates. Recruiters are taking the proven marketing approach when trying to attract top talents. This new trend is also called recruitment marketing.

50 Great Employee Benefits You Didn’t Know You’re Offering


Last week, I wrote about lame job recruitment and how marketing for those less than glamorous roles can seem impossible. but marketing your great employee benefits is key. You’re probably thinking: But we can’t afford fancy benefits.

A Quick Q&A on Recruitment Marketing

Brandon Hall

Last week, I had the distinct pleasure of speaking not once, but twice, about one of my favorite topics: recruitment marketing. Our research in recruitment marketing underlines the role EVP plays in building a compelling and unique employer brand.

Recruitment Marketing 101

Recruiting Blogs

Recruitment Marketing includes different processes used for building and communicating organization's Employer Brand and Employee Value Proposition. The goal of every recruitment marketing strategy is to attract and hire top talent. Defining Recruitment Marketing.

Don’t Be Humble: Showcase Your Employer Brand Through Recruitment Marketing


There’s no reason your business can’t use the same kind of employer branding strategies to recruit and retain A-list employees. This fundamental question gets to the heart of how you’re able to communicate the benefits of joining your organization. Build a modern hiring experience.

The Ultimate Inbound Recruitment Marketing Guide


Take a page out of your marketing colleagues’ playbook and apply the principles of inbound marketing to your recruiting efforts, to build the candidate pipeline your talent acquisition team needs to quickly fill open roles. The primary goal of any inbound recruitment marketing strategy is to attract the attention of top talent and convert these job seekers into talent community members. Understanding the recruiting funnel. 03/08/2017 // TALENT TRENDS.

A Roguish Culture: Keeping It Real In Recruiting.

Recruiting Daily

Which is why it should come as no surprise to you that this whole concept of Chaotic Good is kind of an extended metaphor for the way I feel about recruiting and talent acquisition in general. And a lot of the time, my hiring managers, do, too. Culture and the Rogue.

Tap into the Power of Recruitment Marketing, Part 2


Implementing a holistic recruitment marketing strategy makes business sense for many reasons, as we highlighted in our last blog. This week we’re exploring the specific tools you can use to attract top talent based on the insight shared by recruitment marketing expert Kirsten Tolfree-Dart of Rethink Group and our very own Lina Höelker in our recent webinar. Employee referrals and email marketing campaigns will probably be more effective. 2] Recruiter Flow, 2017.

Recruitment marketing: fad or future? The expert review


‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. The way we treat applicants, the way we speak to them is having an increasing effect on our hiring success.

4 Ways to Get the Most Out of Your Recruitment Marketing Software


One of the most powerful tools in a recruiter’s tech stack is recruitment marketing software. While the operative word for a recruitment marketing platform is ‘marketing,’ recruiters don’t need to be marketing experts to get the most out of their tools.

How to Make a Company Culture Video: A Step-by-Step Guide


When it comes to recruitment, top talent wants to know more about your organization than a job posting can provide. Rather than offer a snapshot, a company culture video immerses potential new hires in the who, why and how of your organization. Culture defines how they get there.

Film 61

3 Trending Employee Benefits You Should Offer


When it comes to employee benefit offerings, Generation Z job seekers are just like their millennial and Generation X colleagues. But with so many unconventional benefits to compete with, it can be hard to prioritize which ones are the most important for your company to offer.

3 Benefits of Embracing Local Advertising to Hire Top Dealership Talent


But in today’s competitive job market, your team needs to get creative when it comes to your recruitment marketing. Consider the following benefits of incorporating recruitment marketing into your local advertising strategy.

The Future of Recruitment Marketing

CKR Interactive

I’m asked, almost on an annual basis, to predict the future of recruitment marketing. The way we market to potential candidates is more like a river, generally flowing in one direction, but constantly changing. Almost daily, new applications are brought to market, new methods of recruiting are introduced and new measurement tools are coming to the forefront. Here are some current trends that I believe will move recruitment marketing forward.

Employer Brand Optimization: How HR Can Help


Branding has many uses beyond marketing. HR leaders should take an active role in employer branding management to optimize the recruitment pipeline. An EVP encompasses all of your organization’s values as well as the benefits you provide to employees. Hire for culture.

Your Next Employment Marketing Weapon: Culture

Glassdoor for Employers

Fortunately for all of us, at least people’s lives aren’t at stake as we in recruiting and HR haphazardly try to get it right and “win” this never-ending war, while filling more reqs than we can count. This is when you really should be marketing your priceless competitive advantages – like culture – instead of competitive salaries and benefits. It’s clear that culture is a win in every aspect, but how do you use it to win the war on talent?

“New Collar” Jobs are all the Rage. How to Win the War for New Skilled Labor.

Fistful of Talent

Some companies have already designed their own initiatives to prepare workers for technical jobs within their companies, such as apprenticeships or train-to-hire programs. Asking around and doing some homework can help you figure out which ones are legit, and smart companies are also offering benefits and incentives to candidates for continued education. Know your values and compete on culture. Today, every company is a technology company.