How to Manage Employer Branding During a Pandemic Year

WizardSourcer

I wanted to see how Recruiters we’re handling and managing their employer branding during this pandemic. How long have you been working in the employment branding space? Talk about work life and remote life benefits. . Employer Branding

Employer Branding Strategies for the COVID Era

Recruiting Daily Advisor

The employer brand is an essential component of your recruiting and talent acquisition process. A company’s brand helps define the type of culture that’s in place and showcases what it’s like to work there. 70% of jobseekers value a commitment to diversity in potential employers.

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4 Reasons to Stop Procrastinating on Building Your Employer Brand Strategy

Proactive Talent

Building a strong Employer Brand is vital to the long-term success of any business. If you haven’t started proactively constructing your Employer Brand strategy, now is the time. Here are the four key reasons to stop procrastinating and start building a robust Employer Branding program. The Economy The strong US economy is great for the job seeker, but not so great for the employer. Employer Branding Culture

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

BRINGING THE SONY PICTURES EMPLOYER BRAND TO SCREENS EVERYWHERE

CKR Interactive

Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need. See how we created a rich, branded experience through integrated content and a job search customized to meet Sony’s needs.

What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. And so, employer branding and recruitment marketing were born. . What is an employer brand? The official brand your company creates.

How Anyone Can Create A Great Employer Branding Video

Spark Hire

Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Moreover, great branding videos are easy to make — even if you’re not a filmography expert. If you’re wary about recording employer branding videos, we’ve put together a guide that will help you create great content. Employee benefits. “A

Unlikely Employer Brand winner + Career aspirations from a 9 year old + The working parent COVID life + Instagram recruiting + Employee models

Uncubed

Last week, I got the scoop on where everyone’s head was at in terms of cost for a headline employer brand video. READ THIS (EMPLOYER BRAND VIDEO): One of my favorite trends is the movement of consumer brands to utilize employees as part of their marketing efforts.

A breakup poem + Remote engagement tools + A special D&I moment + Employer branding don’ts

Uncubed

So many have benefitted from her work and long will it continue. So that you can, too, can benefit directly from her work, please read this piece she wrote in Forbes on rules for building an empathic culture. Employer Branding.

4 Best Practices For Diversity Sourcing | ClearCompany

ClearCompany Recruiting

The following article discussing workforce diversity was originally published in October 2015. Higher revenue, better job performance, a more trusted employer brand, and an increased customer base are just a few of the benefits of a diverse workforce.

5 Simple Steps to Employer Branding Best Practices

Recruitee

Modern candidates have the freedom to pick and choose which employers and positions to pursue. There are sites like Glassdoor that offer anonymous employee reviews, social media platforms to post team photos on, and the other various nuances that make it seem hard to adopt employer branding best practices. Employer branding is the process by which a company creates an internal and external face of the company, focusing on a target audience comprised of prospective hires.

Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. The day was filled with thought-provoking insights and compelling data points that left attendees with the inspiration and motivation to activate and improve employer branding efforts at their own companies. ” Jennifer Johnston , Head of Global Employer Branding at Salesforce.

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. Employer Review Sites. It’s a great way to create and market your employer brand to the masses. Creating content should be at the top of your list if you’re looking for cost-effective ways to market your employer brand. Job postings are a part of your employer brand because they affect how candidates view your company. Employer Review Sites.

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

How Small Companies Can Compete with Larger Companies’ Employer Brands

Glassdoor for Employers

Other big-company benefits include opportunities for advancement, salary increases and better insurance options. While the above are appealing benefits, small companies offer as many—or more—qualities that not only compete with, but in some instances, outcompete their larger peers. It would seem, therefore, that small business brands begin their advantage with the sheer hiring power they exude. . There are numerous ways to market your employer brand in real time.

33 Companies define their promise to employees + Spotify’s remote work plan + Employee wellbeing + Being an ally + Improve your employer brand

Uncubed

They don’t want to work for companies that benefit from the downfall of others. Soon, they’ll be savvy enough to avoid employers that put on a good show, but don’t mean it (like this company ). Employer Branding & DE&I.

Announcing our Diversity, Equity and Inclusion survey report

Workable

One way of doing this is with our new survey on the topic of Diversity, Equity and Inclusion. The responses we received were as varied as they were fascinating, and the result is our new survey report titled All roads lead to Diversity, Equity & Inclusion in the workplace.

Survey 111

4 Steps to Developing and Maintaining Your Employer Brand

Spark Hire

Having a strong employer brand is critical to not only recruiting top talent – but attracting and retaining talent which is even more important. So how can you build and maintain a strong employer brand? Create a presence on Glassdoor and become an engaged employer. Show pictures of your engaged, diverse, and passionate teams. Tell them what’s in it for them – promote your benefits and other perks.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. This is the single easiest way to improve your employer brand strategy: Don’t try to be cool. Building a good employer brand means learning what employees want. See also: What is employer branding ?

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. This is the single easiest way to improve your employer brand strategy: Don’t try to be cool. Building a good employer brand means learning what employees want. How companies build strong brands.

A painful work reality + An Employer Brand cheat sheet + A must listen podcast + Here’s the bedrock of your 2021 EB strategy

Uncubed

THIS WEEK’S POLL: What are your 2021 employer branding expectations for your company? It’s a top priority and we are going to get a bigger budget for employer branding. It’s a top priority, but we are going to have a smaller budget for employer branding.

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. Companies tend to focus the bulk of their employer branding efforts on their careers page. Why Is Employer Branding Important on Job Descriptions? A List Employer Branding Strategies for Job Descriptions: 1. Job Page Branding. Benefits.

What is Employer Branding and Recruitment Marketing?

Stories Incorporated

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand? Employer brand is the company’s identity as an employer. Several factors go into your employer brand: . Larger industry trends can affect your employer brand, too.

4 Ways to Manage a Boring Employer Brand

CareerBuilder

In your role as a talent advisor, you post jobs on the internet and feel bad about your boring company brand. Your benefits are good, but you’re not Google or Facebook. Your brand isn’t bad. Here are some tips to manage job-seeker behaviors and make your conservative employer brand pop. BE DIVERSE, EVEN WHEN IT’S A STRUGGLE. Employment Branding Talent Advisor

Employer Branding: Why Employers Need to ‘’Talk the Talk’’

Transformify - Recruiting

Most companies handle employment matters by either accepting a high turnover rate and working around it or by constantly improving their human resources policies and practices to attract and retain the most qualified candidates. When employers honestly broadcast their values.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

How to do a developer-friendly employer brand overhaul for 2020

Stack Overflow

In order to win tech talent over from your competitors, you need to focus on revamping your employer brand to make sure it holds strong appeal to the software engineers you’re hoping to recruit. Here are some key elements of building a developer-friendly employer brand.

5 features to include in your Employer Brand

Rezoomo

Being generic these days is a death to branding. So how can you get out of generic employer branding mode and make yours more relevant? A strong employer brand aligns your business, culture, and reputation. Here are Rezoomos 5 important things that you should include in your employer brand. Let employees help create an authentic branding message. and diversity of teammates. There simply is too much noise.

5 Elements Candidates Want To See In Your Employer Brand

Rezoomo

Any good recruitment team knows employer branding is a key part to a strong hiring strategy. With that comes content marketing and trying to figure out what candidates want when they read about your brand can be difficult. So whether you are just starting out or you are looking to discover new ways to revamp your employer brand, here at Rezoomo.com we have put together a list of what potential candidates want to see when they visit your page.

Recruitment Marketing in APAC: What’s Different and What’s the Same?

Rally Recruitment Marketing

Hi Rally community, my name is Joyce Chan, and I’m a Recruitment Marketing & employer branding practitioner for 10+ markets in the Asia Pacific (APAC) region. Diversity, equity and inclusion (DEI) is one key area that many companies are focused on improving this year.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. The Shared Characteristics of Ethical Employers. Employees want their employers to care about the societies and environments in which their businesses operate. . Consequently, employees and candidates want their employers to provide opportunities for them to make a difference. .

6 Things To Include in an Employer Branding Video

Rezoomo

Employers, including high-profile companies, are realizing that employer branding is key. Many companies are focusing on employer branding videos in the recruitment process. Here are 7 things companies are including in their employer branding video to create a consistent, connected, branded experience: 1. 75% of job seekers consider an employer’s brand before even applying for a job (CareerArc).

The Evolution of Recruitment Marketing: What’s Changed and What’s Coming Next

Rally Recruitment Marketing

Recently I was a guest on The Employer Brand Shop Talk Podcast and we had a discussion on these very topics — and, maybe even more importantly, where our space is going next. Check out our article with Shavonne Thomas, 7 Actions Employers Must Take Now For Racial Equality. .

Employer Branding Strategies Conference 2018: Most Valuable Tweets

Ongig

The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand. Content strategy for your employer brand. Strategies for refreshing your employer brand. Measuring employer brand (metrics, KPIs). Leveraging employees in employer brand strategy.

How to Attract More Diverse Candidates

Talemetry

“An organization’s success and competitiveness depends upon its ability to embrace diversity and realize the benefits.”. The benefits of a diverse workforce are countless. Diversity within the workforce brings more innovation, increased adaptability, a variety of viewpoints, more effective execution, improved customer service, a broader range of services, a more trusted employer brand, and increased revenues. diversity

An Easy Starting Point When Defining Your Employer Brand Value Prop

Change State Blog

For organizations serious about investing in their employer brands, defining your “value prop” – a.k.a. Your Employer Brand’s Perception: How is your employer brand perceived on these same attributes?

#Teamexaqueo’s Top 10 Employer Brand Insights of 2017

exaqueo

As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. CULTURE, EVP AND EMPLOYER BRAND: EXPLAINING IT LIKE A TWO-YEAR OLD With the help of literally hundreds of experts, learn the simplest way to understand the differences between culture, EVP and employer brand. S HOULD YOUR BRAND BE FAMILY FRIENDLY? WHAT DOES ELON MUSK HAVE TO DO WITH EMPLOYER BRANDING?

How Netflix and Starbucks Are Leading the Way with Employer Branding

Hireology

Job seekers today complete significant research when considering career moves, meaning any company’s employer branding is critical to hiring success. In fact, 69 percent of job candidates would reject a job offer from an organization with a bad employer brand. . Effective employer branding offers you the opportunity to excite top talent about joining your team, helping you stand out from other employers in today’s competitive hiring market.