Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Candidate Experience Employer Branding

Employer Branding Strategy: Why You Need One

Rally Recruitment Marketing

And while it can be hard to have full control over this reputation, you can better frame the narrative by creating an employer branding strategy. . What exactly is employer branding? It’s your reputation as a potential employer coupled with the promise you make — otherwise known as your employer value proposition (EVP) — to candidates and employees. Even if you haven’t actively created a strategy for it, you already have an employer brand!

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21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Chloé Rada , Director of Talent Administration, Technology & Branding at Sodexo.

Building a Strong Employer Brand From the Inside Out

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first six months or so of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand.

3 Sources of Data You Need For A Successful Employer Brand Launch

Rally Recruitment Marketing

My name is Chris Fitzner, I’m the Recruitment Marketing Manager at Appian where under the Employer Brand Team I lead the Recruitment Marketing efforts to attract top talent using a multi channel data driven approach. Chris Fitzner, Recruitment Marketing Manager, Appian. Hi Rally!

The 5 Key Benefits of A Strong Employer Brand

Hireology

Establishing an employer brand that you and your staff are proud of should be a priority for every company, big or small, because it will set you apart from your competitors. . What is Employer Branding? . Your employer brand is essentially how your company is perceived by others, including your current employees. Here are the five key benefits of creating a strong employer brand. Raise Retention.

COVID-19 Recovery: Here’s Why Your Employer Brand is Vital

CakeHR

Employer brand is the reputation your organisation has with your own employees and the wider employment market. In real terms, your employer brand brings to life your employee value proposition which facilitates recruiting and retaining talent. .

What is employer branding?

Workable

First, let’s define employer brand: it is a company’s reputation as a place to work. In other words, employer brand is how people perceive the company’s values and work environment. Therefore, employer branding is everything a company is doing – whether intentionally or not – to promote its unique identity as an employer among current and potential employees. Who’s responsible for employer branding? Employer brand vs. Company brand.

How To Solve The Employer Brand Strategy Ownership Debate

Proactive Talent

There is a reason that the employer brand ownership is a never-ending debate that has been a topic of concern. This has a lot to do to the lack of understanding behind who controls the brand of a company, both internal and external. For many organizations, employer branding is a shared responsibility managed between HR, Recruiting, Marketing and Internal Communications with an ultimate ownership by the CEO, who sets the tone for the company’s mission and values.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

How Community Involvement Reinforces Your Employer Brand

Eightfold

What’s more, that happiness and fulfillment radiate outward from the team, which reinforces the organization’s brand as an employer. A great company that looks after its customers, looks after its employees, and provides an attractive work environment develops a strong employer brand.

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

For example, would you prefer to join a company with a bad reputation among its employers? In this guide, I’m going to show how you can use company reviews to create and maintain an excellent employer brand. What are Employees looking for in Employers? The term “employer branding” refers to the way how your company is perceived by the public, stakeholders, and, of course, employees. A number of important factors affect employer branding.

Why You Need an Employer Branding Strategy Right Now

The Hire Talent

The former do at least one thing right: top-notch employer branding and an ongoing employer branding strategy. Moreover, they talk to other professionals to get the “real feel” of you as an employer. Those conversations amount to your employer branding.

4 Ways Artificial Intelligence Can Boost Your Employer Brand

Eightfold

A strong employer brand helps your organization create a reliable, sustainable hiring pipeline. Increasingly, companies are integrating technologies like artificial intelligence to support the work that goes into that brand-building.

What impact does your Human Capital Management (HCM) System have on Your Employer Brand?

InFlight

As you likely know, your employer brand is critical for inspiring, attracting, and retaining talent in today’s hiring market. Building trust in your brand with your HCM. Does your HCM communicate your employer brand throughout the entire candidate and employee journey?

What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. And so, employer branding and recruitment marketing were born. . What is an employer brand? The official brand your company creates.

What Is Employer Branding ?

Rezoomo

Simply put your employer brand is your companies reputation as a great place to work. It can include elements such as your companies culture, values, testimonials from current employees ,benefits and more. An employer brand provides candidates with a glass window into your companies culture showing candidates what it is like to work there and allowing them to see themselves as a fit. Company Brand vs. Employer Brand.

6 Reasons Why Employer Branding Is Important

WebRecruit

Employer branding is one of those terms that gets thrown around a lot in recruitment. There are plenty of blog posts and articles out there which talk about employer branding and how companies can improve their brand. However, the big question is why is employer branding so important? Employer branding initiatives take time (which most HR and recruitment professionals don’t have an abundance of).

Employer branding: the importance of benefits

Rezoomo

Fifty years ago, companies could woo potential employees with the prospect of steady employment and a decent salary. In today’s candidate-driven market, 57% of candidates list benefits and perks among their top considerations before accepting a job (Harris Poll for Glassdoor, 2015). Even more staggering is the fact that nearly 80% of workers would prefer new or additional benefits to a pay increase (Glassdoor Employment Confidence Survey, October 2015).

5 Reasons Why You Should Focus On Employer Branding For 2019

Rezoomo

I’m sure by now if you are working in recruitment you have heard of the term ’employer branding’ But what exactly does it mean? This may be through storytelling, visual elements, benefit packages, company culture or all of these combined. Employer branding has been used as a secondary tool to promote jobs, but all of that is about to change. So by investing in your employer brand what benefits can you expect to see? :

How the Power of “Purpose” Can Help You Build a Powerful Employer Brand

Social Talent

Cash, better benefits, more time off. Purpose is the key to unlocking how we engage with candidates, get them interested in our jobs, how we differentiate our employer brands and how we improve employee engagement and retention. Can purpose be found in absolutely every role or employer and if so, how can we define and articulate it? How Teach First Uses Purpose to Build Their Employer Brand. Purpose-oriented employer branding.

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. We not only help employees find companies they love by publishing reviews and salary information from people “on the inside,” but we also help employers join the conversation and highlight the benefits of working at their companies. So this is where the idea was born for Employer Branding For Dummies®.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

Why Investing In Your Employer Brand Pays Off

Beamery

Employer branding is a tool to help you cast a wider and more effective net and help you stand out to the right kind of fish. Employer Branding is now a priority. Branding is no longer just a marketing or communications initiative. Research from Bersin indicates that over 40% of companies indicated that employer branding is a “must have” in their talent acquisition strategies. Why your Employer Brand matters to candidates.

5 Employer Brand Steps for the Everyday Recruiter

NextWave Hire

Guest blog post by Christina Spadaro, Employer Brand Manager at Workhuman. Today’s workforce cares more about your organization’s mission, culture, and purpose than ever before – making a strong employer brand a key ingredient to attracting the right talent. . The tricky thing about building a strong employer brand is that it’s a long game that does require strategy and effort. Your EVP communicates what sets you apart from other employers.

What is Employer Branding and Recruitment Marketing?

Stories Incorporated

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand? Employer brand is the company’s identity as an employer. Several factors go into your employer brand: . Larger industry trends can affect your employer brand, too.

How to Screen for Retention in a Recession

Glassdoor for Employers

So it's critical to think about retention as early as when you're interviewing new candidates. Because attrition can have such a profound effect on your bottom line, it makes fiscal sense to prioritize retention.

Right-now-culture content: fuel your employer brand infinity loop

Stories Incorporated

This introduces employee engagement, retention and referral metrics into your world, but! A 2017 survey found that only 19% of employees globally feel their experience at work matches their organization’s employer brand. Employer brand content from five years ago is not setting culture-right-now expectations. . Benefits are huge. . The post Right-now-culture content: fuel your employer brand infinity loop appeared first on Stories Incorporated.

5 Quick Ways to Polish Your Company’s Online Employer Brand

Eightfold

Now more than ever, a strong online employer brand is a must. Improving a company’s online brand is a relatively simple task that can be achieved remotely. Decide What Traits Your Brand Will Highlight. Use Your Brand to Find Candidates.

5 Common Misconceptions About Employer Branding

WebRecruit

Employer branding is a phrase that’s frequently thrown around when discussing what companies can do to attract talent to their business. However, there’s still confusion about what employer branding actually means, and why it’s so important in your recruitment efforts. As such, there are a lot of misconceptions floating around (for example, that employer branding is the same as corporate branding or that it’s just a fad), which aren’t strictly true.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

Employer Branding Recruitment Strategy: How to Get It Right

Recruiters Lineup

Studies suggest that not only do businesses with a solid employer branding plan attract 3.5 This, alone, is a good reason for you to read ahead and try to adopt a few employer branding best practices. What Exactly is Employer Branding? All of this information collected will create a picture that leads to a positive or negative employer brand, and you have the power to control this narrative. Developing an Employer Brand Strategy.

How to Create a Dynamic Employer Brand Using Your Employee Value Proposition

ViziRecruiter

This includes more than just compensation, healthcare, and benefits. Employer branding has become an important area of focus for companies. Employer brand and EVP go hand in hand as quality candidates will be attracted to quality companies. Your brand, recruiting, and retention efforts should be built around your Employee Value Proposition. Employer BrandingWhat is an Employee Value Proposition?

Employer Brand vs. Talent Brand: Why the Difference Matters

Indeed

Maybe you’ve heard (or even used) the term “employer brand” without being completely sure what it means and how it’s different from the concept of “talent brand.” Coined in 1996, employer brand is a relatively new niche that falls under the larger umbrella of talent attraction. While talent brand and employer brand have some areas of overlap, these two terms have several key differences. The benefits and risks of employer branding.

How Your Employer Brand Differs From Your Consumer Brand

Glassdoor for Employers

If your company is more than a few years old, you’ve probably given a lot of consideration to your consumer brand. A strong consumer brand is essential for any product or service to differentiate itself from the competition and build a base of loyal users. The concept of branding has been around since nearly the beginning of commerce, when artisans would mark their product and farmers mark their livestock. Branding communication.

5 Awesome Job Benefits That Attract Quality Candidates

Glassdoor for Employers

The top 5 benefits you should add to your competitive benefits package to significantly help in employee acquisition and retention. Employee Wellness Employer Branding Talent Acquisition Uncategorized Benefits Benefits Package Healthcare Life Insurance Recruiting Retirement

Why Employment Brands Struggle With Social Media

SmartRecruiters

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.” . That is, the brand that companies create to aid and assist in recruiting (and retaining) the best talent in the market. These “employer brands” are damn important, too.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. The Shared Characteristics of Ethical Employers. Employees want their employers to care about the societies and environments in which their businesses operate. . Consequently, employees and candidates want their employers to provide opportunities for them to make a difference. .