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Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Candidate Experience Employer Branding

Employer Branding Strategy: Why You Need One

Rally Recruitment Marketing

And while it can be hard to have full control over this reputation, you can better frame the narrative by creating an employer branding strategy. . What exactly is employer branding? It’s your reputation as a potential employer coupled with the promise you make — otherwise known as your employer value proposition (EVP) — to candidates and employees. Even if you haven’t actively created a strategy for it, you already have an employer brand!

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Building a Strong Employer Brand From the Inside Out

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first six months or so of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand.

21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Chloé Rada , Director of Talent Administration, Technology & Branding at Sodexo.

3 Sources of Data You Need For A Successful Employer Brand Launch

Rally Recruitment Marketing

My name is Chris Fitzner, I’m the Recruitment Marketing Manager at Appian where under the Employer Brand Team I lead the Recruitment Marketing efforts to attract top talent using a multi channel data driven approach. Chris Fitzner, Recruitment Marketing Manager, Appian. Hi Rally!

What is employer branding?

Workable

First, let’s define employer brand: it is a company’s reputation as a place to work. In other words, employer brand is how people perceive the company’s values and work environment. Therefore, employer branding is everything a company is doing – whether intentionally or not – to promote its unique identity as an employer among current and potential employees. Who’s responsible for employer branding? Employer brand vs. Company brand.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

4 Ways Artificial Intelligence Can Boost Your Employer Brand

Eightfold

A strong employer brand helps your organization create a reliable, sustainable hiring pipeline. Increasingly, companies are integrating technologies like artificial intelligence to support the work that goes into that brand-building.

How Community Involvement Reinforces Your Employer Brand

Eightfold

What’s more, that happiness and fulfillment radiate outward from the team, which reinforces the organization’s brand as an employer. A great company that looks after its customers, looks after its employees, and provides an attractive work environment develops a strong employer brand.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

5 Employer Brand Steps for the Everyday Recruiter

NextWave Hire

Guest blog post by Christina Spadaro, Employer Brand Manager at Workhuman. Today’s workforce cares more about your organization’s mission, culture, and purpose than ever before – making a strong employer brand a key ingredient to attracting the right talent. . The tricky thing about building a strong employer brand is that it’s a long game that does require strategy and effort. Your EVP communicates what sets you apart from other employers.

How the Power of “Purpose” Can Help You Build a Powerful Employer Brand

Social Talent

Cash, better benefits, more time off. Purpose is the key to unlocking how we engage with candidates, get them interested in our jobs, how we differentiate our employer brands and how we improve employee engagement and retention. When most people think of purpose, they think of saving whales or rainforests or some marginalised group in need of our aid. Can purpose be found in absolutely every role or employer and if so, how can we define and articulate it?

Right-now-culture content: fuel your employer brand infinity loop

Stories Incorporated

This introduces employee engagement, retention and referral metrics into your world, but! A 2017 survey found that only 19% of employees globally feel their experience at work matches their organization’s employer brand. Employer brand content from five years ago is not setting culture-right-now expectations. . That could be content specific to their team , the talent group they align with (interns, veterans, an ERG, etc.), Benefits are huge. .

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

How to Create a Dynamic Employer Brand Using Your Employee Value Proposition

ViziRecruiter

This includes more than just compensation, healthcare, and benefits. Employer branding has become an important area of focus for companies. Employer brand and EVP go hand in hand as quality candidates will be attracted to quality companies. Your brand, recruiting, and retention efforts should be built around your Employee Value Proposition. BMW Group created an authentic video that highlights real employees describing why they love the company.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

companies recently received a federal tax cut, outdoor clothing company Patagonia decided to donate its $10 million to nonprofit environmental groups committed to fighting the effects of climate change. Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. The Shared Characteristics of Ethical Employers. The Importance of Employer Brand .

8 Ways to Improve Your Employer Brand

Recruiting Blogs

Having a poor employer brand can mean your company loses out on hiring the very best talent. But what exactly is an ‘employer brand’? . In this article we discuss eight things you can do to make you more attractive as an employer. What is an ‘employer brand’? Put simply, an employer brand is a company’s reputation as an employer. Why is it important to have a good employer brand? resource/employer-brand.

How to boost your employer brand: make sure all your employees are on LinkedIn

Beamery

Employer branding is a forming a central part of talent attraction in today’s brave new world. Attracting the very best candidates is only getting harder, so standing out from the crowd with a great employer brand is a great way to overtake competitors. Employer branding can be a little amorphous – it’s hard to know exactly where to begin. An easy first step to boost your employer brand is to make sure all your employees are on LinkedIn.

Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. Because the amount of research has increased so much in the past few years, employer branding strategy has become more and more important within your company’s overall recruitment process. It’s worth noting that employer branding is really geared towards the top tier of talent. Employer brand defined.

Employee benefits: A guide on common and best benefits

Workable

Employee benefits have become an essential part of any competitive compensation package. From law-mandated insurance to free snacks, benefits and perks can play a big role in talent attraction and employee retention. Before we get into the nitty-gritty of employee benefits (or fringe benefits), let’s define the term: Employee benefits are any kind of tangible or intangible compensation given to employees apart from base wages or base salaries.

SHIFT BLOG SERIES: LESSONS FROM #ROSEALLDAY IN SHIFTING YOUR EMPLOYER BRAND PERCEPTION

exaqueo

before I dig into how rosé’s change in perception connects to employer brand, I want to introduce you to a #teamexaqueo blog series Alyssa Bani and I are launching called Shift. It’s about applying lessons learned - from anything that inspires us - to change your employer brand perception. Alyssa and I are both employer brand practitioners who have toggled between consumer and employer brand, so we love drawing connections between the two.

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

So this summer could be an ideal time to redirect that energy on Recruitment Marketing projects that benefit your longer term talent acquisition strategy. That number is great considering that employer branding hasn’t been around all that long!

4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018

exaqueo

As a woman-owned business, exaqueo celebrates the achievements of our team of employer brand strategists, most of whom are women. This virtual setting is a part of our culture and our own employer brand. While celebrating women’s achievements is particularly relevant during International Women’s Day, consistently recognizing the achievements of women and men inside your organization has a number of corollary benefits. Diversity and inclusion. Gender parity.

Why Employee Experience Matters to Recruitment Marketing

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first 6 months of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand.

4 best tech recruitment and employee retention strategies

Devskiller

Recruitment and employee retention is a key challenge for most tech HR professionals. Employee retention is a challenge in tech. In other words, this makes employee retention really difficult. Unfortunately for you, almost three-fourths of already employed developers are interested in hearing about new job opportunities. Besides innovating your recruitment process, you also have to implement effective employee retention strategies.

Establishing Employee-Driven Volunteer Programs

JazzHR

Establishing a volunteer program provides many benefits to your organization. Take the facilitator role when it comes to participation in the group and let your employees determine the directions of the group’s efforts. Culture best practices candidate experience company culture employee engagement employee retention employer branding team buildingGiving Back: An Important Aspect of Company Culture.

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SEC to Require Talent Metrics Reporting: What’s Your Talent Story?

Survale

To this end the SEC has issued a new rule requiring organizations to report any material HCM metrics regarding employee attraction, development, retention, diversity and inclusion, engagement, employee satisfaction, and health and safety. Or benefits satisfaction to retention.

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“Turnover” a new leaf with your Employee Retention Rate

Bayard

A large group of candidates fills the top of your recruitment funnel. You’re left with a group of qualified candidates once your initial applicants have flowed through the quality filter. No doubt this is a crucial piece in the recruitment puzzle, but employers should keep in mind there is also an often-overlooked piece that is more difficult to address: employee turnover. Recruiting is often defined as the flow of candidates into your recruitment funnel.

5 Employee Retention Strategies That Work

The Execu|Search Group

As a result, it’s important that employers implement effective employee retention strategies to help their top talent feel engaged and happy with their work. While you can’t prevent every star employee from leaving, there are many elements of retention that are in your control. While looking at your competitors and their efforts to increase employee retention may help, the most beneficial thing you can do is listen to and be attentive to your employees’ needs.

5 Employee Retention Strategies That Work

The Execu|Search Group

As a result, it’s important that employers implement effective employee retention strategies to help their top talent feel engaged and happy with their work. While you can’t prevent every star employee from leaving, there are many elements of retention that are in your control. While looking at your competitors and their efforts to increase employee retention may help, the most beneficial thing you can do is listen to and be attentive to your employees’ needs.

Should companies start offering pet bereavement leave?

JazzHR

So when the inevitable day arrives and your beloved pet passes, should your employer give you paid leave? And here’s some of the reasons why: Dr. Lianna Titcombe , director for the Pet Loss Support Group of Ottawa and advocate for pet bereavement leave, says it’s important for companies to introduce standing policies for bereavement time off for the death of a pet. Those who oppose the benefit wonder how the line can be drawn.

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Measuring ROI Candidate Experience

JazzHR

A great candidate experience starts from the moment a job seeker comes across your brand—and encompasses everything up to the final job offer or rejection letter. The advantages of a great candidate experience often consist of cost savings and similar soft benefits such as improved brand reputation. Take the guesswork out of candidate and employer impressions. Though often viewed as two distinct groups, your customers and your job applicants often cross over.

9 Benefits of Recruiting Software That Makes It Worth The Investment

Staffingsoft

Here are many benefits of a recruiting software platform solution. In this guide, we’ll go through the benefits of recruiting software as well as its importance in a digital landscape like today. Recruiting software holds many advantages and benefits for modern recruitment. What Are The Benefits of Recruitment and Selection? The use of recruiting software makes it easy to manage both processes as it offers 9 key benefits.

Webinar Q&A: Hard-to-Fill Roles, Fulfilled!

Rally Recruitment Marketing

Kelly is responsible for recruitment, retention and employer branding at Northside Hospital , where she manages a team of 40. Jessica helps tell the Advocate Aurora Health employer brand story through social media, employee stories, employer ambassador activation, career site strategy and more. Our Advocate Health and Aurora Health Care brands both have corporate Instagram handles that showcase employees frequently and we see a ton of great engagement.

Welcoming the Next Generation of Talent to the Workforce

Recruiting Daily Advisor

When employers stick to traditional corporate practices, whether they be strict 9-to-5 schedules or gifting pins and plaques for celebrating 5, 10, or 20 years at the company, Gen Z can lose motivation and begin to look elsewhere. Employers need to place as much value on their employees as they do paying customers. For Gen Z in particular, employers need to think creatively.

Loyal or Comfortable

CKR Interactive

Our branding research is framed around uncovering the crux between why you join a company, but then also why you stay. Recently, we conducted nationwide focus groups for a company where the majority of current employees stated they were staying at their job for the paycheck only. This is a large corporate America company —not an hourly blue-collar skilled job employer. I am paid well with money and benefits”. “I You, as an employer, are taking care of them.

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Benefits. Employer Branding. Employer Branding. What Are the Benefits of Diversity in the Workplace? Benefits and Compensation.

5 Key Trends That Recruiters Need to Know to Succeed in 2017

Social Talent

Improving engagement (a measure not of your culture, but of how happy people are with your culture) can take years, but has many more benefits greater than just employee referrals. 2017 will be the year of the employer brand. of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. And the key to any branding is recognition.

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Are Your Best Employees Leaving? Try These 5 Strategies to Boost Retention

Eightfold

Lack of people investment is the main reason that 91 percent of employees resort to looking elsewhere” rather than continuing to build with their current employer, says Izabela Lundberg , CEO of Legacy Leaders Institute. High performers prioritize learning and growth, both in their own careers and in the employers they choose, says Lisa Sterling , executive vice president and chief people and culture officer at Ceridian.

What does DEI mean to you and your business?

Workable

and talent attraction, engagement and retention (also 47.6%). Just one in 10 respondents ticked the “compliance” box (10.1%), and one in five selected the “business benefits” box (21.7%). DEI means something to employers too – but that’s a matter of perspective.