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Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan. The benefits of soft marketing.

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4 Things Your Job Descriptions Need to do

Rally Recruitment Marketing

Job descriptions are often the first stop in a candidate’s journey. Before a candidate lands on the beautiful careers site you’ve built out, they’re interacting with a job description first. To address this, forward-thinking Recruitment Marketing teams are creating enhanced job descriptions.

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5 Ways to Level Up Your Job Descriptions

Rally Recruitment Marketing

This shift is maybe most noticeable in the way that company career pages, and the job descriptions that are housed on those pages, have evolved. Gone are the days where an effective job description consisted of a paragraph or two describing the company, followed by a laundry list of role requirements.

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Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search.

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Passion and Job Descriptions

Recruiting Daily

It’s all about job descriptions. Passionate job descriptions. Each one of those words appears in close to one million job descriptions on Indeed. How are the benefits? The post Passion and Job Descriptions appeared first on RecruitingDaily. Hubba-hubba. What’s the pay?

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3 Steps to Crafting Compelling AI-Written Job Descriptions

Rally Recruitment Marketing

A job description is often a candidate’s first view into your organization as an employer. But there’s an art and science to crafting the perfect job description that many recruiters and recruitment marketers grapple with daily. The reality is, many job descriptions miss the mark.

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Are Your Job Descriptions to Blame for Your Attrition?

Recruiting Daily

A comprehensive job description (JD) clarifies job duties and responsibilities for the candidates and helps organizations maintain consistency within the organization. However, despite the importance of job descriptions, organizations struggle to publish a good-quality draft.