Culture Marketing: Creating A Culture That Rocks
NOVEMBER 18, 2014
In this one single sentence, Jobs not only defined the importance of matching an employer’s values to an employee, but also laid out the business case behind culture marketing, according to author and L&D expert Jim Knight in his new book, Culture that Rocks. Culture: The ability to accurately and willingly represent the brand. This allows HR to identify and forecast the ways the workforce/organizational culture may be changing.