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Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

4 Best Practices For Diversity Sourcing | ClearCompany

ClearCompany Recruiting

The following article discussing workforce diversity was originally published in October 2015. Higher revenue, better job performance, a more trusted employer brand, and an increased customer base are just a few of the benefits of a diverse workforce.

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Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. The day was filled with thought-provoking insights and compelling data points that left attendees with the inspiration and motivation to activate and improve employer branding efforts at their own companies. ” Jennifer Johnston , Head of Global Employer Branding at Salesforce.

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. Employer Review Sites. It’s a great way to create and market your employer brand to the masses. Creating content should be at the top of your list if you’re looking for cost-effective ways to market your employer brand. Job postings are a part of your employer brand because they affect how candidates view your company. Employer Review Sites.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. The Shared Characteristics of Ethical Employers. Employees want their employers to care about the societies and environments in which their businesses operate. . Consequently, employees and candidates want their employers to provide opportunities for them to make a difference. .

The Financial Benefits of Becoming an Employer of Choice

Jobvite

Your employer brand is your reputation personified. For financial institutions, building a positive employer brand is imperative if you want to recruit and retain high-quality talent. Here are just some of the benefits. Enhanced diversity and inclusion efforts.

Employer Branding: Why The Voice of the Employee Matters Most.

Recruiting Daily

For hourly workers, the work related issues impacting their employee experience (and, consequently, your employer brand) are likely drastically divergent from the highly skilled, highly paid white collar workers that form the disproportionate focus of many organizations’ recruitment marketing efforts and spend. Director of Diversity and Inclusion for Yum! Brands, and featured panelists Michael Vandervort , Executive Director for CUE, Inc.;

8 Ways to Improve Your Employer Brand

Recruiting Blogs

Having a poor employer brand can mean your company loses out on hiring the very best talent. But what exactly is an ‘employer brand’? . In this article we discuss eight things you can do to make you more attractive as an employer. What is an ‘employer brand’? Put simply, an employer brand is a company’s reputation as an employer. Why is it important to have a good employer brand? resource/employer-brand.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

Does Your Hiring Process Impact Diversity Recruiting?

Survale

Whether your hiring process impacts your diversity recruiting results is a question every recruiting leader is, or should be, asking themselves these days. Is your talent pool diversity reduced because of how diverse candidates experience your recruiting process?

7 Actions Employers Must Take Now for Racial Equality

Rally Recruitment Marketing

Many employers have made public statements and pledged their support for the Black Lives Matter movement and against racial injustice. Studies have also shown that a racial pay gap still exists between Black (and other minority groups) and White employees.

Talent and HR News Update: Employer Brand and Employee Engagement

exaqueo

Here at exaqueo, we believe that a strategic employer brand is pulled across the entire employee lifecycle, from pre-hire to alumnus. The employer brand not only impacts talent attraction, but influences employee engagement and retention, too. 2) Employers Go Further to Hold Onto Employees from Bloomberg BNA Employers will need to work harder to retain top employees as the labor market tightens, consultants say.

How to measure diversity in your candidates using surveys

Workable

Table of contents: How to measure diversity: Best practices. We’re definitely doing that reflection on our brand.”. How to measure diversity: Best practices. Second, it’s crucial to establish a standard across surveys so you have a reliable dataset for your own company’s benefit.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

What is diversity?

Workable

The diversity definition refers to the existence of variations of different characteristics in a group of people. To better understand and define diversity, we can think about it in a social context. While the first things that come to mind when we talk about diversity are race and gender, there’s more than that. For a deeper analysis, you can refer to the breakdown of the different types of diversity. What is diversity in the workplace?

How 10 Companies are Leveraging Odd Perks to Boost Their Employer Brand

MightyRecruiter

How often do you examine your company’s employer brand? Look no further than a recent study by Corporate Responsibility Magazine, which found that 69% of jobseekers would reject an offer from a company with a poor reputation. On the flip side, in a recent Glassdoor survey , an equal number of respondents indicated that they would apply for a job with a company that actively manages their employer brand.

Recruiting Gen Z? This Diverse Generation Demands Workplace Diversity

Yello

The Pew Research Center is calling Gen Z the best educated and most ethnically diverse generation. According to their research , 62% believe increasing racial and ethnic diversity is good for society. Still, employers shouldn’t assume they are “hungry.” Diversity and Inclusion

3 DEI Practices Companies Can Implement Immediately

Recruiting Daily Advisor

People are demanding more from their employers when it comes to addressing diversity, equity, and inclusion (DEI) efforts. Then, teams can work to diversify sourcing, building the top of the funnel and doing more employer branding in front of more diverse channels.

HR Check In: The Trifecta of Recruiting (Social Recruiting, Candidate Experience, Employer Brand)

Jibe

Your job seekers expect a positive candidate experience, availability and engagement from you on social tools, and the visibility into an attractive employer brand when they look for positions at your company. Studies have shown that more than 90% of recruiters rely on social media throughout the recruitment process. Why Your Company Needs Employer Branding & How To Get Started (Recruiting Blogs). In Canada, the annual cost of a poor employer brand is $3.5

3 ways AI can benefit both candidates and recruiters in 2020

Teamtailor

But how can candidates and recruiters both benefit from AI? Many studies and surveys have proven how diverse and inclusive workplaces perform better. For candidates, it goes without saying that unbiased recruitment is full of benefits. What is Artifical Intelligence?

The 2019 HR Media Study: Hot Topics + Key Insights

Yello

If you’re in the talent acquisition world, you could likely rattle off a few recent hot topics — AI, employer branding, diversity and inclusion and company culture all come to mind. . Yello’s 2019 HR Media Study is a comprehensive look at seven leading HR publications: HR Dive , Recruiting Daily , SHRM , NACE , TLNT , ERE , and Human Resource Executive. Less popular topics include employee education and benefits , HR news, candidate experience and candidate sourcing.

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6 Ways to Advocate Company Diversity through Your Recruitment System

Manatal

According to a study by Robert Walters , 85% of employers say that developing company diversity is becoming a priority. Benefits of Promoting Company Diversity in the Workplace. 6 Ways to Advocate Company Diversity through Your Recruitment System.

12 Companies Ramping Up Their Diversity & Inclusion Efforts - and How You Can Too

Glassdoor for Employers

While more diverse than in the past, it's no secret that corporate America suffers from a lack of diversity and inclusion. Thankfully, many companies are now realizing that increasing diversity and inclusion within the company is not only good for society, it's also good for business.

7 Fascinating Recruitment News Stories to Start August – 4th August 2015

Social Talent

New Research Proves Job Ads are the Doorway to Your Employer Brand. The findings from LinkedIn’s latest research study , suggests that if you care about your employer brand – what people think working at your company is like – you should REALLY care about your job postings. That means your job postings are your doorways to your employer brand, as only after a candidate sees the posting will they research the rest of your company.

Diversity and Inclusion Statistics To Transform Your Diversity Recruitment Strategy

Recruiting Blogs

Is your company investing enough in diversity? Well, with the new recruiting season quickly approaching, every company should know best practices of diversity recruiting to attract top talent. Diversity is one trend that companies need to embrace in 2020.

Workplace mental health: Support your employees through the deep dark winter

Workable

You, as an employer and HR practitioner, need to help your employees. 75% of Gen Z and half of Millennial employees have left work for mental health reasons according to one study – and turnover is expensive.

5 Biggest Challenges Modern Recruiters Face

Social Talent

In today’s borderless global environment, companies face a vast array of challenges such as social & technological changes, cultural diversity, aging populations and political instability (Brexit!). What you can do: Focus on your employer brand. Your employer branding is the sum-total of what potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of these people.

What does DEI mean to you and your business?

Workable

Consulting’s Diversity Recruitment and Engagement Lead, told us in August 2020 that the prioritization of DEI in organizations has evolved over time from being strictly a compliance-based initiative, through to a proven business case for DEI strategy, to ‘it’s the right thing to do’.

6 Unmissable Recruitment News Stories this Independence Day – 4th July 2016

Social Talent

But the good news is both of these issues are easily fixable on our end if we start paying more attention to our employer branding efforts at each stage of the candidate decision-making process: 34% of job seekers cite not knowing what it’s really like to work at the company as a stumbling block. But, according to some brand new research from Indeed , this mentality couldn’t be further from the truth. Grim Study Reveals More Cleavage Equals More Job Success.

10 Things You Didn’t Know About Workforce Diversity

CakeHR

What is workforce diversity and why does it matter? Individuals, companies and indeed the collective culture is beginning to embrace the benefits of having a diverse workforce. The Business case for Diversity & Inclusion (D&I).

eBook: 5 Universal Themes emerging from the Sonru Case Study Library

Sonru

The result is a case study library teeming with examples of diverse usage and benefits and I’m delighted to share our latest ebook, 5 Universal Truths about Video Interviewing , which gathers the highlights of our clients’ usage across every sector.

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Should You Share Diversity & Inclusion Numbers? Google Thinks So

Jibe

Diversity in the workplace is a common topic at an increasing number of businesses. Many journalists and analysts are uncovering the lack of diversity and inclusion among high profile employers. And many companies are proactively publishing their diversity numbers , with promises to improve. At the same time, numerous studies have demonstrated the benefits of diversity. So how should recruiters approach their own diversity figures?

5 New Year’s Resolutions for Recruiters

Arya Recruiting Robotics

More than one-third of companies have already taken steps to improve mobile recruiting, according to a study by the Society for Human Resource Management. Create profiles for your company and interact with potential job candidates in order to build your employer brand, and spend extra time on social media advertising in order to attract fresh talent. Strive for diversity. Overall, diverse groups have been found to complete tasks better than non-diverse groups do.

4 Ways to Build a Consistent Company Brand

Dice

Although there’s no silver bullet for keeping everyone on the same page, here are four best practices for creating and communicating a consistent employer brand : Follow the 70/30 Rule. Seventy percent of your employer branding message should revolve around core attributes that are consistent throughout the organization, advised Andy Curlewis, SVP brand, digital and communications for Cielo.

Dice 191

6 Secrets for Hiring Top Manufacturing Talent

Jobvite

Brand like you mean it. Applicants want to know what you stand for — and more importantly, they want to see a consistent, authentic brand identity across every channel. Corporate marketing likely has a bigger branding budget than you do.

Marketing to Today’s Diverse Candidates 

Jobvite

Simply put, workplace diversity improves a company’s bottom line and creates a greater exchange of ideas, competencies, and skills among staff. Targeted Audience Recruiting for Diverse Audiences. Talent professionals are looking to build a culture of inspiration, growth, and diversity.

7 Ways Achieve Your D&I TA Goals in 2021

Jobvite

Talent Acquisition professionals know they need to create more diverse pipelines in 2021, yet many don’t even know where to start. According to a McKinsey study , 36% of companies in the top quartile for ethnic and cultural diversity outperformed in profitability.

15 Benefits of Using an RPO for a Small Business

Contract Recruiter

Unfortunately, there’s a persistent myth that small businesses can’t use or access these benefits. What are the benefits of using an RPO? Speaking entirely in terms of a small business looking to grow, here are the benefits you may enjoy. RPOs Can Improve Diversity.