Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Candidate Experience Employer Branding

3 Easy Employer Brand Ideas

Valuehire

According to studies, about three quarters of job seekers research potential employers before applying for jobs. The answer depends on the strength of your employer brand. So how can you improve your employer brand?

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The 5 Key Benefits of A Strong Employer Brand

Hireology

Establishing an employer brand that you and your staff are proud of should be a priority for every company, big or small, because it will set you apart from your competitors. . What is Employer Branding? . Your employer brand is essentially how your company is perceived by others, including your current employees. Here are the five key benefits of creating a strong employer brand.

How To Measure Employer Brand Success

ConveyIQ

Employer branding has been one of the biggest HR themes of the past decade, and studies show that it will continue to be even more important in the future. Measuring the effectiveness of your employer brand is a great first step. Employer branding

Dice 2018 Recruitment Automation Report

In Dice’s first-ever Recruitment Automation study, we asked nearly 450 recruiters how they are. experience 17% Negative employer brand/reputation 16% Led to. According to our research, the top benefit is the automation. this benefit. RECRUITMENT. AUTOMATION.

COVID-19 Recovery: Here’s Why Your Employer Brand is Vital

CakeHR

Employer brand is the reputation your organisation has with your own employees and the wider employment market. In real terms, your employer brand brings to life your employee value proposition which facilitates recruiting and retaining talent. .

7 Ways to Get Your Employer Brand in Front of Veteran and Military Hires

Rally Recruitment Marketing

Many employers have launched high-profile initiatives and public pledges to hire veterans and military spouses, backed by dedicated recruiting teams and specialized programs from apprenticeships to leadership development. Here are some ways to get your employer brand in front of veteran and military hires: 1. This can be a great place to introduce your employer brand to this demographic. They have a range of employer services to help with veteran hiring.

Addressing Employee Health and Safety Through Your Employer Brand

Hireology

In this blog post, we’ve outlined some key steps you can take to update your employer brand and run a streamlined hiring process with limited direct contact. . A recent study found that 93 percent of Americans know someone who has lied on a resume.

How Community Involvement Reinforces Your Employer Brand

Eightfold

What’s more, that happiness and fulfillment radiate outward from the team, which reinforces the organization’s brand as an employer. A great company that looks after its customers, looks after its employees, and provides an attractive work environment develops a strong employer brand.

Why You Need an Employer Branding Strategy Right Now

The Hire Talent

The former do at least one thing right: top-notch employer branding and an ongoing employer branding strategy. Moreover, they talk to other professionals to get the “real feel” of you as an employer. Those conversations amount to your employer branding.

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

For example, would you prefer to join a company with a bad reputation among its employers? In this guide, I’m going to show how you can use company reviews to create and maintain an excellent employer brand. What are Employees looking for in Employers? The term “employer branding” refers to the way how your company is perceived by the public, stakeholders, and, of course, employees. A number of important factors affect employer branding.

Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. The day was filled with thought-provoking insights and compelling data points that left attendees with the inspiration and motivation to activate and improve employer branding efforts at their own companies. ” Jennifer Johnston , Head of Global Employer Branding at Salesforce.

Employer branding: the importance of benefits

Rezoomo

Fifty years ago, companies could woo potential employees with the prospect of steady employment and a decent salary. In today’s candidate-driven market, 57% of candidates list benefits and perks among their top considerations before accepting a job (Harris Poll for Glassdoor, 2015). Even more staggering is the fact that nearly 80% of workers would prefer new or additional benefits to a pay increase (Glassdoor Employment Confidence Survey, October 2015).

How the Power of “Purpose” Can Help You Build a Powerful Employer Brand

Social Talent

Cash, better benefits, more time off. Purpose is the key to unlocking how we engage with candidates, get them interested in our jobs, how we differentiate our employer brands and how we improve employee engagement and retention. Social purpose comes from bringing people together; it could be working for your family’s business, feeling like you are the lynchpin in your team or knowing that because of you, your employer’s customers always leave with a smile on their face.

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. Employer Review Sites. It’s a great way to create and market your employer brand to the masses. Creating content should be at the top of your list if you’re looking for cost-effective ways to market your employer brand. Job postings are a part of your employer brand because they affect how candidates view your company. Employer Review Sites.

The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. We not only help employees find companies they love by publishing reviews and salary information from people “on the inside,” but we also help employers join the conversation and highlight the benefits of working at their companies. So this is where the idea was born for Employer Branding For Dummies®.

WORKING DOG MOM: MILLENNIALS, CULTURE + EMPLOYER BRANDING

exaqueo

So what does being a working dog mom have to do with employer branding? From shaping company cultures to shifting organizational values, this generation will continue to have a dramatic impact on the workforce and brands. It could just mean looking at your policies and benefits and showcasing how these can apply to your millennial workforce. ( <-- Click to tweet! ) Their soft cries wake me up. It’s poop, pee, and then feeding.

Your Employer Brand Is Missing One Key Element — Your Employees

Spark Hire

A strong employer brand delivers value throughout the entire hiring process: from attracting the right talent, which makes candidate sourcing easy, to representing your company accurately during the interview process. But how do you bring your employer brand to the next level? We spoke to Lauryn Sargent and Mollie Delp to learn about the best tool to improve your employer brand — your employees.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

5 Employer Brand Steps for the Everyday Recruiter

NextWave Hire

Guest blog post by Christina Spadaro, Employer Brand Manager at Workhuman. Today’s workforce cares more about your organization’s mission, culture, and purpose than ever before – making a strong employer brand a key ingredient to attracting the right talent. . The tricky thing about building a strong employer brand is that it’s a long game that does require strategy and effort. Your EVP communicates what sets you apart from other employers.

5 Creative Ways to Tell Your Employer Brand Story

Indeed

This means employers can attract top talent through strong employer branding and compelling job content that showcases the things that make a position impactful and rewarding. As employers, we have to see ourselves as selling career opportunities. Great storytelling separates your employer brand. 5 creative ways to tell your employer brand story. But these events provide a wonderful opportunity to highlight your employer brand.

5 Quick Ways to Polish Your Company’s Online Employer Brand

Eightfold

Now more than ever, a strong online employer brand is a must. Improving a company’s online brand is a relatively simple task that can be achieved remotely. Decide What Traits Your Brand Will Highlight. Use Your Brand to Find Candidates.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

Employer Branding Recruitment Strategy: How to Get It Right

Recruiters Lineup

Studies suggest that not only do businesses with a solid employer branding plan attract 3.5 This, alone, is a good reason for you to read ahead and try to adopt a few employer branding best practices. What Exactly is Employer Branding? All of this information collected will create a picture that leads to a positive or negative employer brand, and you have the power to control this narrative. Developing an Employer Brand Strategy.

Employer Branding is The Secret Weapon For Today’s Job Market

GoodTime

Historically, candidates wanted to impress potential employers. Today, candidates want to be impressed by potential employers. You need truly stellar employer branding. Employer branding is the reputation your company has gained for its work environment.

5 Creative Ways to Tell Your Employer Brand Story

Indeed

This means employers can attract top talent through strong employer branding and compelling job content that showcases the things that make a position impactful and rewarding. As employers, we have to see ourselves as selling career opportunities. Great storytelling separates your employer brand. 5 creative ways to tell your employer brand story. But these events provide a wonderful opportunity to highlight your employer brand.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. The Shared Characteristics of Ethical Employers. Employees want their employers to care about the societies and environments in which their businesses operate. . Consequently, employees and candidates want their employers to provide opportunities for them to make a difference. .

Why Employment Brands Struggle With Social Media

SmartRecruiters

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.” . That is, the brand that companies create to aid and assist in recruiting (and retaining) the best talent in the market. These “employer brands” are damn important, too.

7 Ways to Build Your Employer Brand on Campus

Yello

A study by the National Association of Colleges and Employers found employers consider branding the most important part of their university recruiting programs. These employers know that if students don’t recognize the company at a career fair or aren’t excited by the brand, they are less likely to apply for a job or seek an internship with the organization. Here are the top ways to build your brand on college campuses, to stand out to soon-to-be grads.

Employer Branding: Why The Voice of the Employee Matters Most.

Recruiting Daily

For hourly workers, the work related issues impacting their employee experience (and, consequently, your employer brand) are likely drastically divergent from the highly skilled, highly paid white collar workers that form the disproportionate focus of many organizations’ recruitment marketing efforts and spend. Brands, and featured panelists Michael Vandervort , Executive Director for CUE, Inc.; What’s Next for Non-Exempt: The Future of Employer Branding.

“You need to give back to the community” Beamery’s take on successful employer branding in the crowded London tech scene

Stack Overflow

We spoke to Adam Rabinovitch, Global Technical Recruiting Lead and Evangelist at Beamery about how to do meaningful employer branding, how to be a successful recruiter in 2020 and how sometimes you do not hire a candidate, but might end-up teaching them something new.

8 Ways to Improve Your Employer Brand

Recruiting Blogs

Having a poor employer brand can mean your company loses out on hiring the very best talent. But what exactly is an ‘employer brand’? . In this article we discuss eight things you can do to make you more attractive as an employer. What is an ‘employer brand’? Put simply, an employer brand is a company’s reputation as an employer. Why is it important to have a good employer brand? resource/employer-brand.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

Case study: Executing a recruitment marketing video plan

Stories Incorporated

This case study is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project: The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. Read the Full Case Study. Inspired by Ochsner Health’s case study and Brittni’s journey?

Study 52

5 Recommendations for Creating an Authentic Employer Brand, According to Leaders at Netflix

Linkedin Talent Blog

Employer branding is a relatively new function and as a result, it is continuously evolving and changing. The stories you tell about your company need to reflect that of the world and what people want in an employer.”. For Netflix, employer branding began in 2017, and throughout the years, it has grown and evolved. Below are our top recommendations for improving your employer branding strategy and for what you’ll need to do to be successful.

The Financial Benefits of Becoming an Employer of Choice

Jobvite

Your employer brand is your reputation personified. For financial institutions, building a positive employer brand is imperative if you want to recruit and retain high-quality talent. Here are just some of the benefits. Employment Branding Recruitment Marketing

CORPORATE MATCHMAKING: MERGERS AND ACQUISITIONS + YOUR EMPLOYER BRAND

exaqueo

This results in incredible losses in productivity, engagement, and a negative employer brand impact which many companies often overlook. For example, searching Glassdoor reviews for comments around company M&A activity pre- and post-deal yielded comments like: "[The] CEO’s decision to merge with [company] will greatly benefit himself not employees." "The And when companies forbid employees from saying anything to candidates, the brand takes a further hit.

An Easy Starting Point When Defining Your Employer Brand Value Prop

Change State Blog

For organizations serious about investing in their employer brands, defining your “value prop” – a.k.a. Your Employer Brand’s Perception: How is your employer brand perceived on these same attributes?

Talent and HR News Update: Employer Brand and Employee Engagement

exaqueo

Here at exaqueo, we believe that a strategic employer brand is pulled across the entire employee lifecycle, from pre-hire to alumnus. The employer brand not only impacts talent attraction, but influences employee engagement and retention, too. 2) Employers Go Further to Hold Onto Employees from Bloomberg BNA Employers will need to work harder to retain top employees as the labor market tightens, consultants say.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.