Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Candidate Experience Employer Branding

How to Build an Employer Brand KPI Dashboard

Rally Recruitment Marketing

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. How to start measuring your employer brand. Employer review sites, like Glassdoor , kununu , etc. Employer Branding Recruitment Marketing

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Employer Branding Strategy: Why You Need One

Rally Recruitment Marketing

And while it can be hard to have full control over this reputation, you can better frame the narrative by creating an employer branding strategy. . What exactly is employer branding? It’s your reputation as a potential employer coupled with the promise you make — otherwise known as your employer value proposition (EVP) — to candidates and employees. Even if you haven’t actively created a strategy for it, you already have an employer brand!

3 Key Features of Employer Branding Advocacy Tools

Rally Recruitment Marketing

Companies are increasingly investing in employer branding to attract better candidates, and for good reason: Organizations that invest in employer branding are three times more likely to hire quality candidates. To attract qualified talent today, you know that your company’s reputation as an employer can make or break your hiring goals. And the benefits aren’t limited to your recruiting efforts. What are brand advocacy tools?

21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Chloé Rada , Director of Talent Administration, Technology & Branding at Sodexo.

Building a Strong Employer Brand From the Inside Out

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first six months or so of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand.

Ways your employer brand can celebrate Pride

Stories Incorporated

Innovative ways your employer brand can celebrate Pride and help LGBTQIA+ team members feel seen, heard, safe, and included. Here, we’ve rounded up several ways that leading employer brands are sharing those stories and communicating allyship. Reading Time: 7 minutes.

COVID-19 Recovery: Here’s Why Your Employer Brand is Vital

CakeHR

Employer brand is the reputation your organisation has with your own employees and the wider employment market. In real terms, your employer brand brings to life your employee value proposition which facilitates recruiting and retaining talent. .

What is employer branding?

Workable

First, let’s define employer brand: it is a company’s reputation as a place to work. In other words, employer brand is how people perceive the company’s values and work environment. Therefore, employer branding is everything a company is doing – whether intentionally or not – to promote its unique identity as an employer among current and potential employees. Who’s responsible for employer branding? Employer brand vs. Company brand.

Are You Delivering on Your Employment Brand?

ExactHire Recruiting

What is an employment brand? In short, it’s how employees and potential employees view you as an employer. Your employment brand is no different. How do you differentiate as an employer and are you actually delivering on that? The ultimate position for a company to be in is to be perceived by both current and potential employees in a desired manner–your employment brand. It’s easy to dream of yourself as an employer of choice.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

7 Ways to Get Your Employer Brand in Front of Veteran and Military Hires

Rally Recruitment Marketing

Many employers have launched high-profile initiatives and public pledges to hire veterans and military spouses, backed by dedicated recruiting teams and specialized programs from apprenticeships to leadership development. Here are some ways to get your employer brand in front of veteran and military hires: 1. This can be a great place to introduce your employer brand to this demographic. They have a range of employer services to help with veteran hiring.

How Community Involvement Reinforces Your Employer Brand

Eightfold

What’s more, that happiness and fulfillment radiate outward from the team, which reinforces the organization’s brand as an employer. A great company that looks after its customers, looks after its employees, and provides an attractive work environment develops a strong employer brand.

4 Ways Artificial Intelligence Can Boost Your Employer Brand

Eightfold

A strong employer brand helps your organization create a reliable, sustainable hiring pipeline. Increasingly, companies are integrating technologies like artificial intelligence to support the work that goes into that brand-building.

The ROI of Employer Branding

Glassdoor for Employers

So you’ve implemented an employment branding program. There are a number of ways to measure employment branding efforts, and as the field evolves, more metrics are bound to develop. A traditional method of determining return on any investment is to divide the benefits by the costs. Using those values, they can determine their returns on employer branding efforts. Some of the benefits to which a value could be associated include: Cost per hire.

Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. The day was filled with thought-provoking insights and compelling data points that left attendees with the inspiration and motivation to activate and improve employer branding efforts at their own companies. ” Jennifer Johnston , Head of Global Employer Branding at Salesforce.

5 Simple Steps to Employer Branding Best Practices

Recruitee

Modern candidates have the freedom to pick and choose which employers and positions to pursue. There are sites like Glassdoor that offer anonymous employee reviews, social media platforms to post team photos on, and the other various nuances that make it seem hard to adopt employer branding best practices. Employer branding is the process by which a company creates an internal and external face of the company, focusing on a target audience comprised of prospective hires.

How to Build a Magnetic Employer Brand

Beamery

A strong Employer Brand is worth it’s weight in gold when it comes to application numbers and quality, so it’s no wonder that it’s been fast rising up the list of recruiting priorities. An Employer Branding team’s work begins far before the application though. We’ve asked Barry Flack (ex-Head of Talent at Primark) to chair a discussion on everything that you could (and should) be doing to measure and improve the ROI of your branding efforts.

What’s Your Dealership Employment Brand Story?

Hireology

When you think about your dealership employment brand , what story is your career site telling potential candidates about joining your team? A strong dealership employment brand story can help your dealership stand out from the competition and attract top candidates in today’s competitive job market. Whether you don’t have an established employment brand story or are looking to improve the one you have, here are some best practices to get started.

How the Power of “Purpose” Can Help You Build a Powerful Employer Brand

Social Talent

Cash, better benefits, more time off. Purpose is the key to unlocking how we engage with candidates, get them interested in our jobs, how we differentiate our employer brands and how we improve employee engagement and retention. When most people think of purpose, they think of saving whales or rainforests or some marginalised group in need of our aid. Can purpose be found in absolutely every role or employer and if so, how can we define and articulate it?

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. Employer Review Sites. It’s a great way to create and market your employer brand to the masses. Creating content should be at the top of your list if you’re looking for cost-effective ways to market your employer brand. Job postings are a part of your employer brand because they affect how candidates view your company. Employer Review Sites.

A very bad night + Audit your onboarding + Social media ideas for hiring + Why companies overlook employer branding + Post-Covid hiring

Uncubed

And onto the weekly reads, watches, and listens: READ THIS (EMPLOYER BRANDING): LinkedIn published this piece on how COVID-19 will transform recruiting. MUST READ (EMPLOYER BRANDING): I consider this article on why companies overlook employer branding a must read.

The Ultimate Guide to Employer Branding

Hundred5

Instead of reading reviews online, job candidates are looking into what their potential employers have to offer and what makes a company stand out. As a secret weapon for hiring better quality candidates, innovative companies are dedicating time and resources to building a great employer branding strategy. What is employer branding? Does your company have an employer brand? All of these issues can be solved with great employer branding.

WORKING DOG MOM: MILLENNIALS, CULTURE + EMPLOYER BRANDING

exaqueo

So what does being a working dog mom have to do with employer branding? From shaping company cultures to shifting organizational values, this generation will continue to have a dramatic impact on the workforce and brands. It could just mean looking at your policies and benefits and showcasing how these can apply to your millennial workforce. ( <-- Click to tweet! ) Their soft cries wake me up. It’s poop, pee, and then feeding.

6 Employer Branding Techniques You Need to Know About

Spark Hire

After all, you can’t tell a can of caviar from a can of cat food without some branding. This is what it’s like for job seekers researching your company, when you don’t have a clear employer brand. The way you market yourself as an employer to potential employees affects whether they want to work for you or not. A 2015 survey from CareerArc found 75 percent of job seekers consider a company’s employer brand before applying with them.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

5 Employer Brand Steps for the Everyday Recruiter

NextWave Hire

Guest blog post by Christina Spadaro, Employer Brand Manager at Workhuman. Today’s workforce cares more about your organization’s mission, culture, and purpose than ever before – making a strong employer brand a key ingredient to attracting the right talent. . The tricky thing about building a strong employer brand is that it’s a long game that does require strategy and effort. Your EVP communicates what sets you apart from other employers.

33 Companies define their promise to employees + Spotify’s remote work plan + Employee wellbeing + Being an ally + Improve your employer brand

Uncubed

They don’t want to work for companies that benefit from the downfall of others. Soon, they’ll be savvy enough to avoid employers that put on a good show, but don’t mean it (like this company ). Employer Branding & DE&I.

Why Instagram is a Great Platform to Display Your Employer Brand

4 Corner Resources Staffing Blog

The platform turns ten years old this year and it has evolved from a fun outlet for sharing selfies into a full-fledged marketing and branding tool (though the selfies persist!). . use Instagram, making it a valuable outlet to include in your portfolio of employer branding strategies.

Right-now-culture content: fuel your employer brand infinity loop

Stories Incorporated

A 2017 survey found that only 19% of employees globally feel their experience at work matches their organization’s employer brand. Employer brand content from five years ago is not setting culture-right-now expectations. . That could be content specific to their team , the talent group they align with (interns, veterans, an ERG, etc.), Benefits are huge. . Reading Time: 5 minutes. This post originally appeared on the SmashFly blog. .

Do You Know Your Employer Brand Audience?

NextWave Hire

Your employer brand is bigger than you think. The people touching your employer brand reach far and wide. What does Netflix have to do with your employer brand? I’ve broken this down into 4 groups; Potential Candidates, Candidates, Current Employees, Former Employees. These could be more in-depth interviews with people on your team and even materials that outline your benefits plan or interview process.

Do You Know Your Employer Brand Audience?

NextWave Hire

Your employer brand is bigger than you think. The people touching your employer brand reach far and wide. What does Netflix have to do with your employer brand? I’ve broken this down into 4 groups; Potential Candidates, Candidates, Current Employees, Former Employees. These could be more in-depth interviews with people on your team and even materials that outline your benefits plan or interview process.

3 Ways To Target Passive Candidates With Your Employer Brand

Jibe

These are candidates who are currently employed and not actively looking for a new job, but may be interested if approached with the right opportunity. Many recruiters struggle with trying to attract and recruit this group (which makes up as much as 75% of global job seekers ), but luckily there is a secret weapon you can deploy to reach them: your employer brand. This data will also tell you if your branding is working or not.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

Employer Branding: Five Experts Explain How to Stand Out From the Competition

Indeed

If you look at the array of solutions available to employers today, then it would seem that it’s never been easier for employee-experience storytellers to get your employer brand out there. And sometimes employers can put tools in front of strategy and just start shoving content out there on the interwebs in the hope that something — anything — will stick. Holland McCue , Head of Global Employer Branding at Delta Air Lines. Employer Branding General

Four Ways the Super Bowl Can Inspire Your Employer Brand

exaqueo

So what does the Super Bowl have to do with employer branding? >Click So, with that same sentiment in mind, are you doing anything to make your employer brand memorable? You wouldn’t want your employer brand to be lackluster in the eyes of the best-fit talent you’re trying to attract and retain. But, what are you doing to make your employer brand effective and unforgettable to your target audience? Employer Branding Blog

How to Create a Dynamic Employer Brand Using Your Employee Value Proposition

ViziRecruiter

This includes more than just compensation, healthcare, and benefits. Employer branding has become an important area of focus for companies. Employer brand and EVP go hand in hand as quality candidates will be attracted to quality companies. Your brand, recruiting, and retention efforts should be built around your Employee Value Proposition. BMW Group created an authentic video that highlights real employees describing why they love the company.

How to do a developer-friendly employer brand overhaul for 2020

Stack Overflow

In order to win tech talent over from your competitors, you need to focus on revamping your employer brand to make sure it holds strong appeal to the software engineers you’re hoping to recruit. Here are some key elements of building a developer-friendly employer brand.

10 LinkedIn Groups Every Recruiter Should Join

Social Talent

However, one of the features not used enough by recruiters are LinkedIn Groups! Not only can LinkedIn Groups provide large pools of talent, they also provide a place for professionals in the same industry (like recruiters!) There are thousands of LinkedIn Groups dedicated to HR and recruitment so we decided to research the best ones and list our top 10. Good for: Expanding your network, sharing ideas, following the latest employment news and sharing leads.

Groups 111

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

companies recently received a federal tax cut, outdoor clothing company Patagonia decided to donate its $10 million to nonprofit environmental groups committed to fighting the effects of climate change. Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. The Shared Characteristics of Ethical Employers. The Importance of Employer Brand .